Chapter 943: Breaking 100 Million in Three Days (Part 2)
Xiang Yang and Little John took a break from the busy work and chatted about the direction of future layout.
On the other side, Liu Qianqian, who is participating in her first road show, is very busy.
Although we have already done various rehearsals.
But when I walked to the campus of Peking University, I was surprised again and again.
She really didn't expect that she would have so many fans among the university community.
Even Bea Shaffer, who attended the event on behalf of Hermès today, was very surprised that her real boss would have fans in the most famous university in China.
But compared to the content of the movie.
Liu Qianqian’s fans in college are also full of gossip.
They were very unhappy when they saw that Xiang Yang, who had attended the premiere, did not come to his school to report.
You don’t even take the proud man of our time seriously, right?
You couldn’t get up to pay the food yesterday, right?
Heard
Just heard.
Gay guys have bad waists.
So, under the angry students, Weibo, which Xiang Yang had put aside for a long time, became lively again.
Besides the unpleasant neighbor next door to Peking University.
The distance to the sports school is not too far.
Coincidentally, this is the top university in sports majors. It is a comprehensive first-class hospital featuring very professional sports injuries and traditional Chinese medicine orthopedic diagnosis and treatment, integrating medical treatment, preventive health care and rehabilitation. .
To put it simply, back pain can be cured here.
You're welcome too.
We will help you register
But having said that, Liu Qianqian’s outfit today is so naughty. Why is the orange bag slung across her body so eye-catching?
What did she take out when she sat down?
Lipstick or lip balm?
Can I have a taste?
When some students were sitting in the seats in the auditorium, staring at Liu Qianqian on the stage in a daze.
The audience.
First row position.
The big and small kings of Huayi also came to join in the fun.
To say that enemies met, they would be extremely jealous, but thanks to Han Sanping's relationship, they were able to come to the scene to watch the road show in such a low-key manner that they even held in their farts.
But those who do business basically don’t need to be taught how to pretend to be grandsons.
Besides, it’s not their turn to talk about pretending today.
The reason why they came was not only because they were in the same circle as Yu Dong and Wang Changtian, but they also came to learn from each other while they needed to compliment each other in front of outsiders.
As for what to learn?
Of course, we should take a good look at how "Time and Space" maximizes the effect of propaganda.
Whether it’s the ‘over 100 million debut’ gimmick.
The fact that "Breaking 100 million in three days" is true, the release of "Time and Space" has made the entire entertainment industry pay attention.
Damn it
How much did it cost to produce "Time and Space"?
More than 70 million.
How much is the publicity fee?
According to normal logic, movie promotion expenses generally account for 15-30% of the total cost of the movie.
But the publicity fee for "Time and Space"
Rubbing the 12.2% off coupon issued by JD at the entrance in his hand, and placing in front of him a CostaCafe with the exclusive sticker of "Time and Space", and thinking about it again Think of the poster on the advertising column of the bicycle shed in this university that was dominated by "Time and Space".
Damn, let’s be honest, how much did this announcement cost?
“.”
Wang Changtian and Yu Dong were silent.
Spend money?
What did it cost?
These brands that are marketed with the help of "Time and Space" all have to pay or pay out of their own pockets.
You are just like JD who just emerged today, you are not an outsider either.
It is said that the foreign bald man who was Xiang Yang’s business partner at the premiere invested US$500 million to lead the first round of JDC financing.
And we also got priority in the C2 round of financing.
It is said that this blockbuster financing suddenly allowed Liu Qianqian on the stage and her husband who was not present to directly obtain more than 1% of JD shares.
This share seems small.
But they are group investors.
Taking it all together, once JD is listed in the future, this investment institution holding more than 5% of the shares will be the major shareholder.
Have a say in the future development and important decisions of the entire company.
Now they are taking out some 12% off coupons to improve their online and offline business flow. At the same time, they are advertising in front of young students and paying a sponsorship fee for "Time and Space". What's wrong?
be envious?
You should do the same in the next movie.
Coincidentally, the big and small kings really planned to do this.
Looking at the battle created by "Time and Space", after some research, the two came to the conclusion that this is how the movie should be promoted.
Use the advantages of the Internet to publicize and distribute on multiple platforms and channels.
But how Huayi can do something like "Time and Space" is a big problem.
But my heart was filled with sourness, but my mouth couldn't admit it.
After sitting down, Xiao Wang turned his head and smiled at Wang Changtian: "Mr. Wang, I heard that your company invited Zhang Mouzi to be your new art director?" "Well, yes." Wang Tsuneta nodded.
It is not a secret in the industry that LETV poached the original art director of Enlight Pictures.
If his old partner is willing to find another job, he also sincerely wishes him the best.
When facing the media in the past two days, he also responded so frankly.
"What, what does Mr. Wang think?" Yu Dong asked Xiao Wang across Wang Changtian.
He was completely on Xiangyang's boat, unlike the person involved, who was willing to sell Xiao Wang a favor. If it hadn't been for Han Sanping's arrangement, he would have been ready to sit in the back row.
"That's not true." Hearing Yu Dong's anger, Xiao Wang waved his hands with a smile.
Huayi has no intention of getting together with LETV.
The two families have had private contact but have not reached an agreement.
Logically speaking, there is actually a basis for cooperation between the two parties. Although LETV owns the copyrights of many TV series and old movies, it is still an outsider in the circle in terms of content production.
It’s okay to do TV series like Tang Dynasty.
Movies can’t get it.
Similarly, Huayi also lacks experience in operating video websites.
But in the eyes of the big and small kings, this is not a problem.
Given the size of Huayi, it is enough to just set up a video website like Bona and Guangguang. Why share the profits with others.
If you get it done, you will benefit from the secondary market.
Screw it up, the secondary market pays.
Just like they were trying to bind Feng Dapao, they spent money from the secondary market to completely win over the most successful commercial director in China today, and they were all happy.
There is no need for companies like Hermès Film Investment Company and Enlight Pictures to not only build a platform for Zhang Mouzi but also plan for his career development.
Under the domestic environmental system, the director is, to put it bluntly, the specific person in charge of the project.
As long as he can create value, then just repay him with real money.
Winning prizes at home, going abroad to receive prizes, or setting records of this and that is where the money comes from.
This is what the big and small kings want to say to everyone present.
The same goes for the students sitting in the back row.
Be more pragmatic and don't listen to people like Zhang Mouzi, Liu Qianqian, Wang Zhiwen, Feng Yuanzheng and others on the stage talking about their creative feelings and their feelings about movies.
They are all false.
Money is the most practical.
And if someone refutes it, they both have something to say.
If Liu Qianqian doesn’t love money, what kind of real estate-related investments can she make in Dali?
Have you not seen that Li Guojing and the princess invested a large amount of money there, and the fat lady from Hong Kong Island also wanted to get a piece of the pie.
So
We Huayi also want to enter the real estate industry!
As the number one private enterprise in the film and television industry, Huayi knows a lot about real estate.
After all, investment related to the film industry has the long-term return of the construction of film and television cities, and often this investment is also related to the construction of ancient town cultural tourism that has just emerged in China.
From their perspective, this prospect is good.
But the gains are too slow.
It is not as fast as investing directly in building a house.
While the domestic industry is recovering, the profits transferred from the film and television industry and the income from the secondary market can be used to make some investments.
If the house is sold, then it will be better to make up for it.
They have even thought about their partners.
That was the Wanda representative sitting with Han Sanping and chatting.
As for Yu Dongma.
The king, who was sitting closer to Han Sanping, had a slight disdain on his face. Bona's market value had doubled in North America, so there was nothing to be proud of.
You know, what you have experienced are all leftover from my play.
If the man surnamed Xiang hadn't interfered with it and joined forces with securities firms to short Huayi, would it be your turn to talk to my brother like this in front of me?
After our new film with Disney's film and television company is released, I want to let you see what a big production is.
For "Alien Battlefield" with a production cost of US$250 million, the king, who got nearly half of the share, is still confident.
This money is not wasted.
Not only does it join Disney's line, it is expected to cooperate with Disney in future live-action movies, but it can also expand Huayi's overseas business.
By the way, this epic film to be filmed this year may even collide with "Prometheus".
You have Ridley Scott here.
I also have Andrew Stanton here.
Everyone's production costs are similar, it's just that "Prometheus" has the blessing of "Alien".
But after reading the character settings and the rough script, the king felt that a fantasy plot like mediating the conflicts among the major races on Mars by himself, marrying Bai Fumei, and reaching the pinnacle of life is more reasonable and more realistic. In line with the taste of the market audience.
In "Time and Space", the male protagonist has superpowers but only thinks about how to make the female protagonist happy.
The male protagonist’s father uses super powers to read books.
This setting is too boring.
When the movie is finished and released at the same time in China, Huayi also spends a lot of money to invite the creators of "Alien Battlefield" to come to these universities for road shows.
Let them open their eyes.
(End of this chapter)