Chapter 164 Xu Kong is really not a good person
Obviously, Yiguo really guessed it.
The last episode of Fairy Sword.
The special effects of the decisive battle with the Moon Worshiping Cult were quite good.
In the end, with the help of his friends, Li Xiaoyao defeated the Moon Worshiping Leader and the Water Monster.
At the same time, only he and Zhao Linger were left.
Zhao Linger took the initiative and said:
"Fool, I promised brother Xiaoyao."
"I will not die."
Originally, Yigo would have thought that this was the final outcome.
But who knew that as the two of them were walking, when the camera moved to Li Xiaoyao's hand, they found that it was already covered in blood.
In the previous battle, Zhao Ling'er was severely injured by the water monster and was already dead.
"Brother Xiaoyao, I want to go home."
"Take me back, please? I'm from Yuhang Town."
"We are country bumpkins."
"Take me home."
Zhao Ling'er finally died in Li Xiaoyao's arms.
Until her death, her only wish was to return to the small town with her brother Xiaoyao and live an ordinary life.
In the end, except for Li Xiaoyao and Zhao Ling'er's daughter Li Yiru, there was no one else around Li Xiaoyao.
Yi Guo was numb at this moment.
In the last week of the broadcast of Fairy Sword, Xu Kong really showed no emotion at all and killed all the main characters in the show without missing a beat.
When Lin Yue came off the line, she was still naively analyzing it. Xu Kong chose this plot handling method to solve the love triangle between the male and female protagonists in the play. Generally speaking, it is still justified.
It can be regarded as giving Lin Yueru a relatively complete character arc.
But who knows, not only Lin Yueru, but also Xu Kong has no intention of keeping his character alive.
Including the heroine Zhao Ling'er, who is also very popular and has gained countless fans from the beginning to the present.
On the surface, it seemed that Li Xiaoyao had indeed survived.
In fact, if you think about it carefully, Li Xiaoyao, the only one left alive in the ending, is the worst in the whole drama.
The plot is secondary. The key is that Yiguo can't understand it at this moment.
She originally thought that Xu Kong's drama would be an ancient puppet show, but now she realized that, let alone ancient puppets, even some previous martial arts dramas would not have such a tragic ending.
The key to the most inhumane aspect is the entire "Legend of Sword and Fairy". One of the most successful aspects is the creation of group portraits.
From Zhao Ling'er at the beginning, to Lin Yueru, including Jiu Jianxian, who has a small role, Liu Jinyuan, A Nu, Tang Yu Xiaobao.
The group portraits were created so successfully and so much effort was put into them, even leaving a lot of scenes and scenes for these characters.
As a result, almost none of them had a happy ending.
It's so cruel.
Yiguo asked himself that if he were a screenwriter, it would probably be difficult for him to be so cruel.
As for this summer's "Legend of Sword and Fairy", in terms of popularity, it is definitely a hit.
It's been airing for more than a month, and it's been hotly searched every day.
If nothing else, it is unlikely that other dramas in the second half of this year will surpass Fairy Sword in popularity at this time.
But at the same time, Yiguo can guess it completely without opening Weibo and other social platforms.
After the finale aired today, there was definitely a lot of criticism.
Is Xu Kong’s fairy sword of high quality?
There is absolutely no doubt that Yiguo even thinks that the drama "Sword of Immortality" will definitely reach the standard of 9 points.
But at this time, on the rating website, the score of Fairy Sword has dropped to 8.4 points.
At present, it is only 0.2 points higher than "Mystic Valley", which was completely crushed by statistics during the same period.
Moreover, with such an ending, the audience's anger will not be quelled in a short time, and the ratings will continue to drop.
All I can say is that Xu Kong totally deserves it.
Even Yigo herself, who had just watched the finale, would have wanted to leave the show and give her a one-star rating if it weren't for her professional ethics.
But at the same time, as a self-media person who has watched so many movies and TV series and specializes in film reviews and analysis, Yiguo also knows better how much stamina such an ending will bring to the audience.
After the broadcast of "Legend of Sword and Fairy" ends in the future, it is estimated that the rating will definitely go back up again.
No way, tragic stories are easier to forget.
It is precisely because the characters in the play are so well-liked by the audience that it caused so much public outrage.
Apart from Xu Kong, the director and screenwriter, the audience has nowhere else to vent.
Although Yiguo had already guessed it before, the popularity of the Sword and Fairy finale this time was still beyond imagination.
Naturally, everyone online is scolding Xu Kong.
"This guy Xu Kong is really not a good person. I really can't accept this ending."
"Aren't you even going to give me the last bit of hope and tenderness? I didn't expect that my favorite Ling'er would be gone."
"Uuuuuuuuuuuuuuuuuuuuuuupuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu"Recently, I'm crying every day after chasing the fairy sword. All my favorite characters, except Li Xiaoyao, are dead!"
"I declare that this is the most healing drama this year, no, in the past five years! I recommend all friends who haven't seen it to watch it!"
In terms of word-of-mouth, it can't actually be called bad. Although everyone is criticizing it, the main target is Xu Kong, the director and screenwriter.
The characters in the play, including Li Xiaoyao played by Xu Kong himself, are liked by most people.
But the drop in ratings is certain, it’s just that we can’t accept such an ending.
Fairy Sword went from a rating of 8.9 when it first aired, to a level of 9. After more than a month of airing, the rating has dropped to around 8.2.
A drop of 8 points is not a big deal, but in a short period of time, before the audience comes out of the plot, it will definitely be difficult to see a substantial increase.
In terms of data for the entire drama, on the day the finale aired, the ratings on Tomato TV shot up to 2.82.
It broke the record for the highest ratings in the past three years.
In the Internet era, it is already a good achievement for a TV series to have a ratings of over 1.
In terms of views on Penguin Video, the single-day growth reached a terrifying 270 million.
Fairy Sword has been on the air for more than a month, and the cumulative total views have exceeded 3 billion.
Unfortunately, there is still a gap between the current record of new drama playbacks during the domestic broadcast period.
But such achievements are definitely a big hit that has been relatively rare in recent years.
Xu Kong has become the TV drama director who currently has two dramas with total broadcasts exceeding 3 billion in China.
Moreover, Xianjian's current performance is definitely not the upper limit. It is still very promising that the cumulative views will exceed 5 billion in the second half of this year.
Compare this to "Mystic Valley," which aired at almost the same time.
It seems a bit miserable on the other side.
The reputation of "Mystic Valley" is actually not bad, and it has been consistently able to get scores of 8 or above on rating websites.
If it were broadcast at another time, it might actually become a hit.
But because Qin Xian Tou Tie chose to premiere on the same day as Fairy Sword, almost all the popularity has been robbed from the beginning until now. Although it will be aired a few days later than Fairy Sword, judging from the current results, it is estimated to be at the level of ordinary popular dramas.
The ratings are stable at around 1.2 or 1.3, and the total broadcast volume is more than one billion. It is estimated that it will be difficult to break two billion.
If it were a low-cost drama, such results would definitely be satisfactory.
But the investment in "Mysterious Valley" was as high as 300 million, and the total copyright fees were bought at a high price of nearly 500 million.
The copyright fee offered by Mango is not high. Although it is not profitable, it can barely recover the cost from advertisers before the broadcast.
Kiwi Fruit has suffered a complete loss this time.
The income from subsequent paid memberships simply could not keep up, and in the end the show lost more than 100 million.
At this time, Qin Xian had been scolding him for more than a month, and he was used to it.
Because of one of his decisions, the company suffered such huge losses.
Even though he was the chairman's brother, he was still denounced by many senior executives at high-level meetings.
Although he has not reached the stage of dismissal, he can only be forced to hand over some real power business in his hands.
A "Legend of Sword and Fairy", some people are happy and some are worried about the major platforms and capital parties.
But there are also capitals that have sensed the trend. As early as halfway through the broadcast of Fairy Sword, they had already started building new projects.
Trying to imitate the style and genre of Legend of Sword and Fairy.
There are almost all kinds of "references" in the script.
Of course, for a long time in the future, there will be fewer and fewer dramas in the genre of ancient puppets. Smart people will just use the label of Xu Kong’s so-called fairy tale drama.
Now that the finale has been aired, everyone's debate about Xukong Naxianxia and traditional ancient puppet dramas still exists.
But it is undeniable that Xu Kong's fairy tale will definitely be different from the traditional ancient puppet dramas in the hearts of most viewers.
Commercially, the popularity of "Legend of Sword and Fairy" is much higher than those ancient puppet shows on the market in recent years.
Even Feng Ge himself didn't expect that Xu Kong's "Legend of Sword and Fairy" would become such a hit.
"The copyright fee is still too low!"
At Fengge headquarters, Yan Rui, the manager of the film and television department, regretted it for the first time in this month.
There was no way. When they originally sold the rights to Fairy Sword, the price was 10 million per episode. Yan Rui felt that they must have taken advantage.
In order to show its sincerity, Penguin Video directly paid a premium for the copyright.
Yan Rui couldn't close his mouth when he smiled.
But people's ideas will change.
When the data for the premiere of Fairy Sword came out, Yan Rui still acted relatively calm.
He was even able to congratulate Xu Kong with laughter, and also helped analyze the possible threats brought by the opponent's "Mysterious Valley", as well as some of the other party's small propaganda methods.
But by the time it reached the middle of its broadcast, when Fairy Sword was almost certain to be the first hit drama this year, Yan Rui already felt that Penguin was taking advantage.
It wasn't until the finale was getting closer and the popularity on the Internet was getting higher and higher that Yan Rui regretted it.
I should have raised the copyright fee by another two million!
But even then, Penguin Video still relied on this drama to directly win.
Unlike Yan Rui, the manager who often negotiates copyright fees with the platform, Xu Kong doesn't pay much attention to this aspect.
After all, even if he goes back to the beginning, it is still impossible for Zeng Xi to know in advance the popularity of Immortal Sword.
The reason why the other party can directly offer a high price of tens of millions for an episode is simply because they are gambling.
Otherwise, why would the highest price on other platforms only be around 8 million?
Now it seems that Zeng Xi obviously made the right bet.
For Xu Kong personally, he is indeed one of the investors. The higher the copyright fee, the more shares he will get.
On the other hand, Xu Kong himself is still one of the biggest beneficiaries of this Fairy Sword fire.
It doesn't refer to the over 200 million yuan in royalties he received, but the potential benefits.
Don't look at the bloody scolding Xu Kong was getting right now at night.
But after this time, his own brand has been completely revealed.
The original "Want to Meet You" can be said to be luck, but after the broadcast of "Legend of Sword and Fairy" this time, although it is difficult to say in terms of word-of-mouth, in terms of business, it has definitely proved its value.
In the future, the major platforms will discuss the copyright of his new drama. It is estimated that it will not be like this time, with everyone trying to lower the price in various ways.
What's more, the entire drama has brought a huge increase to Xu Kong's own worth.
You don't need to look at Xu Kong himself, you can see the clues from some of the supporting characters in Fairy Sword.
For example, Shang Yuxin's Weibo followers increased by nearly 5 million in just one month.
The total number of accounts on the entire platform has reached tens of millions of fans.
The statistics of the two male and female protagonists, Xu Kong and Song Youyou, are similar to Shang Yuxin.
Even the actors for roles such as Tang Yu Xiaobao and Anu were originally second-tier or even third-tier or fourth-tier actors under Feng Ge. However, after this drama, the number of scripts found may be more than a dozen before. Times as much.
In short, when a hit drama is born, everyone from the creators of the drama to the platform will be the corresponding beneficiaries.
At the time when the show was airing, Xu Kong himself was not that busy. Most of the time, it could even be said that he stayed at Fengge's headquarters doing nothing.
But in the week after the finale of Fairy Sword was aired, a lot of big things did happen in the industry.
The key to these things is almost all related to Xu Kong himself.
The first thing to bear the brunt is the news that although it has not been on the hot search and not many netizens have discussed it online, it has spread throughout the entertainment industry.
That is, Wu Youxue, who has been away for almost half a year and has been advertised as a vacation, but everyone knows what is going on, has returned to Mango.
Returning to Mango Channel this time, Wu Youxue retained his original identity as variety show director and director, and at the same time directly became one of the deputy directors of Mango Channel.
In other words, Wu Youxue not only won the so-called mango internal fight, but also won it completely.
Otherwise, it would be impossible for Mango's top management to directly give up the position of deputy director.
Of course, Xu Kong knew about this in advance, and Wu Youxue took the initiative to contact him.
Although he didn't say it explicitly, he still meant to thank him.
This contains the reason why his fairy sword became so popular.
And Xu Kong’s favor for not selling the copyright of Fairy Sword to Mango TV in the first place.
As for the second thing, it's even more interesting.
Coming from Penguin Video, Zeng Xi was promoted to Vice President of Penguin Video at the beginning of this year. Now he has been promoted again thanks to the popularity of Xianjian.
Moreover, he is still in a position of real power. Penguin Video directly put him in charge of a brand new project. It is said that the total budget of the entire project exceeds 3 billion!
Even for Penguin Video, which has deep pockets, this is definitely a huge investment.
As for this being Penguin's own internal news, why is Xu Kong so clear about it.
Of course, it was Zeng Xi who came up again this time, and he was not alone. He was also followed by Yan Rui, the manager of Fengge Film and Television Department.
"Invite me to help you shoot a new drama?"
(End of chapter)