Chapter 409: Mere
In the video, Xu Xiyu was interviewed after hearing the question "How do advertisers feel when they are scolded?"
He immediately put on an extremely sincere expression and said: "To be honest, the performance of "The Truman Show" is a brand new attempt and exploration.
Even if Cheng Ming, A Li, and Shang Ling perform for free, the cost is still high, and the limit on the number of viewers is huge, so tickets alone cannot support it.
Therefore, it can be said that without the support of the brand, "The Truman Show" would not have been so smoothly introduced to everyone.
You just said that many people on the Internet are scolding them. I don’t think there is any need to go online. Most people are probably joking.
In addition to being our employer, the brand owner actually plays a role similar to the ‘actor’ who plays the villain in film and television works. Being scolded by the audience actually proved that their implantation promoted the plot.
To take a step back, if the brands in it are not real and I just made up a few names, it may not be able to achieve such a good performance.
Therefore, I am very grateful to these brands for their support, and even more grateful for their contributions in the process of exploring new performance models in our entertainment industry. ”
Zheng Yuanxian's guess was correct.
The product placement in "The Truman Show" was scolded because it was essentially just marketing.
Although it is true that there are some people who really "hate the house and the enemy", or simply want to use the topic to criticize and vent their inner anger, or there are opponents in the same industry who are pushing it.
But most normal people are not bored to this point yet.
At most, due to the substitution of the plot, they will have some unfavorable perceptions of these brands, just like Cheng Yunqing. This is an instinctive reaction, and it is not right or wrong.
For example, Feng Yuanzheng's performance in "Don't Talk to Strangers" made many people think that he was a domestic violence man.
Because of this, we have to arrange for the navy to scold him. The more ugly and outrageous the scolding, the better.
In this case, the first reaction of normal people is "no way". The brand will not be scolded like this. Isn't this an unreasonable disaster?
As long as you have the idea of "not that bad", you will already be siding with the brand subconsciously.
At the same time, because the behavior of "abusing the brand" seems too feeble-minded and outrageous, it is easy for normal netizens to develop a sense of intellectual superiority.
Based on this sense of superiority, they may refute or even laugh at such abusive behavior.
Refutation and ridicule are more about siding with the brand.
As a result, public opinion seems to be polarized, but in fact the "real consumers" who are paying attention to this matter are basically biased towards the brand side.
At this time, as long as the brand takes the opportunity to launch marketing activities, issue coupons, red envelopes, and hold lottery draws, the entire advertising plan will be complete.
They are indeed alive.
Just after the video of Xu Xiyu's interview was released, the brands involved in the launch took the opportunity to hold activities and promote promotions.
In their live broadcast room, some made jokes to apologize to Truman, and some imitated the advertising patterns and lines in "The Truman Show".
Especially the famous slogan "Huiren Shenbao, it's good for him and me too", everyone who saw it showed a "knowing smile" expression.
Therefore, this advertising slogan is particularly popular.
This made Huiren's brand department laugh out loud. They never expected that an advertisement for a drama could have such a good effect. I used to think that Xu Xiyu was bragging.
That's right, "The Truman Show" is a drama in their concept, or a "new concept drama".
Not to mention, it’s not just them who think so.
Some people think so too.
On the seventh day of the performance, another piece of news was exposed online.
[It is reported that the National Theater will cooperate with Hua Qing to adapt "The Truman Show" and put the work on the drama stage. Sources said that the two parties will further cooperate in the development of the "New Paradise" series...]
Good guy, as soon as this news came out, it immediately aroused a huge response from Xu Xiyu's fans.
In their view, this means that Xu Xiyu's playwriting level has been officially recognized.
They think this is a very shameful thing. Their "brother" who is a fan, regardless of his status as the chairman of the entertainment company, is also a player who is far behind other players of the same age.
However, this matter has a different meaning in the eyes of others.
For example, the Taiwanese character Yu Xingde wishes he could be named Inoue.
After seeing the news, he immediately said to Du Yuxiong: "Look, look, am I right? He is always like this. One moment he will take people to watch the flag raising, and the next he will cooperate with the official troupe. You can forget it." If you really want to help him, can you help him? ”
Hearing this, Du Yuxiong's face looked a little ugly.
He knew that Yu Xingde was just making excuses for himself.
What’s wrong with cooperating with an official theater company?
When the film by the chief director of the Olympic Games was brought to Taiwan, it still won a Golden Horse Award.
Although the current environment is different from before, in the final analysis, I still believed in Yu Xingde's evil deeds and really acted cleverly, which resulted in the disagreement with Xu Xiyu.
Thinking of this, he frowned and shook his head: "I heard that Cheng Guangzu has been very active recently and has met many people on our island. I think it might have been Xu Xiyu's instruction."
"So what, how much better can those people be than us?" Yu Xingde said disdainfully.
After saying that, before Du Yuxiong could reply, he became happy again and said while enjoying himself: "Hey, you said that this Xu Xiyu is also quite infatuated. In order to help Lu Qinyao win a prize, he worked so hard and spent a lot of money to win the beauty's smile, right? "How long has it been and you still have the energy to make a joke? Now I'm worried about what kind of conspiracy Xu Xiyu will play."
"Keep your heart in your stomach, what kind of conspiracy could there be?" Yu Xingde said again indifferently.
After saying that, he added silently in his mind: It's good to play a conspiracy, but I'm afraid that he won't play it, and that there won't be any trouble. That is what Inoue-kun wants to see, so that the conflict between the two parties will deepen.
That's right, Yu Xingde came here intentionally to cause trouble. He was different from Du Yuxiong. Du Yuxiong was simply used to taking advantage.
But Yu Xingde had a deeper purpose.
He wants to make a big fuss out of the conflict between Tai Wen and Hua Qing.
Therefore, for him, the more ugly the quarrel between Xu Xiyu and Du Yuxiong is, the better.
It would be best to reach a cooperation with those people in Taiwan first, and then use Du Yuxiong as an excuse to cancel the cooperation, and then lead the mainland colleagues to take the opportunity to carry out a wave of operations to suppress Taiwanese artists.
In this way, the purpose of deepening the conflict between the two sides will be achieved.
Yes, in this matter, Yu Xingde's idea and Cheng Guangzu's current plan were actually thought of together.
In other words, Yu Xingde hoped that Xu Xiyu would do this from the beginning.
As the saying goes, people die for money and birds die for food. Once some colleagues cannot make money in the mainland because of this matter, then they have no choice but to move closer to their masters.
Thinking of this, Yu Xingde rolled his eyes and said, "Brother Xiong, I have to remind you about something."
"What?"
"You must not expose the conflict between us and Xu Xiyu. If someone asks, just say that the cooperation is very pleasant and that we are considering cooperation on the next project."
Hearing this, Du Yuxiong just squinted at Yu Xingde and waited for his next words without saying a word.
"Think about it, if everyone thinks that you and Xu Xiyu are happy working together, can he easily fall out with you? No, this will have a great impact on his reputation." Yu Xingde explained .
But having said that.
But from the bottom of his heart, he believed that Xu Xiyu would not fall for this trick. Should he fall out or would he? With his character, could he tolerate this kind of arrogance?
But Du Yuxiong must be allowed to say so.
Because this is the only way, if Xu Xiyu uses Du Yuxiong as an excuse to exclude his Taiwanese colleagues, his colleagues will be more angry and think that he is just kidding.
Based on this idea, Yu Xingde added: "Also, happy cooperation cannot only be reflected in words, but also in actions.
Isn't the TV series I watched "New Paradise·Wangxian" going to be online in two days? Let’s take the initiative to spend some money to buy him some navy and data.
Let us quietly disclose this matter to our colleagues on the island, so that everyone knows our respect and support for Xu Xiyu. ”
As soon as these words came out, Du Yuxiong's eyes showed a thoughtful look.
Yu Xingde chuckled lightly. Based on his understanding of his colleagues on the island, he felt that once he bought a navy, those colleagues would also follow suit in order to curry favor with Xu Xiyu.
After buying it, they will definitely try their best to tell Xu Xiyu about it, and start looking forward to multiple returns.
Once Xu Xiyu can't repay them, or if he doesn't give them enough, then just wait and see.
Thinking of this, his chuckle gradually turned into a proud laugh.
He felt that he was entitled to be proud, because from the beginning, as long as there was a conflict between Du Yuxiong and Xu Xiyu, he would have been in an invincible position.
No matter what Xu Xiyu does next, the result will be towards the goal he wants.
Even when he achieved his goal, Xu Xiyu might not realize that he was being plotted against him.
Is this the so-called youngest rising star in the mainland entertainment industry?
When I look at someone, it's nothing.
Just when he was proud, Du Yuxiong seemed to have figured it out, nodded and said: "What you said makes sense."
Time passed like this for another two days.
Taiwan Wen took the initiative to buy data for "New Paradise·Wangxian", which has been widely spread among colleagues on the island.
They recalled Cheng Guangzu's hint.
Suddenly, they really couldn't hold it any longer, and they all joined in to help "propaganda".
As the saying goes, when everyone adds firewood, the flames rise.
"New Paradise·Wangxian" is finally online amid this flame.
(End of chapter)