Chapter 936 Premiere of "Space Traveler" (Part 1)
Is there a discount on movie tickets and free popcorn?
The money will come from the theaters?
In fact, it is not the case.
Although Bona Pictures will provide popcorn to viewers who purchased the pre-sale tickets, when it comes to the final write-off, the ticketing website jointly established by Bona Pictures and Enlight Pictures will pay for the corresponding fees.
The same goes for Wanda Cinemas, which cooperates with this promotion.
As for why there is such a preferential policy.
That’s all because the double ticket drum stick can guarantee attendance. Who can watch a movie and eat popcorn at the same time without spending some money to buy Coke or other drinks to neutralize the salty and greasy taste.
The reason for choosing such a marketing method is that the ticketing websites established by Guangguang and Bona are also confident.
First of all, to seize the market for our own ticketing website, the expenditure on popcorn is really not that much when it comes to market share.
Secondly, "Time Traveler", which has the best pre-sales performance throughout the Spring Festival period, led the second-placed "Love" with 31.2% of the film schedule on the first day.
Whether it is from the pre-sale box office results or film scheduling rate.
With such a foundation, why can’t you speak more forcefully?
You know, as the publisher of "Will Love", it is also creating endless topics for the market.
Weibo, communities, and various interactive media have all used "Love" as a topic, and the name of the movie has even been registered as a trademark.
Even Mavericks Pentium hired Feichuang's professional marketing team to contact several wedding companies to conduct joint promotional activities.
Invite lucky couples to experience offline wedding photos and other activities through lottery draws, events held at the entrance of shopping malls, etc. to create buzz for the movie itself, and at the same time, try to increase the popularity of the topic both offline and online. Linkage.
To put it simply, no one is a fool.
We all know how to take advantage of our own advantages and strive through various methods to make films seek breakthroughs and obtain maximum benefits in the inevitable trend of expanding commercialization.
It’s just that compared to the operation of "Will Love".
The coverage of the announcement and commercialization of "Space Traveler" is much more exaggerated.
"There is no problem at all. Let the legal department sign the relevant contract with Enlight Media as soon as possible."
Before Xiangyang, who had just come out of the design department, had no time to take a breath, Bea Shaffer A document was handed over that required his signature.
The content is that HYS has arranged dedicated carports for parking its own bicycles in Chinese universities.
Although it wants to acquire DMG Media, the final deal has not yet been reached, and it is impossible for HYS to set up an exclusive operations department to take charge of this business in a short period of time.
In fact, it is not impossible to establish.
It’s just that the scale of the related business is too small, so I simply made a selection from Hermès’ partners in China.
In this regard, Enlight Media is far more suitable than the company responsible for Hermès’ advertising business in China in terms of operational experience and capital.
"Boss, there is something else I need you to take a look at." Bea Shaffer brought another work folder.
It's like magic.
Xiangyang took a look and saw a rendering of a batch of HYS-related coffee coupons that CostaCafe was planning to release in stores in Europe and Asia.
“For this kind of graphic business, just ask the business leader of HYSDesign to approve and sign it.”
“Okay, Boss.”
Bi Xia Fu remembered it.
She also feels that within an appropriate range, Xiangyang can let go of his power a little.
"Have the design drawings of the coconut shoes for the three events been sent over?" Xiang Yang asked.
"The shoe department has been working hard to make modifications according to your requirements, Boss, and some designs are still being communicated with the factory."
Bi Shaffer briefly explained situation.
"Okay, let them hurry up and come up with a big sample before the event." Xiang Yang thought for a while.
Events are of course the best stage for product promotion.
But even if there are no styles that are actually for sale, Xiangyang still has ideas.
Separating the various components of the shoes and building a separate platform for promotion at the event to create a unique sense of mystery is also a sales method.
"Then I will ask them to come up with the design plan for the platform as soon as possible." Bea Shaffer said immediately, and left the office with the document signed by Xiang Yang.
Seeing her walk out, Xiang Yang let out a long breath.
His keen intuition told him that there was something fishy here.
Bea Shaffer acted as if she had taken two insignificant documents and was deliberately watching him while he was working.
As Bea Shaffer took the document signed by Xiang Yang to the Legal Department, the approval was quickly completed and faxed to Enlight Media in Beijing.
Wang Changtian, who was still chatting with Yu Dong and Han Sanping, quickly received the news.
It was a pleasure chatting with them both.
But no matter how happy it is, can it be happy to have the company directly represent HYS’s related business in China?
Now Yudong's Bona is making rapid progress in the North American stock market. Although there have been fluctuations in the past few days, the trend has tended to break through the $15 mark.
What about this business for Enlight Media, which is undergoing an IPO?
“Mr. Xiang is really interesting to be able to help my brother at this time.”
Thinking of the second inquiry about the IPO, Enlight Media’s prospectus has more With a bit of brilliance, Wang Changtian couldn't help but sigh in his heart.
He thought that Xiangyang would take care of this business on his own after the acquisition of DMG Media.
When Yu Dong saw him coming back after answering the phone, he couldn't hide the smile on his lips and couldn't help asking: "Why, Mr. Wang has anything happy to share?"
"No, no." Wang Changtian He smiled and shook his head, "It's just that the company has a new business, and the people below called to confirm it."
"It seems that your company will also take a step up this year."
Han Sanping means something.
"Mr. Han, we have to rely more on China Film to protect us." Wang Changtian praised Han Sanping in front of everyone without even thinking.
The others turned their heads when they heard the words, then quickly turned their heads away and continued to communicate in low voices.
It is not appropriate for them to get involved in this kind of topic at the dinner table.
But everyone has a steelyard in their hearts, and this is indeed true.
Based on "Time Traveler".
Isn't "The Battle of Wenshan Pass" with half of the original cast more exciting?
"Yuan Hong, I heard that you are going to join the team for training soon?" Qin Hao was very envious of the artist department of China Film Group where Yuan Hong signed directly.
Because with this relationship, I can directly participate in the performance.
That doesn’t mean that you and Liu Qianqian are directly dating.
The benefits are obvious.
"Brother Hao, I am here to endure hardship." Yuan Hong nodded with a smile.
He had just finished playing in "My Altay". Not only was the skin on his face rough, but his cheeks were also covered with red threads.
The image of a niche student in the past is gone at all.
However, Zhang Mouzi admired the change in his image.
"I am willing to suffer this."
Qin Hao smiled bitterly in his heart, how could he, a leading actor, be so envious of a guest role like Yuan Hong.
But think about it.
On the other hand, although he took advantage of this opportunity to play the screen CP with Liu Qianqian, he gained a lot of exposure and achieved a breakthrough in business. But when it comes to his acting career, Yuan Hong is on the fast track.
"You all come to audition when the time comes. There are many actors needed in this play." Zhang Mouzi extended the invitation without hesitation.
The budget is sufficient, and in addition to the starring role, there are also a large number of group scenes.
Even if it is not a group portrait at the level of "Daye", no matter how many actors come, they can still be arranged.
Not to mention
Looked at the actress.
Based on the friendship between actors like her and Liu Qianqian, they can actually talk to her and win over her.
When the time comes, I will have to consider the strength of Liu Qianqian's recommendation. It is better to simply agree now to avoid any trouble.
In this regard, Zhang Mouzi saw it very clearly.
He is praised as a national master by many domestic movie fans and media friends.
But is the title really useful?
If he really had three sides wherever he went, he wouldn't be chased and scolded just because the child's affairs were exposed.
"Don't worry, Director Zhang, I will definitely obey the arrangements of the role."
Hearing Zhang Mouzi's nod, Qin Hao quickly agreed.
Even if he just showed up in "The Battle of Wenshan Pass", it would be a good deal for an actor like him who can only hang out in literary films.
To tell you the truth, after winning Best Actor at Cannes and participating in commercial films.
In the face of such exposure and profits, it is understandable that Qin Hao himself is a little cautious.
With real benefits in front of him, especially when the endorsement fees have doubled, it is sheer nonsense for him to say that he is not tempted.
So, even if I was ridiculed by netizens for getting the chance to play a couple with Liu Qianqian because of my safe looks, so what?
If you can’t eat the grapes, you say the grapes are sour.
"Sissi, do you think I still have a chance?" Qin Hao asked with a smile, looking at the actresses who were playing with the camera, across Su Chang and Jing Tian.
Liu Qianqian, who was admiring the photos, said "Ah" in confusion.
Opportunity?
What opportunity?
Do you want to take a photo for us?
I’ll just give you the camera.
"Hey, this is an old antique." Before Qin Hao could react, Zhang Mouzi had already taken the lead.
Leica M6.
With a background in photography, he is very familiar with this classic old camera.
"If I could have had such a camera when I first started working, it would have been really awesome." After playing with it for a few times, Zhang Mouzi discovered that this camera was really an antique.
It should be the first batch produced in 1984.
Or, it was also 90 years ago.
This camera was launched in the same year that he won the China Film Outstanding Cinematographer Award for his first time as a photographer.
As for where Liu Qianqian found this antique, there's no need to ask.
Although this camera is in a brand new condition, the second-hand price is not cheap.
But it is definitely not expensive for Liu Qianqian.
"Director Zhang, you will take care of the photo taking." Liu Qianqian said with a smile, which just solved a problem for her.
When Little John gave this camera to her yesterday, he told her to use the film inside to take pictures during the road show.
Then make a video.
She is pretty good at taking selfies.
She can compare to Zhang Mouzi.
"Haha, you young people still have more ideas." Zhang Mouzi's eyes lit up when he heard this idea.
It seems that both Xiang Yang and Mr. Rang are interested in the idea of xuanfa.
Um.
Maybe it’s still coming out towards the sun.
Recalling that after Liu Qianqian’s Vlog was broadcast, this trend started to spread on the Internet and many celebrities and the public followed it. Zhang Mouzi was really not sure who came from this idea.
“By the way, Sissi, when will your husband come over?”
My mind has actually begun to think about what Zhang Mouzi is concerned about in the movie "The Battle of Wenshan Pass" asked.
"He's coming soon, probably within two days."
The specific time is not clear, but Liu Qianqian knows that Xiangyang dare not not come back.
He agreed.
"That's it." Holding the camera and being stunned for a few seconds, Zhang Mouzi thought about it.
Otherwise, take advantage of Xiang Yang’s return and have a chat with him yourself.
Let's see what his thoughts are on this movie.
Zhang Mouzi, who had made up his mind, decided to do just that.
Don’t think it’s strange that he has such thoughts.
If you take a closer look at Xiangyang's film-related resume, it is not difficult to find that Xiangyang is not someone who has never participated in film production. Strictly speaking, he is not an outsider.
It is not an exaggeration to say that they all understand movies better than Han Sanping, Wang Changtian, and Yu Dong who are chatting there.
Unless you think that the success Hermès Film Investment Company has achieved in the past two years is all due to Little John.
If you are an outsider, maybe.
But Zhang Mouzi, who signed a contract with Hermès Film Investment Company, is not difficult to find after close observation.
The entire content surrounding the announcement of "Time Traveler" was basically planned by Xiang Yang.
Find an opportunity to chat with him and listen to his views on film creation. There are only advantages and no disadvantages.
With this idea in mind, after the dinner party was over, Zhang Mouzi went to Liu Qianqian to communicate in private.
"Don't worry, Director Zhang, I will contact him first when I get back."
When she heard that it was about the movie "The Battle of Wenshan Pass", Liu Qianqian did not hesitate at all.
This movie.
Let’s not go too far.
Just talking about the small ones, it was still a gift for her father-in-law’s generation.
As for "Time Traveler".
Hey~
Towards the end of the dinner, Little John, who rushed over from Costa Cafe, gave free coffee coupons to everyone one by one.
"With the people you love, do your best to cherish this extraordinary journey of life"
Pooh!
So sour!
When she thought that this kind of advertising slogan must be reviewed by Xiang Yang before being finalized, Liu Qianqian couldn't help but want to complain.
This is really about killing all single people on Valentine’s Day.
The butcher knife was still placed on the neck of the college student.
You don’t have to face their difficulties when co-authoring, right?
(End of this chapter)