Chapter 708: Retreating the Three Armies
If the production cost of Shenzhou's first-generation computer can be reduced to around 6,000 yuan, and the selling price is set at 7,500 yuan, that would be equivalent to 1,500 yuan. A profit of around 100 yuan, with a profit margin of around 25%!
This 25% profit is enough for Donglin Hi-Tech to recover its R&D and production costs, as well as payments to channel partners, sellers, advertisers, etc.
In terms of profit, the first-generation Shenzhou computer cannot compare with the terrifying 66.7% profit margin of Apple in its previous life. That is, the profit from selling a $1,000 mobile phone is $667.
Of course, Apple’s profits do not include R&D costs, production costs, publicity costs, etc., but it is already very scary.
Now, it is the most profitable era for electronic products. To be honest, the 25% profit margin of a computer can only be regarded as average. Brands such as Compaq and Dell can achieve it. Some computer manufacturers, such as Asus, have annual profits of The rate can reach more than 33%.
However, there has never been a computer manufacturer that can reduce the price of computers to less than one thousand US dollars and achieve a gross profit margin of about 25%. Shenzhou Computer will be the first to try it. Well, I made money while standing, and by the way, I overturned the table after eating!
Shenzhou Computer not only wants to sell machines, but also wants to be the company that controls the pricing power of domestic computers.
If Shenzhou Computer can sell well, it will not only sell machines, but also the entire industry chain that follows Dongling Hi-Tech to have a full meal!
Dongxin Semiconductor's chips, Shenzhou Memory's memory sticks, Dongfang Optoelectronics' panels, Silver Sable's mouse, Hanxi New Material's casing, Nvidia's graphics cards and many other hardware manufacturers.
There are also Tianya Company, Himalaya Radio, Xishanju, Jinshan, Jiangmin anti-virus and other software that will follow suit and make a lot of money.
Shenzhou Computer is equivalent to a platform. With it as the foundation, the higher its sales volume, the hardware and software companies on this platform will also be able to follow suit.
Even in the Internet age, the computer platform can become a huge incubator. Through factory built-in software and pop-up windows, it can recommend a website to users and support each website.
In the previous life of Xiaomi mobile phones, although it claimed that the hardware profit margin was only 5%, this does not mean that Xiaomi mobile phones really only made that 5%, even after the phone was sold, for Xiaomi, it is making money the beginning of.
When selling mobile phones, Xiaomi does control its hardware profits to about 5%. At least that’s the number that appears in the financial report. Don’t worry about whether it’s a deception or not.
After selling the phone, Xiaomi earned 30 billion a year from advertising revenue, and its net profit reached a terrifying 22 billion, equivalent to 74% of the profit. This is much more than selling mobile phones.
Shenzhou Computer certainly doesn’t need to be like Xiaomi, which is trying to make money on computer prices and then make money in other ways.
But for Shenzhou Computer, which has just made its debut in the computer industry, the most important thing is sales!
Only if it can survive in the computer industry, can Shenzhou Computer consider launching higher-profit high-end models of computers, notebooks, etc.
Only if Shenzhou Computer survives, Dongxin Semiconductor, Shenzhou Storage, Dongfang Optoelectronics, BOE, Kingsoft, Xishanju and many other high-tech companies in Dongling can truly stand up!
Dongxin Semiconductor's chip, lithography machine business, and even the future era of artificial intelligence can flex its muscles. In the future Internet era, Shenzhou Computer can also help Tianya Company. These are all connected with Shenzhou Computer.
So, in terms of price, Shenzhou Computer still needs to maintain a certain advantage in order to successfully open up the situation.
“I know!”
Chen Tao said with a grimace. As the general person in charge of the Shenzhou computer project, all the dealings with various suppliers fell on him. .
Even if Li Dongling asks Dongling Hi-tech Headquarters to help Chen Tao coordinate the suppliers, even if a large part of those suppliers are in the Dongling Hi-tech parts and components industry chain, but if they have to let people cut their flesh, so what? It's so easy, without a lot of wrangling.
When Li Dongling left the Dongling High-tech Technology Department, all parties who had just participated in the Shenzhou Computer conference call began to take action continuously. The number of people traveling to and from Hanxi from various companies continued to increase.
In the domestic computer industry, this kind of news, especially the news that continues to come from various computer suppliers, makes many domestic computer brands understand that Dongling Hi-Tech and Shenzhou Computer are about to start Let’s sprint!
……
“No news has been found?”
“No news has been revealed about Shenzhou Computer’s pricing and product configuration?”
Even thinking about the office, when Guo Wei entered, he saw Boss Liu getting furious. The man who was scolded by Boss Liu lowered his head and did not dare to breathe.
After experiencing the turmoil of last year, Lianxiang has slowly recovered its strength, because in the domestic computer industry, there are really few companies that can compete with Lianxiang.
Even last year, Lianxiang was exposed by Shenzhou Storage and exposed a lot of negative news. However, Lianxiang, which has received support from Intel, Samsung, Toshiba, Sharp and other overseas computer parts manufacturers, is currently in China. There is still no brand that can replace it.
In the final analysis, Lianxiang’s pricing and product configuration are unbeatable in China. Just like among computers bought for 10,000 yuan, Lianxiang’s is the most cost-effective.
Faced with this situation, users have no choice but to think about it even if they don’t want to!
After the start of this year, Lianxiang plans to launch the "Cancer" model computer of the Gemini series, which it plans to sell as a hit.
But at this time, news about Shenzhou Computer began to spread again, and this time it was from someone with a nose and eyes. There were even rumors that Shenzhou Computer would be officially released soon.
And not only the domestic media, but also the Hong Kong media and overseas media have also spread the news, which makes Boss Liu pay a little attention. Even before, Boss Liu said in an interview with the media that Lianxiang is not afraid of any opponents in China. Lianxiang’s opponents are only overseas brands such as IBM, Dell, and HP.
But what they say is that only they themselves know whether the domestic computer industry, including Lianxiang, is afraid of Shenzhou Computer.
As a brand that has proven itself and is the company with the highest annual revenue in the domestic technology industry, only they themselves know how much pressure various computer manufacturers face due to the products launched by Tanglin Hi-Tech.
"Mr. Liu, we really can't find out the information. Dongling Hi-Tech has always had the best confidentiality measures among domestic technology companies.
This time it was reported The news was also reported by Hong Kong media, which was the first to report the news from America. According to the news, IBM has confirmed that it will supply computer hard drives to Shenzhou Computer. News has also come out from other computer parts manufacturers. It seems that the research and development of Shenzhou Computer is almost completed!"
The one who was scolded by Boss Liu! Man, said incessantly.
Since the day it was founded, Donglin Hi-Tech has introduced a set of R&D confidentiality measures to protect the R&D department. It is not easy to get information from the R&D department of Donglin Hi-Tech.
Looking at the man in front of him, Boss Liu was very angry, but he also knew that it was useless to get angry at him anymore, so he waved his hand and asked the man in front of him to leave.
“Mr. Liu!”
Guo Wei came in and placed a stack of documents on Boss Liu’s desk, “These are some promotional plans for Gemini Computers!”
“Put it here!”
Boss Liu frowned and said, now even thinking about having the power, he felt a little tired.
At this time, Boss Liu inexplicably thought of Ni Guangnan. At that time, although there were differences between him and Ni Guangnan, technically speaking, he did not need to worry about it.
When Ni Guangnan was working at Lianxiang, Lianxiang’s computer technology did not matter where the parts came from, but after being configured, it could always be ahead of other brands, and even compete with foreign brands. .
Now, Lianxiang has almost given up on self-developed technology and fully embraced overseas component manufacturers such as Intel. However, correspondingly, it also needs to rely on each other technically.
So, when facing Shenzhou Computer this time, Boss Liu was actually unsure. He didn’t know what level of machine Shenzhou Computer would come up with, nor did he know what parts manufacturers such as Intel would give him. The unknown of what kind of parts will be provided is what makes people most uncomfortable.
"The Shenzhou Computer has not been released yet, and no one knows when it will be released. If you mess up your position at this time, I am afraid it will be a taboo for military strategists!"
Guo Wei did not leave, but said to Boss Liu that it was obvious that the boat capsized in the gutter last year had no impact on Boss Liu.
“I know it too!”
Boss Liu said helplessly, “But the Shenzhou Computer is right there, and no one knows what it will do.
If We are now releasing new computers for mass production, and Shenzhou Computer is suddenly released. By then, our computers will be It’s all sitting in the warehouse.”
This is the most helpless thing for Boss Liu. If they just release a new computer and mass-produce it, then Shenzhou releases it, which is worse than them. The new computers with advanced performance and relatively cheap price should not be piled up in the warehouse to gather dust.
At that time, not only will there be huge losses, but the stock price will collapse, and the reputation will be lost. Boss Liu is worried about this, so he is so angry.
“The new machine...suspend the sale!”
Boss Liu hesitated for a moment, but still said to Guo Wei.
“How long will the sale be delayed?” Guo Wei asked in surprise.
Boss Liu’s face was also a little uncertain, “Let’s just wait and see what happens over there at Tanglin Hi-tech!”
As if there was a tacit understanding, when the media reported that Shenzhou Computer was about to be successfully developed, a number of domestic computer brands, including Lianxiang and Great Wall, announced in a tacit understanding that they would postpone the release of new computers!
Only various overseas computer brands, such as IBM, Toshiba, etc., have their own pricing systems. They are not afraid of Shenzhou Computer. They do not think that a domestic brand of Shenzhou Computer can affect them, so it is still I go my own way.
Shenzhou Computer, which has not yet been officially launched, has forced out all computer manufacturers and set up its own brand in the arena. It has also allowed the domestic technology industry to once again intuitively see the influence of Tanglin Hi-Tech. force!
(End of this chapter)