Chapter 410 How to operate an IP
"Ah?!" Yang Ping was stunned at first, then surprised and delighted, "Really?"
"Of course it's true." Xun Ziliang said with a smile, "I even brought the check."
Yang Ping stood up excitedly and held Xun Ziliang's hand tightly. "Thank you so much. Thank you for your support of Chinese science fiction."
It’s not easy. Science fiction has never been a mainstream literature, and it hasn’t received much attention. Now if someone is willing to support it with real money, it must be a warm welcome.
Yang Ping asked Xun Ziliang to wait for a moment, and he immediately went to report the situation to the editor-in-chief.
At this time, the editor-in-chief of "Science Fiction World" was Qin Li, who had worked at Science Fiction World magazine for 11 years and made many contributions.
Later, the female editor-in-chief resigned in 2008, and then a top leader named Li was parachuted in to serve as president and editor-in-chief.
After arriving, the president surnamed Li was opposed and denounced by all editors, publishers and readers because he had no concept of running the magazine. He was dismissed in 2010.
There is also a deputy editor-in-chief of the science fiction magazine, Yao, who will be dismissed in 2024. This person also won a Nebula Award.
Editor-in-chief Qin was naturally very happy to hear that someone came to sponsor. He personally received Xun Ziliang and asked about the specific details of cooperation.
Xun Ziliang took out a document and handed it to Chief Editor Qin, "These are some requirements drawn up by the boss."
Editor-in-Chief Qin looked at it carefully for a while and asked tentatively: "Can this fund be merged with the Galaxy Award?"
"No." Xun Ziliang categorically rejected the proposal, "First of all, this fund must be completely independent."
"If it is merged with the Galaxy Awards, then we can simply sponsor the Galaxy Awards directly. Why would we need to set up another foundation?"
"The judges for the selection should be composed of professionals. There are five judges in total. We have two judges from the China Science Fiction Promotion Association, two judges from the magazine, and one judge from the industry."
"Oh, that's it." Chief Editor Qin thought for a while, "Yes, we can agree to this plan in principle, and the specific details will have to be discussed internally."
It is said to be a discussion, but in fact there is nothing to discuss.
After all, they come here to cooperate and get money, and they just use the reputation of "Science Fiction World".
It doesn't make any sense if you object. If others don't agree, they will simply stop cooperating.
"The selection rules can be discussed and finalized, but in principle they will not be linked to the Galaxy Award, nor will winning the Galaxy Award be used as a bonus point for the selection of works." Xun Ziliang emphasized, "The foundation must have its own independence."
Editor-in-Chief Qin frowned, "Isn't this a bit inappropriate? After all, the Galaxy Award-winning works are also very excellent."
"The selection of works will not exclude the Galaxy Award-winning works, but will not be the focus of the award. This also encourages other science fiction authors." Xun Ziliang said, "The Galaxy Award-winning works can also win awards."
"This is okay." Chief Editor Qin could barely accept this rule.
"We will hold the first selection next year and let's see the results first." Xun Ziliang said, "We will actively operate in the future to expand the influence of this fund and make it an Asian or even world-class award."
"In a few years we will expand the number of judges to include famous foreign science fiction writers."
Editor-in-chief Qin was very happy and extended his hand to shake Xun Ziliang's hand, "I hope we can have a pleasant cooperation."
"It's a pleasure to cooperate." Xun Ziliang responded with a smile and a handshake, "But can you make a small request?"
"Please tell me."
"Can you put the novel "I Grow Potatoes on Mars" in the latest issue of the magazine and give it a key recommendation?" Xun Ziliang asked.
Editor-in-Chief Qin said nothing and looked at Yang Ping next to him.
"Ah?!" Yang Ping hesitated, "We have already laid out the latest issue of the magazine, and we are also proofreading this novel."
"Please." Xun Ziliang continued with a smile.
Chief Editor Qin suddenly asked: "Xiao Yang, what do you think of this novel?"
Yang Ping thought for a while and said seriously, "This novel is very good, with a well-conceived concept and a twists and turns. It is a very good science fiction novel."
"Then put it in the latest issue." Chief Editor Qin made the decision directly.
……
Qin Shaoyan soon received the latest issue of "Science Fiction World" and the royalties.
"Science Fiction World" writes in big letters on the cover, "A science fiction version of Robinson Crusoe, teaching you how to survive alone on Mars!"
The first novel in the magazine is "I Grow Potatoes on Mars" written by Qin Shaoyan, and the editor-in-chief also wrote a recommendation.
Qin Shaoyan flipped through the magazine casually, threw the issue into the drawer, and then called Xiong Jiajia.
"Brother Xiong, let your people take action."
Xiong Jiajia was very speechless, "You are so shameless. You write your own book and pay people to praise you. Can't you learn a little bit and let people praise you based on your own strength?"
"You know nothing." Qin Shaoyan retorted, "This is how our business is. We praise each other when writing books, and everyone carries the sedan chair."
"Just being able to write a book is useless. You need resources and connections to support you."
"No one brags that it means there is no status or resources, and even good books can only be buried."
“I’m not bragging, I’m operating it reasonably, and good books should be managed ruthlessly!”
Xiong Jiajia doesn't understand Qin Shaoyan's behavior, but he will still implement the other party's request to the letter.
The navy studio immediately became busy and appeared on major BBS forums.
Be it Xici Hutong, Tianya, Maopu, hordes of trolls began to enthusiastically promote the latest novel published by "Science Fiction World".
The novel was so hyped that Qin Shaoyan himself felt numb.
Professional book reviews also appeared one after another, commenting on "I Grow Potatoes on Mars" from various angles from an objective and fair perspective.
"The best Chinese science fiction novel in the past ten years!"
"The leading work that started the science fiction craze in the 21st century!"
"The peak debut of a new author! A rising star in the science fiction world! The future is promising!"
These professional book reviewers are more professional than the reviewers, and they have various professional terminology analysis.
In short, there is implicitness in the professionalism, praise in the implicitness, praise in the criticism, and he is worthy of eating this bowl of rice.
Soon there was a craze on the Internet, and major forums and communities were discussing, "Who has watched "I Grow Potatoes on Mars"?
How was the writing?
Is it really good?
Then a large number of loyal customers came forward and swore that even though many people said it was disgusting, the novel was indeed good-looking and worth reading.
Especially on the hot search list on the campus website, "I Grow Potatoes on Mars" has always been in the top five hot searches.
Naturally, this wave also brought the magazine "Science Fiction World" to a hot sale. The latest issue of the magazine was sold out and demand exceeded supply.
"Science Fiction World" magazine immediately contacted the author of the novel and asked him to immediately come up with the follow-up content and print the next issue of the magazine.
Soon, a ten-second video suddenly appeared on Qvod.com, a concept version trailer of "I Grow Potatoes on Mars".
The newly established animation company "MAGA" issued an announcement announcing that it will cooperate with the author of "I Grow Potatoes on Mars" to adapt the novel into animation. As soon as the trailer was released, it immediately reached the top position on the homepage of Qvod.com, and the playback data increased by 100,000.
In the desolate and silent desert of Mars, the return capsule rocket has taken off in the dark night, and a lonely figure stands on the ground.
Continuous flashes of crisis, explosions, fires, depleted food, fuel, cold and hunger surround the lonely astronaut.
How difficult it is to survive alone on Mars becomes the biggest suspense.
The video views reached more than five million in one day, and thousands of comments showed its extremely high popularity.
……
Qvod.com.
Qin Shaoyan looked at the data in the background and was silent. Kou Hongfei stood beside him and said cautiously, "Mr. Qin, we will keep this video at the top of the home page for two days, and the actual number of views will definitely exceed 5 million."
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"Yeah." Qin Shaoyan was noncommittal.
As expected, the trailer made small corrections to the data. Qin Shaoyan always likes to multiply by ten.
However, the actual data of this trailer in half a day has nearly one million views, which is enough to show that Qvod.com’s position as the leader among video websites is very valuable.
Even if a video is placed at the top of the homepage, it can get millions of views, not to mention this carefully produced trailer. Even netizens who are not interested in science fiction works will click in to watch the excitement.
After a year of development, Kuaibo.com is now ready to take on major responsibilities.
Seeing that Qin Shaoyan remained silent, other executives of Qvod.com looked at each other.
They were unsure of Mr. Qin's temper and no one dared to speak.
Qin Shaoyan suddenly smiled, picked up his cell phone, and called Davis directly.
"Davis, I recently made a great sci-fi animation."
"How awesome is that?" Davis asked casually.
"The trailer of this sci-fi animation has reached the top of the home page of Qvod.com, with nearly eight million views a day." Qin Shaoyan said while making an eight sign towards Kou Hongfei.
Kou Hong understood it instantly and immediately started to operate it himself, causing the number of views of the trailer of "I Grow Potatoes on Mars" to increase rapidly.
"Huh?" Davis was very surprised, "Is this science fiction animation so popular?"
"This is adapted from an excellent science fiction novel. This novel is very popular and has attracted a lot of attention on the Internet recently." Qin Shaoyan said with a smile, "So the animation studio I bought decisively decided to Novel adapted into animation ”
"Unexpectedly, I still underestimated the popularity of the novel. The trailer has received a lot of attention. I think this animation will definitely be very popular."
"Oh, congratulations then." Davis congratulated, "You have discovered a new high-quality project."
"No, we should be congratulated." Qin Shaoyan corrected, "Did we discover new high-quality projects together?"
Davis was stunned for a moment, "What does this mean?"
"This animation will definitely be successful. I think this excellent animation should not be limited to China." Qin Shaoyan said lightly, "It should be recommended to American netizens so that netizens all over the world can watch it on YouTube Enjoy this sci-fi animation.”
Davis asked tentatively: "Do you want to sell this animation to YouTube?"
"No, it's a recommendation." Qin Shaoyan emphasized, "Isn't this excellent animation worth recommending?"
"Now YouTube needs some excellent original professional content, and it cannot always rely on pirated resources to maintain it. This is detrimental to YouTube's long-term commercial development."
"You have seen the previous anti-piracy incidents in the Chinese video website industry, and YouTube will fall into the same predicament sooner or later."
“So, switching to buying genuine professional content is the only way out now.”
Of course, Davis knows that YouTube cannot continue to rely on pirated TV stations and movies, as the anti-piracy alliance established by Qin Shaoyan and Zhang Chaoyang has demonstrated before.
Although they can't build a website, they can use piracy as an excuse to attract advertisers on the website.
The lack of advertisers is a fatal blow to the website.
There are many relevant parties whose copyright interests have been infringed by YouTube, including television stations and Hollywood, and they will definitely take the anti-piracy alliance’s approach to task.
YouTube's situation will not be good at that time.
So Davis made this clear in his recent report to Bill Gates.
According to Qin Shaoyan's suggestion, combined with a series of incidents of the "Anti-Piracy Alliance" to prove it.
Promoting the legalization of YouTube and achieving gender balance in the workplace are the three priorities of Davis' new official taking office.
He immediately understood the elegant meaning of Qin Shaoyan's words after hearing Xian Ge, "Should we start purchasing genuine resources from this animation?"
"This is not only an excellent animation." Qin Shaoyan changed the topic, "I think if it is made into a movie, it will also become an excellent film."
"Movie?" Davis couldn't keep up with Qin Shaoyan's jumping thinking, "You want to make it into a movie?"
Qin Shaoyan continued: "I think it would be a good idea to sell the script to Hollywood."
"Imagine that a popular cartoon run by YouTube is sold to Hollywood, adapted into a movie, and then becomes a classic IP. What a wonderful story it is."
Davis was stunned, then pondered for a moment, "Would it be difficult to sell to Hollywood?"
"It all depends on people." Qin Shaoyan said with a smile, "I think we can give it a try."
Davis asked rhetorically: "Do you have connections in Hollywood?"
"A little bit." Qin Shaoyan replied, "But I think Bill should also have a little bit. Our two families will work together to get this done."
"If it succeeds, it will be of great significance to YouTube."
Davis was a little confused: "What's the meaning?"
"This means that YouTube has the ability to operate classic IP." Qin Shaoyan replied, "This proves that YouTube has an extraordinary role in the Internet industry."
"If a classic IP is well run, it can generate long-term commercial returns, which is very beneficial to YouTube's stock price."
Davis was silent for a moment and suddenly asked: "How much?"
Qin Shaoyan asked tentatively: "I think two million US dollars is a suitable price."
"Deal!" Davis agreed happily.
Qin Shaoyan regretted a little, wondering if he had shouted down.
However, two million US dollars is also a very profitable price, enough to sustain the "MAGA" animation company for a year.
Moreover, this cartoon is also the first shot of "MAGA". I hope they can become an instant hit.
Qin Shaoyan put down his mobile phone and turned to his secretary Xiao Chen, "Let us know that the animation of "I Grow Potatoes on Mars" sold for two million US dollars."
(End of chapter)