Chapter 658 Why are you in Waterloo every day
As a business card created by the United States with high added value and a good image to the outside world, Hollywood has gradually become the center of the world's film industry since the 1980s and 1990s.
Today's Hollywood can be said to be at its peak, from the northern hemisphere to the southern hemisphere, from Eurasia to Africa and then to South America. It can be said that wherever there are movies, there is Hollywood.
This also makes the most important North American summer season of the year basically become the benchmark for the world film market.
So Hollywood has always said that if it wins the North American summer season, it will win the world.
However, it is a little regrettable this year that little Gilbert, who has dominated the summer season for many years, did not participate in the summer season this year, but went to produce a TV series.
But it doesn’t matter, there are still quite a few movies related to him.
Before the summer season is filled with smoke, Marvel Studios' second movie "The Incredible Hulk" will be released on April 20, with Gilbert Jr. serving as the producer.
This is the second movie in the Marvel Cinematic Universe, telling the story of the origin of the Hulk.
The director who directed the film is a newcomer named Antonio Lubi. He is a newcomer director that little Gilbert had never heard of in his previous life.
He is actually two years older than Gilbert Jr., but he has only directed two short films before, or he has served as an assistant director, executive producer and other positions.
But in terms of creative attributes, Marvel movies do not actually require the director to express himself, he only needs to complete his job step by step.
In the initial casting stage, Gilbert Jr. did not choose Edward Norton. Not to mention that Edward Norton is a difficult actor, mainly because he refuses to sign a long-term contract.
So when choosing the actor, Gilbert Jr. was arbitrary and directly chose Mark Ruffalo, who was willing to sign a long-term contract and whose salary was relatively cheap.
Not to mention, Mark Rumalo seems to have a very high IQ, which fits the scholarly temperament of Bruce Banner.
Little Gilbert's little lover Liv Tyler plays the heroine Betty Ross, in addition to the participation of Tim Roth and William Hurt.
At the same time, this "The Incredible Hulk" will be the last "Hulk" movie released by Universal Pictures, because the copyright of the previous "Hulk" was in their hands.
Gilbert Jr. emphasized to Marvel executives from the beginning that "The Incredible Hulk" might not do well at the box office.
But this is necessary to build the Marvel Cinematic Universe, so you don’t have to be afraid of losses, and you don’t have to care about outside voices, just push forward firmly.
In fact, this is indeed the case. "The Incredible Hulk" only received a box office of 31.68 million US dollars in its first week. It received average reviews from the media and average reviews from the audience.
The staunch anti-Gilbert media blamed all of this on Gilbert, believing that Gilbert's magic had failed.
“In the past, we have seen movies produced by Gilbert Jr. always achieve great box office success. However, the box office failure of "The Incredible Hulk" proves that Gilbert Jr.-style movies are losing favor in the market... ”
“It’s time to end the reign of little Gilbert. Today He doesn’t even have a movie to be released this year, does this mean that he also has a premonition that he is being gradually abandoned by the audience?”
Liv Tyler, who has just finished her promotional tour, is now behind the cantaloupe estate. Garden, enjoy a leisurely afternoon tea time with little Gilbert, and read the newspaper to him.
“These newspapers say you are outdated and can’t keep up with the times.”
"Really?" Little Gilbert didn't care: "The media are all clickbait, and they will follow the wind. Otherwise, how can they attract traffic?"
Liv Tyler pouted, and then said: "But" "The Incredible Hulk" did not do well at the box office. Even I was scolded for being a heroine in it because of my connections and my performance did not improve. "
"That's true."
Ignoring Liv Tyler's glare, Little Gilbert said:
"It's almost like "Fast and Furious 4." We are entering the preparation stage. I heard that you have recently been hanging out with a group of people who claim that they are not human.
Stay away from them, these animals are not normal. The movie also needs you, the heroine, to maintain a good image. Don't cause trouble for me. "
Liv Tyler curled her lips and said a little sternly: "Where, they just say that they are not male or female, they are still human beings. Isn't it a bit too much to say that they are animals? "
"Hey! "Little Gilbert grabbed Liv Tyler's waist, pushed her onto his thigh, and then slapped her butt several times.
Liv Tyler cried out in pain, but Judging from the look on his face, he actually seemed to be enjoying himself a little bit. “How can I still be a human being if I don’t even acknowledge my identity as a man or woman? When God created humans, there was no gender distinction.
In short, you stay away from these animals that are not human, you hear me? "
Little Gilbert gave a serious warning, and Liv Tyler said she heard it, but she still twisted her butt.
"My dear, you feel very comfortable filming, can you do it again? Two times? "
"? ? ? "A question mark appeared on Little Gilbert's head, and his hands involuntarily became a little heavier. He didn't expect this woman to have such a hobby.
Although "The Incredible Hulk" is not a success, Kevin Feige When the film's North American box office exceeded 50 million US dollars, a celebration party was held
During the media questions at the celebration party, Kevin Feige answered the question about whether "The Incredible Hulk" would even generate losses.
He said: "In fact, we treat Marvel movies as a whole. Although this movie did not achieve profitability, it is very necessary in terms of shaping the overall world view.
We think it’s feasible to continue making solo films for other superheroes.”
The reporter asked again: "What if other superhero movies also face the same failure?"
Kevin Feige laughed: "This is a meaningless assumption. Every movie is released. There is a possibility of failure before, but if it is just because of fear of failure, shouldn’t we do it?
What's more, I have confidence in Marvel movies and director Gilbert Jr. ”
“What is the next movie coming from Marvel Studios? "
"The next plan is to launch movies such as "Captain America", "Thor", "Iron Man 2", and then "The Avengers". ”
Kevin Feige felt that he was getting more and more excited as he spoke, but he could not reveal more and could only stop it forcefully.
Although Kevin Feige explained the Marvel Cinematic Universe plans, and the necessity of producing a superhero solo movie, but the media still has not let go of Marvel Studios.
To be precise, some media did not let little Gilbert go.
This is normal. The media, led by the "Washington Post", has been advocating for several years that Little Gilbert is in decline, Little Gilbert is facing failure, Little Gilbert has been abandoned by the audience, and other various negative topics. .
But who knows, the harder they advocate, the more successful little Gilbert will be.
So whenever they find an opportunity, these media will vigorously promote their previous remarks to prove that they are right.
But sometimes the slap in the face comes too quickly, and they are helpless.
This time "The Incredible Hulk" is their most powerful one, and it has indeed caused a certain impact, and it has also affected the Disney board of directors.
Robert Iger has long proposed integrating Marvel into the Disney system. However, after the poor performance of "The Incredible Hulk", the board of directors expressed strong opposition.
In this regard, Robert Egger can only say that he will hold off and wait and see what happens next.
But facts have proven that the development of the film market waits for no one.
On May 4th, "Spider-Man 3", also produced by Marvel superheroes and produced and distributed by Sony Colombia, was released nationwide.
Marvel has always wanted to get back this popular little spider from Sony Columbia Pictures. Before Gilbert Jr. acquired Marvel, the rights were sold to Sony Columbia.
But how could Sony Columbia give up this cash cow? You must know that Sony Columbia's performance in recent years has almost been supported by "Spider-Man".
It’s no surprise this time, as soon as “Spider-Man” was released, it immediately detonated the North American summer season.
(End of this chapter)