Chapter 67 The market and the audience will teach them a lesson
"It's a pity. It would be nice if the final time of "Singer" was earlier."
"If your show had been as popular as it is now, the copyright fee would have been much easier to negotiate."
"More than 50 million is definitely guaranteed."
Fengqing Entertainment, the day after Xu Kong came back, he came to see Yu Yaqing.
Hearing the other party's emotion, Xu Kong was noncommittal.
But even if it is around 50 million, it is probably still not enough to satisfy my appetite.
Xu Kong was also a little helpless. The key to the problem was that he was still a newcomer both as a director and an actor. Without any achievements, it was impossible for the platform to trust him.
You still need to prove your worth first before you have the capital to negotiate at the table.
Looking at it now, even if we had to do it all over again, the split-account model is still the best choice at the moment.
"How are our company's other two new dramas going?"
Xu Kong did not continue this topic.
He also knew that although Yu Yaqing had more trust in him, there was a high probability that she would not believe that the first drama Xu Kong directed and starred in would be a hit.
The investment of 30 million was itself due to the relationship between the two, so Yu Yaqing just let him "play nonsense".
"Currently, the crews on both sides have finished filming, but there is a lot of post-production work. It is currently expected that one part will be broadcast in November and the second part will be broadcast by the end of the year."
Yu Yaqing didn't hide it and answered directly.
"If I can have the publicity effect of your drama, I won't worry about it"
Inevitably, Yu Yaqing sighed.
Mainly because she didn't expect that Xu Kong would find another way, and find another way when the budget for publicity and distribution was almost zero.
Thanks to the soundtrack of several songs in the drama and the popularity of the variety show "Singer", this drama has gained such a high level of attention.
But she naturally also knew that such a model could not be replicated.
The two dramas invested by Fengqing Entertainment this time would not have achieved such results without large-scale investment in publicity and distribution.
This is the more conventional method in the industry.
"Mr. Yu, I personally suggest that there is no need to set the budget so high."
After hesitating for a moment, Xu Kong finally spoke.
He had actually seen the scripts of the two dramas invested by Fengqing Entertainment before, and Xu Kong was no stranger to the production team including directors, actors, etc.
But to be honest, Xu Kong personally is not very optimistic about the results of these two dramas.
There isn’t much of a problem with the script, but this is one of the biggest problems.
The costume drama starring Song Peiyu, one of Fengqing Entertainment's so-called top artists, is biased toward idol dramas that are very popular in the domestic film and television market and make money the fastest.
But in recent years, there have been many ancient puppet shows that have overturned.
The script is mediocre. Although Song Peiyu has been famous for a long time and is considered one of the top stars with a solid foundation in the industry, he has never acted in such a large-scale drama before, so he may not be able to afford the basics required for a male lead. condition.
As for another fantasy drama adapted from a novel, Xu Kong has read the original work and the writing is indeed good, but the adaptation is difficult.
Although the actors are capable actors, this also means that they will suffer in terms of traffic. It is even more difficult for this drama to become a hit than the costume drama starring Song Peiyu.
More importantly, the current investment in the two dramas has exceeded 400 million.
As for subsequent investment in publicity and distribution, the company is still prepared to invest a huge publicity fee of approximately 300 million.
Yu Yaqing is equivalent to putting all the wealth of the entire company on the line.
Moreover, the contract signed with Kiwi Guo was a gambling agreement. If we were not careful, Fengqing Entertainment might be wiped out.
"You don't have to worry about this."
"Finish your own drama first." As expected, Yu Yaqing replied directly.
Xu Kong also knew that this would be the result.
After all, from the establishment of Fengqing Entertainment to the present, the biggest advantage of the entire company is actually marketing and publicity.
To be able to win so many celebrities, apart from her experience in variety show production, marketing is actually Feng Qing’s confidence.
Therefore, in terms of publicity and distribution expenses, Yu Yaqing actually put more effort into the filming and production of the two dramas.
Xu Kong has seen many dramas with only tens of millions invested, but hundreds of millions spent on promotion. This seemingly outrageous operation is actually because it is profitable.
After all, there are no fools, especially in the current information age, the importance of marketing and publicity has long been equal to or even exceeded that of film and television works.
The time has come to the end of September, and there are less than ten days left before the broadcast of "Want to See You".
Penguin Video has a significant contrast with the original one. After the finals of "Singer", it gave a lot of promotional resources to the drama "Want to Meet You".
This is definitely the first time that some account dramas can occupy the homepage of their website for a long time.
The happiest person is Zeng Xi, who signed the account sharing contract with Xu Kong.
At first, he just thought that they would not lose money under the split-account model, so he happily agreed to Xu Kong's conditions.
Who knew, I actually got a big deal.
With the current popularity of this drama even before it is aired, it is completely comparable to some big-budget dramas with copyright fees exceeding 100 million.
Of course, some people are happy and some are worried. On the other side, Qin Xian, the vice president of Qiwiguo's headquarters who initially looked down on Xu Kong's drama, regrets it.
"If I had known that his drama was so popular, I would have paid him an extra ten or twenty million in copyright fees."
Qin Xian looked at the hot searches on Weibo and couldn't help but muttered.
Although he still has the same idea as before, that is, Xu Kong's drama, even though it is so popular now, is still the kind that will die in the light of day.
But based on the current popularity, even if they pay a royalties fee of 70 to 80 million, they will definitely make a profit without losing money.
"Has our October new drama list been released?"
Putting down his phone, Qin Xian raised his head and looked at Huang Qifeng, the team leader of his department.
"Sent tomorrow."
"However, Xu Kong's drama has been very popular recently, so the subsequent publicity effect may be difficult to meet expectations."
Huang Qifeng answered.
He was also a little speechless. Although Xu Kong said he was top-notch, many so-called top-notch talents almost disappeared after entering the film and television industry. Apart from fans enjoying themselves, they almost all relied on marketing.
There are too few dramas that are really popular.
Like Xu Kong, the drama has not aired yet and the popularity is so high. This is the first time I have seen him.
"Don't worry about it. No matter how hot it is now, data can't deceive people."
"When it is broadcast, the market and the audience will teach them a lesson."
Qin Xian waved his hand impatiently. He didn't expect that Xu Kong's drama would actually bring some trouble to Qi Guo.
But no matter how good the announcement is, the good data will only last for a week or two. The key to everything is the reputation of the follow-up drama, the number of plays, the number of real paying members it brings, etc.
"But I heard that Penguin Video signed Xu Kong's drama on a split-account basis."
"Let them get a bargain."
Qin Xian added a little sourly.
(End of chapter)