Chapter 304: New limitation for flash mob promotion: second-tier remote cities! Why are you so handsome?
On August 3rd, "Dream Builder" was launched.
Jinli and others originally planned to run five flash mob promotions, all of which would appear during the commercial breaks before the movie started.
But when it came time to implement it on-site, they found that it was not that difficult to hold a pop-up event in a movie theater.
The audience who came to watch the movie were very polite and did not interrupt their answers repeatedly. The theater was also organized in a very orderly manner.
For example, during the pop-up event held at Daye Cinema in the morning, after they finished running in Area A, they still had time to go to the theater in Area B.
This has the effect of promoting two events in one event.
In the morning at Daye Cinema, they held four flash mob promotions to answer fans' questions.
All the main creators took a bow before leaving, hoping that their performance would make the audience feel that it was worth the ticket price.
In the afternoon, I ran to Yuhe Cinema.
It was also an itinerary that was originally scheduled for two events, but due to time constraints, it ended up being four events.
In the evening, all the creators did not take a break and went to the China Film Legend Cinema.
The original plan was to only run one show, but China Film Legend gave "Dream Builder" two shows in the evening, with a total of four cinemas showing the film.
The director considered that there would be promotions in the morning and afternoon and the actors would be exhausted in the evening, so he only arranged one scene.
Seeing that everyone was full of energy now, Director Zhong asked them: "Can we continue running and add a few more games here at China Film Legend?"
Jinli was the first to answer: "I can!"
Other actors also responded: "Okay!"
The atmosphere seemed to be harmonious, but in fact some young actors were very unhappy in their hearts.
Although they were not very tired physically, the continuous driving made them mentally tired.
I originally thought I would be able to take a break soon, but I didn’t expect the director to temporarily arrange a flash mob.
But even Jinli, a star with poor health, took the lead, and as low-level minions, they were even more afraid to have any objections.
China Film Legend Cinema received the news of Director Zhong’s temporary promotion, and was very touched. They knew that the crew of "Dream Builders" had been rushing to set today, and at night, everyone was actually a little tired.
However, the crew worked hard for the movie's box office.
Their cinema hopes to get more box office, and they hope that the crew will promote it harder.
Therefore, China Film Legend temporarily changed its strategy and not only arranged a quick question and answer activity, but also distributed small theater peripherals to every arriving audience!
The peripheral products are not expensive, they are just some small stickers, but every audience member who received a gift was very moved and posted photos online.
Netizens who were not there were once again envious and jealous.
[Ah ah ah, why didn’t I get a ticket! ! ]
[How long will the event last? Can celebrities from remote areas come to participate? ]
[Not in first-tier cities, can second-tier and third-tier cities give me a chance? ]
While netizens were discussing, all the main creators of "Dream Builders" finally ended today's performance at 9:30 pm and returned to the hotel.
I participated in 12 flash mobs today, and even though the time was short, I felt exhausted.
But even so, everyone could not rest, but was gathered by Director Zhong for a temporary meeting.
He wanted to change his itinerary tomorrow and move the promotion to remote areas that would only take place in the next week to tomorrow.
Director Zhong said: "I know everyone has had a hard day running today, but the popularity on the Internet is very good now. I want to respond to the call of netizens and promote more in second- and third-tier cities, or more remote cities."
Some young actors immediately felt dissatisfied and muttered: "Is it necessary to do this? No matter it is a second- or third-tier city or a remote city, it cannot generate huge box office like the first-tier cities."
Jinli shook his head: "No, on the contrary, I think it is important to travel to these cities."
She thought for a while and expressed her opinion: "The poorer the soil, the more flowers of knowledge can bloom. Because they lack these, they will value them more than others."
It’s not that students in many small towns are not smart, but the learning conditions they have from the beginning are not as good as those in first-tier cities.
When parents in first-tier cities, relying on their wealthy families, strive to broaden various quality educations for their children, cultivate interests and hobbies, and plan to study abroad.
As for parents in small towns, the only resource they have is to let their children study hard.
Even now that everyone has escaped poverty, "cram-school" is still something that many families dare not even think about.
The film "Dream Builders" appears to be about the hard work of Chinese scientists for research, but in fact it is a story about chasing dreams.
Everyone is a dream chaser!
Propaganda based on this point can be applied whether in first-tier cities, second-tier or third-tier cities, or in more remote places.
And from the perspective of resource acquisition, Jinli believes that the more remote the place, the more necessary promotion and publicity is.
These places, more than other prosperous places, need the power of dreams to support people moving forward.
If someone decides to work hard and face difficulties after watching this film, then they will live up to the crew who made this film.
Moreover, Jinli discovered that "Dream Builder" never said that it was a commercial film from the beginning of its promotion.
Perhaps because of this, even when she reviewed this film, she felt that it was an idealistic literary film.
Don't think that literary and artistic films can't be as exaggerated as commercial films, as they can only reflect the cruelty of reality.
Facts have proved that the development history of their country is a history of continuous miracles.
To be honest, the screenwriter wouldn't dare to write it like this, but it's the fact.
After Jinli spoke, Xu Wenwen also said: "Director, I will run wherever you tell me, no questions asked!"
The heroine and the lead actress both spoke like this. No matter how dissatisfied they were, the other young actors did not dare to speak out in public.
Director Zhong said: "Okay, that's it. I'll send you tomorrow's itinerary later."
Having said this, he paused and said calmly: "If you don't want to come, you won't come tomorrow, and you won't come for future promotion activities."
This sentence was so light and indifferent that it fell into the hearts of some actors, but suddenly it was like thunder!
Jinli and Director Zhong were the first to leave the conference room, and Xu Wenwen deliberately stayed to hang out with the group of young actors.
Before the young actor could complain, she deliberately said, "Do you really think of yourself as the number one person? Do you think Director Zhong has no temper because he is so easy-going?"
"It's not like you haven't seen Director Zhong during filming. When he loses his temper, he even scolds himself. He doesn't give face to himself, let alone you?" "I'm not telling you, you really think Director Zhong talks about democracy, listen to you. Do I really care about your opinions? ”
"Quickly rein in your arrogance!"
Xu Wenwen said with some resentment: "In the first two years when I debuted, I wanted to accept movies from famous directors, but I didn't even get the chance to be a passerby!"
After she finished cursing, she left. The other crew members looked at each other, some thoughtfully, others indignantly.
"Why does she say that to us? She is just the second female lead!"
"That's right, Jinli accuses us, and Jinli doesn't even come forward, so she is the eldest!
"It makes her look like she doesn't want to steal the spotlight. If you can, don't lick Jinli!"
-
After Xu Wenwen returned to the room, the assistant who had been following her spoke: "Sister Wenwen, you don't actually need to remind those people."
The assistant defended her against the injustice: "Those people don't know what is good or bad!"
Xu Wenwen shook her head and sighed: "When I think of them, I think that when I first debuted, I was so young and energetic, and was ignored by everyone. As a result, I offended the seniors in the industry and suffered for so many years.
If I hadn't seized the opportunity of "Dream Builders", I might not have received good movie offers. Although the box office results haven't come out yet, I can conclude that I can take off with "Dream Builders".
That’s why I want them to be cautious in their words and actions, seize opportunities, and not be complacent. I don't care what they think of me, whether they think I'm pretentious or arrogant... I hope they can keep their composure and not disobey the director's will. ”
The assistant said angrily: "I stood at the door and listened quietly, and those people turned around and blamed you. Your good intentions are not rewarded."
Xu Wenwen comforted her in turn: "As long as I have a clear conscience."
In the crew of "Dream Builders", the stars have a good relationship with their assistants. The assistants they can bring are second-tier stars, first-tier stars, or veteran actors who need to be taken care of.
These assistants will gather with each other from time to time to communicate.
After Assistant Xu Wenwen went out, she met Chen Qin who was going to get an extra towel.
The crew only pays for the actor's accommodation, and the star pays for the assistant's room separately.
Chen Qin and Xu Wenwen's assistant happened to live in the same building.
Chen Qin saw the depression on her face and couldn't help but said: "What's wrong with you? You look so bad?"
"Oh, it's not like those young actors. My celebrities kindly reminded them, but they in turn ridiculed them..."
-
Chen Qin knocked on Jinli's door and asked her for tomorrow's recipe.
Ever since Jinli found out that she relied on drawing lots to decide her daily recipes, she said with a bit of laughter and laughter: "Why bother the gods with these trivial matters? Just ask me later."
So after that, Chen Qin decided on several recipes, and then let Jinli decide.
This time is no exception.
When Jinli was thinking about what to eat, Chen Qin rolled her eyes, told her about Xu Wenwen, and asked:
"Sister Jinli, are today's young actors so distracted?"
Jinli also asked: "You can participate in a movie directed by a famous director at a young age, and the role you play has a highlight moment in the movie, which can be impressive.
The director seems easy-going and friendly, and he democratically asks every actor's opinion at every event. If it were you, wouldn't you be worried? ”
Chen Qin said in a low voice: "Because I look like this, even directors would look down on me. I can't imagine it."
Jinli: "..."
She patted Xiaoqin's shoulder and said sincerely: "If I have a chance in the future and I invest in my own drama, I will take you to act so that you can see that you are full of opportunities."
Chen Qin instantly beamed.
Jinli said: "In short, don't worry too much, let them float as they float, the director knows it well."
Chen Qin asked curiously: "What would the director do?"
Jinli said calmly: "Killing chickens to scare monkeys has been like this since ancient times."
-
The next day, "Dream Builders" landed in Changcheng, a second-tier city, and launched a wave of flash mob promotions.
This promotional event also started at Daye Cinema, Yuhe Cinema, and Huaying Legend Cinema.
Another big promotion channel is Star Cinema, but the crew didn't arrange the trip in the early stage. It was a bit difficult to visit 4 theaters in one day.
What's more interesting is that Changcheng is a relatively remote second-tier city. Except for the city center, the box office of every movie theater in other towns is not full.
But Director Zhong chose a remote city.
Their first stop was Guangming Town. The Daye Cinema had only 50% occupancy for "Dream Builders". Before the movie started, the fans were still a little confused about the pens and papers given out by the staff.
Passerby A: [It feels a bit strange. Why did the cinema give us pens and paper before the show started and asked us to write down the questions we wanted to ask about "Dream Builders"? Is this some kind of new type of activity? 】
Netizens who saw this:?
[Yesterday, the crew of "Dream Builders" landed in the theater for a flash mob promotion, and those fans were given pens and paper to write down questions! Shouldn’t the blogger...]
[The blogger said that he is in Guangming Town, Changcheng. Isn’t this a very remote place? Would the main creator go to such a place specially? ? ]
[I think this is just a sense of ceremony. The main creator will not come, but the cinema will be entrusted to collect your questions so that they can be answered uniformly on a certain platform! ]
Not only are netizens scratching their heads, but movie fans who have already sat down in the cinema don't understand what the cinema is selling?
However, not long after, they saw a shocking scene.
Come on, why did the creative team appear in front of me alive? !
Wow, Xiaopozhen, you are on your way! !
Wait, can you afford the appearance fees of celebrities in this small town? !
Passerby A, who originally broke the news on the blog, couldn't bear the excitement in his heart and picked up his mobile phone to broadcast live.
During the pop-up promotion, fans were not prohibited from taking photos, as long as they did not take photos while the movie was playing.
Passerby A praised while taking pictures: "It's so beautiful. Jinli is really beautiful. She shines white in the crowd, and her skin looks so delicate!
Oh my god~ The camera can’t capture Jinli’s beauty at all. I think she is like a human peach, she’s really beautiful!
I saw Director Zhong and I hope to get his autograph. I wonder if I can get him to look over——"
Suddenly, Brother A, a passerby, made an extremely shocking move——
He was so angry that he shouted: "Director Zhong, I love you! "Dream Builder" is so good!!"
The next second, Director Zhong was attracted by this man's sharp cry and waved to him with a smile.
Brother A, a passerby, continued to yell: "Director Zhong, I love you! Can you give me an autograph?!!"
Zhong Wentai immediately picked up the microphone and responded: "There are fans of mine here, of course. I will ask the staff to bring it to you later."
In the theater where there were not many people, a violent scream erupted.
Brother A, a passerby, sighed specifically: "My life goal this year has been fulfilled."
Netizens who came to watch the live broadcast room:...
Why are you so handsome? ? ?