Chapter 209 Youyou’s little thoughts
The popularity and data of the first episode of "Singer" have indeed declined significantly compared to the previous season last year.
But even so, it is still the program that Mango has invested the most in and paid most attention to this year.
As a result, it has now been surpassed by this issue of "Autumn Concert".
Director Deng Baoliang didn't know whether to be happy or sad for a moment.
The main thing is that it is definitely a good thing if the program produces results.
But what I'm more afraid of is stealing the leader's limelight.
After all, "Singer" is personally in charge of Wu Youxue.
……
As for the other side, with the popularity of the song "Meet", discussions related to Su Zhi's new album and subsequent concerts have reached a terrifying level.
In the past two times, I had only contacted the two major music platforms of Su Zhi Studio, but this time I finally sent someone to the capital in person.
"This time we can start talking."
After hearing Xu Kong's words, Yuan Yinan finally breathed a sigh of relief.
The main reason is that the two major music platforms are not fools. They can naturally see that Su Zhi is waiting for a price.
The previous two times, seeing how popular the album was, Yuan Yinan felt that it was the best time to negotiate copyright fees.
It's just that Xu Kong proved that his decision was correct twice in a row.
Starting from the prelude song "The Wind Rises", Su Zhi's new album has indeed become more and more popular.
Moreover, the royalties quoted by people on both sides of Cloud Music and Penguin Music are getting higher and higher every time.
Now it has reached the tens of millions level.
Even if both parties want to sign an exclusive copyright, a royalty fee of tens of millions, and it is mainly for an album, is quite rare in the current Chinese music scene.
……
“There’s no such thing as a low price, just sign with whoever offers the higher price.”
Yuan Yinan was stunned for a moment.
"Aren't you going with us?"
She subconsciously felt that Xu Kong would definitely participate in this negotiation with the two major music platforms.
And they are already prepared to let the other party have full control of the main say.
Unexpectedly, Xu Kong had no intention of going.
"It doesn't make much difference whether I go or not."
Xu Kong replied calmly.
Currently, among the major domestic music platforms, for Su Zhi, the best choices are definitely Cloud Music and Penguin Music.
The reason I had been putting it off before was simply to wait for the album to become popular enough and prove its value before discussing the royalties.
But Xu Kong also knows that the copyright fee must be negotiated, and there is no such thing as refusing to let go until the expected price is reached.
In this case, it seems to be a bit overreaching.
If it offends the music platform, it would be somewhat unnecessary.
After all, the number of users there is there, so they have to cooperate no matter what.
And now is indeed the most appropriate time, although after Su Zhi's concert starts, it may attract another wave of netizens' attention.
But it is estimated that the copyright fee that the platform will eventually accept will not increase too much.
……
"Sister Yunxiang, according to the news I got, Su Zhi's agent plans to talk to both of us at the same time this time."
Hearing the assistant's words, Ran Yunxiang, the copyright owner of Yun Music, was also a little stunned.
"They have no intention of hiding it."
Although she had known for a long time, Penguin Music also sent people here this time, most likely to discuss the album copyright with Su Zhi.
But it is indeed quite rare for someone like Su Zhi Studio to directly bring people from two platforms together to talk.
"But it's a good thing. At least you don't have to wait so long."
Although Su Zhi is a diva, if it was just a new album from an ordinary diva, the person in charge, Ran Yunxiang, would not have to go there personally.
The main reason is that Su Zhi's album, which only released three songs, is so popular.
And the data performance of the three singles on their platform is exaggerated.
For general song copyrights, Cloud Music has to fight for them at most. It would be nice to buy them, but if they are gone, it will not actually have much impact on the platform.
But Su Zhi's album has really reached the point where it can affect users of their platform.
If the copyright is obtained by the other party, the current three songs alone will be enough to cause the platform's monthly activity to drop in a short period of time.
Besides Su Zhi's new album copyright, Ran Yunxiang also had other purposes for coming in person this time.
Su Zhi has collaborated with them on their platform before, and although Ran Yunxiang is not personally responsible, I still know that this reluctance to talk about copyright fees this time is most likely inseparable from Xu Kong's album production.
Moreover, the copyright of the songs in Su Zhi's album is also in Xu Kong's hands.
So besides Su Zhi's album, what Ran Yunxiang actually wants to negotiate the most is the copyright of Xu Kong's works.
Most of Xu Kong's previous songs, especially the OSTs (film and television original soundtracks) of several TV dramas, were authorized by both platforms at the same time.
Although the copyright fee is not low, judging from the data performance, it is definitely quite exaggerated.
For example, several previous interludes from "Sword of Immortality", including the song "Looking Back" from some time ago, etc., are all on the level of hit singles.
If possible, Yun Music definitely hopes to get the exclusive copyright from Xu Kong.
The most important thing is Xu Kong's first album, which has been rumored for a long time.
This is the key copyright that Ran Yunxiang must win even if it costs a sky-high price.
……
That afternoon, in a hidden high-end cafe in the capital, Ran Yunxiang met her old acquaintance and rival.
"Mr. Wang, long time no see."
Looking at Ran Yunxiang who was smiling and shaking hands with him enthusiastically, Wang Hongyi also greeted him very naturally.
"Mr. Ran, it's true that I haven't had the chance to sit together and have a good chat for a long time."
Penguin Music and Cloud Music are the two major music platform giants in China.
The two of them are naturally very familiar.
In other words, the two have known each other for a long time.
The two have already met since the beginning when domestic music copyright was not perfect in all aspects, the two platforms did not even have much influence, and various pirated music sources were available everywhere.
However, with the improvement of various industry systems and copyright-related laws, most of the domestic users have actually been divided between the two companies.
Things like fighting for various copyrights have long been common.
But most of the time it is the people under the company who are responsible.
It was very rare that the two persons in charge, Ran Yunxiang and Wang Hongyi, were able to negotiate in person, let alone sit face to face like this. It was almost many years ago.
……
However, although they were old acquaintances reminiscing about old times, after all, their identities and positions were there, so it was inevitable that the two of them had something to say when they spoke.
It's nothing more than mocking some of the shady tricks the other party used before.
But after all, both sides were not clean, and it seemed a bit painless.
Soon, Yuan Yinan arrived as the inviter.
Originally Su Zhi was also going to come, but later because of the game and chores of confirming the follow-up concert process, Yuan Yinan came alone.
But even if Su Zhi came, she probably wouldn't say anything.
For matters like this, she usually leaves full authority to Yuan Yinan.
"Miss Yuan, you are really difficult to make appointments with." Wang Hongyi stood up and shook hands with Yuan Yinan with a smile.
Penguin Music contacted Su Zhi Studio several times before, but was declined.
This is the first time we meet Su Zhi after the release of her new album.
Of course, although the copyright fee for Su Zhi's new album has not been discussed, the two platforms are very generous. Several of Su Zhi's songs have received the top publicity resources of the two music platforms.
……
Soon, after chatting for a while, Ran Yunxiang took the lead in giving Yun Music’s quotation.
"Three years, 20 to 3 million royalties."
Such a price is definitely not low.
What's more, Su Zhi's price this time is only the price of a single album.
Yuan Yinan did not rush to give his answer, but looked towards Wang Hongyi.
"Twenty-five million."
Wang Hongyi said without changing his expression.
Before he came, he really didn't expect to bid face-to-face with Ran Yunxiang.
However, it’s not a bad thing that Su Zhi Studio chose such a direct approach.
At the very least, it saves a lot of trouble, appears to be open and honest, and saves more time. Everyone can finalize the copyright fee in one go.
……
Although Yuan Yinan didn't change much on the surface, he was still a little excited at this time.
After all, since Su Zhi's debut, this is the first time that the copyright fee for an album has reached such a high and scary level.
In fact, Cloud Music had previously quoted a copyright fee of eight million per year.
Now it seems that it only costs 2,300 yuan in three years, and the price has actually dropped a bit.
But for similar music copyright fees, the copyright fees are actually the highest only in the first year, and will be greatly reduced in the subsequent years. Even in the second year, it is very common to directly cut them in half.
Therefore, more than 20 million yuan was given in three years, which is definitely a high offer.
I have to say that if I had directly negotiated the copyright fee with the platform before the album was released, such a price would never have been achieved.
Xu Kong's original plan was indeed implemented perfectly.
However, Yuan Yinan also knows that this kind of operation cannot be replicated by just any singer.
After all, except for Xu Kong, no one else is probably confident enough to ensure that their new album will be a hit.
If you fail, it will probably be difficult to get the most basic copyright fee quotation at the beginning, and you will have to sell it at a loss in the end.
……
"We can open up to 25 million."
Ran Yunxiang also spoke at this time.
Cloud Music has not raised the price, which means that this is almost their psychological price.
In fact, for Su Zhi's album, it doesn't make much difference who the two sides collaborate with.
The best thing is to be able to access both platforms, which can increase the scope of communication to a certain extent.
"How about this, you two consider buying the copyright together?"
Ran Yunxiang and the two naturally understood what Yuan Yinan meant.
This means letting them give up their exclusive rights.
……
The three parties discussed the matter for a whole afternoon.
In the end, after a long struggle, Cloud Music and Penguin Music paid a royalties fee of 12 million, and jointly obtained the three-year copyright of Su Zhi's new album.
Although Ran Yunxiang must have thought a little differently at first.
But this is indeed the most reasonable solution.
The copyright fee of more than 20 million was indeed a bit too expensive, but she didn't want to see Su Zhi's album, which was so popular and well-known, become exclusive to the opposite party.
The only solution is to publish the copyright fee together.
It means that there is no change from before, and the two platforms are standing at the same starting point.
As for Su Zhi, although the copyright fee is one million less, the album can continue to be released on two platforms, and the spread will definitely be much greater.
The money was not spent so unjustly.
……
For Yuan Yinan, this kind of copyright fee is already quite satisfactory.
Because when she first started, she never thought that one day she would be able to bring such a large amount of income to the studio through the royalties from an album.
Xu Kong was right about one thing. Since Su Zhi Studio began to operate independently last year, it has indeed been unable to make ends meet for a long time.
Basically, it was Su Zhi who lost money in the studio.
The main reason is because the original brokerage company always takes a commission and does not bear the various operating expenses and expenses.
However, after receiving the royalties from this album, the studio was able to get a lot of money back.
Especially for Su Zhi's tour this time, the overall cost was not low.
The scale is almost the largest since the opponent’s debut.
The concert was indeed hosted by an outside company.
Let’s see how the ticket sales go for this subsequent show in Beijing.
With more than 70,000 tickets, Yuan Yinan estimated that the attendance rate should be over 80%.
Mainly relying on the popularity of the new album, Su Zhi's tickets for this concert should not be sold too badly.
……
While Yuan Yinan was negotiating copyright fees with the two major music platforms, Xu Kong had already arrived at the door of the Beijing Film Academy.
Not daring to get out of the car, Xu Kong found a parking space near the school and parked, then Xu Kong directly sent a message to Song Youyou.
"I'm at the gate of your school."
The two of them hadn't seen each other for a long time since Song Youyou went back to school to prepare for her graduation thesis.
So after Song Youyou sent him a message, he simply came over directly.
"The school guard won't let you in?"
After the call was connected, Song Youyou's voice came.
Obviously, she wanted Xu Kong to go directly to the school to find her.
"You come out."
Xu Kong was not fooled at all, even if Song Youyou acted coquettishly, he did not agree.
The main reason is that if he enters the other party's school, there is a high probability that he will be recognized.
As for Song Youyou, of course she knew this.
Xu Kong had already seen her little thoughts.
He just deliberately wanted Xu Kong to go in and find him.
She is not afraid of being photographed at all, and she hopes that more scandals about the two of them will start to spread on the Internet.
Mainly because with the recent popularity of the song "Meet", Xu Kong and Su Zhi's CP fans have become active again, which makes Song Youyou a little unhappy.
"Oh~"
In the end, Song Youyou could only respond a little aggrievedly.
……
(End of chapter)