Chapter 614: Nervous
The Magic City is still nervous in April.
The most obvious change is that there are fewer people shopping and more people eating at home.
There are few people visible to the naked eye in various large gathering places such as restaurants.
Even my sister-in-law, who was working in the entertainment industry, was forced to stop working due to well-known reasons.
The shutdown of a production crew is not as simple as the closure of several stores.
The losses involved are beyond imagination.
Whenever an illness breaks out, the local crew and stores will basically fall into depression.
There is nothing we can do about it, it is really contagious.
Not surprisingly, Tengying Entertainment will fall into losses this year.
Bai Xin once again mentioned that celebrities bring goods. The first, second and third tiers don’t need to bring goods. Those who are less famous must have income.
Otherwise, if we continue like this, two out of ten projects will be stopped, and the remaining eight will be in vain.
The pressure is concentrated on headquarters operations. In order to save themselves, many companies have proposed to start live streaming to bring goods.
Even their side is no exception.
Chen Pingsheng is actually okay. No matter what, the bottom line for the traditional sector this year is that it will not make any money at most.
But this affects not just the entertainment, catering and other sectors.
Even Shuiyunjian has seen a significant decline in performance.
After analysis, it is not that there is a problem with the operation. On the contrary, it has been continuously improved after so many years.
Shuiyunjian's business has reached its ceiling. The main reason is that many customers have no money left.
What does it mean?
The assets may not have changed, but they cannot be turned around normally.
A large part of people’s money has been sunk into their houses.
In other words, houses can no longer be turned around as quickly as before.
A house itself is made of cement and steel bars. If placed in a place like Shanghai, it might be worth 30 to 50 million at normal housing prices.
This can be called net assets. Once this asset cannot be converted into cash, it is nothing but steel and concrete.
The biggest problem right now is this sector.
As early as 2008, real estate was the largest reservoir of live money in the country.
It accounts for at least more than 60% of household property.
But now it is difficult to turn around the money normally.
The assets in everyone's hands have not depreciated, but they have fallen into the first level of difficulty.
That is, it is difficult to cash out.
When this situation occurs, countless families can only fight the risk by reducing their consumption.
Chen Pingsheng was sitting in the conference room of the headquarters, and secretary Tang Jing was taking minutes of the meeting.
The rest are all CEOs who are already financially free.
Among them, Chu Qiuyan, who is less than twenty-eight, has a personal net worth in the billions.
A veritable goddess of entrepreneurship, Lin Qiunan and Zhang Wanyi are all seniors of Tang Jing, and now they are even more domineering female CEOs.
The condition is approaching violently.
The real trouble is not the disease at all, but the series of consequences it causes. The most important point is that fewer people are buying houses.
When houses can no longer circulate as quickly as before, all the money sunk into steel and concrete will become lifeless.
This will reduce the desire to consume to the greatest extent, and the consequences are beyond imagination.
Chu Qiuyan now takes over as the president of Dream Realization Fund. What she reported is that except for the small entrepreneurial projects that have been supported in the past three years, almost all of them have little hope now, except for those that have started in the early stages.
According to statistics, the basic success rate of small projects supported by the Dream Fund from 2016 to 2018 is about 30%.
On the basis of 30%, there will be no fewer than seven or eight companies out of a hundred that can truly become bigger and stronger. Now the basic success rate has been reduced to the naked eye.
It may even drop to less than 15%, which is half of the success rate in the past.
Investment itself is a statistics. Among the ten major projects, if one can succeed, it is considered very good.
The Dream Fund is different. It simply invests in small projects, and then continuously selects and cultivates small projects to become the final large projects listed on the market.
Once the basic success rate is reduced, it is still as high as half.
The subsequent work, including financial pressure, will increase infinitely.
This is also the main reason for the rapid transformation of investment in the field of health.
From the statistical rate of Dream Fund, we can draw a final conclusion.
The next three years will no longer be suitable for small individual entrepreneurs.
If I have to use one word to describe it, it would be nine losses out of ten.
Out of a hundred, I am afraid that less than seven or eight can make money, and the remaining ninety or so will lose several years of family savings.
It is true that winter has come.
I had always said I would come, but now I have actually come.
No company or individual can avoid this situation.
The entire Tengying Group, except for Xin Teng Live and Tengyou Media in the short video field.
Except for the unlisted Ascendas New Energy, which has no impact, all other companies are fully covered.
Any enterprise with insufficient cash flow reserves will face a near-death test.
If you think about how many people here need to resume flexible employment, you can get a rough idea of the future economic direction.
If Chen Pingsheng is in the general direction, there won’t be much change.
It is up to them to take care of the small details themselves.
How to complete the self-rescue of an enterprise in this economic situation is a new test for everyone.
After the meeting, Chen Pingsheng only said that he could accept the headquarters using money to subsidize employee benefits, but he could not accept that if a storm came, everyone would capsize immediately.
To put it bluntly, he does not have any negative equity. If anyone capsizes quickly during this process, he will simply shut down that company directly.
It cannot affect the entire Tengying Group, which has become a giant ship.
While he can ensure that the big ship does not move, the remaining small ships can find their own solutions.
If you are like Feiyangyang now, it is certain that you will lose two to three hundred million a year.
There is no way to change this, the general environment is like this.
But when you lose more than one billion a year, or even more than two billion.
That’s it.
No shareholder can accept it, and neither can he.
The most stable department store is Tenghui Department Store, which owns all its storefronts. Previously, it also packaged and sold all the rented department stores and supermarkets in other cities to Tenyou Media.
Of course he is not under pressure now.
The newly appointed CEO of Feiyangyang was also the quickest to think of this method, directly reducing the number of stores without reducing employees.
Those stores that suffered excessive losses directly removed the Feiyangyang sign and then sold the stores.
He is not the only one like this, Bobo Milk Tea and Antler Coffee will all face this inevitable choice.
The big boss wants them to save themselves, so they must use the knife in their hands to cut down those loss-making stores.
As for the stock price and the stock price, as long as you don’t cash in, one yuan or ten yuan doesn’t mean much.
Selling a store is an inevitable choice in this era.
Having cash in hand is really strong now.
(End of this chapter)