Chapter 431 Fighting for beauty
It probably doesn’t need to be said much about what Cheng Yunqing meant by character design.
She just wants Xu Xiyu's reputation as "Yuyan Mentor" to go from domestic to international, and deeply practice his "Friend of Women" persona.
At the same time, she was also thinking that since this was a movie with two female protagonists, she might as well take the opportunity to play the female card. That's why she only invited female artists.
But Xu Xiyu doesn't think so. He feels that he cannot fall into the Western narrative system. Especially certain groups, which really scream loudest, actually have horrifyingly poor spending power.
How many people have fallen into this kind of pit, unable to get up, and their intestines are probably green with regret.
For a movie as good as "The Intouchables" to put such a label on oneself, it is equivalent to shackling oneself.
When people do things, they must first recognize their own advantages.
What are Xu Xiyu’s advantages?
It is in his works that both aesthetics and values are normal.
While the West generally begins to pursue the right path, Xu Xiyu pursues normality. This is the core competitiveness.
Don’t think that foreign audiences agree with the right thing. People's feelings are interlinked, and their pursuit of quality of life is also interlinked.
Even in the initial stage in China, it is annoying. These foreign audiences will only be more deeply annoyed by certain things because they have a great impact on their lives.
In this world, after all, there are mostly silent normal people.
But, Xu Xiyu also felt that Cheng Yunqing only invited European and American artists, which was an article that could be used.
So, after thinking for a moment, he said to Cheng Yunqing: "I was thinking, if you were a female artist, what would be your first reaction to a red carpet invited by top luxury brands like Gucci and PRADA?" br>
Cheng Yunqing was stunned when he heard this, but the real female artist Lu Qinyao next to her immediately reacted and said: "Are you ready to fight for beauty?"
"Yes." Xu Xiyu clapped his hands and said, "It's a show of beauty."
"Can we fight? How can they have such thoughts? This is not an award ceremony." Cheng Yunqing was a little confused.
"Yes." Lu Qinyao answered the question for Xu Xiyu.
She smiled and explained: "Ms. Cheng, you don't understand the mentality of female artists. As long as we tell these female artists, more than half of the European and American artists who come to the film festival this time will come here.
Moreover, there are some female artists who have to dress up to attend, but other female artists have no choice but to dress up, because no one wants to be "overwhelmed" by others. This is related to commercial value and face. ”
Hearing this, Cheng Yunqing felt it made sense.
But it makes sense, so what’s the point?
So, she wondered: "So, what does their beauty contest have to do with us?"
"The fight for beauty must be accompanied by exposure. The harder they fight, the more exposure we will get." Xu Xiyu explained.
"Are Qinyao and Xiaoyu trying to outdo the other girls to gain attention?" Cheng Yunqing asked again.
"No, they won't fight." Xu Xiyu shook his head.
"Why, are you worried that you won't be able to fight? No, we are no worse than others and we cannot belittle ourselves. I will borrow the best clothes for you right now." Cheng Yunqing waved.
"It's not that I'm worried that I won't be able to fight, but that I can't fight. First of all, they are participating in the red carpet of "The Intouchables". As the host, how can we fight with the guests? It won't look good if we win or lose.
Secondly, this is an opportunity to promote "New Paradise" and gain fame for Qinyao and Xiaoyu. "Xu Xiyu said and began to tap her fingers rhythmically.
""New Paradise"?" As soon as these words came out, not only Cheng Yunqing couldn't understand, but Lu Qinyao and Yu Yuyu couldn't understand either.
"Tell me, what image is most suitable for you to appear at the premiere?" Xu Xiyu asked Lu Qinyao and Yu Yuyu with a smile.
"What image?"
"The image in the play, so Xiaoyu has to sit in a wheelchair." Xu Xiyu replied.
Before the three of them could speak, he continued: "You know, "The Intouchables" has not been released yet, except for those who have paid attention to this movie.
Most people don't know that Xiaoyu plays a disabled person with high paraplegia, including those female artists. So, what is a normal person’s first reaction when they see you in a wheelchair?
It feels like you are really a disabled person. In this case, these female artists have to take a photo with you and have a conversation to show their care for the disabled.
Again, the beauty show must be exposed and publicized, otherwise it will be embarrassing for this outfit, so Xiaoyu's exposure will also increase accordingly.
But soon, everyone will know that Xiaoyu is actually appearing as the character in the play. The topic will become two parts. The first part is that you feel dedicated;
In the second part, you will feel that you are sensationalizing and know that you cannot get attention on the red carpet, so you find another way. However, this time the opportunity came. ”
"What opportunity?"
"When I have the opportunity to explain why we do this, let's say that our Hua Qing has formed a tradition since "New Paradise".
That is the premiere of the work. The actors will appear in front of the audience as the characters in the play. The purpose is to break through the fourth wall and bring the audience closer to the characters.
The reason why this tradition was formed after "New Paradise" is because the "New Paradise" series broke the fourth wall.
We can take the opportunity to introduce to foreign audiences through the short film what the performance model of "The Truman Show" is and how it interacts with the audience.
At the same time, we will introduce to foreign audiences how "New Paradise·Wangxian" brings the paradise in the movie to reality.
You know, no one has done this before at Blue Star. We are the first. Therefore, we can also bring surprise and novelty to foreign audiences. "Eh?" Don't mention it yet, it seems to be the truth. "Cheng Yunqing said thoughtfully.
"It's not like that, it's just the truth, because whether it's "The Truman Show" or "The Immortal", including "The Intouchables", the quality is excellent.
Only excellent quality can support Xiaoyu's "performance art" in a wheelchair. As long as these three works stretch the hips, it will be useless no matter how much you do, and it will just be sensationalism. "Xu Xiyu smiled confidently.
Sensing his confidence, Cheng Yunqing became even more interested. She crossed her legs and said, "Then I will let people spread the news so that they can fight?"
"Yes, hurry up, we don't have much time." Xu Xiyu said and looked at his watch, and then said: "I have to go talk to someone at Netflix."
"What's there to talk about with the Netflix people?" Yu Yuyu couldn't help but glanced at the words and asked.
"Don't worry about it. Hurry up and ask the director to get you a similar wheelchair." Xu Xiyu patted her head and left the room.
Afterwards, he returned to his room, found the number of his previous Netflix contact, and called him.
After the phone rang, a not-so-standard Chinese message came from over there: "Hello, Mr. Xu."
"I need an explanation why "New Paradise·Wangxian" was removed from the shelves after one day of airing?"
"Sorry, as I said before, we make the overseas broadcast plan, so I may not be able to explain it to you. After all, we gave you 25 million, which is far from the market price."
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"Yes, please explain to me again, is the reason why you gave Yuan Yuan the price money just to cause this incident?"
"..." This question choked the man opposite him, who was about to speak.
But I heard Xu Xiyu continue: "Actually, I know what you are thinking. I have also heard some news, but I don't care. As you said, I have already got the money, which is far from the market price.
I am calling you to tell you that I will soon start a wave of overseas promotion for "New Paradise·Wangxian". Whether you are willing to take this opportunity to repay the money or not, it is OK.
Also, sometimes, a gimmick has to be jumped repeatedly, winning and losing, and losing and winning, in order to get the maximum benefit. In other words, the enemy must be strong enough. I think my current strength is a bit false, are you right? ”
After saying that, Xu Xiyu hung up the phone directly.
The person on the other end of the phone was lost in thought. To be honest, it would be unrealistic to just leave it alone after buying it for 25 million.
According to their plan, after the remake is over, they will push the Netflix remake first, and then the original version, and then there will be a wave of support.
At the same time, they also took advantage of "New Paradise·Wangxian". They felt that this film must have a market in Southeast Asia, and they would definitely not be able to lose money.
In other words, Netflix really plans to broadcast "New Paradise: Wangxian", but not now.
But after hearing what Xu Xiyu said, this man's mind changed again.
There is a saying: "We tried our best to suppress it, but the opponent still charged and killed us. This must be because our firepower was not enough, so I applied for more support and ammunition."
Thinking of this, the man picked up the office phone and started calling again.
Soon, several people came to his office for a meeting.
The time slowly arrived at 3:40 pm.
The creators of "The Intouchables" were invited by Lu Ye, the director of "Night Without Dawn", to attend the premiere.
To be honest, no one among the creators of "The Intouchables" wanted to come.
Maybe Lu Ye didn't want to invite them.
But after all, we are all Chinese, and we still need unity on the surface.
Therefore, when "The Intouchables" premieres, the creators of "The Night Without Dawn" will also be there.
"Sister Jiao, look, Xu Xiyu is here." In a car outside the red carpet, Zhang Yujiao's assistant suddenly pointed not far away.
"Get out of the car." Zhang Yujiao was waiting for Xu Xiyu. Ever since she decided to sell her favor to Xu Xiyu, she wanted to see Xu Xiyu begging her to help him hire some foreign stars to support the scene.
With this thought in mind, she quickly got out of the car.
She was the judge after all, and the reactions from the nearby audience and reporters came instantly after she got off the car.
The eyes of Xu Xiyu and others were inevitably attracted.
The next moment, the eyes of Xu Xiyu and Zhang Yujiao intersected. Just when Zhang Yujiao was thinking about whether Xu Xiyu greeted her and whether she should pretend not to see it or respond.
But they found that Xu Xiyu had already turned his head and walked quickly to the movie palace with Lu Qinyao and others.
"???" Zhang Yujiao was dumbfounded.
But the next second, an uncontrollable anger rose.
After so many years since his debut, he has been ignored by his foreign colleagues many times, but among his domestic colleagues, who dares to ignore him?
Even if you, Xu Xiyu, are an employer, so what?
Given Xu Xiyu and Lu Qindao's age, they should at least take the initiative to call them Sister Yujiao when they see them.
This is the prevailing rules and basic etiquette in the entertainment industry.
(End of chapter)