Chapter 409 It’s also thanks to Lao Mei
"No."
Ji Linchuan looked magnanimous when he said this. In other words, he was very bachelor.
Guo Yang raised his eyebrows, "What's the reason? The quality of Jiahe's cotton is still good!"
Ji Linchuan thought for a while and said: "The first phase of the cotton and linen company's ginning plant has just been put into operation, and everything has not been straightened out yet. Domestic cotton brands are a mixed bag, and the foundation is not solid. If we take the brand route now, we may suffer the consequences in the end.< br>
The foundation of brand building is product quality, so we must strictly control quality, start from the source, optimize seeds, do a good job in planting management, unified transportation, pay attention to details and strictly control every link.
At present, we only have advantages in seeds and planting management, and there is still some way to go in transportation and processing. ”
The cotton and linen company has only been established for a year or two. At first, it was still engaged in trading. It was not until the past year that it started to get involved in processing. Ji Linchuan believed that he had done his best to achieve the current level.
Guo Yang didn't feel too embarrassed. He also knew little about cotton processing.
"How many cotton brands are there in Xinjiang Province now?"
"There are 17 well-known ones, such as Jinpai, Yinli, Xinnong, Yarkant, Elaeagnus angustifolia, Kaixin, etc., and there are even more unknown ones. The Construction Corps alone has 10 cotton planters. 117 cotton planting farms, in addition, there are cotton brands from local cotton enterprises
Therefore, there is no shortage of branded cotton in the country. ”
Ji Linchuan calmly introduced the number of cotton brands in Xiajiang Province.
“But to say how good these brands are, it’s not necessarily true. The domestic self-sufficiency rate of mid- to high-end raw cotton has only reached 30%, and 70% still depends on imports from the United States and Australia.
If Jiahe wants to be a cotton brand, I think it should target the mid-to-high-end cotton market from the beginning and compete with Australian and American cotton. ”
Somehow, when Guo Yang thinks of competing with Australian and American cotton, what he thinks of is sanctions.
I'm afraid sanctions will come earlier this time, but this is also an inevitable step for industrial upgrading.
How to solve it, Guo Yang also wants to hear other people's opinions.
"Sanctions from abroad?"
"Domestic cotton production is not yet self-sufficient, and more than one million tons of cotton need to be imported every year. How can there be sanctions?"
When he raised this question, everyone hesitated for a moment. They really couldn't think of a reason to sanction cotton from Xinjiang Province.
Guo Yang said: "In the past, labor costs were low, and domestic cotton was mainly picked manually. The quality was good, and it was very popular in the export market due to its high quality and low price. However, the quantity was not large, and it had little impact on the European and American cotton markets.< br>
Nowadays, although domestic labor costs have increased, machine-picked cotton has also developed rapidly and the output has also increased significantly. However, machine-picked contaminated seed cotton has damaged the quality of lint cotton, leaving the middle and high-end cotton in Europe and the United States.
But I think this situation will not last long, and the huge pressure for survival will also force domestic cotton companies and the government to jointly promote cotton supply-side reform.
This will inevitably take away from the mid-to-high-end raw cotton controlled by Europe and the United States. Therefore, trade sanctions are a problem that we will definitely face in the future. ”
Everyone quickly realized that this worry was really possible. The job bowl is so big. If you take one more bite and I take one less, they will naturally start fighting.
“Why don’t you make mid- to high-end cotton?”
"We must do it. The quality of our cotton can be as good as American cotton and Australian cotton. One ton of mid- to high-end cotton can bring hundreds of yuan more profit."
“What about sanctions?”
"A living person will still be suffocated to death? There must be a way."
Ji Linchuan was also thinking quickly.
The cotton industrial chain in Xinjiang Province is roughly as follows: raw material base - production and processing - spinning and weaving - marketing and sales - export to earn foreign exchange.
This whole set has matured in Xinjiang Province.
As a result, several major industrial clusters have been formed, the most famous ones being Shihezi in northern Xinjiang and Aksu in southern Xinjiang.
Shihezi's Yinli brand cotton is also a well-known brand in the world. Although there is still a gap between Shihezi's Yinli brand cotton and Puma brand American cotton, Ji Linchuan believes that although this gap exists, it is also due to prejudice.
In a few years, Shi Hezi's silver power may really be able to compete with the American Puma.
After thinking for a while, Ji Linchuan said: "There is indeed a risk of being targeted by trade, but just because of this, won't we do it?"
His words attracted the audience's attention.
Ji Linchuan said: "How big is the profit difference between low-grade cotton and high-grade cotton? I don't need to go into details, right?
Tianmian 20 and Tianzamian No. 1 are both high-quality cotton seeds, which is equivalent to half of the foundation being laid. As long as the processing technology is carefully polished, the output ratio of high-grade cotton is even expected to reach 90%.
The profits are extremely considerable, and by then, the entire cotton and linen company will be truly revitalized. ”
Someone said: "But the export market is the bulk of high-end cotton, and we don't have the right to speak."
“There is no shortage of clothing brands in China.”
"But the clothing brand companies with the highest premiums are all abroad." Pan Duanxing, the production manager of the cotton and linen company, spoke.
"Some well-known domestic clothing companies are also more willing to use imported cotton."
"Just grab it back."
Guo Yang glanced at a few people, then patted the table, "Okay, this meeting is not for you to quarrel."
After he calmed down, he said: "Since we want to make a cotton brand, Jiahe must be targeting high-end cotton. Besides, sanctions are just a guess on my part and may not happen yet. How can we be timid?"
Ji Linchuan curled his lips and said that you were the one who sanctioned me, and you were the one who said you were afraid of doing things and being timid. You were the one who said all the bad things about me, right?
"Mr. Ji."
Ji Linchuan was agitated, thinking that his little thoughts had been discovered.
Guo Yangcai didn't know this. He said: "Do you have much contact with enterprises in the downstream industry?"
Ji Linchuan said thoughtfully: "I will have more contacts with textile companies."
"What about clothing companies?"
Ji Linchuan shook his head.
Guo Yang asked again: "What about other people? How many people have had close contact with clothing companies?"
Although he was speaking to many employees, Guo Yang stared at Pan Duanxing again and again.
"No."
"No."
Pan Duanxing also shook his head helplessly.
Guo Yang thought for a while and said: "It seems that the breeding and planting processes have not dealt with the terminal brand."
No one from the cotton and linen company spoke, not knowing what he meant. Ji Linchuan also frowned.
Guo Yang noticed all this, "Do you think it is enough for textile companies to deal with clothing companies?"
Some people nodded subconsciously, and then suddenly realized that the others were silent, so they also remained silent.
"It seems so." Guo Yang sighed, "But now demand determines the market. We don't even know the demand, so how can we compete for the market?"
Ji Linchuan figured something out.
"Boss, you mean that cotton and linen companies should also communicate with downstream clothing brands."
"This is just one of the points." Now, Guo Yang has a rough understanding of the level of cotton and linen companies.
There are professional talents in the company, but Guo Yang is not wrong when he calls it a semi-finished level, and the processing is still far behind.
Guo Yang said: "I originally wanted to invest more money to open up the upstream and downstream chains of the cotton industry, but now it seems that even if I have money, I can't do this."
Ji Linchuan did not deny it. He has also worked in the cotton spinning industry for many years. The entire industry is like this, one link at a time, seed companies and cotton farmers, cotton farmers and ginners, ginners and textile companies, textile companies and clothing companies... There are very few intermediate steps that are skipped.
Even if there are companies that have laid out the industrial chain from planting to clothing, they will not talk about communication between seeds and clothing.
Jiahe is strong in breeding and planting, and has a foundation in ginning, but its textiles and clothing are extremely weak.
And since the financial crisis, domestic textile companies have not been having a good time. First of all, there has always been the problem of the price difference between domestic and foreign cotton, and the sliding tax is more to protect cotton farmers;
Secondly, the industry has been criticized for its high pollution and lack of environmental protection. The country’s determination to eliminate low-level products and enterprises has never been stronger.
Jiahe's entry into the textile industry at this time was equivalent to joining the Chinese army in 1949. Fortunately, his boss had no intention of entering the textile industry.
Otherwise, what can be done? Let's have a quarrel. Ji Linchuan thought he didn't have the ability.
According to his idea, if you want to integrate the industrial chain, only national organizations can do it.
"The topic returns to the cotton brand Jiahe wants to build." Guo Yang asked: "What is Jiahe's biggest advantage?"
"Seeds." Someone rushed to answer.
Guo Yang nodded, "So we have to use seeds to make a fuss."
Many people don't know why.
Tianmian No. 20 and Tianzamian No. 1 are excellent, but it is already a great achievement to improve the yield and cotton quality, and it can also be fun!
Everyone in the meeting listened quietly.
“I plan to let cotton and linen companies take the lead in establishing an industrial alliance, establish their own cotton brands, open up the industrial chain of clothing brands from planting to end-use, and label branded cotton on fabric labels.
This industrial alliance includes enterprises in the entire industry chain of "scientific research and production - processing and distribution - textile and clothing".
In layman's terms, what the demand side produces, seed companies provide, and scientific research units develop. ”
Ji Linchuan was not surprised by his boss's idea. In fact, most of the people present at the meeting had guessed his idea.
After thinking about it, Ji Linchuan said: "There are also problems. For example, some group farms or some cotton fields often have more than one variety of Tianmian 20."
Guo Yang smiled and said: "One of the purposes of the industrial alliance is to solve the problem of mixed varieties."
As soon as this was said, people immediately echoed it.
"Mixed varieties have always been the reason why the proportion of high-grade raw cotton in lint in ginneries cannot be increased."
"Yes, cotton varieties must be separated when harvesting cotton."
Guo Yang coughed twice and said: "Not only that, the alliance also needs to determine high-quality cotton varieties, seeds, processing technical regulations, raw cotton and other standards, as well as establish brand cotton varieties, production, processing, textile, clothing, home textile and other bases. The ultimate goal is to continue to provide demanders with high-quality cotton that surpasses Australian cotton and American cotton, and the alliance is not limited to Xinjiang Province.”
Ji Chuan said in surprise: "Has Tianhe Seed Industry entered the cotton-producing areas of the Yangtze River and Yellow River basins?" "Not yet, but it will be a matter of time."
Guo Yang pondered: "Jiahe is not an official after all, and the only core link is the seed. Every strength that is willing to join us must be cherished."
Ji Linchuan also said: "It is true that cotton brand building is a slow process, but now we are gradually entering the era of machine-picked cotton. Tianmian 20 has advantages in this aspect, and the supporting cotton picking machines are also advantages."
"Does that mean you have confidence?" Guo Yang asked.
"Yes." Ji Linchuan said: "As I said before, the basic seeds and planting management of brand building, these two are now available, which should be attractive to downstream companies. What we need to do now is to contact them and reach cooperation."
Guo Yang was very satisfied with the change in Ji Linchuan's attitude. At first, he still had doubts, but he was mainly worried that Jiahe wanted to enter the textile and clothing industry.
However, Guoyang's brand building path is industrial alliance. Although it is also difficult, there are traces to follow.
Ji Linchuan's confidence comes from seeds and Jiahe's breeding capabilities.
The same is true for Guo Yang.
The weak link in the domestic cotton industry is mechanization, especially machine-picked cotton, which is also the main reason for the internal and external differences in cotton prices.
However, this shortcoming will be gradually made up in the next few years, and the processing technology is not much different, which is equivalent to the companies in the chain being almost at the same level.
At this time, the importance of cotton raw materials is highlighted, which returns to Jiahe’s advantages.
As time goes by, the brand advantage will become more obvious.
Guo Yang mused: "In terms of terminal clothing and home textile brands, Weilai Tiantian has resources to provide, and we need to negotiate with each family in the future."
"This is natural." Ji Linchuan was already prepared.
Production manager Pan Duanxing was frightened when he thought of his speech just now, and quickly said: "As for textile companies, I will be able to contact large textile companies such as Youngor and Huafu in a moment."
“Tour group companies should also be interested.”
"Hey, do you want the local government to get involved?"
"Do scientific research institutions also need it?"
Everyone started talking about each other, actively trying to leave a good impression in front of the boss.
Guo Yang can't say that he doesn't care at all.
If the cotton industry alliance is completed, the benefits will be obvious. Even if countries want to make similar alliances in the future, there will be no conflict.
Jiahe mainly targets the high-end cotton market, and also aims to stabilize and expand the sales market of cotton seeds.
The meeting lasted for nearly a day before the general framework was established.
The name of the alliance is Jiahe Cotton Industry Alliance, or JCIA for short. JCIA is also the brand name of cotton.
The original Purchasing Department was also renamed the Purchasing Quality Department, responsible for corresponding base business management, cotton brand construction and maintenance, etc. Department Manager Feng Yuening.
After the meeting, Guo Yang deepened his relationship with the management of the cotton and linen company at the wine table.
I also have a deeper understanding of the personnel composition of this company.
In addition to general manager Ji Linchuan, he took note of the heads of various departments such as Pan Duanxing of the production department, Di Shan of the international trade department, and Peng Ziyi of the information department.
There is also a marketing manager, Zhao Ruining, who stays in Xinjiang Province and is responsible for this year's seed cotton purchase.
Generally speaking, this is a relatively new company. Its main business is to purchase seed cotton, process it into lint, and then sell it to textile companies.
The company is based in Alar, Aksu region.
This is also one of the cotton gathering centers in southern Xinjiang, and one of Fengkai's cotton picking machine bases is also built here.
Alar was still a little far away from Jiuquan. The next day, except Feng Yuening, the manager of the acquisition quality department, the others formed a group and rushed back to Alar.
Guo Yang took Feng Yuening to contact Qi Ziwen, and also introduced her to Qu Sheng, Miao Lanchun, Ji Zhuowen and others to facilitate her contact with downstream brands.
Feng Yuening is a middle-aged woman in her forties with a sleek short hair. After receiving the task, she immediately devoted herself to various matchmaking.
She first contacted Huafu Textile Aksu Company, which she had cooperated with before. This company is the same holding company behind Huafu Fashion, which has just been listed.
Huafu Fashion is also the first A-share listed company in the color spinning industry. It is the world’s largest new yarn supplier and manufacturer. ‘Huafu brand’ color spinning yarn is also an international brand and ranks among the top in the global market share.
Its customers include international brands such as H&M, ZARA, POLORL, GAP, and UNIQLO, as well as domestic brands such as Semir, Li Ning, and Septwolves.
At the same time, Huafu Fashion also has a planting base in the upper reaches of the industrial chain, and the base is also in Aksu. It is extremely satisfied with the output, planting mode, quality and other performance of Tianmian 20.
When Jiahe proposed establishing a cotton industry alliance, Huafu Fashion directly agreed.
First, Jiahe promised not to enter the textile industry, which means that Jiahe is only a raw material supplier to Huafu. Second, Huafu also has demand for high-quality cotton seeds.
One makes money from the textile industry and the other makes money from the seed industry. The cooperation between the two parties is mutually beneficial and they hit it off immediately.
After initially reaching an agreement, Huafu Fashion also went to recruit people.
Feng Yuening was not idle either. Through cooperation resources between Hexi Dairy and the national badminton team, Feng Yuening contacted Anta.
Through Huinong.com, I contacted Boyang Home Textiles, and then successively came into contact with many brands such as Hongxing Erke, Peak, and Heilan Home.
These companies have always had demand for high-quality cotton, and companies such as Hongxing Erke are still loyal customers of domestic cotton.
Some high-end products are also in urgent need of tailor-made cotton, which can even be traced back to the most upstream varieties.
Therefore, most brand companies are willing to know at least a little about JCIA and will not directly turn people away.
Many brands think Jiahe's claim of customizing cotton seeds according to demand is bragging.
But some companies are willing to try.
When Guo Yang met Feng Yuening again at the headquarters, it was already December, and he looked like he was in a hurry.
"Manager Feng, how many companies have you negotiated with?"
Feng Yuening heard someone calling him in a trance, turned around and saw Guo Yang in a suit and leather shoes.
"Boss."
Feng Yuening took two steps back and said with a smile: "Septwolves, Anta, Hongxing Erke, and Peak, these four companies are interested in giving it a try, but they are not willing."
"What about the others?"
"After talking to each other, they all said they still wanted to consider it and were not even willing to give it a chance to try." Feng Yuening said. She was not too frustrated. For a planting company and a textile company, the portion is actually not enough. Fortunately, Jiahe's various aspects There are many interests.
“We were able to negotiate with these four companies thanks to Mr. Fang Xiaozhang, Mr. Ye and the Fujian Provincial Government as intermediaries.”
Guo Yang was surprised, "Why did you get involved with them?"
Feng Yuening smiled and said, "The companies that have agreed to cooperate with us are all companies from Fujian Province. Hongxing Erke and Septwolves in Xiamen, Peak in Quanzhou, Anta in Jinjiang, and Jiahe Biochemical have strong relationships there!"
Guo Yang was stunned for a moment, "Are you talking about Mr. Ye?"
"Ye Qianqiu, who has outstanding new abilities!" Feng Yuening smiled, "He helped win the two houses in Xiamen, which opened up a breakthrough."
"Oh, good." Guo Yang said: "The progress is good. Next, we will try our best to meet their needs."
Feng Yuening nodded, "I came here to find Dean Bi."
"He and Yan Qun just went to the corn seed processing workshop. You should call first and ask."
After sending Feng Yuening away, Guo Yang was still thinking about Ye Qianqi and asking him to keep a low profile, but this guy suddenly did this.
But how did he get involved with Fang Xiaozhang?
It’s true that the world is rough and easy to exploit, but in the cooperation of ‘Operation Nine Hundred Dollars’, both parties had a tacit understanding and achieved their goals.
Not long ago, relevant departments officially issued opinions on exempting biodiesel from consumption tax.
Perhaps it was the promulgation of this opinion that made Ye Husband, who participated in this operation, spare no effort.
Feng Yuening found the right person this time.
After coming back to his senses, Guo Yang continued to walk forward. This was the floor where Jiahe Cereals and Oils was located. On the same floor was Jiahe International. The two companies happened to be on the left and right of the elevator room.
After a while, Guo Yang knocked on the door of Chen Yanqiu's office.
"Come in."
Guo Yang pushed open the door and walked in. The handsome and handsome Chen Yanqiu just raised his head.
"Boss, I just wanted to come to you to report my work!"
"I heard that you were back, and I couldn't stay. No, I came over right away to take a look." Guo Yang smiled and sat down on the soft sofa. "How is the overseas sales this year?"
Chen Yanqiu stood up to make tea, but Guo Yang waved his hand, "No, I'll do it myself. You see, no one will even make a cup of tea for you when you come back."
"Everyone was sent out."
Chen Yanqiu did not dwell too much on this matter and talked about work, "The impact of the financial crisis is still great, and consumption in Europe, America, Japan and South Korea is sluggish.
Fortunately, the United States has produced a large amount of grain, cotton, and pasture in the past two years. Domestic corn and pasture have an increasing say in the Japanese and Korean markets,
Itochu, Marubeni and Mitsui & Co. of the island country, and CJ of South Korea have once again increased their domestic purchases of corn and pasture,
This year, Japan and South Korea contributed nearly 30 billion in revenue to Jiahe in corn and pasture! ”
This accounted for almost one-fifth of the group's operating income last year. Although Jiahe's growth this year is rapid, it is not a small number.
Guo Yang pondered: "No wonder the island country's grain merchants have been making frequent moves in the country recently, launching stock participations, acquisitions, and mergers one after another."
Chen Yanqiu is also very vigilant, "This is supported by the government of the island country. After all, it involves food security. Therefore, Marubeni, Itochu and other island country grain merchants have developed rapidly. Marubeni's soybean and grain marketing volume has exceeded 40 million tons."
Guo Yang calculated in his mind, "Is it higher than Jiahe?"
"Yes, this is the data after Jiahe dispersed the sale of corn to companies in island countries. The main reason is that after Marubeni established a joint venture with a local company in Brazil, its trade volume increased significantly." Chen Yanqiu said.
“What about other markets?”
"Relying on our price advantage, we have won the largest corn market share in Mexico and Egypt."
"Domestic corn has a cost advantage?" Guo Yang's eyes widened. What kind of nonsense is this? The cost of domestic grain production has always been higher than that of North and South America.
Chen Yanqiu smiled and said, "It's also thanks to Lao Mei."
(End of chapter)