Chapter 480 Cartoon? (Additional update 57)
"Wall-E" (Chinese name "Robot Wall-E" on Earth) is a good movie, there is no doubt about it.
Although it was released in 2008, looking at it today, it is still timeless.
That year, the cumulative global box office reached 530 million US dollars, and the premiere box office was 62.5 million US dollars, beating the 60.24 million of "Kung Fu Panda" released in the same year.
However, the total box office still lost to the 632 million of "Kung Fu Panda".
But "Kung Fu Panda" really can't compare with it in terms of awards. For example, it won the Best Animated Feature Film award at the 81st Academy Awards.
Generally speaking, this is a movie with many honors. As for the box office, it can only be said to be so-so, not high, but definitely not low;
After all, even now, there are still many movies in Hollywood that cannot get 500 million.
However, overall, the box office of animated movies cannot compare with live-action movies. The famous "Zootopia" has a total global box office of just over 1 billion.
Fortunately, animated movies have high derivative value.
Therefore, a good animation IP has high economic benefits and sustained cultural influence.
Because of this, Xu Xiyu thought about making animated films and building his own animation IP library.
However, as mentioned before, Blue Star China’s domestic animated films have always been focused on the children’s market.
On earth, at least in 2015, "The Return of the Great Sage" appeared, which opened up some situations. Later, "Nezha: The Devil Boy Comes to the World" pushed the box office performance of domestic animated films to a new level. peak.
Since then, although animated films still account for a small share of the overall market, they have gained a place and expanded their audiences.
At Blue Star, there are actually people making animated films for all ages. After all, Krypton Gold mobile games are developing so vigorously that in terms of animation technology, it is actually not a problem.
But, I don’t know if these movies are really bad or the timing is wrong. Anyway, none of them have achieved good market response.
This makes capital even more pessimistic about "domestic animated films".
There is obviously technology, but there is no good box office. This either means that domestic audiences do not like to watch it, or that the domestic animation film creation team is really not good.
It is precisely because of this that a company like Dual Shadow can fall into the hands of Xu Xiyu; and a company like Parallel Chongcai, which is making 3A games, can fall into the hands of Hu Ningwei and Yu Yuyu.
There is not a lack of talent in the market.
It's just that there are no successful cases to open up the market, so the entire industry has been in the cold.
It's okay to be cold, but he has caught up with the trend of the right people.
This commotion, regardless of children's orientation, no one has watched animated movies for all ages, let alone domestic ones, and Hollywood ones, because too many correct elements have been stuffed into them.
Therefore, in the reading room at this time.
When Nancy and Inoue watched "WALL-E", which had a higher picture quality than the one on Earth, they became more and more dumbfounded and couldn't believe it.
"Damn, damn Xu Damn, is he even that good in animated movies?" Nancy sighed in her heart.
Sighing in her heart was not enough, so she couldn't help but whisper to Inoue in English: "Why does this movie smell like Hollywood? This is so funny.
Today's Hollywood, under the right influence, they themselves don't have this taste. He learned all the essence of it. ”
As soon as these words came out, Inoue couldn't help but look at Xu Xiyu who was distracted.
To be honest, he never thought about how good Xu Xiyu's animated movie could be.
After all, there is a big difference between animated movies and live-action movies.
Originally, he was prepared that he would not be able to recoup the cost of publicity and distribution.
But now it seems that if this movie is properly promoted, why not give a big surprise to the group of animated movie lovers who have been annoyed by the "right people"?
I'm afraid I'll make a lot of money if I act as the agent for the overseas distribution of this movie!
wrong.
No, no, no.
This is a Chinese animated film.
If only this movie was trash or mediocre, it would be fine.
But with this quality, how can I really promote it well?
Doesn’t this help China’s cultural export?
Although this movie has no Chinese elements at all, it is a Chinese movie.
Thinking of this, Inoue felt conflicted.
On the one hand, it is an opportunity to make money, and moreover, it is personal money-making. Once it is distributed to Sony’s channels, it is divided between myself and Nancy;
But on the other hand, it slightly conflicts with my own generosity.
He is contradictory, but Nancy is not. When she was in Venice, she told Xu Xiyu that the United States is America, the family is the family, and she is her.
As well as the opportunity to make money, she doesn't care if this is a cultural export. Anyway, American culture is all pieced together.
Thinking of this, she said to Inoue again: "This time, we are lucky!"
"Yes." Inoue twitched the corners of his lips and said angrily.
Seeing him like this, Nancy sneered in her heart. In Inoue's state, how could she not know what he was thinking.
It's a pity that it's useless for you to think about anything, and there is me.
Thinking of this, she turned to Xu Xiyu who was still distracted and said: "Wow~~Xu, this movie is great! It's as great as you!"
"What?" Xu Xiyu turned around. He had really been thinking about something just now, and he didn't hear what Nancy said at all.
"I said, this movie is great."
"Thank you." Xu Xiyu said politely.
"There will definitely be a great box office result."
As soon as he said this, Xu Xiyu smiled noncommittally: "Maybe." "Why, you don't have confidence?" Nancy asked curiously.
"No, I'm very confident, so I hope you guys can be more attentive when publishing overseas." Xu Xiyu said something nice.
But in fact, he didn't think the movie would do well at the box office.
The reason is as mentioned just now. The domestic animated film market has not yet taken off. In fact, due to the increasingly bad Hollywood animated films, the animated film market has shrunk.
The general environment is like this, and it is difficult for a movie to change.
Unless there is some big news, such as a scene like "The Three-Body Problem" winning an award abroad, but this is difficult.
The reason why "Nezha" had the box office success was because of the success of previous films.
Therefore, the domestic box office performance of "WALL-E" is probably not optimistic.
Of course, this lack of optimism refers to comparison with Xu Xiyu's previous films, not that the box office will collapse.
In addition, overseas distribution was left to Saburo Inoue.
From Xu Xiyu's point of view, this is even more unreliable. This kid will be damned if he can promote it well.
But, Xu Xiyu had no other choice, because leaving it to Warner would be the same. Jeffrey, an old boy, went back to Hollywood to work on his new project and had no intention of talking to him about anything else.
The most important thing is that I heard that he was an agent for the release of "Untouchable" and was attacked by the anti-flower faction within the company, who believed that he was helping China export its culture.
With the two items superimposed, Xu Xiyu feels that there is a high chance that this movie will make a small or medium profit, and there is no need to think about making a huge profit.
After you draw it, play it on all platforms to accumulate some audiences for animated movies. The real hope lies in the half-finished "Coco".
But then again.
Xu Xiyu thinks that the low box office of "Wall-E" is not a bad thing.
Aren’t those bosses always staring at me now?
Just use the box office of this movie to cool them down.
Taking this opportunity, he released the news that because the box office of "Wall-E" did not meet expectations, some gambling agreements between himself and Hu Ningtian were triggered.
Therefore, he returns to the live-action movies that he is good at, and plans to devote himself to the second season of "Fortress of Shanghai" and "New Paradise: Wangxian" to turn around the momentum for him.
By the way, as for other IPs, "Infernal Affairs 2" is about to start filming. The big head is Xiao Moss and Jia He. Hua Qing also invested a little, but outsiders don't know.
In this way, there is still a chance for those old people to pick their own peaches.
I can still successfully "exit sadly" or "be forced to leave", and label them as colluding with external forces, which will be a big trap for them.
Anyway, they have indeed done this, so it is not considered a slander.
Thinking of this, Xu Xiyu was in a good mood.
Sure enough, even if the box office is not good, it also has the advantage of not being good at the box office; anyway, it will definitely not lose money, but it will not make as much money as other movies.
So, he said to Nancy: "I'm sorry, I was just thinking about something."
"It's okay, Xu, this movie is great, we will definitely promote it." Nancy laughed.
"Then I'll leave it to you. This movie is very important to me and is related to my status in the industry. Please promote it well." Xu Xiyu said and glanced at Saburo Inoue.
Again, he didn't believe that this little devil could promote it well.
The more he shows attention to them, the more he will find ways to trip them up, which is in their interests.
But Inoue Saburo couldn't understand what he was saying at all, so he could only giggle.
When Nancy heard this, she turned to Inoue and translated: "He said that this movie is not important to him, it is just a test product. His main focus is on science fiction live-action movies.
Inoue-kun, I think he is not lying. This movie is really not important to him. However, precisely because it is not important, I think this is used to test our sincerity.
Therefore, you must have a long-term perspective and don’t just focus on the present. Otherwise, how will you win his trust? ”
"I understand." Saburo Inoue nodded and said, "Please tell him, I will definitely let him see my sincerity."
Nancy smiled when she heard this, turned to Xu Xiyu and said: "Inoue said he will try his best, but I think he is lying. But it doesn't matter, I will help you. Who made me like you?"
"Hahaha, what a coincidence, I like me too." Xu Xiyu laughed, not believing what Nancy said.
And Nancy was troubled by his words "I like me too".
Damn Seo Damn!
On the other side, Inoue saw Xu Xiyu smiling. Although he didn't understand it, years of habit drove him to laugh in agreement.
When they laughed, Nancy, who was still angry at first, couldn't help but laugh when she thought about the scene where she had just messed up the translation.
For a moment, the three people in the reading room laughed extremely happily along with the movie scene of "Wall-E".
They are happy.
There are people on the other side who are unhappy.
This person is Mao Gaojun.
"No, what are you talking about? You won't deal with Xu Xiyu for the time being?"
Not only would they not deal with it, if Xu Xiyu had any works to publish now, they would also plan to help spread the word.
What a coincidence.
Five days later, they discovered that "WALL-E" had started to be promoted, and it would not be long before it would be screened.
(End of chapter)