Chapter 18 It’s hard to say how to adapt this thing.jpg
“Therefore, at the current stage—at least at the current stage—for most of the intangible cultural heritage in your country that is on the verge of being lost, ‘passage’ is more important than ‘passage’. 'Inherit' is more important."
Yang Yan'an waggled his fingers and said lightly: "Xiao Xu, do you understand? ?"
"At this stage...'passing' is more important than 'inheriting'." Xu Yichi subconsciously murmured along with Yang Yan'an, blinking slowly and hesitantly for a moment, "Then let's put it this way. If so...Senior."
"Leave aside the acting skills of traffic people, movies and TV dramas are still..."
——Isn’t the promotion of this game still stronger than that of their niche game?
Is this ancestor really not planning to get involved?
Or... when she was cooperating with others, she had discussed it in advance and asked the crew to hire two more experienced and capable actors with acting skills!
"What? Throw away acting?" The little Loli frowned and shouted, then shook her head repeatedly, "No, no, no, this won't work, I can't throw it away, I won't throw away acting at all. Not open.”
“I can tolerate the crew putting a little emphasis on that for the sake of ratings. Damn love line, but I can't bear to have no acting skills at all - so please save it, Xiao Xu, even if I know that film and television dramas are indeed better spread than the games you are making, I can't catch up. Let them film the Yang family as [beep——]”
"Besides, for intangible cultural heritage such as 'folk literature', film and television scripts are not the best choice." Yang Yan'an snorted with his arms crossed.
Xu Yichi responded secretly and sat upright: "Why?"
"Because, whether it is for novelty to win ratings, or to make a clear difference from the previous dramas, Legend has it that if these things get into the hands of the crew, they will be forcibly adapted." Yang Yan'an stood up and moved his numb hands and feet.
“——Adaptation is hard to say. A powerful screenwriter can indeed submit a novel that meets the needs of today’s times while retaining the original story frame and core ideas. Something that is in line with public aesthetics, but with more substandard crew, that’s just I'm just making up stuff in Magic!"
"Especially for you now, 'stars', you all have to bring your own screenwriter to add drama to the plot after joining the group. That thing is so good, I just wish I couldn't make it work. The other characters in the episode were torn alive to serve as foils and stepping stones.”
"——What good things can be made under the conditions of flying pages? Don't wait in advance to see if the logic can be self-consistent. I'm afraid the lines will be nonsense and the preface and follow-up will not match!"
" Oh…… I also authorized the story to the crew for them to adapt and film it... It’s good that I didn’t chew them as potato chips to kill the nine tribes!” Little Loli sneered, seeing this, Xu Yichi hurriedly offered the last one she bought today! Pack of potato chips.
After getting the snack, Yang Yanan's anger subsided a little. The little girl saw that her mood seemed to have stabilized again, so she whispered in front of her face: "Well, then, senior, what kind of intangible cultural heritage is it?" Only suitable for drama "What kind of promotion route should be used in the category of 'folk literature'?"
——She wanted to take the opportunity to learn more from this ancestor. These experiences might help her promote games in the future. It'll come in handy later.
"Simple, as we just said, similar to velvet flowers, it can be made into a tangible finished product that people can see and touch." Yang Yanan lazily raised his eyelids, "To be more precise... …Except for the two major categories of intangible cultural heritage, ‘folk literature’ and ‘folk custom’, everything else can basically be promoted through movies and TV dramas.”
"I've told you the reason why we don't recommend dramas for 'Folk Literature'. 'Folklore' is more suitable for documentaries, or local festivals and scenic spots programs, so that tourists from all over the world can experience it." Participate in it and feel the atmosphere, otherwise ordinary film and television dramas will be dry and unclear. ""And among the remaining intangible cultural heritage projects that can be promoted through film and television...' Traditional skills' and 'traditional fine arts' are the most suitable for film and television, because most of these two things can produce ready-made and beautiful finished products, which can appear in every corner of the drama at any time like small advertisements - I know what I mean. It’s not quite appropriate, but that’s what it means.”
Little Loli smacked her lips: “Anyway, this is a finished product. There is no need to tell stories in Xishang dramas, and there is no need to even introduce their craftsmanship and origins - they just need to be placed there, as some kind of clues or props at key plot points, and be occasionally mentioned by name. It’s enough if the face is familiar.”
“People who are attracted will collect all kinds of information related to it, and those who are not attracted will also have it in their minds. There are more impressions about it, and I can always think of them again in the future."
"The remaining six categories... are more complicated. I can only say that they are quite suitable. They appear as the main elements of the drama, or the self-prepared skills of the core characters, such as the male protagonist who plays folk music, the female protagonist who studies Chinese medicine, and the second female protagonist who comes from an opera family.”
"As for what you just asked... what kind of publicity method is suitable for 'folk literature'..." Yang Yan'an muttered and rubbed his chin, "You may not believe it, but I think this thing is most suitable for different types of propaganda. Connect the intangible cultural heritage projects and engage in theme linkage.”
“For example, create some themed story embroideries with those types of embroidery, and organize a derivative lantern show with lanterns... In line with the local scenic spots in the story, carefully create a beautiful scenery check-in point to attract traffic.”
"The second is as a story background or part of the stage Plot elements are transformed into animations, games, novels and other things that the creators will not be overly influenced by other factors and can survive without significantly changing the core thinking."
"This kind of thing is suitable for you to follow your normal behavior. Promote ways to generate income." Little Loli's eyes were calm. "Just your IP cross-border linkage, produce peripherals of popular characters, cos, extra chapters and so on."
"These have many mature and successful cases that can be directly referenced - now your little head Are you awake? Xiao Xu.”
"Ah?" Xu Yichi, who didn't expect someone to hit him on the spot, was startled when he heard the sound. After a while, he nodded his head like a bastard, "Wake up, wake up, I really understand now!"< br>
——If she doesn’t understand her anymore, this ancestor will probably crush her to death.
"Well, it's good if you understand. If you understand...it's not in vain that I wasted so much time talking to you and said so many words back and forth." Yang Yan'an looked around with floating eyes. Outside the window, I felt that my mouth was extremely dry today. I didn’t know whether it was because I had talked too much or because I ate too many potato chips and was a bit tired.
“So——”
“Can you come up with a reasonable, feasible and interesting game plan for me now? My dear Xu Yichi.”
Xiao Xu whose homework was suddenly checked
(End of this chapter)