Chapter 373 This man knows too much about hype
on the web.
Public opinion is still mixed.
Xu Xiyu even got a new title of "Humorous Iron Egg" because of that response video.
Yes, everyone thinks he is quite humorous.
A big boss of an entertainment company publicly stated that he hopes peers and brands will take care of newcomers to his company. This behavior is indeed a bit too "artistic".
However, again, among the people who eat melons, basically no one takes it seriously. Everyone thinks that Xu Xiyu is messing around.
But only one day passed.
Everyone suddenly discovered that news suddenly broke out on the Internet.
[According to industry insiders, Aiqiyi will invite @古丽夏 to propose the heroine "Luo Zijin" of the platform's self-produced drama "Qingqing Zijin"...]
Good guy.
As soon as this news came out, the people were stunned.
[Holy crap, have you received any response from Ah Dan’s recommendation? 】
[Is this news accurate? 】
【Should be accurate】
[Ah Dan still has a lot of face]
[It’s money that matters. He just lost Ai Qiyi’s money. Isn’t it reasonable for Ai Qiyi to invite her to act in a TV series? 】
【Yes, it is true to say so】
[Let’s break up, I don’t know what you are bragging about, that’s all your Adan’s abilities]
[Anyway, he’s much better than you, who hides behind the screen and hacks him every day]
The appearance of these comments means that a mutual spat is about to begin again.
The protagonist of their discussion, "Humorous Iron Egg", was inviting people to dinner at this time.
The people he invited have very special identities. One by one, they are all brand representatives of the brands Zhang Wenyan endorses.
As the male protagonist of a popular drama and a TV star, Zhang Wenyan's commercial value is naturally not low. Since the broadcast of "Hurry Up", he has received many endorsements one after another.
Later, he won Shidi and won endorsement contracts from several big brands in one fell swoop.
Now, something like this suddenly happened to Zhang Wenyan, and these brands naturally announced the termination of their contracts. Entered the claim process.
However, it is not certain whether we will receive compensation in the end.
Because, nowadays, the endorsement contracts of "popular" artists are quite strong.
Especially for those at the top, many of them signed contracts that included little to no liability for "compensation for house collapse."
Zhang Wenyan was quite "popular" before.
Therefore, there is a lot of altruistic content in the contract.
In this regard, Xu Xiyu did not have a "strong sense of justice" and asked for increased responsibilities in the contract. Anyway, the general environment is like this. There is no need for him to go in the opposite direction and put shackles on his own artists.
However, since you are inviting someone to dinner, you still have to show your attitude on the surface.
At this time, in a private room in a private club under the name of Ke Xinying, Xu Xiyu took the main seat, Gu Lixiati sat next to him, and the rest were brand representatives of 8 different brands
I saw Xu Xiyu standing up, holding up the cup and saying: "Everyone, I am ashamed to say that it was me who failed to restrain the artists under me, which caused an impact on the brand image behind you.
Don’t worry, everyone, Hua Qing and I are definitely on your side on this matter. Although Zhang Wenyan has not terminated his contract with our company, we will never cover up. ”
After saying this, Xu Xiyu drank all the liquor in the cup.
The representatives of various brands looked at him in confusion.
To be honest, they still didn't understand why Xu Xiyu invited everyone to have this meal.
It can't really be just to apologize, right?
But I don’t understand, but I don’t understand. Faced with Xu Xiyu’s apology, these brand leaders still feel that they have a lot of face.
Soon, Xu Xiyu acted even more to save face.
Because he didn't just drink one drink, but drank three drinks in a row. This behavior conveyed the meaning of "self-punishment."
"Hey, Mr. Xu, please stop drinking. I don't think you have done anything wrong in this matter. Zhang Wenyan is much older than you. Can you control his work and his private life?"
"That's right, Mr. Xu, you must not take the responsibility on yourself. How can I blame you for this?"
Seeing Xu Xiyu punishing herself with three cups of wine, these brand representatives were quite sensible, and they started to persuade me with every word.
Seeing this, Xu Xiyu poured another glass and raised it: "Today's meal is a temporary invitation. Under such circumstances, you can still appreciate me. I think I must toast you all again to express my gratitude."
As soon as these words came out, everyone present looked at me, and I looked at you, and they all looked at each other in confusion.
Sometimes, giving too much face is also a kind of pressure. Who knows what you want in return for your face-giving behavior?
As a result, the male representative closest to Xu Xiyu immediately stood up and held out his hand to cover the wine glass and said: "Mr. Xu, all of us here are your fans.
It's our honor to have dinner with you, so it's our turn to toast you with this drink. You'd better take your time. ”
After his words fell, another female representative covered her mouth and smiled: "Yes, Mr. Xu, in fact, it is not an exaggeration to say that you are famous in our brand promotion practice. We have in-depth knowledge of many cases you have done." We have researched and learned. Therefore, we are indeed your fans in every sense. If you have any ideas, you may as well tell us and we will learn from it.”
Hearing this, Xu Xiyu first raised his head and drank the wine, then gently put the cup down. Then he smiled at everyone and said: "Mr. Liu is quick to talk, so I won't talk in circles.
I invite you all to come today, firstly, to apologize, and secondly, to apologize. However, the second apology is not verbal. I have a marketing plan for you. ”
As soon as these words came out, everyone looked at each other again and waited quietly for Xu Xiyu's next words.
"Everyone, why do you seek endorsements from artists? I think there are only four aspects. First, it is to gain exposure through the artist's popularity.
Secondly, it is to show consumers the strength of the company through the act of spending money for endorsements, so that consumers can trust our products.
Third, convey the image of the product through the image of the artist. Fourthly, you may also hope to gain sales among the artist’s fan base. ”
Having said this, Xu Xiyu paused, looked around at everyone's reactions, and then continued: "However, sometimes these four goals can be achieved at the same time, and sometimes only one or two of them can be achieved.
Therefore, under different delivery strategies, we should have different focuses. Now, I have an opportunity for everyone’s brand to get a lot of exposure. ”
Upon hearing this, the female representative who just spoke immediately asked: "What is this opportunity you are talking about?"
"Ask her to be your spokesperson." Xu Xiyu said, walking around behind Gulishati and putting his hand on the back of her chair.
The representatives were bewildered.
What kind of exposure opportunity is it to find her as a spokesperson?
Just when they were puzzled, they heard Xu Xiyu continue to explain: "Everyone, what are the netizens eating? It is a dramatic story and an unexpected breaking point."
Saying that, Xu Xiyu patted Gu Lixiati on the shoulder: "Who is she? She is a victim of the well-known Zhang Wenyan incident. And you are also victims of the Zhang Wenyan incident.
Now, as victims, after you terminated your contract with Zhang Wenyan, you immediately chose her, who is also a victim, as your new spokesperson. Everyone, is this dramatic enough? ”
As soon as these words came out, the eyes of everyone present began to widen at the same time.
As for Gulishati, she instinctively twisted her neck and looked up at Xu Xiyu, her eyes full of disbelief.
Xu Xiyu's words continued: "Secondly, I just sent a video saying that I hope peers and brands can consider giving her a job opportunity.
As a result, you responded immediately. At this time, if you were a netizen, what would you think? You may think, maybe I, Xu, am too proud?
Or are you brands too strong at grabbing the buzz? Or maybe you are so angry with Zhang Wenyan that you just want to make him sick.
Of course, some people will say that I am trying to flatter her, that she is not worthy, or that she has a good life. None of this matters, what matters is that no matter what netizens discuss.
The final result it brings to us is traffic, huge traffic. You can definitely take advantage of this traffic to do activities and sales promotions. ”
Dumbfounded.
The brand representatives present were really dumbfounded.
They never expected that Xu Xiyu invited everyone to dinner just because of this incident.
This plan was announced so suddenly that for a moment, everyone had no idea. However, someone still asked instinctively: "Mr. Xu, what about the price?"
"Price?" Xu Xiyu curled his lips and said with a smile, "Everyone, you have forgotten what I just said. I said, I have a marketing plan to give to everyone. Since it is a gift, why bother talking about money? ”
"No money?!" the female representative shouted softly.
After whispering, she glanced at Gulishati and confirmed: "Mr. Xu, are you kidding?"
"I don't make this kind of joke. For 3 months, Xia Ti will be your spokesperson for free for 3 months. I just have one request. After 3 months, if you think she is not bad,
According to Huaqing's second-tier artist's worth, the contract was renewed for 9 months. Oh, by the way, considering the timeliness of Internet topics, it is best for everyone to think about it within two days. After this time, the effect will not be there. ”
Hearing this, each of the eight brand representatives frowned and started thinking.
Although Xu Xiyu's words were nice, he told her to renew the contract "if you think she's pretty good."
But to put it bluntly, he just wants to negotiate a one-year endorsement contract with Gulishati at the price of a second-tier artist, and then give him a three-month discount.
In other words, everyone has to consider now whether Gulishati can achieve the same popularity as a second-tier artist within three months.
If you can, it's a pure profit.
After all, ordinary second-tier artists are not as topical as her.
If you can't achieve it, it's not necessarily a loss. The reason is as mentioned just now, ordinary artists don't have as many topics as her.
That is when they are thinking here.
Xu Xiyu's voice came to my ears again: "Oh, by the way, I forgot to tell everyone that the news uploaded on the Internet that Aiqiyi's new self-made ancient puppet drama "Qing Qing Zi Jin" invited her to play the lead female role is true.
Not only that, the third season of the top variety show "Longing for the Field" produced by Shonan Satellite TV. It has been confirmed that Xia Ti will be the new regular guest, and she will become the only permanent female member of the show. ”
As soon as these words came out, these representatives suddenly raised their heads, their eyes full of shock.
Damn, is this really a compliment? !
The one who moved their heads more violently than them was Gulishati herself. Because Xu Xiyu was standing behind her, her neck was almost broken.
She only heard this news today.
Seeing this, Xu Xiyu showed a "big boy" smile to them.
(End of chapter)