Chapter 153 I won’t lure wolves into the house again


Chapter 153 I won’t lure wolves into the house again

"There are a total of twenty-seven interested brands for Xu Kong's "Legend of Sword and Fairy"

Although the investment fair has ended, the work on Penguin Video has just begun.

"Are they all focused on Xu Kong's drama?"

When the person in charge heard such data, he had a headache for a while.

The copyright fee for Xu Kong's new drama will definitely be the highest among Penguin's new dramas in the next season.

However, as a platform, even if it does not take care of the audience's drama-watching experience at all, it is impossible to insert advertisements for approximately 30 brands into it.

This is a bit exaggerated.

If it is capped, the optimal number is about ten brands.

There are a few at the beginning of the film, a few in the middle, some highlights, a preview of the next episode, etc., and some other advertisements can be added.

Anyway, use everything that can be used.

As for advertising in each place, the price is definitely different.

For Penguin Video, everything is simple, as long as each brand bids fairly.

"I didn't expect such a high copyright fee. I can make it back just from advertising alone."

The person in charge of Penguin Video Investment said with some emotion.

Earning back royalties from advertising is actually not a rare thing.

What really surprised him was the appeal of Xu Kong's new drama.

It seems that the number of brands that are optimistic about Xu Kong's new drama is scary.

But after thinking about it, it seems that it is not incomprehensible.

After all, Xu Kong's new drama hasn't been officially scheduled yet, but the popularity is so high, and various related topics have never stopped.

At the investment meeting, you don’t need too many introductions.

Many brands came to Xu Kong’s new drama from the beginning

A week after attending the Penguin Investment Promotion Conference, the specific broadcast time of "Legend of Sword and Fairy" was finally decided.

The final release is scheduled for early June, which is the beginning of the entire summer season.

Of course, during such a prime time period, apart from Penguin, the dramas produced by some other platforms are not the kind of online dramas that are made up of small investments.

For example, Kiwi Fruit has not purchased the copyright to Fairy Sword. Among the officially announced new dramas for the next quarter, the most likely one is the fantasy adventure-themed "Mysterious Valley" with an investment of over 300 million.

The show is produced by Huayuan Film and Television.

It is also an established domestic film and television company, and Feng Ge has been an old rival for many years.

And it is said that Mango also bought the copyright of Shangxing.

Strictly speaking, the copyright fee is higher than that of Xu Kong's "Legend of Sword and Fairy".

In fact, according to the original plan, Feng Ge's drama to compete with "Mysterious Valley" was Ding Lixin's period drama "The Promise of the Night".

It's just that the production cycle of "The Promise of the Night" has exceeded the estimated time, and it was just completed at the beginning of this month.

At present, the official broadcast is expected to be postponed until the end of the year.

However, after Ding Lixin returned to the capital, in addition to being responsible for the post-production of "Ye Wuji", he also visited Xu Kong several times.

Originally, Xu Kong subconsciously thought that the other party, like Yan Jiaheng, came for Shang Yuxin.

But later it was discovered that he had guessed wrong on this point.

Ding Lixin came here for the theme song of his new drama.

Because Xu Kong promised the other party to help write the theme song of the new song.

It can be seen that compared to Yan Jiaheng, Ding Lixin obviously pays more attention to his career.

Although he was also tempted by Shang Green Tea, he is still relatively rational most of the time.

"Don't worry, Director Ding, I have agreed and I will definitely not go back on my word."

Xu Kong spoke helplessly.

The main reason is that he doesn't know much about "The Promise of the Night". At the very least, he has to read the finished film or the script before he can know what style of song to give him.

Ding Lixin was afraid that Xu Kong would regret it, so he emphasized it again and again.

Ding Lixin's "The Promise of the Night" is advertised as a period drama of power and strategy.

But in fact, the main content is still mixed with intrigue and love.

The plot cannot be said to be very explosive, but basically there is no shortage of elements that the audience would like to see.

As for Xu Kong after reading the script, he really can’t say how the show will perform in the market.

The story of Fu Hua Dao is very beautiful. Although the plot has some subdued plots, the overall pacing is fast and I really can’t fault it too much.

And in terms of the cast, the male lead is Gan Yaozong, who won the Golden Eagle Award for Best Actor, and Mi Meng, an A-list actor who became popular with a female lead drama the year before last, plays the female lead.

Compared to his fairy sword, it was much more luxurious.

After making sure that Xu Kong would not regret it, Ding Lixin did not rush to urge him to write it down quickly.

After all, the entire drama has just begun post-production, and it is still quite early before it is broadcast.

Of course he wants the quality of the songs to be top priority.

After Fairy Sword was finalized, Xu Kong didn't have much to do during this period.

After Song Youyou came back, the biggest thing he did almost every day was to practice his acting skills with the other party, and he experienced all kinds of strange plots.

Xu Kong was quite at ease.

I don’t know that I have been exercising for a year and it has obvious results.

Or is it because I have become accustomed to such high-intensity frequencies.

"Director Xu, what are you planning to film in your next drama?"

After Song Youyou returned, the frequency of Shang Yuxin's visits to Xu Kong's studio dropped significantly.

But I still take the initiative to come over when I have time.

But he was also a lot more honest. At most, he only teased him a few words, and no longer deliberately teased him.

"You're not going to be out of filming, are you?"

Xu Kong did not answer directly, but replied lightly.

This is not the first time Shang Yuxin has asked such a question.

It can be seen that she really wants to continue to cooperate with Xu Kong.

For Xu Kong, the post-production of Fairy Sword was actually completed only two months ago, and he was never idle during this period.

But for an actor at Shang Yuxin's level, almost four or five months have passed since filming was completed. Generally speaking, first-line actors cannot have such a long break.

The reason why Shang Yuxin didn't join the cast was definitely not because there was no script for her, but most likely because she didn't find the right one.

"Those scripts are boring and not as good as Director Xu's drama."

Shang Yuxin praised subconsciously.

But Xu Kong knew it well in his heart.

For Shang Yuxin currently, there are actually very few suitable scripts.

First of all, she is already a first-line actress, and she is not lacking in popularity and popularity.

And because her previous attempts to enter the film industry failed, the roles that Shang Yuxin is currently offered are still the same as those of her previous hit dramas.

What Shang Yuxin lacks now is actually a role that can make a breakthrough in her personal image.

Rather than the homogeneous kind.

This is also the reason why she chose to participate in Xu Kong Xianjian in the first place.

Because compared with her previous innocent, cute, and even silly characters, Lin Yueru, who is unruly and willful, but also affectionate and loyal, and relatively three-dimensional, is obviously a very good image breakthrough.

Of course, there are also reasons for liking the script of Fairy Sword.

"Then just wait, it's still early for my next drama."

Xu Kong answered truthfully.

Currently, "Legend of Sword and Fairy" is still more than a month away from its official broadcast.

If it is finished, it will probably be in July or August.

In addition to writing scripts, developing new drama projects, etc., the official start of filming will be at the end of this year. It is even said that Xu Kong has actually not thought about the type of his next drama so far.

"It's okay, I can wait for you."

Shang Yuxin said affectionately.

Xu Kong was speechless.

It can be seen that although Shang Yuxin is not very young, she is very aware of the so-called crisis.

She won the Golden Eagle Goddess and has a good reputation in the industry and among the audience.

But he is still far from being a so-called powerful actor.

Most of the scripts found were based on Shang Yuxin's innocent and cute appearance.

As for acting skills, although Shang Yuxin's acting skills are indeed not bad, they are not the focus of the producers and directors.

In fact, the same goes for Xu Kong.

When I first chose Shang Yuxin, it was just because of the right appearance.

In terms of acting skills, in the drama "Sword and Sword", it actually doesn't have to be very good, it just needs to be good enough.

"I would suggest you don't have to wait any longer."

"Because I'm not sure whether there is a role suitable for you in the next drama."

"But if you have any hesitation in choosing a script, you can come to me and I can give you some reference opinions."

Xu Kong finally couldn't bear it and spoke more seriously.

He himself is not sure what the next drama will be.

I'm really not sure if there is a suitable role for the other party.

He knew that Shang Yuxin saw his potential and hoped to further his career as an actor through his subsequent dramas.

But these things are actually completely impossible to say.

Shang Yuxin didn't expect Xu Kong to say this, and was a little stunned.

But in the end he nodded.

"I know."

"If you are not in a hurry, you can wait until Fairy Sword is broadcast"

Xu Kong gave a little reminder based on his own experience.

Although it is still unclear what the final market performance of Fairy Sword will be, what is certain is that the role of Lin Yueru will definitely bring a great advantage to the current Shang Yuxin.

Maybe the scripts and roles I receive in the future will be better.

"Thank you, Director Xu."

Although she didn't get Xu Kong's promise, Shang Yuxin looked very happy.

Mainly from this incident, it can be seen that at least Xu Kong was thinking specifically about her.

Except when the crew was filming, this was the first time Xu Kong had said this to her so seriously.

In the following time, Xu Kong began to pick up some performances and flying guests for variety shows.

The main purpose is of course to promote the upcoming "Legend of Sword and Fairy".

But the accompanying notification fees are also considerable.

"Your current worth has actually increased a lot compared to last year."

In the manager's office of the artist department, Zhu Yu sighed.

"Maybe it's because I haven't answered these notifications before."

Xu Kong could see clearly.

From the time he joined Fengge to now, apart from the original "Our Song", he has not taken on many other variety shows and performances.

But during this period, due to the New Year's Eve party, Fairy Sword promotional video, and new songs, it actually did not completely disappear from the public eye, and even became more exposed.

Under such a premise, it is normal for notification fees to increase.

“Sure enough, it is easier for traffic stars to make money.”

Zhu Yu sighed with emotion.

Companies like Fengge Film and Television and Fengqing Entertainment are following different routes.

Although there are also various well-known artists under its banner.

But almost all of them cherish their feathers. Most of the time, companies and agents tend to develop in the direction of professional actors.

The variety shows that I participate in every year are subconsciously restricted.

This will definitely be beneficial to the long-term development of artists.

Therefore, Fengge's artists, especially actors, have long careers. ,

There are very few artists whose value has plummeted because they have become outdated.

But they also gave up the opportunity to make quick money.

It can only be said that a long-established film and television company like Fengge Film and Television can do this. If it were Fengqing Entertainment, a top-notch company like Song Peiyu would not accept a few advertising endorsements or performances in a month.

It is estimated that there is no way to afford the huge marketing and operating expenses.

And what the top streamers fear most is not being exposed.

If you disappear from the public eye for half a year, your net worth will be cut in half.

If it disappears for more than a year, it will most likely become obsolete and its commercial value will be almost zero.

"Can you help me pick up Minmin from school?"

"The docking time of the activities over there has been delayed by half an hour."

After Zhu Yu glanced at the message she received, she subconsciously looked at Xu Kong.

In the past, Zhu Yu would definitely not have troubled others with such matters. Not to mention the artists under her, even some colleagues with whom she had good relationships, or her assistants, would not let them help with personal matters.

But after Xu Kong ran to her office almost non-stop during this period, Zhu Yu also figured it out.

This is not the first time Xu Kong has asked Xu Kong to help him pick up his daughter.

First of all, Xu Kong and Zhu Min are familiar with each other, and they even mention it at home from time to time that they want to play with Xu Kong, the "big brother".

Secondly, Xu Kong was not honest at all. He said he was taking a nap, but he secretly took advantage of her.

Although Zhu Yu sometimes felt awkward and uncomfortable, she did not object directly.

I thought it was a reward for asking him to do these things.

"Give me the key"

Xu Kong agreed and then stretched out his hand towards Zhu Yu.

What he was talking about was naturally the key to Zhu Yu's house.

But just like before, Zhu Yu refused directly.

"Just wait for me at the gate of the community after you pick up Minmin. I'll go there when I'm done."

Zhu Yu was naturally not fooled.

Ever since what happened on New Year's Eve last time, Zhu Yu has not allowed Xu Kong to go to her home.

This method of luring the wolf into the house is enough if you have been fooled once.

She didn't want to do it again.

"It's so dangerous. If it is photographed by the paparazzi, it will be hard to explain"

Xu Kong muttered.

Zhu Yu rolled her eyes at him.

"Give me Shaopu."

She had already seen Xu Kong's disguise skills before.

I'm not afraid of going to the supermarket to buy New Year's goods with her blatantly.

With this guy's anti-reconnaissance ability, how could he really be photographed by the paparazzi?

(End of chapter)

Previous Details Next