Chapter 772: Popular all over the world, secret operation
In the novel about cultivating immortals, the three thousand avenues are actually nothing more than two things:
One is the base, and the other is the fate.
Mortal cultivation is a dead end. After all, not everyone is named Han Li.
Those saints and saints who came from the Immortal Sect.
In addition to his own innate talent, what is more important is the sect's resource tilt.
Use the best elixirs and exercises to build up, and then the elders of the sect will teach them.
In this way, a road to the sky can be paved for it.
Destined to rise to great heights.
The same is true in the entertainment industry.
Old Nascent Soul monsters such as Director Chen and Xu Jinglei are using their own resources to clear the way and start cultivating the next generation.
Feed it with high-quality resources, wait until the time is right, and then run an award. This can be said to be in place.
If they are the ancestors of Yuanying, then Zhou Yutang is the powerful god who can control the wind and rain.
And Jiangdong Entertainment is equivalent to the Holy Land of the Supreme Immortal Sect in the novels about cultivating immortals.
The saint of Jiangdong’s own sect is undoubtedly Yang Chaoyue.
People in the industry often say that she is being chased by God to feed her, but it is not unreasonable.
How to make famous female stars, Zhou Yutang has his own experience.
After the era of coal bosses, it was the governor who took the lead.
With his own efforts and behind-the-scenes manipulation, how many female stars has he made famous?
Little Koi is different from Da Tiantian, who relied on variety shows to improve her national popularity. Now she already has a basic base of popularity, and what she needs is a role suitable for her to play.
A role that is too complex will definitely not work. At this stage, Xiao Koi's acting skills are still a little immature.
Zhou Yutang was thinking about how to arrange it.
Suddenly I saw the news about the "Little Farewell" TV series press conference held in Beijing.
Huang Sanshi and Hai Qing, in reality, they have a teacher-student relationship, but in the play they play a middle-aged couple.
Sister Zifeng and Zhao Jinmai, as well as the three little ones, are also in this drama.
The success of "Mr. Nice" has proven that urban family dramas with parents who have a short-term relationship have a stable ratings base.
The key is that the shooting cost is not high.
Su Xiao, who has tasted the sweetness, firmly believes in what Zhou Yutang said. "Little Farewell" is also the guaranteed film of Lemon Pictures this year.
A middle-aged father, a strong mother, and a youthful and rebellious her.
Some time ago, when Su Xiao came to visit the Xiangshan crew, Zhou Yutang heard him mention that he wanted to make "Little Farewell" into a series, and the subsequent scripts were already under development.
Thinking about this, Zhou Yutang's heart moved slightly,
"Otherwise, this will be the sequel..."
...
I just met Zhou Yutang in the Magic City. Ms. Zhao from Cehua has been quite troubled recently.
Joined hands with Shangshi Pictures and spent a lot of money to acquire the film rights to "A Smile Is Beautiful".
Yang Yang was also invited to join Zheng Shuang's top-notch lineup, which is quite luxurious. On the first day of the movie's release, the box office exceeded 50 million.
Netizens compared it with the drama version.
The unanimous evaluation is that it is lagging behind in all aspects.
There is a big problem when it comes to movie adaptations of dramas, especially romance TV series.
That is because of the length of the narrative, the completeness of the entire story is a bit thin compared to the drama version.
However, with the hit TV series version Zhuyu ahead, the popularity is not low.
No need to overdo marketing.
The fans of the Nazha family were at odds with the fans of the Zheng Shuang family.
The two fans, Chen Xiao and Yang Yang, were also at loggerheads.
Several fans were tearing up the sky online, but an unexpected incident occurred on the first day of the movie's release.
In less than half a day, pirated resources spread wildly on the Internet, which was impossible to stop and had a huge impact on the box office.
Just imagine, within just a few days, millions of netizens have watched the gun version.
Who else wants to be taken advantage of and pay to go to the cinema to watch the original version?
Although Cehua has reported the case, it requires a process of investigation and evidence collection, and the current box office losses are real.
"A Little Smile" had a box office of 117 million in its first week of release, and the single-day box office has dropped to around 15 million.
The box office estimate given by Maoyan app is about 250 million, which is roughly neither profit nor loss compared to the entire investment cost.
However, it is better than the double top-rated "Summer Trees" which returned to China. After the latter struggled to cross 100 million in box office, it began to stand still and its potential will be exhausted.
“Boss, Director Cao asked when the celebration banquet will be held.”
“Ask Sister Shuang and let her arrange it.”
On the way to the meeting, Ni Ni took the time to report to Zhou Yutang.
After the box office of "The Chaser" exceeded 400 million, its growth rate also slowed down, handing over the top spot to "The Walker".
Now that most of the box office potential has been realized, arranging a celebration banquet at this time does not count as opening champagne at halftime.
While talking, the driver stopped the car.
The Ministry of Rites, here we are.
……
"Our online culture and entertainment industry is developing rapidly and has played a positive role in promoting the development of the online culture market.
It has played an active role in enriching people's cultural and entertainment activities and expanding and guiding cultural consumption. However, there are also many irregularities. ..."
In the large conference room of the Ministry of Rites, Zhou Yutang was wearing a crisp and smooth crimson blue suit, with half of his white shirt exposed at the collar.
Wearing a pair of elegant gold wire mirrors, with slender fingers crossed, he listened to the speech of the leader on the stage.
At present, online live broadcast terminals have moved from PC to mobile terminals, truly entering the era of national live broadcast.
It is precisely because of the development of the live broadcast industry.
The crazy influx of capital has also given rise to many problems such as pornography and violence.
With insufficient supervision, highly stimulating content such as pornography and violence is undoubtedly the most direct and effective way to increase the popularity of live broadcasts in a short period of time.
Even.
It also involves gray industry chains such as gambling and money laundering.
Today's meeting led by the Ministry of Rites, the main topic is about the rectification of the live broadcast industry.
At the end of the meeting, Zhou Yutang was pulled by the boss of the Ministry of Rites to talk for a while, and there was a lot of discussion during the meeting.
When I came out after the work, I looked up and saw Mr. Chen, the douyu whose name was called, with his head drooped and a solemn expression.
I almost missed my step on the stairs.
This person is from Station A, the originator of the two-dimensional website. After the collapse of Station A, he came out to create a new company and Lian Sheng, which really got him started.
Douyu's size is much smaller than that of Station B, which is backed by Jiangdong, but it is also the leader in the live broadcast industry.
This time, the dozen or so live streaming platforms including Douyu, Panda, and Liujianfang are all top performers. They were beaten and warned one by one, and industry announcements will be issued in the future.
The scale of live streaming at Station B is not large, focusing on various fields such as games, two-dimensional, and outdoor.
Of course, it is inevitable that a female Bodhisattva will occasionally offer welfare in the middle of the night.
After all, when people become female anchors, they are definitely either doing it for love or making money.
And the goal is clear, just take the shortcuts of the big brother, such as getting on the ship to attract groups, taking photos in private rooms, etc. Don't have too many tricks...
When I came out of the Rites Department, I found that Chen Rui was waiting beside the car.
Chen Shuli got into a car and talked about things related to the live broadcast platform,
"The national version of "PlayerUnknown's Battlegrounds" has been reviewed. What Mr. Liu of Tencent meant, ten It will be online within a month..."
"Awesome! Mr. Zhou, you are so powerful! A game is popular all over the world, and you are the first person to export culture!"
Chen Shuli smiled brightly and offered the rainbow fart as if it was free of charge. His chubby cheeks looked quite happy.
"PlayerUnknown's Battlegrounds" has been online for nearly half a year, and its total sales have exceeded 10 million.
A lot of connections have been used in all aspects. Now that the Chinese server has just passed the review, it is definitely not all sales contributed by Chinese players.
According to foreign media statistics, foreign sales account for more than 75%!
It is no exaggeration to say that it is popular all over the world.
It is worthy of being a milestone for domestic games.
Such a game became so popular that not only did Xingchen Games rise to the top of the industry, it even led to the development of computer hardware to some extent.
Because this game has certain requirements for configuration, it indirectly promotes computer hardware updates.
Because this game is rich in content and exciting, it is very suitable for live streaming.
Even the live broadcast industry has also reaped dividends.
Zhou Yutang is now regarded as a god-like existence in the eyes of many people.
Even up to Tianting, even the big leaders are paying great attention to it.
How to achieve effective cultural export?
This was a question asked by the leaders during their last private meeting, and Zhou Yutang gave his own answer.
To achieve cultural export, in the final analysis, it is based on one's own national strength.
In the past, conditions were not mature, everything was difficult, and there were many constraints.
Nowadays, the national power of the Celestial Empire is increasing, but there is much to be done.
But we must also pay attention to methods.
It is definitely useless to talk to foreigners about big principles.
No one likes to be taught by having their head pressed.
It is still necessary to use the media channels of the new era and rely on short videos, movies, animations, games, etc. to subtly change their understanding of things.
For example, Li Ziqi, the UP main character promoted by the company, exploded from the heat on the oil pipe.
Many foreigners can feel the charm of traditional Chinese culture through her videos.
Breaking the information cocoon and gradually gaining awareness, some people naturally become curious and yearn for beautiful things.
After getting down to business, Zhou Yutang Zhuangruo asked unintentionally: "I heard that you just watched Zhou Jilun's concert in Beijing?"
"Ah?"
Chen Shuli's fat face froze, cold sweat dripped from his back, and his smile was a little forced: "Haha, just... relax."
"Is it very hot?"< br>
“Yes.”
“Work is work, life is life, when you should relax, you really have to enjoy life.”
Zhou Yutang glanced at Chen Shuli meaningfully.
Even though he usually does not care about the specific operations of station B, he has a thorough understanding of the entire management situation.
After returning to the capital, he was busy with many things and had no time to accompany his female secretary to watch classmate Milk Tea Zhou's concert.
Chen Shuli actually took his female employees to watch the concert.
——Don’t think that your uncle likes your aunt.
Uncle Chen Rui just won the prestigious title of Business Innovation Leader of the Year this year.
He is very kind and generous, and he helps a young female college student who has just graduated to have a lot of fun. Be the boss’s fish pond and raise fish.
The old cow who is a subordinate eats young grass.
The upper beam is not straight and the lower beam is crooked.
...
Humans are such complex animals.
When he first started working on Station B, Chen Rui was full of high morale.
Sometimes I even discuss with Zhou Yutang late at night on how to improve the user experience.
But since the connections between the two big bosses Zhou Yutang and Tian Ming opened the way, relying on the big tree of Jiangdong Entertainment, they have been on the road to becoming the largest video platform in the country.
Chen Rui felt a little elated.
The shares he holds are inferior to those of Zhou Yutang and Tian Ming.
But according to professional institutions’ estimates of the current market value of Bilibili, it starts with at least one billion.
I am not yet forty years old this year, and I have all the financial, status, and all kinds of temptations that naturally come my way.
As long as we are human, we have seven emotions and six desires, and sometimes it is really difficult to control ourselves.
Governor Zhou only mentioned it lightly that day, but Chen Rui figured it out all the way to the magic city.
Even the good sister next to him saw that something was wrong. She hugged his arm and whispered: "Dear, why do you feel that you have something on your mind? Last night..."
"It's nothing, this I haven't been in good condition for two days," Chen Rui said perfunctorily.
"Oh, how about we go to that restaurant to relax together in the evening? I heard that that restaurant is really popular recently..."
"Not at night."
Chen Rui forced a smile: "I have to go back to the company and have a meeting to hold. I will be very busy recently..."
After coaxing his sister in a few words, Chen Shuli sighed.
The ancients often said that accompanying you is like accompanying a tiger. You will never deceive me.
In just two days, I lost three pounds without thinking about tea or food.
Of course Zhou Yutang didn’t know what Chen Shuli was thinking.
He also has his own things to be busy with.
For example, we negotiated with Director Wang of the Yangma Film and Television Department for the first-run screening rights of "In the Snow".
Jiangdong Entertainment is deeply tied to Shanghai TV Station and Jiangdong TV Station, and has a close relationship with Mango TV Station. Recently, even Blueberry TV Station of Zhejiang Province has also joined the ship.
What these first-tier satellite TV stations can provide, Central Television can provide.
The resources replaced by Yangma are undoubtedly more fragrant.
The intention to cooperate is clear, and Jiang Xuezhen is still in charge of the specific cooperation details.
The TV screen during the summer season has been very busy recently.
After Damimi and Gao Yuanyuan dominated the TV screen one after another, the tomb robbing series "Old Nine Gates" became a standout.
This drama made Chen Weiting famous, and fans of Zhang Yixing, one of the four returning sons, were not happy.
The fight for position with fans of Chen Weiting's family, which is gaining momentum, is fiercely quarreling online.
It’s also interesting to say.
In "Old Nine Gates", the guest star Zhao Liying is the biggest.
In the opening credits of the Magic City Tomato Channel, the leading stars are only Chen Weiting, but in the opening credits of iQiyi, the leading starring roles are Chen Weiting and Zhang Yixing.
In the end, the Magic City Tomato Channel was violently attacked by Zhang Yixing’s fans, and they had to stand up and publicly apologize, saying that it was a work error, and later added Zhang Yixing’s name.
The fans of the two families still refused to give up, and there were all kinds of weird and strange things, and this was considered a rift.
"Old Nine Gates" has just finished singing, followed by "Qingyun Zhi".
The average ratings are 1.37 and the market share is 9.11. It deserves to be the first in its time period.
Some fans licked the screen and praised it, but there were also many long-awaited fans of the original "Zhu Xian" who vomited three liters of blood.
The "Fantasy City" starring Song Qian and Feng Shaofeng is coming out at the tail end of the summer vacation.
From the adaptation of the story to the styling of the characters, embarrassment often occurs.
However, the ratings are not low either.
Coupled with "Kyushu", the Xianxia dramas are being released in the summer season, and the marketing is overwhelming.
But each has its own shortcomings. The audience whose appetite has been whetted by Zhou Yutang has even had a higher aesthetic rating. They can’t help but complain on the Internet:
“Please, can you let us Want something good to eat?”
“Please, Lord Governor, please come down to earth and save my eyes!”
"If you don't understand, just ask, when will "The Lonely and Brilliant God" be aired?"
"Please bear with it for another month. These summer dramas are all to avoid the National Day schedule designated by the Governor."< br>
"I'll go, the number of reservations has exceeded 10 million!"
"..."
At this time, Jiangdong's official website released "The Lonely and Brilliant God" 》New trailer.
The raindrops slid down the edge of the umbrella, falling to the ground bit by bit, causing tiny splashes of water.
Wearing a windbreaker, Zhou Yutang is a cool and ascetic male god.
Holding an umbrella, I passed by the innocent Zhang Ruonan in the sea of people.
The ancient sword on his chest was looming.
Coupled with the soundtrack, the atmosphere is full.
The beauty is striking, the alley full of green plants, and the drizzle of rain, every screenshot is picturesque.
The drama promotion work of "The Lonely and Brilliant God" has been arranged.
Brother Long had only had a few days off from the crew of "In the Snow" and was pulled out of the theater to start business.
I was interviewed by CCTV together with Zhou Yutang.
On the other side, "In the Snow" has finally been completed and has begun to enter the post-production stage.
In fact, the special effects plan for the entire drama was decided at the beginning of filming, and part of the special effects work was completed during the filming.
There has been constant news during this period. Today is Teacher Fan’s beauty debut, and tomorrow will be Nazha’s Reuters stills.
The unprecedented fairy game naturally disappoints the expectations of domestic entertainment.
......
"Summer roundup, "Xiu Chun Knife 2" tops the box office, Lu Yang, one of Jiangdong's three great generals, has entered the billion-dollar box office club, and will not consider a sequel in the short term!"
"The two heroes of "Cold War 2" and "Battlefield" coexisted, ranking second and third in the summer list!"
""Walker" performed steadily, earning 568 million, and is still making progress!"
"Bona, Moon The performance of "Dangerous City" co-produced by Entertainment was not as expected, and the box office struggled to exceed 100 million! "
The movie version of "A Smile is Beautiful", which originally had high hopes, was affected by piracy, and the final box office was fixed at 248 million, which is a pity! The end.
The few blockbusters co-produced by China and South Korea were also submerged in the billowing dust.
On the other hand, "The Chaser" was a dark horse, with a total box office of 443 million in 23 days of release.
The box office in a single day is already less than one million, and it won’t be long before it all fails.
Zhou Yutang took Nazha, who had just returned to the capital from the commercial shooting, to attend a celebration banquet held in the capital and met his old acquaintance, Section Chief Jia.
Chief Jia came here specially to congratulate fellow Shanxi fellows.
His royal actress Zhao Tao greeted Nazha next to Zhou Yutang with a smile: "Nazha, your dress is so beautiful tonight."
"Hey, Sister Tao, your necklace is so beautiful."
Nazha's eyebrows instantly turned into smiles, and her affection for Zhao Tao suddenly increased.
The women were chatting about skin care. Chief Jia pulled Zhou Yutang and talked about the film festival.
“The time is set?”
“Next year, Pingyao Ancient City has reached an agreement with the local government.”
"Congratulations, Director Jia."
Zhou Yutang raised his eyebrows, "When is the specific time?"
"About the second half of the year, you can come then."
" It depends on the situation, not necessarily..."
Zhou Yutang habitually shied away.
"No!"
Chief Jia hurriedly pulled Zhou Yutang and said, "I have made a guarantee with the government. How about you being the ambassador for this year?"
"Add Teacher Fan."
Zhou Yutang said calmly: "When will you go abroad to watch a movie?"
"Just tomorrow."
Section Chief Jia stared at him for two seconds and then came to his senses: "I also think Teacher Fan can do it."
The two looked at each other so well that Zhou Yutang understood, and the corners of his mouth twitched. A subtle arc: "No surprises Kuang, I will definitely be there.”
……
“Brother, what were you talking about with Chief Jia?”
Nazha was in a good mood, leaning against Zhou Yutang’s side. In her arms, the smile is sweet and touching.
"Chief Jia organized a film festival and invited me to promote it."
Zhou Yutang lowered his head and sent a message to Teacher Fan.
The first sister is filming on the set, and Tianxian is filming in another location. Nazha is immersed in the joy of successfully stealing a house.
Hey, brother tonight is just for her.
She was completely unaware that Governor Zhou and Section Chief Jia had just had a conversation, which contained a lot of information.
Chief Jia is quite well-known abroad. He is one of the judges at this San Sebastian International Film Festival.
Taking care of your own people is an unspoken rule of the award ceremony.
Lao Mouzi served as a judge for three major European competitions and often gave awards to his own people.
If Jiang Wen said something bad that time, he might have gotten a Golden Lion trophy...
In fact, whether the little steel cannon won the award or not had nothing to do with Zhou Yutang.
But my own woman always has to be taken care of.
Next month happens to be Teacher Fan’s birthday, and the second Best Actress trophy at the International Class A Film Festival can be considered a decent birthday gift for her.
Go back and do a favor and help promote the Pingyao International Film Festival.
The so-called promotion actually means attending the opening ceremony.
Then I will shoot a promotional video with Teacher Fan. Anyway, I also shoot a lot of short videos in private...
Zhou Yutang's schedule is very tight, but time is like Nazha's ditch, there will always be something if you squeeze it...
...
(End of this chapter)
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