Chapter 424
Shi Yuzhu has seen strong winds and waves. He quickly stabilized his position and said calmly: "Old Ji, can you tell me in detail what happened?"
"Our local promoters The reporter first discovered a lot of "Warring States OL" posters in Internet cafes in third-tier cities in Jiangsu Province, and didn't pay much attention at first. "Ji Xuewei reported seriously, "Internet cafes in third-tier cities generally follow the trend and imitate the style of local provincial capital cities. Xiang, there was a delay of one month to half a month.”
“The local promotion staff who first discovered it saw the relevant posters and materials after visiting several Internet cafes, and realized something was wrong, so they contacted the local government. The owner of the Internet cafe started chatting. "
" He was shocked when he heard that the local promoters of "Warring States OL" came three months ago and asked the local Internet cafes to pre-download "Warring States OL". "Client"
"The local promotion staff also visited more than a dozen Internet cafes in the city and found that they were all like this. He also learned that there were similar situations not only in the city but also in the county, so he quickly reported it to the superiors."
This At that time, there was no such thing as a first-tier city. Third-tier cities were already very big cities.
"What about the specific situation? Have you figured out the situation in the entire Jiangsu Province?" Shi Yuzhu asked directly.
Ji Xuewei hesitated for a moment, "I have sent people to investigate. Now we only know the situation in three cities. More information needs to be investigated by local promotion personnel on the spot. I will come over as soon as I get the news. Reported."
Shi Yuzhu also realized that he was a little anxious, and quickly warned: "Find out the situation in the entire province as soon as possible, preferably also in the counties below. Don't just limit it to Jiangsu Province, Zhejiang Province should also investigate. .”
"I understand." Ji Xuewei nodded.
“Also.” Shi Yuzhu paused, “I will reward the local promoter who first discovered the situation 50,000 yuan and thank him for me.”
“Okay, I’ll give it to you over there. It will be arranged." Ji Xuewei said in a deep voice, "That's an old man in our company, and he has feelings for the company."
Shi Yuzhu's local promotion team worked with him before. is a local promotion team that has been trained in actual combat and has rich experience.
Without such a local promotion team, his "sinking into the market" marketing strategy can only be thought about.
"Old brother is still reliable." Shi Yuzhu sighed with emotion, and then smiled, "I didn't expect that the campus network also thought of the same thing as us. This is called heroes seeing the same thing."
"Don't Qin Shaoyan want to compete with us? Come on, let me see how much weight this young man has."
Ji Xuewei also smiled, "Campus Network is just an Internet company. , I haven’t done any local promotion. Wanting to compete with us for the market is just out of luck.”
“You can’t say that. At least there are experts in the campus network, otherwise they wouldn’t have thought of such a thing. "It's a trick." Shi Yuzhu laughed, "But we are not afraid of him, the old brothers are still scattered everywhere."
"Yes, everyone can fight," Ji Xuewei also said excitedly. Eager to try.
Shi Yuzhu said it clearly, but he became wary in his heart.
He now realizes that Qin Shaoyan, a young man who relies on the Internet, does not seem to be that simple. He can tell by having the Ditai team lay out Internet cafes in third-tier cities in advance. There must be an expert behind him to guide him.
It’s just this strategy of seizing the sinking market that makes Shi Yuzhu feel like a stick in his throat.
It was like someone had taken the lead in playing chess, and he was using his own chess moves, as if he was being targeted.
It seems that "Zhengtu" is going to have a good fight with "Warring States Online".
However, I still have an advantage. At least "Zhengtu" has the upper hand in terms of time.
Shi Yuzhu looked at Lin Haixiao, "When do you think "Zhengtu" will be online soon?"
"This..." Lin Haixiao thought for a while, "Our original plan It's early May..."
"Can it be earlier?" Shi Yuzhu interrupted him directly and continued to ask.
“It can be earlier.” Lin Haixiao thought for a while, “How about mid-to-late April?”
Shi Yuzhu frowned, feeling a little disappointed. He thought for a moment, "Call Ding Qiang over."
Lin Haixiao's heart sank, and he nodded in agreement without saying anything more.
Ding Qiang is in charge of the progress of the project, so it is self-evident for the purpose of calling him here.
Leaving Shi Yuzhu’s office, Lin Haixiao walked to his office with a heavy heart.
He felt that things were really going against him recently. When he first started working at Shanda, he had a disagreement with the management because of project issues.
Later, Shi Yuzhu, an old senior, offered him an olive branch, offered him a generous salary and promised to give him company shares, so Lin Haixiao decisively jumped ship to Giant with the key R&D personnel.
After arriving here, Lin Haixiao found that her career was still not going well.
In the development of game projects, Shi Yuzhu had too many ideas and interfered too much in the project, and he also realized that the old senior was becoming increasingly dissatisfied with him.
My role in the team has gradually been eliminated. Shi Yuzhu has intervened in the design direction and ideas, Ding Qiang has gradually taken over in project management, and Ji Xuewei is in charge of the core numerical system.
Thinking of this, Lin Haixiao's steps gradually became heavier, and he looked at the still busy R&D team with a frown.
Suddenly, his eyes paused and he discovered that on a computer screen planned in the corner was the game screen of "Plants vs. Zombies".
He has also played this tower defense game. This is Qin Shaoyan's famous work, and it also brought him the title of China's number one game producer.
One thing to say, this game is indeed very good, and it is suitable for all ages. Its popularity all over the world is indeed due to its excellent strength.
From this point of view, Qin Shaoyan deserves to be the number one in China.
If you think he is not good, then make a game that sells tens of millions of copies worldwide. Then everyone will recognize that you are great.
But this number one game producer stopped making stand-alone games and switched to online games. Although it is a common phenomenon in the Chinese game industry to switch from stand-alone games to online games, this person's name is so big that he naturally attracted more attention.
Lin Haixiao was frustrated by the "Warring States OL" produced by Qin Shaoyan. Now when he saw his employees playing the game produced by his opponent, he was immediately unhappy and walked over quickly.
This employee was caught fishing by his immediate boss. He immediately panicked and quickly closed the game and wanted to quit.
But as soon as the game was closed, a web page popped up, with two big characters "Warring States" shining brightly on it.
The planner who was caught became even more panicked and subconsciously pressed the restart button on his computer.
Lin Haixiao walked closer with solemn eyes and said expressionlessly: "Open the "Plants vs. Zombies" just now."
"I'm sorry, Mr. Lin." The planner apologized in a panic, "I will never do it again. Dare you."
"I'll let you open it." Lin Haixiao urged impatiently, "Let me see that game."
"The planner was stunned. Know what this boss is going to do.
“Hurry up!” Lin Haixiao saw that the other party was still motionless, pushed him away, and started to operate by himself, “Where is “Plants vs. Zombies”?”
The planner came to his senses and carefully helped Lin Haixiao open the mini-game hidden in the D drive.
When Lin Haixiao opened it, he found that it was a pirated version of "Plants vs. Zombies", and it was different from the original version. It seemed that it was a magic modification, and there were many plants in it that he had never seen before.
“Where did you download this game from?” Lin Haixiao asked.
“It’s in the mini game post bar on the campus network.” The planner immediately replied, “Someone sent a link saying it was the latest version, so I came down to play.”
“Campus "Net?" Lin Haixiao was shocked, "This kind of post has not been deleted?"
"No." The planner looked confused, "There are so many posts like this, why were they deleted?"
"Idiot!" Lin Haixiao was helpless.
"Plants vs. Zombies" was made by the boss of the campus network. Isn't this pure provocation by posting someone else's pirated game on someone else's site?
After playing for a few times, Lin Haixiao decisively closed the game, and then saw the pop-up web page again.
"Will this page keep popping up?" Lin Haixiao asked, pointing at the screen.
"Yes, it will play every time it is closed." The planner replied.
“Aren’t you annoyed?” Lin Haixiao asked. "No, it's normal for pirated games like this to have ads." The planner answered calmly.
Lin Haixiao asked with a stern face, "Then do you know what this advertisement is?"
"I took a look and it was the official website of the Warring States Period..." Planning this Only then did he react, and he was stunned.
"Total idiot!" Lin Haixiao stood up and walked quickly towards Shi Yuzhu's office.
This time he didn’t knock on the door and just barged in. “Mr. Shi, let me show you something.”
……
Official website of “Warring States OL” The promotional page is very beautifully done, and it was obviously made by a specialized designer.
The warrior wore luxurious armor, carried a heavy sword on his shoulder, and looked murderous.
There was a line of big words hanging on the top, "Dragon-Slaying Sword, give it away as soon as it goes online!"
Shi Yuzhu touched his chin with one hand and stared at these words for a long time without saying a word.
A few people standing around were silent, no one dared to say the first word.
After a while, Shi Yuzhu looked up and looked at Lin Haixiao next to him, "Have you read the download post on the campus network?"
"I have, but the post has been deleted. "Yes." Lin Haixiao replied, "But I have seen similar posts in other forums. This kind of pirated games is very common."
Shi Yuzhu frowned, "How many people do you think have downloaded this pirated version of "Plants vs. Zombies"?"
"It's hard to say, "Plants vs. Zombies" itself is very popular, and most people with computers have downloaded it." Downloaded and played it." Lin Haixiao thought for a while, "But I saw the download ranking on a website that specializes in downloading pirated games. It ranked first, with more than two million downloads. "
“More than two million! "The muscles on Shi Yuzhu's face twitched, "In other words, with the number of downloads from other places, there may be five or six million?"
"It should be more," Ji Xuewei said, "Not yet. Knowing when this pirated version came out, it would be very easy to have over 10 million downloads if it took more than half a year."
Someone next to me interjected, "Isn't this something done intentionally by "Warring States Online"? ?”
Everyone was speechless. Do you still have to doubt this?
It can be said that it is a coincidence that the pirated game displays any advertisements, but it only displays the official website of "Warring States Online". Isn't this the biggest evidence?
But they were also confused. They had never seen this kind of advertising method.
Pirate your own games, put them online for free download, and then secretly insert advertisements for your own games into them.
Shi Yuzhu rubbed his forehead and sneered, "This Qin Shaoyan is really a talent! I have been around for so many years, and this is the first time I have seen someone advertising himself like this."
This time he really couldn't deal with it.
Soon Ji Xuewei received a call. After listening for a few minutes, he hung up the phone and said with a strange expression: "Mr. Shi, the local promoter went to the Internet cafe to check. All the machines in the Internet cafe have this installed. The new version of "Plants vs. Zombies."
"Is it every Internet cafe?" Shi Yuzhu asked.
“The city they investigated is like this, and we don’t know about other places.” Ji Xuewei hesitated, “I’ll let people in other cities take a look.”
“No need to read. "Shi Yuzhu waved his hand, "The others are probably the same."
He looked around and laughed, "This Qin Shaoyan is quite interesting. Marketing hype, portal advertisements, local promotions, and this pirated game. This advertisement is quite comprehensive, a bit like my style."< br>
"Okay! Okay! Okay!" Shi Yuzhu said three good words in a row, "It seems that we really want to have a good relationship with "Warring States" It’s time to fight.”
Shi Yuzhu looked at Lin Haixiao, “Is there any problem with going online after the Zhengtu Year?”
Lin Haixiao was stunned for a moment, “Didn’t you say mid-April? "
"It's better to go a little earlier," Shi Yuzhu added, "What do you think?"
Lin Haixiao frowned and thought about it, "According to the original plan, we will test for three months, and revise for one month in the middle. It will be fine in early April. Now..."
Shi Yuzhu was a little unhappy. He felt that Lin Haixiao was asking for help. He expressed his dissatisfaction with the postponement of the original test time, "Do you think there is anything we can learn from "Warring States OL"?"
"We have only played for a few hours, and we haven't touched it yet. Understand the situation." Lin Haixiao hesitated, "I think it's a bit tricky to learn from it, because I haven't quite figured out their overall design idea yet." "Then I'll figure it out as soon as possible." Said, "Advance the testing time of "Zhengtu", and launch the public beta in early April next year at the latest."
"There is something wrong with this..." Lin Haixiao was a little surprised.
"Test to find problems first, and think about modifying the plan while testing." Shi Yuzhu finally said, "This is an order!"
You delay it one moment and advance it the other. Do you have an accurate score?
Lin Haixiao couldn't help complaining in his heart, but he didn't dare to say anything more and had to agree.
......
Qin Shaoyan held a cup of hot tea with a smile on his face and watched Fan Xiaoqian lecturing the programmer.
"What do you do for food? You can make such low-level mistakes."
"Chen Zheng, you are the team leader, what do you say?"
One wearing glasses and a knitted vest The person stood up and said, "It was my negligence in management."
"Okay, do you have any objections to deducting this year's year-end bonus?" Fan Xiaoqian asked sternly.
“No.” Chen Zheng replied immediately, “I accept the punishment.”
"The person directly responsible will deduct one month's salary and year-end bonus." Fan Xiaoqian issued the decision and shouted angrily, "Fortunately, it was discovered early, otherwise it would not be a matter of deducting money if it really went online."
Qin Shaoyan stood up and acted as a peacemaker, "Teacher Fan, don't be angry, this didn't cause much damage."
"It's down for maintenance today. Three times!" Fan Xiaoqian gestured, "Three times!"
"Just give the players more compensation," Qin Shaoyan said with a smile, "The players are very reasonable, as long as the compensation is in place, they won't. There are complaints.”
“Okay, you all go back to work. I’ll treat you to a big dinner later.”
After the programmers dispersed, Qin Shaoyan began to comfort Teacher Fan, "Your punishment is a bit harsh."
"Is it severe?" Fan Xiaoqian said angrily, "I think it's just right. Don't give them any longer." Remember, I don’t know how much trouble this will cause in the future.”
“A very low-level mistake, the server crashed directly.”
“It’s a good thing to be able to find mistakes, it’s better than something happening online.” Qin Shaoyan was still smiling, “Don’t take the deduction so harshly, how about half the deduction?”
“You are Boss, you have the final say." Fan Xiaoqian let out a sigh of relief, "Just watch, I feel there are still bugs waiting for cross-server activities."
"It's okay, the more bugs are exposed, the better!" Qin Shaoyan didn't care at all, "I believe in your programming team."
Fan Xiaoqian rolled her eyes, "I can't even trust myself."
< br>"You are being modest." Qin Shaoyan said with a smile, "Do you think we can go online after the new year?"
Fan Xiaoqian thought about it seriously, "If there are no major bugs in the last month of testing, going online will not be a problem."
"That's good." Qin Shaoyan felt relieved and said solemnly Said, "Then our official public beta launch time will be in late March and early April."
"Isn't it a bit early?" Fan Xiaoqian asked after hesitation.
“It’s not early, I want to give my opponent a surprise.”
(End of this chapter)