Chapter 441 Box office figures that transcend the times
On the morning of February 1, the first day’s box office was released.
Although the box office of 50 million is only 10 million more than "Taken", it seems that the extra publicity expenses are of no use.
However, you must know that these few days are New Year's Eve, and many people are preparing and buying New Year's goods at home without going out.
On the Chinese Film side, it was already expected that the box office would explode by the first day of the new year.
Unexpectedly, it started now.
Both Chen Linfeng and other film creators are extremely satisfied with this data.
With a 90% film schedule and a 95% box office, almost all theaters and media have focused their attention on the movie "Your Name".
After watching the movie, almost everyone in the audience was shocked.
Then there is Amway and recommendation.
Whether it is offline at home, among relatives and friends, or online.
The public opinion online was particularly fierce, and the entire Internet exploded.
The film and television section was completely flooded, and discussions related to "Your Name" can be seen in other forums and social media.
Xu Wu even threw money endlessly, and somehow managed to get Penguin and create a pop-up advertisement.
Several Weibo, including TV media, and other platforms have relevant tweets and reports.
""Your Name" is shocking."
"Chen Linfeng's best work."
"Another perfect fusion of art and business, a landmark film for domestic films."
"The spring of domestic films is finally here." (This topic is not over yet.)
Word of mouth + Internet topic marketing, both online and offline.
As a result, the box office on the second day was still around 50 million.
On the third day, New Year's Eve, I really couldn't stand it. After all, starting from the afternoon, almost no one went to the cinema anymore.
Chen Linfeng stopped working on New Year's Eve and gave all the main creators a day off.
After all, Liu Qianqian hasn't entered the house yet and still goes back to her home to celebrate the New Year.
This is clearly reflected in the box office data, with only 30 million in box office.
However, all this broke out on the first day of the new year.
Breaking 100 million in a single day!
It directly reached a box office of 110 million.
The media went crazy. Even though many reporters were at home on vacation, they "consciously" worked overtime to write reports.
Movie fans were even more excited.
When can the domestic movie box office be described as breaking 100 million in a single day?
In this case, public opinion completely erupted.
Many people who don't usually pay attention to or watch movies know about this movie.
During the Chinese New Year, everyone has time to gossip, and it’s so easy to spread news.
This year's Spring Festival Gala was really lackluster again, with nothing to watch at all.
Therefore, the topic of "Your Name" is even more heated than the Spring Festival Gala.
"A movie directed and starred by Xiao Chen."
"Oh, he's the kid who studies very well."
“I think I’ve seen his TV series before.”
The box office performance of hundreds of millions is too exaggerated. The public opinion and discussion created, as well as the new way for the public to watch movies during the New Year, have made it a phenomenon.
Several channels of China Central Television, including General, Finance, Movies, and News, all reported or discussed the box office miracle created by "Your Name."
"Your Name", which was recently released and directed by Chen Linfeng, created a box office record of hundreds of millions in a single day during the Chinese New Year.
Many families choose to go out to watch movies during the Spring Festival, especially urban citizens. They no longer need to visit relatives during the Spring Festival as in the past, and going out to watch movies has become a new way of entertainment for citizens. ”
——Comprehensive, news channel
"As of yesterday, the first day of the Lunar New Year, the box office of "Your Name" has reached 250 million. Experts predict that the movie box office may eventually surpass "Avatar" and reach a new domestic box office record.
Considering that the films directed by Chen Linfeng always have no shortage of sponsorship and product placement, including the marketing expenses of "Your Name", industry insiders revealed that the final cost of the film is about 200 million.
All in all, a movie can earn at least 300-500 million yuan. It can be seen that the domestic film market can already support the emergence of domestic special effects blockbusters, which may become a new direction for future film and television production and investment. ”
——Financial Channel.
Starting from Tuesday, the Sixth Princess will hold a special program for "Your Name", asking industry professionals to comment.
"This is a landmark work, with a perfect combination of storytelling and special effects technology. There are also many innovations in marketing techniques. It is worthy of more research by production companies in the industry."
Many housewives and middle-aged people unconsciously pay attention to relevant news.
Naturally, many of them either brought their own children or went with relatives and friends, and rarely went to the cinema to watch a movie.
The story of "Your Name" itself is not complicated, even if some older people don't understand the relationship between time and space.
Just swapping bodies is understandable.
They can also appreciate what is so good about this movie.
Therefore, public opinion and word-of-mouth continue to push up.
On the second day of the Lunar New Year, the box office was even higher, reaching 150 million.
At this time, people in the industry were completely unable to sit still.
Do you want to be so exaggerated?
We are still working in the tens of millions category, with thirty to forty million a day, and champagne is poured out.
Why are you connected to hundreds of millions?
How could such exaggerated box office figures come out in this era?
Is it because the Spring Festival schedule is too strong, or has the marketing and reputation of "Your Name" really reached this level? The bosses of some film and television companies have no control over whether they celebrate the Chinese New Year or not.
They have arranged for their subordinates to investigate relevant factors.
To be honest, by this time, even Chen Linfeng couldn't understand it.
No matter how optimistic he was, he could never have imagined that he would have a box office figure of 150 million in a single day in 2011.
Just like "囧囧" two years later, the highest number in a single day was 90 million.
Oh, this is the Spring Festival.
Chen Linfeng somewhat understood.
It should be the result of the combination of the right time, place and people.
Not to mention "Wolf Warrior 2", at least it's a bit like "The Devil Comes to the World".
Of course, the most important thing that cannot be ignored is the unique half-price ticket supplement.
The release of such a powerful weapon, combined with the previous factors, is indeed too powerful.
In fact, by this time, no matter whether it is Qilin or Maoyan, there is no need to do anything more. Public opinion is multiplying and spreading crazily on its own.
Xu Wu only needs to focus on letting these people who are instigated by public opinion use cat eyes as much as possible.
When Han Shanping called, his voice was shaking.
"Xiao Chen, is this the power that a real blockbuster should have?"
He has been working on blockbusters for the past ten years.
But only this time did I really feel it.
What does it mean to drag people into the cinema?
What does it mean to break through the market limits?
Almost all previous films have grown in line with the development of the film market, and they are heroes created by the times.
Only this time, it’s completely different!
Oh, "Heroes" should have counted at the beginning, but the scale gap was too big.
Now "Your Name" is a "Hero" in two days.
Chen Linfeng could feel the other party's excitement, and after working hard for most of his life, he finally saw a domestically produced film.
He chuckled and said, "I don't think it counts. When excellent domestic science fiction blockbusters come out, that will be the real power."
Han Shanping smiled wantonly, "No, no, no, I can't think that far ahead. "Your Name" has made a comprehensive breakthrough in box office reputation. The special effects technology is completely different from previous domestic movies. Some viewers just regard it as Watching the special effects blockbuster.”
Chen Linfeng laughed and said, "Where is this? It's just a short period of special effects."
"Don't say that. I know that in "Your Name", tens of thousands of special effects shots per second are priced in US dollars in Hollywood.
Special effects of this level have actually appeared in our country. No wonder the audience felt different when they saw it. ”
Han Shanping sighed, "The special effects company of yours is really not in vain. In a few years, it has really made a difference."
Chen Linfeng didn't say anything else. This time, the staff at the mythical beast special effects department did their best.
In order to achieve the best results, the extra cost of purchasing machines and software programs is quite a lot.
In fact, speaking of it, the cost of "Your Name" itself does not seem to be particularly high.
Well, actually quite a lot.
The original production budget was 100 million, but Chen Linfeng ended up spending an additional 50 million in order to have top-notch special effects. After including publicity expenses, he had 250 million.
However, this is not much. The cost of upgrading the software and hardware equipment for the mythical beast special effects and the cost of Maoyan promotion and marketing are the big ones.
Chen Linfeng felt a little frightened and decided to officially launch Maoyan’s Series A financing after the year.
It just so happens that the Spring Festival has already made a name for itself, so I can confidently raise the price.
On this day, the Sixth Princess had an exclusive interview with Chen Linfeng.
Reporter: "There are many netizens on the Internet who are posting their movie tickets for three or four times. How do you understand the almost crazy love of movie fans for movies?"
“I have noticed comments about this on the Internet and thank them for their support. In fact, I quite understand their mentality.
Just like I watched "Let the Bullets Fly" many times, just to study the various details in it, and to like a work, that's it.
From this perspective, I am indeed very happy that so many fans like my work. ”
Reporter (laughing): "You really like this work by Director Jiang. When you put "Let the Bullets Fly" and "Your Name" together, which one do you like more?"
"It's not worth asking. Only children make choices. Of course I... like them all."
Reporter: "Your Name achieved a box office of 150 million yesterday, more than doubling the previous record. What do you think of this increase?"
"This shows that the potential of the domestic film market has not been fully tapped. The public is actually willing to come out to watch movies, but previous movies have not tempted them.
On the other hand, the Spring Festival stall does have great potential. I became the first person to eat crabs and gained a lot. ”
Reporter: "What are your expectations for the final box office results?"
"I think it is best to surpass "Avatar" and become the number one box office player in the domestic market. We should still be in our own hands."
"..."
Chen Linfeng’s interview style is slightly different from previous interviews.
Less modesty, more confident and domineering.
In the eyes of the bosses of film and television companies such as Huayi, Bona, and Enlight, this is a declaration of sovereignty.
Surpassing "Avatar" and ranking first at the box office in history, what does it mean? He is the first person in the country.
They are almost jealous to death. If they have one more movie like this, how much will their stock price rise?
(End of chapter)