Chapter 436: The overwhelming foreplay, what does it mean to spend money
Chen Linfeng read the new script carefully and felt that the changes were very good. There were some detective unit stories that he had never seen in his previous life.
Although there are some shadows of the classic detective stories of the past, it is already good to be able to come up with innovative stories in this day and age.
The level of these screenwriters is still very good. After all, they were the screenwriters of "Sherlock" in the previous life.
“I think this script is best this way, and it just saves me writing one more season of novels.”
Several screenwriters are loyal readers of the "Sherlock" novel series. When the original author told them in front of their faces that they wanted to be lazy, they were all speechless.
But the new script was approved, and they were very happy at the same time.
chen is now not only a writer and screenwriter, but also a world-renowned director.
He agreed, and basically there was no problem.
Suvit made the decision directly without waiting for the director of the new season to make a decision.
"Okay, this is what the script is."
There are changes in the script, and there will be slight changes in the crew's preparations, but these will not affect the filming.
During the launch conference, when Chen Linfeng appeared, the whole scene was shocked.
chen didn’t appear much in the UK last year.
But his name has always been circulating in the UK.
"Sherlock" is the first phenomenon-level drama that breaks history, and it is based on Charlotte Holmes. It can be called a national drama.
The British people have such a good impression of Chen that they almost regard him as one of their own.
The media are relatively better, but they understand better the value of Chen's achievements in the past year.
"Chen, you won an Oscar last year and won another US$500 million at the box office. Do you have any plans for this year?"
"Has "Shenxia 3" been written?"
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"How long can I stay in London this time?"
"..."
The reporters were a little out of control and asked questions one after another. It took a long time to calm down.
Chen Linfeng responded to the questions just mentioned one by one.
“In one month, I will have a movie released in China. Here in the UK, it depends on whether there are copyright owners who want to watch it.
In addition, in the middle of the year, I will collaborate with Leonardo. The new film is called "Inception", which is a short story I wrote in the past. "
""Shenxia 3" is still being written, so don't worry. ”
Chen Linfeng complied with the publisher’s request and did not announce the progress of his new book to cooperate with their publicity plan.
In dealing with reporters, he was already familiar with the road, and there were no unexpected incidents in the process. .
Liu Qianqian has also become the focus of media attention, which is in sharp contrast to the year before.
Even if she still plays the same Lily Liu, after "The Walking Dead", no matter whether she is mentioned or not, at least no one will ignore her anymore.
After the press conference, it was time for the official shooting session.
Having worked together last time, everyone in the crew feels more comfortable this time.
Chen Linfeng maintains his previous style and will not interfere too much in the operation of the crew, even though he is fully qualified now.
He also knows how to be lazy when it's time to worry.
After filming, wouldn't it be nice to go home and have fun with your girlfriend?
The residence the two bought in London at that time is now being used again.
Liu Qianqian will only stay here for more than half a month, and then she will go to the set of "The Walking Dead".
It was a hit last year, and now it is definitely going to be a sequel.
Chen Linfeng thought that the previous life seemed to have been filmed for 11 consecutive seasons, and the sexual version of Liu Qianqian's character died in the 7th season.
Many people abandoned the show in Season 7 because of this.
I don’t know how many seasons Sissi can be filmed in this life.
When Chen Linfeng was filming abroad, he couldn't stop.
The domestic Lunar New Year stalls are still going on.
The movie version of "Wulin Gaiden", in order to avoid "Your Name", has been moved forward, from the Spring Festival period to the Lunar New Year period.
Let’s just say that there are people in China who are willing to take the first bite of crab.
We all know that "Journey to the West: Conquering the Demons" opened a Spring Festival show, but in fact it was the first one to get a high enough box office during the Spring Festival, attracting other works.
In fact, before this, there were also movies that were interested in this period, but the results were not that outstanding.
"Wulin Gaiden" is one of them, but when they saw that Chen Linfeng was interested in this schedule, they were shocked and immediately changed the time.
Last year, "Tangshan Earthquake" couldn't compete even a week apart. The Spring Festival release only lasted a few days, and time was even tighter. Of course, they didn't dare to release it together.
However, there is nothing to say about the movie version of "Wulin Gaiden". It is a mediocre production and it would not be too much to say that it is a bad movie.
The box office depends entirely on emotion.
In the middle of the month, "Let the Bullets Fly" was released for a month, and the box office reached 750 million. I have applied for an extension key, and finally reached 800 million without any problem.
The box office revenue was about 150 million more than in the previous life!
It should be the result of the continuous good works in the past, which raised market expectations.
Starting from "Tangshan Earthquake" and "Tangshan Earthquake", almost every movie since then has benefited.
Go to "Let the Bullets Fly" and have a big meal.
Of course, Professor Chen’s cameo is more or less a gimmick.
He is so popular now that any appearance in a movie can boost the box office.
This is no exaggeration at all. There are already producers who are asking for him to make a guest appearance at the expense of other first-line stars.
Just to have his name on the movie poster. There is a feeling of "Han Teng quantity" in later generations, but now it has become "Han Chen quantity".
Back to market expectations.
Chen Linfeng estimates that by the time "Your Name" is released, if the audience's reputation remains unchanged, it may still reap dividends.
A big movie called "Wulin Gaiden" should not have too big an impact.
It's a pity that I can only stick with it until the end of the New Year at most. The continuous bad movies that follow make it almost unbearable to read.
Compared with them, "Wulin Gaiden Movie Version" is a good boy.
"Your Name" has been promoted since the Lunar New Year last year.
"Your Name" is basically included in the pre-release commercials for works such as "The Orphan of Zhao" and "Let the Bullets Fly".
Three or four rounds of trailers have been released on the Internet.
There will be several more rounds in the next half month.
Because it is an era when the Spring Festival stalls have not yet taken shape, there are basically no competitors.
The significance of road shows is not that great. After all, there is no need to try every means to schedule films.
However, "Your Name" also has a trump card.
Ticket replacement.
This method, which will be used badly in later generations, must be paired with a ticket purchase website.
Maoyan is already in a period of rapid development. When it also needs to spend money to buy users, it is better to use ticket replenishment to acquire users.
Therefore, since the beginning of January, various Internet platforms have been overwhelmingly filled with advertisements paired with "Your Name".
As long as it is a place where netizens often stay, there will be relevant advertisements, and even Penguin pop-ups are reserved.
Offline Maoyan's promotion also emphasized the large-scale ticket sales starting from "Your Name".
"Watch movies for half price during the Chinese New Year, starting with "Your Name"."
Many netizens have memorized this slogan subconsciously.
Many migrant workers discussed this matter when they returned home before the Spring Festival, and actually thought of going to the movies as a family.
Some older parents have some ideas because movie tickets are cheap.
Such a large scale of publicity has even aroused the suspicion of many film and television companies in the industry.
No, is it necessary to make it so big?
Hua Yi, Guang Guang, and the others knew that the cat's eye should be the main factor here.
After all, Internet companies have now reached the stage of burning money in exchange for users.
Other industries have heard of it to some extent.
In fact, not only Maoyan, "Your Name" also spent a lot of money.
Huaying agreed to Chen Linfeng's proposal and was willing to increase investment in the early marketing stage.
Today, Qilin’s movies finally look like commercial masterpieces.
Previously, many people relied on Chen Linfeng's own fame and the news caused by a combination of circumstances to gain attention.
But this time, it was purely about throwing money.
In one month, more than 200 million RMB was spent, and in the next half month, there was at least 100 million more.
Even the further you get to the back, the more money you spend.
You know, this is only 2011, and the publicity fees charged by many Internet platforms are not that expensive.
Even some small platforms, just pay a little money and you can get on it.
At this time, normal movies only cost 300 to 400 million yuan, and 200 million yuan in promotional expenses would be impossible to recover the cost anyway, let alone more.
"No, is Xiao Chen crazy this time? Are you throwing money like this?"
"I heard that the starting price is at least 200 million. This may not be able to recover the cost even if it is used for "Taken"."
"That's right, does Fengshen's movie still need to spend so much money on promotion? Everyone is waiting. I'm going to watch a movie."
"It seems that the big head is like this cat eye. Yes, by spending money to acquire new users, it can also let more people know about Director Chen’s new movie.”
“They are bound together. What is the relationship between these two companies?”
“I heard that Maoyan is owned by Qilin and is Xiao Chen’s property.”
"No wonder, Brother Feng can afford this money."
"The 3D ticket is half price, thirty or forty yuan is enough. I'll go, I kind of want to see the 3D version."
"Xiao Chen specifically said on Weibo that there are not as many 3D shots in "Your Name" as expected, so let everyone consider it."
"Then I'll go too. It's better than those who are trying to sell dogs on their own. I heard that Xiao Chen has been using 3D cameras since filming, and the effect will definitely not be bad."
"Xiao Chen always likes to do this. It's not like we don't believe you, so we must be humble and pave the way first."
"No matter, the cat's eye needs to be removed first. The half-price ticket is still very delicious."
"Indeed, watching movies will be indispensable in the future."
"..."
《 Your Name" received publicity.
At the same time, Maoyan, as well as the newly launched mobile terminals, online seat selection, etc., also need to take advantage of this trend to make a large-scale debut.
In just one month, the number of downloads of the mobile Maoyan app exceeded one million.
The total number of users has already exceeded 10 million and continues to grow rapidly. The proportion of online ticket purchases is also growing rapidly.
The publicity effect was surprisingly good, presumably because of the public’s optimism about the film market.
Up to now, a large number of movie fans, people who like to watch movies, and even people who don’t watch movies very much have continued to pay attention to Chen Linfeng’s new film because of this level of publicity.
(End of this chapter)