Chapter 72: Wang Zhaju is outnumbered by small-budget dramas
"Only over 20 million views in one hour of the first broadcast?"
"What's going on?"
At the Kiwi headquarters, when Qin Xian heard the premiere data of the drama "Yan Ruyu", his first reaction was that he didn't believe it at all.
You must know that in less than three days alone, their platform has spent more than 100 million in publicity expenses.
The hot searches on Weibo alone have never dropped, almost dominating the list throughout the process, and it has always been in the top three.
With such a large-scale announcement, the premiere data is not as good as that of "Want to See You" two days ago?
This is something Qin Xian cannot accept.
"I don't know the specific situation."
"But it is very likely related to the latest episode of "Want to See You" updated today."
Huang Qifeng said with a somewhat uncertain tone.
“Is it Xu Kong’s drama again?”
The popularity of "Want to See You" has not been low in the past two days. If they hadn't spent too much promotion money, the popularity of "Yan Ruyu" might have been even lower when it started airing.
But Qin Xian felt even more incomprehensible.
Although the popularity of "Want to See You" is not low, it is far from the level of explosion that it was when it first aired.
It is true that the number of views has exceeded 300 million, but such data is at most the level of a popular drama that has attracted a lot of attention.
Logically speaking, it is impossible to affect the launch data of "Yan Ruyu", right? .
"See for yourself."
Huang Qifeng knew he couldn't explain clearly, so he handed his cell phone to the other party.
The above is the current hot search page on Weibo.
I only saw the top three hot searches. Except for the third one, which was a discussion of a certain hot social event, the first two were actually related to "Want to See You".
#《Want to See You》plot divine unfolding#, #黄雨萱综合#, #《Want to See You》foreshadowing analysis#
Looking at the popularity of various related topics on Weibo, if Qin Xian hadn't realized it at all, his job as the vice president of Kiwi would have been in vain.
The plot of the latest episode of a drama has almost aroused discussions on the entire Internet.
This almost likely indicates that this drama will "explode"!
What's more important is that almost all netizens discussing in the relevant comment area are ordinary viewers, and Xu Kong's fans account for a very small proportion.
It can be seen that the data is not deliberately controlled and reviewed.
"Mr. Qin, do we still need to continue to buy hot searches for "Yan Ruyu"?"
Hearing Huang Qifeng's question, Qin Xian shook his head helplessly.
"No longer useful"
No matter how well the promotion of a drama is done, there is always a limit.
It will be very useful before that point, but when it reaches that point, no matter how vigorously it is promoted in the future, it will no longer be of much use.
This was true for "Want to See You" which relied on the popularity of "Singer", and now it is the same for "Yan Ruyu" on their platform.
"Whether it's a mystery or not, I'm really looking forward to the follow-up plot. Why do I have to wait until next week to update!"
"I feel that the setting is not just about traveling to the past and triggering conditions. Some of the rules include various foreshadowings left in the past. I just want to say that Xu Kong's imagination is really big."
"I was completely deceived. I thought it was just a simple urban love drama. But the more I watched it, the more confusing it became. I couldn't understand it without thinking calmly and calmly watching it."
After the latest episode of "Want to Meet You" was updated, the popularity has exceeded when it first aired.
And after the score was opened today, the score on Douban has stabilized at above eight points. Of course, this is because many people looked at Xu Kong with colored glasses when it first aired, and deliberately gave low scores without watching the show.
The ratings are expected to rise quickly in the future.
“The number of views has exceeded 500 million!”
"Furthermore, the conversion rate of our paid members for this drama is extremely high. Just from the current account sharing, it is estimated that we can recover the cost!"
Compared with the reputation of the show, Guo Zihao is most concerned about data issues during this period.
When Xu Kong insisted on cooperating with Penguin Video on a split-bill basis, Guo Zihao still didn't quite understand.
But now it seems that this decision is the most correct.
As for the previous revenue sharing records for low-cost budget dramas on various platforms, "Want to See You" was broken the day after it premiered.
No one could have imagined that the popularity of some account dramas would be so ridiculously high.
Xu Kong thought it was normal.
If the quality of the series "Want to See You", coupled with the early publicity and popularity, as well as the popularity of himself and Song Youyou, can't make it a hit, Xu Kong will probably start to doubt his life. .
After thinking about it for a long time, he finally chose to film the drama "Want to Meet You" first, which was also the result of his careful consideration.
First of all, the quality of the drama cannot be too bad. As a new director and actor, the reputation of the first drama is very important.
It would be best to reverse everyone's stereotype of him as a top-notch person.
In addition, after all, Xu Kong has been an idol for so many years, and he knows very well that for artists, the popularity of the drama is only one aspect, and the character design is the most critical point.
And "Want to See You" is also completely consistent. The character of the male protagonist Li Ziwei can almost be described as perfect.
When the drama reaches a later stage, the character's charm will slowly be revealed. By then, the exaggerated level of fan attraction will probably make all colleagues gasp.
Xu Kong is as stable as a rock, and everything is proceeding according to the original plan. Although there is some publicity after the broadcast of "Want to See You", it is just posting some easter eggs during the filming on the official Weibo account.
Judging from the current popularity, it can almost be said that there is no need to continue to promote it. If you look around on the Internet, all netizens are tap water users.
The same is true for Penguin Video. Some of the account dramas have such outrageous performances, and they even beat the so-called king of dramas by their opponents. Don't be too happy about it.
The only thing I can't accept is kiwi fruit.
It is said that the drama "Yan Ruyu" was started three years ago, and the script alone took a long time to be polished. Later, they spent a sky-high salary to hire actress Wen Xiaoxin, who has never made a TV series and has only made movies since her debut.
The investment for the entire drama alone was close to 300 million, not to mention the various large-scale publicity costs during this period.
As a result, on the day of its premiere, the number of views just exceeded the original "Want to See You".
Moreover, there are not many viewers discussing it online. The popularity was overshadowed by "Want to See You" released at the same time. Who can I ask to explain this?
But even at this point, Qin Xian still doesn't think it's his problem.
Although Xu Kong first approached Kiwi to cooperate, logically this drama should be broadcast on their platform.
Because of his conceited and arrogant character, he missed out on a drama that was about to become a hit.
"It doesn't matter, the quality of the cast of "Yan Ruyu" is there, it is impossible to be suppressed by such low-cost dramas in the future."
Qin Xian could only comfort himself in this way.
Now many netizens are worried that if "Want to Meet You" digs too many holes in the front, it will not be filled in the back and it will be unfinished.
Qin Xian hoped that the reputation of Xu Kong's drama would collapse quickly, and he could not let the drama's popularity continue to rise.
(End of chapter)