Chapter 199: Head-on war, suspense dramas on each of the three major platforms
Regarding whether to use the soundtrack from the new drama to promote the idea in advance, Penguin has actually contacted Xu Kong for a long time.
Moreover, the quality of many songs in it is quite good in Zeng Xi’s opinion.
It's just Xu Kong's own opinion that the soundtrack of the drama "The Long Season", except for some songs with a more period style, will not be as popular as imagined even if it is released in advance.
It's better to stay in the drama and be surprised when the audience sees it after it airs.
This argument finally convinced Zeng Xi.
Mainly in terms of drama, he definitely doesn't know as much as Xu Kong, the screenwriter and director.
Not to mention music.
Even this kind of publicity method using the theme song of the drama and some episode soundtracks is the trend that Xu Kong personally set off.
The other party said no, so he naturally couldn't refute.
"You actually invited two movie stars directly? Isn't the cast a bit too strong?!"
"Not just the two best actors, but if you pay a little attention, you will find that except for Xu Kong and other young actors, the rest are almost all veteran actors!"
"Damn it, I feel like even though Xu Kong is not the leading role, the cast of this drama is much better than before!"
Most netizens are actually not very familiar with the actors currently announced by "The Long Season".
But when I saw the individual character poster, I suddenly realized that it was him!
This is a problem faced by many powerful actors. Sometimes, the roles they play are even more famous than themselves.
This has resulted in the fact that although there are all familiar faces in "The Long Season", except for some viewers who have a wider exposure, most people do not know these main actors.
The only ones with a slightly higher reputation may be Xu Kong and the two movie stars.
“Their publicity efforts are still very strong.”
"And with the addition of two movie stars, Xu Kong's "The Long Season" is currently attracting as much attention as the original "Sword of Immortality."
At the Kiwi headquarters, Huang Qifeng expressed his judgment.
Qin Xian was still hesitant.
Mainly because Xu Kong's drama is indeed somewhat different from the two previous hit dramas.
Even though the cast is relatively luxurious, almost all of them are a group of capable actors.
But in terms of the popularity it brought to the show itself, it was not that high.
Guan Hua and Chen Shuang are indeed the best actors, and they have a huge base of fans.
But the number of personal fans, including the current popularity, is not as good as Song Youyou and Shang Yuxin when Fairy Sword was broadcast.
What's more, although Xu Kong also participated this time, he was not the protagonist, not even the second male lead. At most, he was a supporting actor with few roles.
In other words, this drama really doesn’t have all the conditions needed to become a hit.
Qin Xian's first consideration at this time is not the issue of reputation and the quality of the series.
After all, two movie stars can be specially invited to participate in the show, so it can be seen that the reputation of this drama will not be too bad.
But commercially, a drama with a good reputation does not mean that the specific data performance can explode. At least the ratings of many hit dramas in recent years are not that high.
"Done!"
Finally, Qin Xian gritted his teeth.
Their new drama on Kiwi has been moved directly to November, which is coming soon.
Of course, Qin Xian still had a hand in reserve.
This time I chose to go head-to-head with Xu Kong's new drama, and it was not a big production with a particularly large investment.
It's the latest self-produced drama from their own Mystery Theater.
Although it is also a suspense theme, the style of this drama on Kiwi is obviously different.
The actors are almost all young faces, and the style of painting is more of a thriller type.
To put it simply, it is more direct, relying on novel topics and some popular idols participating in the drama to ensure a basic popularity.
I don't care too much about the reputation and quality of the so-called drama. I prefer commercial dramas specially created to cater to the suspense theme that is currently very popular.
Kiwi Theater is not without its reputation as a masterpiece, but there are also dramas that, for commercial reasons, even have a suspense theme but have a lot of love elements stuffed in from the past.
Qin Xian was indeed a little confident this time.
If they lose, it won't actually have that big of an impact. Their investment in this self-produced drama has only just exceeded 100 million.
Recovering costs is almost effortless.
If you win, even better.
It can slightly dampen Xu Kong's current arrogance.
The most important thing is to prevent him from being unable to get out of Xu Kong's shadow.
At the beginning, Yiguo really didn't plan to release a video specifically for Xu Kong's new drama.
Mainly because at this point in time, there won’t be too many key dramas from each company in the future.
The end of the year is originally the off-season for film and television dramas. Most drama studios or platforms will choose to broadcast them at the beginning of next year.
New Year's Day and New Year's Eve are the more popular dates.
But I don’t know what happened this time, but all three major film and television platforms have officially announced their new dramas since "The Long Season".
And they are all suspense-themed.
Such a phenomenon is indeed rare.
"I have to say that fans of suspense dramas are really celebrating the New Year!"
"I never expected that this originally ordinary November would now bring such a big surprise because of "The Long Season."
"Kiwi's Puzzle Theater, Tudou Video's Mystery Theater, and Penguin Video's newly launched suspense theater, all come together to produce a new drama this time."
This video of Yiguo mainly focuses on advance notices and amway.
After all, the three dramas have not been officially aired yet, so it’s really hard to say who is better and who is worse.
Of course, he is a professional after all. Based on the previews, publicity, etc. of the three current dramas, Yiguo can still make some reasonable guesses.
"Tudou Video was the first platform to open up the domestic suspense drama market. Before the first "Police Detective" of their mystery theater was broadcast, similar themes were still quite niche and unprofitable."
"And so far, although there have been some accidents, the reputation of Mystery Theater is indeed very good. Although the quality has declined recently, the ratings of most dramas can still be maintained above 7 points."
"This new drama "Murder in the Far Mountains" is still in the style of detective investigation, and it has the endorsement of the original work, so the script will not be too bad."
After talking about Tudou Video, Yiguo immediately started to introduce Kiwi Guo’s new drama this time.
"Kiwi's Mystery Theater is a little hard to say. Compared to the more traditional suspense reasoning, their self-made drama of this project actually prefers to win with gimmicks and imagination."
"There are some high-quality dramas, but overall they are still a bit uneven."
"Of course, in terms of performance, the current statistics of Kiwi's Mystery Theater are the best."
"The same is probably true for this "Evil Spirit". It is estimated that the elements of mystery and suspense will be much weaker, and more of it will focus on the thriller aspect."
"And judging from the current cast, I can only say that I can't give a good evaluation. Everyone should choose carefully whether to pursue it or not."
Obviously, different people see things from different perspectives. For Qi Guo and Qin Xian, as long as the project can make a profit, it is successful.
As for word-of-mouth and the like, compared to the business aspect, it doesn’t matter much if it’s close.
But for Yiguo, a film and television blogger, the quality of the drama itself is the most critical thing.
After all, this is what she usually does.
Of course, those who can watch her related videos for a long time are relatively experienced film and television lovers.
There is definitely something picky about the taste.
Naturally, the audience needs to be reminded that they need to think carefully before pursuing such a drama with reputation and quality risks.
"As for the last drama "The Long Season", I have to admit that it is indeed the drama I am most looking forward to in November."
"I won't mention the factor of Xu Kong. In addition, the cast is also quite impressive, including the two best actors, Guan Hua and Chen Shuang, and even some supporting roles."
"Because I have watched Xu Kong's "Want to See You", the suspense elements in it are actually quite worthy of careful study. Before this drama was finalized, I had been guessing what Xu Kong's new suspenseful drama would be like. Style.”
"But after watching the trailer, I was a little confused."
"Although there are very common cases of mutilated corpses that are even badly filmed, the style of the whole drama is really confusing."
"First of all, the style of the trailer. The light and shadow filters are relatively warm. It can be said that it has a warm and healing feeling, which is completely different from traditional suspense dramas."
"The second thing is that the clips shown in it are not only not very tense, but also give people the illusion of watching a comedy."
"Anyway, I really can't give an accurate positioning before this drama officially starts airing."
This video of Yiguo is quite popular.
It soon caused a lot of discussion on the Internet.
After these years of development, the market for suspense dramas has expanded countless times.
It is no longer the same as in the past. There are not many netizens who follow the show before it starts broadcasting.
The suspense dramas on the market now are almost the most popular.
The number has increased countless times.
After all, the investment in a suspense drama itself is not too large, so it is a very good choice to make a big impact with a small amount.
Of course, this also leads to uneven quality.
And after watching more, the audience’s own tastes began to become picky.
There's nothing we can do about it.
Judging from the current situation, "The Long Season" is indeed the most popular on Penguin Video.
There are many empty factors in this.
Fairy Sword, which can be considered a big hit in the summer season, brings most of the bonuses.
The audience naturally has more expectations for Xu Kong's new drama.
Also, Penguin Video’s investment in publicity is obviously higher than the other two.
After all, it is the first drama of its new theater. Leaving aside the final data performance, Xuanfa must keep up.
“I don’t know about Kiwi, but Tudou Video is definitely prepared!”
At Penguin Video Headquarters, Zeng Xi saw news about new dramas on the other two platforms and couldn't help but speak.
Originally November was a somewhat awkward time at the end of the year.
It is almost the schedule that major video platforms and producers dislike the most.
As it turned out, their "Long Season" had just been finalized, and both Kiwi and Potato announced their new dramas directly following the official announcement.
It's even the same subject matter, so it's absolutely impossible to explain it as a coincidence.
But Zeng Xi can also understand his opponent's choice.
Especially Tudou videos.
They were the first platform to reap the benefits of domestic suspense dramas. Almost all of the hit suspense dramas in the past few years were produced by the mystery theater called Tudou Video.
Then some small film and television companies began to enter the market, and eventually evolved into larger film and television companies, and even Kiwifruit began to follow suit.
Now even Penguin Video has begun to compete with each other for viewers.
The people who least want to see Penguin's suspense theater work this time are the executives at Tudou Video.
As for the kiwi fruit, Zeng Xi guessed that it was more likely to fall into the well.
It is very likely that the other two platforms have received the message.
The investment promotion for Xu Kong's new drama "The Long Season" was not as smooth as expected.
Of course, Zeng Xi was not panicked at all at this time.
He is someone who has watched the entire drama, so he naturally knows what kind of drama Xu Kong's "The Long Season" is.
Let’s not talk about the data for now, but in terms of word-of-mouth and ratings, it should not encounter too many obstacles.
As long as the reputation of their suspense theater can be established, the goal will be achieved.
"Then Director Song, I will go back first."
In the capital, Xu Kong was just cooperating with Penguin's announcements during this period, and actually didn't pay much attention to most of the news on the Internet.
"Wait a minute, Youyou has returned to school recently. I suggest that if you meet, it's best not to go to her place. There are too many people to avoid being photographed."
When Xu Kong heard this, he nodded awkwardly.
The main purpose of his visit to Song Fuquan this time was to discuss Feng Ge's recent influx of resources to newcomers.
But what surprised him was that this matter turned out to be Song Fuquan's idea.
Or maybe it was the suggestion of one of Feng Ge's vice presidents, but it was indeed Song Fuquan who made the decision, and he, the chairman, knew the whole thing clearly.
Although there was still something strange about it, seeing that it was Song Fuquan who made the decision himself, Xu Kong couldn't say anything more.
What Song Fuquan said is the same as what Xu Kong often heard in the company recently.
That is to allow Feng Ge's newcomers to grow up, and the pains they are experiencing now are inevitable.
Xu Kong agreed with this view.
The only thing he doesn't understand is, is it necessary to be so radical in terms of resources?
Until the new people can grow up or have corresponding commercial value, Fengge's capital is actually still the same old people.
Whether it's an actor or a director.
He didn't believe that the old people in Fengge would really have no objections to such a large-scale shift of company employees to newcomers.
At most, I just don’t dare to say it outright, but I’m sure I will feel resentment towards the company in my heart.
(End of chapter)