Chapter 1119 Miller Beer
“Your son is about to tear down the house!” Qiao Yuhui’s negative energy was overwhelming.
“Yesterday I used his toys to smash the TV screen at home. This is the third time I have replaced the TV this month.
Also, the day before yesterday, while Sister Xu was away, Pay attention, sneak into my room and lock the door.
People outside are worried, this little brat has eaten all my cosmetics inside.
Not to mention other things like drawing on the wall, throwing dishes and chopsticks on the floor, tearing up books..."
Xu Liang smiled and hugged her slender waist, "Xiao Jinzi is three years old. These are normal at a lively and active age. "
I gave him a big eye roll and said, "You don't have to look at the child, of course you think it's normal. I was almost pissed off by this little brat. He was not obedient at all. I asked him to go south and he went north. When I asked him to read a book, he told me that he wanted to watch cartoons.
I have never seen such a bargain, I’m sure it’s up to you. "
"Yes, yes, follow me. I'll beat him up when I get back later to vent your anger. ”
"No, I am the only one who can beat my son, no one else can."
"I am his father."
"Not even dad."
Watch her protecting the calf. Xu Liang couldn't help but laugh.
“You were so angry just now that you can’t let go now.”
"He is the flesh that fell off my body. Of course I feel pain."
"Be careful of loving mothers who lose their children."
"Don't worry, if he commits a principled issue, I will definitely beat him up." Him."
"What is a principled issue?" Xu Liangxiao asked.
“Cheating, stealing, bullying the weak, etc. And I have hired the world’s top child psychology experts to pay attention to my son’s mental health in a timely manner.
The situation you mentioned will never happen. "
"As long as you have an idea. The child is still young, so don't be too harsh. "
"Hmm. "
The two chatted about the children and soon arrived home.
"Son, dad is back. ”
Xu Liang shouted happily.
Soon I saw a little guy wearing a Sun Wukong jacket and black pants, with a tiger-like head and a tiger-like head, rushing out of the corridor.
See Xu Liang standing in the hall.
I rushed forward excitedly.
"Dad."
Xu Liang picked up his son, kissed him a few times, and put him on his shoulders.
Looking at the laughing and joking father and son, Qiao Yuhui next to him also had a happy smile on his face.
After playing with the children for a while, I went to the children's room to see how many little ones were left.
They are less than a year old, but they are already crawling very well.
After dinner together in the evening, we took Qiao Yuhui and Zhang Junning to exercise together.
They haven't been together for a long time, and both women are very proactive.
But his combat effectiveness is still not as good as that of Xu Liang, a pervert.
After a few rounds, he trembled and surrendered.
Seeing that it was getting late, Xu Liang did not go to the study again.
Take two women to freshen up briefly and sleep until dawn.
the next day.
After breakfast, we came to the study room.
“Is there any news from Yingbo?” Xu Liang asked.
A few years ago, he negotiated with InBev in Brazil to jointly acquire Anheuser-Busch. The other party said they would consider it, but they never got back to him.
He sent an email to Qiao Yuhui to ask her to pay attention to this matter.
It’s been half a year now.
“InBev is indeed negotiating with Anheuser-Busch, but they have not responded to our invitation for a joint merger and acquisition.”
Xu Liang decided after thinking about it briefly.
“Directly make an offer to ‘Anheuser-Busch’ and intervene in this acquisition.”
Qiao Yuhui: “Do you want to force InBev to take the initiative to compromise with us?”
Xu Liang nodded.
“As long as the people at Anheuser-Busch are not stupid, they will raise the price, play both sides between us and InBev, and raise the quotation.
With hundreds of billions of dollars in bids, whatever Any increase is a huge sum of money.
Both InBev and us are in trouble
So sitting down and talking is the only option.”
Qiao Yuhui hesitated for a moment, "Can we give up Corona, a subsidiary of Anheuser-Busch, and acquire SABMiller Beer Group?"
SABMiller Beer Group is the world's second largest beer company after Anheuser-Busch. Busch's second largest beer group.
In June 2002, it was formed by the merger of South African Beer (SAB) and Miller Beer of the United States. SAB acquired Miller Beer for US$5.6 billion, becoming a super giant with an annual production of 12 billion liters of beer. .
Among them, South African beer accounts for nearly 70% of the South African beer market, and the low-end market share once reached 93%, making it the undoubted dominant player.
And Miller Beer was founded in 1855 by Frederick Miller.
In 1969, tobacco giant Philip Morris, which owns famous brands such as Marlboro and Kraft).
Threatened by the growing "anti-smoking" movement, in order to diversify business risks, I decided to enter the beer industry.
After acquiring Miller Beer Company, Morris sent top tobacco marketing experts to Miller Company, made fundamental adjustments to the marketing strategy, and was determined to create the "Marlboro" of beer.
After conducting market research for nearly a year, the company segmented the beer market according to usage rate and divided beer drinkers into light users and heavy users.
Although there are many light users, their total drinking volume is only 1/8 of that of heavy users.
Miller Beer has developed three different brands: "High Reef", Light Beer (also known as "Wright") and "Old Wember", targeting heavy users, health-sensitive customer groups and premium beer respectively. market.
In the 1970s, Miller's marketing achieved great success.
In 1978, the annual sales volume of "Hai Leif" reached 20 million boxes, second only to "Budweiser" owned by Anheuser-Busch.
In 1980, Miller's market share in the United States rose to second place.
While Miller is known as the "Taste of the Century", it is also known as the most innovative company in beer marketing.
However, people are not as good as a thousand days, and flowers are not as beautiful as a hundred days.
After entering the late 1980s, the United States increased alcohol taxes in response to drunkenness laws, and consumers' health awareness continued to increase, causing the growth of American beer production to slow down.
From 1990 to 1995, beer sales in the United States continued to decline by 4 percentage points, falling to 21.7 million tons, and per capita beer consumption also decreased from 90.5 liters in 1990 to 82.5 liters in 1995.
When an industry generally goes down, there will be drastic mergers and acquisitions.
Reduce procurement costs and increase industry share.
The beer industry is no exception.
Twenty years ago, the world's top 30 brewers accounted for more than 50% of the global market share.
By 1996, the market share of the world's top 10 brewers exceeded 45%.
In this context.
South African Beer and Miller Beer hit it off and formed the second largest beer company in the world.
Xu Liang smiled and said: "Are you interested in Miller?"
"Miller holds 49% of Snowflake's equity. After we acquired Snowflake, this part of the equity was exchanged for the equity of 'Kanghua Beer'. We have also contacted each other
The other party is very optimistic about the development of Huaxia beer market
And Kanghua is the largest beer in Huaxia. There are no strong competitors like InBev around the group. As long as the conditions are right, I believe they will not refuse. Moreover, Miller Beer Group is the largest beer giant in the United States after Anheuser-Busch, and has sales in the United Kingdom, Czech Republic, Slovakia, etc. European countries have a certain market share in the beer market, and South Africa is the dominant beer market
Once acquired, we will be able to use Miller's channels to complete our layout in major global markets.
There are more benefits than simply acquiring Corona. "
Xu Liang smiled and said: "You are quite ambitious. "
"This is what you said, let me establish a global perspective, and when entering an industry, I must aim at the top positions. ”
He did say this.
"Have you really decided?"
Qiao Yuhui nodded.
“Then start preparations for Miller, but we will do preliminary research this year and next year, as well as later integration plan research, and put aside the specific acquisition first.”
Qiao Yu will be there soon. Agree.
After New Century Financial disclosed its losses, the U.S. subprime mortgage market is now in a strange state, and it seems that there are signs of collapse.
Once subprime mortgages collapsed, an economic crisis followed.
At that time, global assets will depreciate.
It’s time to buy the bottom.
“How much profit did the CDs handed over to you make?” Xu Liang asked.
In order to distract the attention of the outside world as much as possible, Xu Liang dispersed more than half of the hundreds of billions of US dollars in subprime debt CDs raised by Hongyan Fund in the past two years to all the companies he controlled.
Kanghua Group, as a first-tier group under the Xu Group, has purchased tens of billions of dollars in CDs, standing on equal footing with Hongmeng, Taihua, and Fengsheng Agriculture.
Even Hynix, Seibu, and Vidywang are worse than them.
Qiao Yuhui's face showed joy, "The profit has been 23%, do you want to close the position?"
"Close the position? No, no, it's still very early. Hold it carefully, it needs to be closed. I will notify you as soon as possible.”
“Yes.”
After asking about the development of Zhang Junning's 'Guowu Sports Group', the two of them left to go to work. Xu Liang also went to the headquarters of Hanhua and Hongyan.
"Mr. Xu, this is the invitation letter I just received. ... In three days, Rongsheng Petrochemical will be listed in Xiangjiang. Hanhua is the main underwriter and would like to invite you to participate."
Took the document in Li Jinling's hand and flipped through it briefly.
"Did Rongsheng Petrochemical just sign an oil supply agreement with Unocal?"
Li Jinling nodded.
Unocal wants to develop its gas station business in the country.
In addition to CNOOC and Sinochem, it has also signed oil supply agreements with six or seven other petrochemical companies.
Rongsheng Petrochemical is one of them.
“Yes.”
“Okay.”
Unocal's gas stations are not only related to the construction of Unocal's downstream channels, but also related to the future layout of electric vehicles, which Xu Liang must also take seriously.
——
Three days passed quickly.
Xu Liang got up early and practiced martial arts step by step. After having breakfast with the two women, he set off from home and took a bus to No. 8 Connaught Place in Central.
This place, also known as Exchange Square, is the office of the Hong Kong Stock Exchange. It is next to the ‘Hanhua International Center’ where the Hong Kong Island office of Hanhua is located.
As soon as you walked into the trading hall, you saw nearly 300 workstations arranged in a ring. The scene was grand, as if you were in a stock trading scene in the last century.
A computer and a landline phone are placed on each workbench.
Staff wearing red vests sit in the back.
Several color screens hang in the center of the hall, forming a ring and playing transaction data in a loop.
Many scenes of the Hong Kong drama "The Big Era" were shot on this trading floor.
At that time, it was still the era of manual stock trading. The landline phones on the trading desk kept ringing, and stockbrokers in red vests were busy shuttle among them, which became a beautiful scenery in the Hong Kong stock market.
At its peak, the trading floor of the Hong Kong Stock Exchange covered an area of 4,180 square meters, as big as ten basketball courts, and thousands of stock brokers worked here.
However, since the 1990s, with the rapid development and popularity of electronic trading, the demand for the trading desk of the Hong Kong Stock Exchange has also begun to decline.
Last year, the Hong Kong Stock Exchange renovated its trading floor, reducing the area to one-third of its original size. There are now only less than 300 trading desks remaining among the nearly 1,000 trading desks.
The other two-thirds of the space, in addition to being used for meetings and events, also built an exchange exhibition hall to introduce the history and development of the exchange to the public.
Xu Liang remembered that ten years later, the trading floor would be completely reduced to history, with all counters canceled and turned into museums and exhibition halls.
This is also advancing with the times. Nowadays, major funds and investment companies conduct stock transactions and sales in office buildings through the Internet. Who still goes to the lobby to buy stocks.
Under the guidance of the staff, Xu Liang walked into the lounge next to him.
This is also a space renovated from the trading floor, where companies that ring the bell for listing can receive media interviews, hold meetings, rest, etc.
"Mr. Xu..."
Seeing Xu Liang appear in the lounge, Li Huorong shouted and walked towards Xu Liang with a smile.
Today, this veteran of the petrochemical industry is wearing a high-end suit and a small red flower on his chest, his face glowing.
The excitement in the corners of his eyes and brows almost overflowed.
But it’s understandable.
Ten people start a business, and nine and a half of them want to take the company public.
Now that I have succeeded, I am naturally happy.
Xu Liang smiled and shook hands with Li Huorong: "Mr. Li, congratulations. Rongsheng Petrochemical is listed on the market. I made a special trip back from the United States to congratulate you."
"Mr. Xu is interested. Today is not only a happy event for me, Lao Li, but also a happy event for you, Hanhua "
Li Huorong glanced at the shareholders behind him, waved his hand, and said in Mandarin with his Zhejiang accent: "This is a happy event for all shareholders."
Hearing this, the room was filled with laughter. Everyone, whether standing or sitting, applauded.
Xu Liang glanced at these people. They included people from law firms and clubs such as PricewaterhouseCoopers, Morrison & Foerster, and Zhong Lun, as well as several institutional shareholders such as Warburg Pincus, Value Partners, and SAIF Investments.
Noting Xu Liang's gaze, a middle-aged man wearing a silver Armani suit and meticulously combed hair greeted him with a smile.
“Mr. Xu, I haven’t seen you for a long time.”
“It turns out to be Mr. Yan. I heard Mr. Sun said you resigned?”
Yan Yan smiled and nodded. .
"I left SoftBank SAIF last year."
SoftBank entered China very early.
In 2000, SoftBank China was established to be responsible for SoftBank’s strategic investment layout in mainland China, Hong Kong, Macao and Taiwan.
SoftBank Asia, where Yan Yan is located, is also called SoftBank SAIF. It was founded in 2001 and was funded by SoftBank and Cisco of the United States. It is mainly used to invest in companies throughout Asia.
SoftBank and Hanhua are both investors in Alibaba, so Xu Liang has met each other several times, but the relationship is not very close.
The last time I had dinner with Masayoshi Son in Japan, I heard him mention this matter.
In words, I felt sorry for Yan Yan’s departure.
Later Xu Liang also tried to ask Hanhua to poach him.
In the venture capital industry, investors with rich experience and extensive connections are rare talents.
Unfortunately, I was rejected by the other party in the end.
Although it didn't work out, I also learned the reason why the other party left.
Several Chinese directors of SoftBank SAIF wanted investment decision-making power, but Masayoshi Son and Cisco refused to give it.
They went solo when the second phase of the fund was raised, and Masayoshi Son, the founder of SoftBank Group, also quit SAIF.
It is equivalent to the MBO of seven Chinese partners headed by Yan Yan to SoftBank SAIF, which is now generally called SAIF Fund in the industry because it has nothing to do with SoftBank.
Some people continue to call SoftBank Saifu, but Yan Yan and the others are too lazy to correct them. Isn’t it nice to have Son Masayoshi for free?
SAIF's second-phase fund is quite large, raising US$640 million. At this time, it is also ranked high in the domestic venture capital industry.
The reason why Sun Zhengyi left, there are still people who believe that the Chinese team headed by Yan Yan is willing to invest money in them is because they have a well-known case in their hands.
(End of this chapter)