Chapter 1211 Secret Competition
Last year, the hottest and most anticipated actor in Hollywood regretted his absence from the Oscars, and all the news media were abuzz. Later, the news of an off-site boycott of the award ceremony stole the spotlight, and then quietly diverted attention, successfully allowing the Academy to escape the disaster.
This year, however, there was no such luck.
Things are slightly different from what you imagined, and accidents always deviate from the plan——
Two years ago, the Academy of Motion Picture Arts and Sciences announced important reforms:
The Oscars, which have always been held in April, will be held in late February or early March, shortening the awards season cycle.
This change not only changes the awards season cycle, but also requires adjustments to the academy's public relations strategy. All other film festivals and award ceremonies need to be adjusted. The first to bear the brunt are the Sundance Film Festival and the Berlin Film Festival held in January.
By then, Hollywood superstars and top producers who are fully focused on the academy's public relations may all stay in Los Angeles, and the attendance ratio of important figures at the two major film festivals, Sundance and Berlin, will decline significantly.
It has also changed the entire North American film schedule. In the past, the summer season did not kick off until late May, mainly to avoid the wave of box office rebounds of award-winning films after the Oscars. Now, it may be moved forward to the end of April or early May, and the entire summer season may The front line lengthened.
Some people may have questions. If the summer lineup is extended, isn’t it just that more movies will be released? What direct impact will it have?
The lengthening of the summer season means that the film company's scheduling strategy needs to be adjusted, because the summer season has been moved forward, but the market capacity has not changed significantly. The box office numbers in May may increase, while the box office numbers in August may decrease.
At the same time, there are two more weeks and three weeks in the summer season. Major film companies need to seize the time. On the one hand, they increase the number of investment projects with more than 100 million US dollars. On the other hand, they increase the budget for the promotion and distribution of the summer season. It is an adjustment of hundreds of millions of dollars. .
In addition, the lengthening of the summer season also means the shortening of the spring season. How should film companies arrange the screening strategy for the spring season and pay attention to attracting traffic to the summer season in advance? The promotion strategy also needs to be adjusted accordingly.
A single move affects the whole body.
This year, for the first time, the Oscars will be held in advance. The awards ceremony will be held on February 29 for the second consecutive year at the brand-new Kodak Theater on Hollywood Boulevard.
It is conceivable that the entire film market will undergo earth-shaking changes this year; at the same time, this is the awards ceremony after the first-year award season is shortened by five weeks, and no one can be 100% sure whether the academy's public relations will lead to a completely different ending.
All the excitement is focused on this Oscar ceremony——
This is the college's plan, and they are fully prepared to deal with the frenzy that will follow.
But he didn't expect that when he turned around, the "Anson" question was thrown over and hit the Academy of Motion Picture Arts and Sciences directly in the face.
College:? ? ?
Wait, who? Why? What's going on? What happened? If this link is not included in the plan, what is it?
In this busy scene, the time for thinking and adjustment was compressed, and the college itself was in a hurry, and for a while it didn't know how to deal with it.
Wait, didn’t the academy consider this?
No way...
The most ridiculous thing about reality is that the academy really didn’t consider this matter.
From the Academy's perspective, the Oscars are bigger than any one person. No matter who is missing, the awards ceremony will continue. Just look at last year.
Just Anson, there is no need to worry. Anyway, the college sent an invitation letter to Anson, changed some words, pretended that nothing happened last year, and exchanged a few polite words with pretense. When the time came, Anson successfully attended the award ceremony, and those bad memories It’s just written off——
How could Anson turn down an Oscar for the second year in a row?
Did Anson still think he was Woody Allen? hehe.
In the eyes of the academy, this is not a thing at all. The matter is not complicated at all. Do we need to reconsider it?
No, the Academy doesn’t think so.
However, the holiday season has begun.
The "Butterfly Effect" suddenly emerged, and the "Elephant" emerged from the cracks in the stone with the aura of the golden palm and appeared kindly.
The situation suddenly became complicated and developed extremely rapidly.
Before the Academy could react, the Oscar nomination list came out, the news media exploded, and Anson’s problem was laid out in front of his eyes with blood——
For the second year in a row, Anson was once again absent from the nominations. So, will Anson be willing to attend the Oscars this year?
This...
The college was in a state of confusion. What seemed to them to be no problem at all turned out to be a problem, adding a burden to the chaotic situation.
Academy: Uh, this...let me think about it.
How should they face Anson?
He is calm, confident, and calm. There is no need to give Anson any special treatment. He is just Anson Wood? But how does Johnny Depp explain it?
Johnny won an Oscar nomination for Best Actor for "Pirates of the Caribbean", while Anson failed to make any splash in "Spider-Man", "Cat and Mouse" and "The Butterfly Effect". Therefore, the Academy is clearly looking down on it. Anson?
Academy: ...Yes, indeed. But we can’t just say it, right? No one wants Leonardo DiCaprio’s public opinion storm to happen again.
So should they take the invitation seriously? Treating Anson with a special gesture, the academy humbly kneeling down and licking the shoes of a box-office superstar?
Humph, daydreaming!
In the flash of lightning, all kinds of thoughts surged rapidly, different opinions and positions continued to collide, and I felt dizzy——
"Academy" is just a general term. In addition to the judges composed of more than 6,000 actors, directors, producers and other industry insiders, the Academy also has a team that manages daily activities, headed by the chairman.
In this management team, there are conservatives, reformists, centrists, and so on. Taking apart the name of the academy and taking a closer look at the members, it is not difficult to understand the turmoil of different opinions within the academy, especially regarding the "vase" , "Idol" aspect, the debate is particularly fierce.
For now, the mainstream view of the Academy is still relatively conservative and refuses to welcome the "vases" with open arms; but at the same time, they have to start compromising with the market and the audience. After all, the entire economic industry chain surrounding the Oscars still needs to The final closed loop is completed through ratings and mass base.
So, what to do?
The disagreements and debates within the college failed to find a foothold quickly in the whirlpool of public opinion. The storm has spread in a mighty way.
Then.
The Academy of Recording Arts and Sciences stepped in - the organizer of the Grammys, in the most solemn, formal and sincere manner, confirmed that Anson will attend the awards ceremony.
Not only attended, but nominated!
In an instant, before the Academy of Motion Picture Arts and Sciences had time to make a sound, all the focus of Hollywood was rushing toward the Grammys.
Oscar: Something is wrong, right?
(End of chapter)