Chapter 51 Just use intangible cultural heritage to shoot a promotional video!
“There is a lot of traffic during the Spring Festival. If you publicize it well enough and the quality of the game is high enough, this game will be popular for about half a year. "
Lan Xue lowered her eyes and spoke lightly, while picking her nails carelessly.
"Half a year is enough for you to expand the entire game base, and then take the opportunity to talk about two more IP co-branding, make a lot of money, and give more bonuses to the several intangible cultural heritage protection organizations that are willing to cooperate with you. , change batches of new equipment...or give people more salary increases and more bonuses "
"Of course, no matter what, the quality of your game must be maintained - if you really can't keep up with the traffic of the Spring Festival, you should avoid Qingming in March and April, and be stuck in Hua Chao or March. A name like three... is not impossible.”
"This, that's it, I understand...Ms. Lan, wait a minute, I'll take a memo first and briefly write down what you just said!" Xu Yichi stammered, and after speaking, he opened the memo on his phone.
She is not good at shorthand, so when she remembers things, she naturally doesn't have An Qing's ability to stop writing with just two strokes.
When Lan Xue Sheng saw this, he waited for her for a long time in a good-tempered manner. In the meantime, he would remind her from time to time to help her fill in some words that she had missed.
"If you can't catch the Spring Festival, you can consider March 3rd or the Flower Festival...Hey, that's it." After memorizing a string of words, the little girl let out a long sigh of relief when her fingers were almost gone. , then he looked up eagerly and stared at the woman in front of him, "Nana, Ms. Lan."
"The production method of the promotional video you mentioned..."
"Tsk, although I know you are very stupid, I really didn't expect you to be so stupid, Xiao Xu." Lan Xue smacked her lips and shook her head, then pinched the little girl's soft cheeks with her hand, "It's just a game. Promotional videos are indeed composed of two to three parts, including the warm-up plot, gameplay introduction, and UI display, but you What we are doing this time is an ADV with an intangible cultural heritage theme.”
“——Intangible cultural heritage, why don’t you make good use of such a good thing?”
The woman said. Raising his eyebrows, Xu Yichi lowered his head and thought for a moment, then slowly and tentatively raised a finger.
“You mean... we can put all the intangible cultural heritage elements into the promotional video?” The little girl blinked, “It’s like that, for each type of intangible cultural heritage. The kind that was introduced in thirty seconds?”
“No, no, no, your thinking is too conservative. Yes, Xiao Xu." Lan Xue couldn't help but frown and shook her head after hearing the words, "If players want to see that kind of introduction, they can find a lot of it by just searching on the Internet, and the introduction is even more detailed. More professional - why do people have to come to see this in your game promotion video? ”
"What I mean is that you can directly use intangible cultural heritage to shoot half or most of the game promotional video - insert a million transitions in the middle, and then put other plot scenes and interface UI in your game."
“——I say this, can you listen? Do you understand?" Lan Xuesheng held the little girl's dough with both hands, kneading it hard like dough, "It's not about putting intangible cultural heritage elements in the promotional video, but directly using intangible cultural heritage elements to connect it to your own game plot. . ”
“I don’t care whether you use shadow puppets, paper cuttings or those. Directly film local dramas, or simply use embroidery techniques such as Dangdui brocade and Gaoping embroidery to make stop-motion animations. In short, you guys think of a way to see how you can make these "dead objects" alive and charming. , The photo is attractive enough!”
“Xiao Xu, I want to pass it on. To broadcast intangible cultural heritage, we have to use our brains——"
"Many people may not have the time or the energy to read those long and complicated science popularizations, but the vast majority of people have the ability to read through sound The ability to feel the 'beauty' with the picture. ”
Lan Xuesheng's expression was calm as usual: "If you make the promotional video better, everyone will feel amazed when they see it, and they will naturally pay attention to your game and the intangible cultural heritage involved in the game and the promotional video." "There is no need. There is too much information and introduction, this Doing so will blur the point and not be pleasing to the eye."
"It's like...you are willing to meet your class teacher after school - especially during the holidays. Especially those who are usually quite serious? "
"Hey~" Xu Yichi felt goosebumps all over his body at these words, and couldn't help but sway in place and tremble, "Then I will definitely not be happy - if this really happens. I might even want to go around Let’s go!”
“Yes, me too.” Lan Xue shrugged, then reached out and patted Xu Yichi’s head, “So, give up the idea of directly introducing intangible cultural heritage in your promotional video. , Xiao Xu.”
"This idea of yours is simply more vicious than meeting the harshest class teacher at the happiest time."
"——This is a Chinese-style ADV, not a Chinese-style horror game, okay? This is not the case I'm excited to do this!"
"Hey...I remember, Ms. Lan." Xu Yichi hummed and nodded, silently giving up his intention to add some serious science to the end of the game. horrific thoughts.
——She now feels that what her idol said makes sense. They are a game studio, not a popular science studio, and it is not easy to cross industries and steal other people's jobs.
If she really wanted the players to know exactly how many intangible cultural heritage elements she had inserted into the game, then she would just add a table to the acknowledgment section at the end of the game plot to list in detail the intangible cultural heritage elements they had added. The legacy is.
As for the remaining ones - the origins, characteristics and artistic characteristics of these intangible cultural heritages - these are the universal guide. People who like them can always find what they want in the nooks and crannies of the Internet. news, they just need to make the game well and shoot the promotional video beautifully.
Just use intangible cultural heritage to shoot half or most of the promotional video...
Xu Yichi muttered silently and forced himself to write down these words, while seriously thinking about which one was suitable for filming. The intangible cultural heritage of the film is more suitable for their style of play.
When she was so entangled, she couldn't care about anything else. Lan Xuesheng saw that she was obsessed with her thoughts, so she simply asked Lu Shinian to send her back to her residence, while he went upstairs to clean up the things. Several monsters that were used to causing trouble for her were gone.
"Okay, Xiao Xu, it's almost time. There's no traffic jam right now. You go back and continue studying your great game! I'll go up and take a look at them - wait for two days. I will contact you via email once the contract is out.”
Lan Xue said, while she was talking, she carefully packed the plan and stuffed the person with two more packs of Ah Si's newly baked snacks.
Xu Yichi, who was still thinking about how to shoot the promotional video, felt dizzy, and after a random exchange of words with his idol, he was led by Lu Shinian, and he drifted into the car like a soul.
This state lasted for a long time, until the young man in Taoist robes sent her downstairs, including the large bag of snacks, she realized belatedly——
< br>Hell, did she forget to say goodbye to her idol when she just left! !
Xiao Xu is going to use his ultimate move again
(End of this chapter)