Chapter 50: A publicity method that cannot be copied
The reason why Xu Kong decided to adopt the split-account model was not just a whim.
Mainly, he is probably the only person in the world who knows the potential of the show "Want to Meet You".
No matter how hyped it is, these video platforms will not believe it, and lowering prices is also a normal business behavior.
The copyright fee of 40 to 50 million yuan is definitely not able to meet Xu Kong's expectations.
From this point of view, the split account model is the most cost-effective way.
And he was deeply impressed that the split account model still has great potential, especially for some low-cost web dramas.
In the previous life, there were many hit dramas that relied on the method of splitting accounts to successfully earn hundreds of millions of dollars. It was no problem at all.
In this life, there haven’t been many successful cases in the past.
So far, some small companies are still choosing to split accounts.
He can be the first to eat crabs.
"If there are no problems, we will sign the contract today."
Xu Kong said to Zeng Xi from the film and television copyright department of Penguin Video.
"I have no problem here. I can draft the contract around the afternoon at most."
Zeng Xi nodded.
Like Xu Kong, he also felt that he had taken advantage of it.
Although the unit price is about two yuan more than their internal A-level dramas, with this model of splitting accounts based on effective viewing time, their platform will never lose money.
And there are no risks.
If you can get the exclusive rights to broadcast a drama starring Song Youyou and Xu Kong, why not?
……
"Mr. Yu is looking for you."
When he arrived at Fengqing Entertainment the next day, Guo Zihao spoke.
"Maybe it's because our drama adopts the split-account model, and Mr. Yu is a little angry."
Xu Kong nodded and said nothing more.
Arriving at Yu Yaqing's office, Yu Yaqing's expression was obviously serious.
"Are you sure you plan to cooperate with Penguin on a split basis for this show?"
Yu Yaqing had to worry.
The main reason is that almost all the risks of splitting accounts are borne by the producers themselves.
If the entire show ends up being scrapped, it’s very likely that no cost will be recovered at all.
Rather than selling the copyright fee, let the video platform bear the risk. Unless the copyright is really difficult to sell, this model will generally not be chosen.
"The contract has been signed."
Xu Kong spread his hands.
Yu Yaqing stared at Xu Kong for a while, and finally sighed helplessly.
"Okay, I get it."
She could clearly feel that Xu Kong had changed a lot during this period compared to when he first joined the company.
Originally, he was still a very obedient person who would do whatever the company arranged for him to do.
Recently I started writing my own songs, directing and acting in dramas.
If it were another company artist who was so disobedient, especially like this incident, Yu Yaqing would never be able to just pretend that nothing happened.
It's just that Xu Kong and Yu Yaqing have never said it before, but the other party is a relatively special existence.
Xu Kong could also see that Yu Yaqing was a little angry, and her face was full of exhaustion. There were probably too many things going on during this time.
It is said that there was something wrong with the costume drama produced by Fengqing Entertainment. The conflict between the director and the lead actor Song Peiyu was so serious that even the crew temporarily suspended production.
Yu Yaqing's originally closed eyes suddenly opened.
"You haven't left yet?"
Glancing at Xu Kong standing behind her, she spoke in surprise.
Although every time Xu Kong was called over, the two of them would tacitly go to the nearby lounge to relax.
But at this time, she has no such intention. Before she could react, a pair of warm hands covered her temples on both sides.
This is a massage technique Xu Kong learned in his previous life, and it is indeed quite effective.
Yu Yaqing, who originally wanted to stop her, closed her eyes again with a relaxed expression after a while.
Of course, Xu Kong learned more than just these massage techniques.
The most crucial part of this massage technique is the legendary wind-stretching technique, which is very effective for women.
In the next half hour, Yu Yaqing felt the most relaxed and comfortable she had felt in a while.
Time came to September, and after discussions with Penguin Video, "Want to See You" was finally scheduled to be broadcast in early October.
Although the filming of the drama was completed and the post-production was completed without any surprises, Xu Kong suddenly became busy again.
Announcements for various commercial performances, variety shows, and advertising endorsements, after two months of suspension, not only did they not decrease, but they increased in number.
This has a lot to do with Xu Kong's previous appearance on the "Singer" program.
Although suspending operations for such a long time as a top streamer will mean losing a lot of traffic and exposure, the popularity of the show "Singer" is enough to offset it.
"Don't accept the show for me!"
"Brother, during my schedule, I barely have time to eat and sleep."
It was hard for Xu Kong not to complain.
Guo Zihao pretended not to hear.
The main reason is that the Xu Kong now is completely different from the one before.
In the past, with Xu Kong's singing skills, Xu Kong was unable to attend many music festivals and evening performances that required full-scale singing.
Now, since appearing on "Singer", everyone knows that Xu Kong's singing skills are actually not bad.
Some performances that would have rejected Xu Kong outright were sent invitations one after another.
Guo Zihao could naturally accept it for Xu Kong without any burden.
In addition to increasing your popularity and exposure by participating in these performances, the most important thing is that the appearance fee is not low!
As a top performer, Xu Kong's appearance fee is not low. Now coupled with his performance in "Singer", there are many performers who are willing to charge high prices.
However, in the end Xu Kong did not reject them all and selected some with greater influence.
For example, Xu Kong attended the two performances of the Mint Music Festival in Hangzhou and Shanghai.
And made relatively adequate preparations.
"Everyone else has been pushed?"
"Would you like to think about it again?"
Guo Zihao looked at the performances that Xu Kong had turned down. Most of them were paid quite a lot for their appearance. This was real money!
"Don't let me make my own decisions! If I don't go then, you will pay the liquidated damages yourself."
Xu Kong spoke a warning.
If the main thing is to accept them all, the intensity of such a performance would be too high.
"By the way, let's break the news. I'm going to sing a new song I wrote recently at the Mint Music Festival."
"Remember, this is the premiere, a new song that has not been released yet."
Xu Kong opened his mouth and gave instructions.
As for how to publicize this kind of thing, Guo Zihao is better than him, so there is no need to worry too much.
"New song?"
"Have you written a new song again?"
After Guo Zihao heard Xu Kong's words, he couldn't help but his eyes lit up.
Xu Kong nodded.
There is still almost a month until the broadcast of "Want to Meet You", so it is still necessary to pre-promote it in advance.
You know, the quality of the songs in this drama is still very high.
This kind of publicity method cannot be copied by other crews.
(End of chapter)