Chapter 677: The 682nd Zhanghongmen Banquet
Zhang Xiahai never thought that one day, he, the general manager of a shopping mall, would become a guest of investment promotion agencies from all over the country and become a hot commodity!
In the past, whether working in a shopping mall or setting up a stall as a hawker, Zhang Haixia had never heard of the industrial and commercial, fire protection, health and other departments of various places. As for being invited to be a guest, Zhang Haixia had never heard of it.
But now, Zhang Xiahai, as the general manager of Oriental Times Mall, is receiving calls one after another inviting him to visit the local area. This makes Zhang Xiahai, a veteran in the shopping mall industry, unable to help but feel emotional.
Zhang Xiahai no longer has any doubts about joining Oriental Times Mall. He feels that this is probably the most correct choice in his career!
"Manager Zhang, you let the media spread the word that Oriental Times Mall will not expand to other provinces and build new stores of Oriental Times Mall in the short term!"
Li Dongling explained to Zhang Xiahai, and Li Dongshan, Miao Jiahui and several executives of Oriental Times Mall also heard this.
Before Oriental Times Mall, how did the domestic retail mall giant Asia collapse? It was not because it lost itself in the praise of flowers and applause.
They threatened to build 125 shopping malls within five years. In the end, it only took a few years to open more than a dozen stores. Asia's capital chain was broken and it killed itself!
The lessons learned from Asia's mistakes are right in front of us. Now, the outside world has suddenly begun to praise the Oriental Times Mall, which is far better than Asia before.
But if we follow the example of Asia Mall, I am afraid that the next one to fall will be Oriental Times Mall.
"Now for Oriental Times Mall, it is not about how many branches to build, the most important thing is to establish a firm foothold.
Establish Oriental Times Mall's own procurement and supply chain channels, and after all the supporting facilities previously planned by Oriental Times Mall are completed, we will begin to expand to other places such as Hanxi Provincial City! ”
As early as before, when Oriental Times Mall was established, Li Dongling established the model for Oriental Times Mall.
The shopping mall is just a cover. The current popularity of the Oriental Times Mall is somewhat unexpected.
According to the current trend, Oriental Times Mall is very hopeful to achieve profitability!
However, according to Li Dongling's previous plan, even if the Oriental Times Mall does not make money, it does not matter. There are also residential buildings, office buildings, hotels, warehousing and logistics parks, international schools and other facilities around the Oriental Times Mall to cover the costs.
When these facilities are completed, the supporting facilities of Oriental Times Mall will be completed. There are shopping malls, international schools, educational resources, office buildings, residences, etc. surrounding Oriental Times Mall. The price of land here will rise to Gone to heaven.
Even if the mall does not make money, Oriental Times Mall can still make money back by relying on residential buildings, office buildings, hotels, warehousing and logistics industrial parks, etc.!
However, if the shopping mall project can make money back from the beginning, then Li Dongling is willing to speed up the expansion of Oriental Times Mall.
But in the early stage, even if branches are opened, they will only be limited to cities in Hanxi Province and surrounding provincial cities, or Yanjing, Gangcheng, Yangcheng and other places. In other places, Oriental Times Mall will definitely not go there for the time being.
In Hanxi, this is the basic market of Dongling High-tech and will not be affected by outside moves, but in other places, that may not be the case.
Look at the off-market moves suffered by Asia's shopping malls back then. If it hadn't been for too much internal fighting with its own domestic shopping malls and too fierce price wars, even Asia, which was dragged down by expansion, wouldn't have declined so badly.
Hearing Li Dongling's words, Li Dongshan would naturally not object. Now, the Oriental Times Mall in Pingyang has left him somewhat helpless, let alone opening a new store.
"I understand!"
Knowing that this was the Li family's decision, Zhang Xiahai also knew that he could not refute it.
"The media, do you want to be interviewed?"
Zhang Xiahai asked again. Now many media have come to Pingyang to interview the Oriental Times Mall. After all, there are too many topics.
In addition to the topic of Oriental Times Mall itself, what is most interesting to countless media is whether Oriental Times Mall will take up the banner of domestic shopping malls to compete with overseas shopping malls such as Wal-Mart, Carrefour, Yaohan, and Aeon. ? !
This topic will probably attract the attention of countless people. In the past few years, and even for many years to come, a topic that cannot be avoided in the domestic technology industry, as well as other industries, is the battle between domestic and foreign brands.
Li Dongling glanced at Zhang Xiahai and said, "You are responsible for arranging this matter. The Oriental Times Mall cannot stop the publicity it deserves!"
Names, sometimes, are still useful, even if they are some false names.
If you take up the banner of domestic shopping malls, you will definitely be targeted by foreign brand shopping malls, but can you avoid some battles if you want to? !
As the elephant grows up, even if it hides behind a tree, it still cannot block its figure. No matter how much it gives in, it will not let the other side go. It is better to fight with real swords and guns. In the basic market of Hanxi, Oriental Times Mall still has the home field advantage!
The place where Li Dongling and others are located is the stadium of Pingyang University. This stadium is not large in scale, but the facilities are considered to be good among domestic universities. After all, it has just been built and was also donated by Dongling High-Tech.
Binh Duong University has been on vacation, and most of the teachers and students have gone home. This stadium has also been loaned by Oriental Times Mall to be used as a competition venue.
Li Dongling and the others came here today to watch Ronaldo play a friendly match with the fans.
After the first soft opening of the Oriental Times Mall, it is now being replenished, cleaned, and then rectifying the problems discovered on the opening day.
On the first day of the Lunar New Year, Oriental Times Mall will officially open for business. After the official opening, it will be difficult for the passenger flow and revenue to continue to be as large as on the opening day. After all, it is impossible to expect so many people to visit the mall every day with nothing to do...
But even if there is only half or even one-third of the passenger flow and the single-day transaction volume remains at around 10 million yuan, the annual transaction volume of Oriental Times Mall will exceed 3.5 billion yuan, surpassing the number one department store in Shanghai. The mall maintains annual sales of 2.7 billion!
This kind of sales is definitely profitable for Oriental Times Mall, and the profits will be quite good!
Binh Duong University Stadium was packed with people today, including football fans who came to join in the fun. There were also many media and reporters on the sidelines.
When Ronaldo came on the stage, there was a huge cheer from the scene. Ronaldo entered the stadium surrounded by two managers Martins, Pita, and security personnel.
As soon as he entered the court, Martins looked around the court, then took Ronaldo and rushed towards Li Dongling.
Yesterday, the Oriental Times Mall was too busy. Ronaldo and Li Dongling only met briefly. Today, Li Dongling came to support him. How could Martins not recognize the situation?
"Lee, nice to meet you!"
Seeing Li Dongling, Ronaldo stretched out his hand and shook hands with Li Dongling. Faced with Li Dongling, a big financial backer, Ronaldo showed a very warm attitude.
Who says there are no sophisticates in foreign countries? Stars like Ronaldo live in the spotlight, shrouded in praise from the media and fans, but they also know who is their biggest financial backer!
Li Dongling looked at Ronaldo, who always had a big mouth and a row of big teeth in front of him with a smile, and couldn't help but think of the famous golden-voiced advertisement on TV in his previous life when he was deceived...
That company, relying on Ronaldo's fame, sold its products so well that it once went to the port city to ring the bell to go public.
Whether Ronaldo or Buffett, they all suffer from inexperience. They don’t know the allusion of Hongmen Banquet. Is it easy to eat so much food?
Moreover, you spend money to treat them to a meal. After a meal, you don’t know how much you can do with their name.
One is after eating a meal, he somehow became the spokesperson of a certain product. He laughed in domestic TV commercials for so many years without receiving any advertising fees.
The other one, for three consecutive meals, inexplicably endorsed three stocks and companies. After eating with Buffett, it was reported that Buffett was optimistic about a certain stock. Then the stock soared by 90%, and a certain movie "The Richest Tomato Man", It was shot based on this prototype.
In the end, of course, it was the person who invited me to dinner. He cashed in at a high price and ran away, leaving the person who had been cut off with leeks to catch his father and scold him!
"Ronaldo is the best advertising spokesperson of Tanglin High-tech. You are a superstar in old European football and will also be the first in the history of football in the future!"
Witnessed by the media and reporters, Li Dongling praised Ronaldo vigorously.
Hearing this, Ronaldo smiled even more on his face. His career is not at the end yet, and it is still early to talk about his historical status. But at his level, who doesn't want to be the first person in football history? !
Ronaldo came off the field and began to warm up. Football club magazines and a large group of sports media reporters were all taking photos around Ronaldo.
Li Dongling and Ronaldo's two agents, Martins and Pita, sat in the audience.
"Li, I am very grateful to Tanglin Hi-Tech for supporting Ronaldo over the years!"
Martins said to Li Dongling that when Ronaldo first entered the professional league, Dongling High-tech found Ronaldo and spent a record eight million US dollars to let Ronaldo endorse the Shenzhou Digital Cordless Phone, directly allowing Ronaldo to enter the ranks of advertising endorsements for first-line stars. , which earned him a lot of media attention.
It can be said that Shenzhou's $8 million endorsement fee directly raised Ronaldo's commercial value to an unimaginable height. It was the endorsement fee that year that made Ronaldo now the star with the highest commercial value in European football.
However, Martins probably said this not just to thank someone, but as an agent, he is also known as a vampire!
Glancing at Martins, Li Dongling smiled and said, "What do you want?"
Seeing Li Dongling's expression, Martins and Pita trembled in their hearts. Their agents were very powerful when facing some players, but when faced with big sponsors and giant companies like Li Dongling and Dongling Hi-Tech, they But I can't be strong.
"Ronaldo has been doing his best for so many years to promote Shenzhou and Tanglin High-tech's products. Whether it is after scoring a goal on the field, making celebrations for Shenzhou, or promoting off the field, he has never been absent. Pass! ”
"Ronaldo and our entire team are very grateful to Tanglin Hi-Tech for the endorsement provided to Ronaldo!"
Martins kept looking at Li Dongling's expression, and when he saw that Li Dongling was not angry, he said tentatively, "We would like to ask, don't know, how Dongling Hi-Tech considers the Alien brand..."< br>
(End of chapter)