Chapter 265: Meeting in Zhu Yu’s office, Shang Green Tea’s suspicion
The announcement of "Sweet Honey" indeed started half a month before its release.
For Xu Kong, he is not very busy during this time.
But when the movie is released, as a director and one of the investors, there are a lot of messy things to do.
And it’s not like before during filming or film post-production, where most of the energy was focused on one thing.
They are all trivial and may not seem like big things, but they are more likely to consume people’s energy and patience.
He has delegated most of the matters to Zhu Yu and Guo Zihao.
But some things do require your own decision-making, especially regarding overseas markets. Strictly speaking, most domestic companies have little experience, even Fengge is no exception.
On the contrary, it was Fengxiang Pictures in Hong Kong City. Because Hong Kong films had a very good audience and market in some nearby countries, Cao Bentao, the chairman, gave Xu Kong a lot of suggestions. , and also directly used Fengxiang’s resources to help solve many things.
……
"The effect of this publicity is very good."
At this time, in the manager's office of Fengge Film and Television Department Building, Yan Rui couldn't help but say.
“This movie directed by Xu is indeed special.”
The people from the publicity department below agreed.
Is Feng Ge’s publicity ability weak?
It is definitely not weak. As one of the largest film and television companies in the country, it is definitely at the top level in the industry in terms of resources and experience.
The number of movies and TV series we help with every year is probably one of the largest in the industry.
But because of this, as someone who has been exposed to many new movie promotions, he knows that the promotion effect of "Sweet Honey" is so good and the attention is so high that it can be seen on the screen almost every day A hot search on Weibo once or twice.
Most of the reasons are due to the special nature of Xu Kong.
Although Xu Kong is not a great director with a high status in the so-called industry.
This is even the other party's first theatrical movie.
But because of Xu Kong's own popularity, as well as the popularity and quality of the three dramas he has produced since becoming a director, they hardly need to spend too much effort on publicity.
A considerable number of netizens even paid attention to Xu Kong's new movie completely spontaneously.
Such treatment is not something that just any director or an actor or actress with a higher public profile can achieve.
……
"Most of the theater chains have almost reached an agreement, and the amount of films they have allocated is about 20 to 30 percent."
After talking about the progress of the announcement, Yan Rui started to be concerned at this time. I have come up with specific matters such as arranging films for release.
“After all, it’s April, so the film schedules of various theaters are pretty good.”
Yan Rui knows that April is a slightly embarrassing period.
The Spring Festival has just passed, and there is still some time before the summer holiday.
Generally speaking, only some low-budget movies will choose this schedule.
Because it can avoid colliding with some big-name productions, the box office has a basic guarantee.
But similarly, by default, the box office ceiling of movies released in this period is not very high.
"Actually, I think it can be released in the summer..."
The manager of the publicity department couldn't help but say.
He doesn't know the rest, but in terms of promotions, although the competition for the summer release is fierce, with Xu Kong's popularity and popularity as a bonus, "Sweet Honey" will even have a lot more room for maneuver in promotions.
After all, summer time has always been a popular time every year.
The number of student parties is huge. Although their spending power is not very high, their contribution to the box office is still considerable.
……
“It’s all set, so there’s no need to mention this kind of thing again.”
Yan Rui replied lightly.
Of course he knew that the summer release limit was high, but the specific release time was Xu Kong's idea.
Not to mention that Xu Kong’s identity is indeed quite special.
Even if it were some well-known directors under Feng Ge, they still have a certain say in matters such as the release time of the movie.
The most he can do is give some suggestions, and it is really not easy to intervene directly.
"By the way, how is the overseas announcement?"
The senior management of the publicity department was not stupid enough to continue talking about the schedule at this time.
Instead, he answered truthfully:
“It seems to be very good.”
“Especially in Kimchi Country, Director Xu himself talked about several companies for cooperation. , it feels like it has attracted a lot of attention on their network.”
This matter is indeed somewhat beyond expectations.
Although I knew before that after Xu Kong went to Kimchi Country to attend an awards ceremony, he became very popular because of his appearance.
But who knew that as a Chinese movie, Xu Kong alone could attract such high attention.
……
“But Manager Yan, I still have to say something.”
"The investment in the promotion and distribution of "Sweet Honey" in overseas markets is not low this time. If the box office is not satisfactory, it is very likely..."
Xu Kong's investment budget for this movie is probably over 200 million.
The previous filming and production cost approximately 150 million.
But now the domestic investment in publicity and distribution is really not high. By the time it is released, the approximate budget will be only 30 to 40 million.
It’s just that investment in overseas markets is also high, even much higher than in the domestic market.
At present, Xu Kong's "Sweet Honey" has already exceeded its budget.
The most important thing is the specific box office performance in overseas markets, which no one can determine.
Even if the publicity effect is good, for a long time, domestic films have not been able to achieve good box office results in surrounding countries.
This whole matter was Xu Kong’s decision.
Many people within Feng Ge are not sure where Xu Kong’s confidence comes from. They really think that the movie "Sweet Honey" can achieve something that no major film and television company has been able to achieve for so many years. , the goal of successfully entering overseas markets.
...
“It’s not important.”
Yan Rui’s expression remained unchanged.
It seems that he is unwilling to explain more.
Yan Rui has always done things from the perspective of Fengge Company.
In his opinion, he has watched the movie "Sweet Honey" and is really unsure about how it will perform commercially, but the reputation is unlikely to be particularly bad.
Maybe it’s easy to win two relatively high-value awards.
Even if "Sweet Honey" does not make any money, it may even suffer a loss.
But as Xu Kong's first movie, as long as the reputation is maintained, Xu Kong's entry into the film field will be considered a success.
Yes, in fact Yan Rui is not very confident, thinking that Xu Kong's "Sweet Honey" can get a particularly high box office.
As for the target of two billion mentioned by the other party, even though Xu Kong seemed to think that this number was too low and was not very satisfied with it, in his opinion, it was already a pretty good result.
Even if you are lucky, it is not impossible to rank among the top ten domestic movies at the box office this year.
......
"Manager Yan, has Manager Lu come to see you in private?"
The senior executive of the propaganda department suddenly softened his voice at this time and mentioned It has nothing to do with Xu Kong’s new movie.
This made Yan Rui stunned for a few seconds.
Then he asked with some confusion:
"Are you talking about Lu Hanwen?"
Both of them are also managers of the film and television department. For Lu Hanwen, a colleague, Yan Rui is relatively understanding.
But the biggest feeling the other party gave him was that he didn’t know what he was busy with every day.
Although he seemed very busy and was not even in his office most of the time, he really didn't know what the other person was busy with.
But when Lu Hanwen did this, Yan Rui did have much greater power.
Although he is a little tired, he is still more willing to accept that he has more things to do than to be ignored.
......
"He didn't contact you?" "That's okay..."
Seeing Yan Rui's reaction, the other party quickly shook his head and answered in embarrassment.
"Manager Lu came to see you before?"
Yan Rui's expression suddenly became confused.
After the original head of the publicity department resigned, the top management immediately asked him to take over.
It shouldn't have anything to do with Lu Hanwen, right?
Lu Hanwen took the initiative to contact the people in the publicity department, which was against the rules. At the same time, Yan Rui couldn't guess what the other person was thinking.
"I only met once..."
Hearing Yan Rui's questioning, he quickly explained.
But the hesitating and nervous tone made it obvious that this matter was not as simple as it was said.
Yan Rui asked for a while, but there was no actual progress at all.
The other party didn't want to say that even if Yan Rui was a superior, he couldn't really get the truth and answers he wanted.
The only option is to give up.
But this gave him a wake-up call.
Lu Hanwen has indeed not been seen in the company for a long time.
Don't know where he went.
On the surface, it was a business trip, and he didn't pay much attention to it before.
But the sudden mention at this time inevitably attracted Yan Rui's attention.
Thinking of this, he went to Lu Hanwen's office.
Still the same as before.
The other party's assistant said that Manager Lu was on a business trip, and when asked about the specific situation, he couldn't answer it at all.
......
"Are there many high-level executives leaving the company recently?"
In Zhu Yu's office, even Xu Kong heard the news.
No way, with such a large number of personnel changes, although Xu Kong's studio is independently operated, it is inevitable that some gossip will reach his ears.
"Well, I don't know what's going on."
"Manager Li from the artist department also went on vacation some time ago. I don't know if he plans to come back."
Zhu Although Yu is not particularly concerned about these things, because the artist department manager suddenly left, her own workload has also increased significantly.
Under such circumstances, it is natural to have quite obvious feelings.
As he spoke, Zhu Yu swatted away Xu Kong's hands that were getting more and more excessive.
Of course, it just didn't have much effect, and there was almost no time interval. Xu Kong became even more blatant this time.
In the past, Zhu Yu might have gotten up and escaped long ago.
But now, I don’t know if Xu Kong is being dishonest whenever he comes to her office, but Zhu Yu herself is getting used to it.
......
Xu Kong was doing two things, one of which was as before, his purpose was to restore the familiar depression to its original appearance.
On the other hand, she asked curiously:
“With so many people leaving, is there no reaction from the company’s senior management?”
Zhu Yu tried hard to endure it at this time, but maybe it was because Because of talking to Xu Kong, his attention was diverted a lot.
I was still able to answer with a clear mind:
“This is also strange to me.”
"It feels like the company's senior executives have known about this for a long time, and there is no big movement at all."
Xu Kong kept moving his hands, but he was lost in thought.
He believed that even if Song Fuquan was really old, he would not care about anything at all.
But with such a large number of middle and high-level managers leaving their jobs during this period, it is impossible for the other party to know everything.
The only explanation is that Song Fuquan may know everything in his heart, but he has his own plans.
Feng Ge still doesn't seem to have changed much, and it always gives people a feeling of a brief calm before the storm.
An inconspicuous humming sound came, pulling Xu Kong back from his thoughts.
Realizing that his efforts had achieved his goal, he began to flip the switch up and down.
The switch is naturally controlled by Zhu Yu, Minmin’s mother, who is wearing black-rimmed glasses and a neat short hair that only a mature woman can manage.
……
"Sister Yu, someone is looking for..."
The knock on the door came just in time.
Everything has settled at this time. Otherwise, for Zhu Yu, she would not want to experience the sudden ending feeling she had during the camping trip again.
"Wait for me for a moment..."
Zhu Yu tried hard to calm down her tone, and then answered calmly.
However, his eyes turned pale at Xu Kong next to him very helplessly.
Then he subconsciously reached out and hit the other person.
But when the sound came out, Zhu Yu herself and Xu Kong were stunned for a moment.
Because she actually slapped Xu Kong on the butt.
……
"I'm going to see Minmin on the weekend."
After finishing the cleaning, Xu Kong said lightly.
Zhu Yu's expression was stunned for a moment.
Then I heard Xu Kong leaning into his ear and whispering:
"I hold grudges very much. Now, I will pay it back to you when the time comes!"
Feeling the breath of talking in her ears, Zhu Yu, who had calmed down, had an obvious reaction again.
...
"Manager Zhu..."
What Xu Kong didn't expect was that the person who came to see Zhu Yu would be Shang Yuxin.
When Shang Yuxin saw Xu Kong, she was obviously a little stunned.
The reason why she came to Zhu Yu this time was really not because of Xu Kong.
But I didn’t expect to meet each other in Zhu Yu’s office.
But remembering that she had been waiting outside the door for a long time, Shang Yuxin naturally had some guesses in her mind.
Then his eyes stared back and forth several times on their faces.
Xu Kong was very calm. After all, Zhu Yu was also the manager of Feng Ge's artist department, and she usually had the habit of not showing her emotions easily on her face.
So Shang Green Tea didn't see much wrong.
She felt that it was wrong for Xu Kong to run towards Zhu Yu every day, even if the other party was Xu Kong's manager.
But do the two of them really have so much to communicate?
"Miss Shang, are you here for your two activities this month?"
"But didn't your agent tell you about this?"
< br>
Zhu Yu didn't know the specific relationship between Xu Kong and Shang Yuxin.
I just know that the two of them should be friends. After all, Xu Kong's new movie this time is all a collaboration with Shang Yuxin.
"No, what I mean is, can someone else from the company go..."
Shang Yuxin came to her senses and spoke out the purpose of her visit.
Shang Yuxin did not know about the activities arranged by Feng Ge or her agent before. Her agent believed that participating in two commercial activities would not have much impact.
After all, she hadn't received a similar announcement for a long time.
But Shang Yuxin knew that "Sweet Honey" was about to be released and was unwilling to waste time and energy on other things.
……
(End of this chapter)