Chapter 1460: The profiteering industry of Universe Factory (first update, please subscribe)
Competition exists everywhere!
Even within the company, whether it is Jianmin Pharmaceuticals or Purdue Pharmaceuticals, as a subsidiary company of the company and a similar company, competition is inevitable.
Although there will be competition, almost no one can shake Jianmin Pharmaceutical's status as the "Universe Pharmaceutical Factory". At that time, Jianmin Pharmaceutical relied on the special effect of "Streptomycin" on tuberculosis that was price-competitive. , successfully became the first pharmaceutical company in the world with a turnover of over 100 million, although its profits continued to decline as the patent was transferred and the patent period was about to expire. But the statin drug released by the laboratory, which is the world's first lipid-lowering drug to treat coronary heart disease, became popular all over the world as soon as it came out.
“Although taking this drug only costs a few dollars a month, a patient needs to take 6-12 boxes a year. Just last year, we sold more than 200 million US dollars of drugs!”
In the manager's office of Jianmin Pharmaceutical, Frölich said in a triumphant tone:
"There are 20 million hyperlipidemia patients in the United States, and they are all potential coronary heart disease patients. Lipid-lowering drugs is necessary for them, if..."
Staring at Tom, the manager of the North American region, he said:
"If we can get doctors to prescribe prescriptions for 5 million sick people, what will be our annual sales?"
Tom replied immediately:
"$600 million! At least more than $600 million!"
"Yes, that's right, it's $600 million!"
Frolich continued:
"In other words, its sales can more than triple, but my personal estimate is 1 billion to 1.5 billion US dollars..."
If other people hear this sentence, I am afraid they will be surprised. Speechless, this is almost equivalent to 1% of the gross national product, and it is just a drug.
Mivastatin!
This is the world's first commercial statin. A few years ago, Zhang Zhiquan isolated mevastatin from fungi in the laboratory. Although it has occasional side effects-muscle pain, But it is the only drug in the world that can effectively lower blood lipids.
As soon as it came out, it was immediately sought after by countries all over the world.
Although it has some side effects and although it is a little more expensive, it can indeed save lives, so it has naturally opened up the market all over the world.
“Although the truth is this. However, General Manager, we all know that mevastatin has very strong side effects, and its current market restriction is largely directly related to its side effects. ”
When Tom finished speaking, Frölich laughed.
“It’s all over now.”
While speaking, he took out a box of medicine from the drawer, put it on the table and said:
"Now we have it. This is Dr. Zhang's latest invention."
"Is it Dr. Zhang's new invention?"
Tom said in a surprised tone.
“Yes, after the discovery of mevastatin, Dr. Zhang continued to conduct research in this area. Last year, he discovered a substance that is almost identical to mevastatin in another fungus, that is, rosin. Vastatin - the company has already achieved mass production of it, and the commercial brand is called Pujiangzhi, which means Pujiangzhi..."
Frolich looked at the box of medicine on the table. , and then said proudly.
“Compared with the previous mevastatin, this lovastatin has very mild side effects. Our long-term experiments in India and Surabaya have proven that it can not only effectively reduce blood lipid levels, and can be taken for a long time.
The marketing department estimates that its total sales worldwide should be between 1.5 billion and 2 billion US dollars, 80% of which is in the United States.”
Why in the United States?
Because there are so many patients in the United States!
The disease itself of high blood lipids is directly related to living standards. If you put it in South Korea, you may not be able to sell it. There are at most one or two obese people in that country. Where can you find patients with hyperlipidemia?
Taking the box of medicine, Tom looked at the box, thought about it, and said:
"Has the Food and Drug Administration agreed to put it on the market?"
The Food and Drug Administration he mentioned was not the FDA in the United States, but the Food and Drug Administration here. Back then, it relied on its control of "Thalidomide" to greatly enhance the reputation of the Food and Drug Administration. His voice It started after Li Shun refused to market "Thalidomide".
Since then, the FDA’s credibility has become unique in the world and has become an industry benchmark for health regulatory authorities in all countries. This is because long before Li Shun rejected the listing of "Thalidomide", the so-called "drug review" was implemented here. According to the requirements of the "Institutional Constitution" bill - the "Drug Supervision Law", the Food and Drug Administration has extremely high powers to regulate drugs.
This bill has three important clauses, which have been adopted by various countries after the "Thalidomide Incident": First, before each drug is put on the market, safety and effectiveness experiments must be submitted to the Food and Drug Administration. The report, secondly, re-evaluates the effectiveness and safety of all drugs marketed after 1938, and thirdly, grants the FDA the power to directly supervise the daily production and clinical trials of drug manufacturers.
It is precisely because of strict legal supervision that the medicines produced in Borneo are recognized all over the world. As long as the medicines are approved by the Food and Drug Administration, they will definitely be recognized by the FDA and other agencies.
“Of course!”
Frölich nodded and said:
“We have conducted long-term trials in India for more than a year, including pregnant women, and now the Food and Drug Administration has approved it for marketing. The only problem is...”< br>
Looking at Tom, Frölich asked:
"How long can you extend it to the whole United States." "What about mevastatin?"
After listening to Tom's question, Fröhlich simply shrugged his shoulders and said:
"It is already a thing of the past. Nowadays, US lipid-lowering effect is better, with fewer side effects, but the price is slightly more expensive. A little...so, what are you going to do?"
Faced with the general manager's question, Tom thought for a while and said:
"Since it is a perfect drug, it is natural to use the best marketing strategy. I will mobilize all my strength to recommend this drug to doctors. Of course, it needs to be reviewed by the FDA first."
Since it is a perfect drug, coupled with Jianmin Pharmaceutical’s “Qianchuanzi brain”, the promotion speed of “American Lipid Lowering” is extremely fast
It was launched in Germany in December, launched in the UK, Australia and New Zealand markets the following year, and soon entered the US market. Half a year later, "Melipid Lowering" was available in 46 countries around the world. This is also the fastest-growing drug in the history of drugs.
In the following days, you can see the "American Lipid Lowering" advertisement on almost all TVs. Even in the small bay island, the "American Fat Lowering" advertisement is also playing. .
“It didn’t reduce fat.”
The man adjusted his glasses, looked at the advertisement on TV, and then said to himself:
“Better than Xuezhikang. Even better? And there are no side effects?”
While he was talking, he glanced at the medicine box on the table. Xuezhikang was the commercial name of mevastatin.
"Is it from Jianmin Pharmaceutical?"
Thinking this in his heart, the man thought for a while, then picked up the phone and dialed a number and said:
"Hey, is it Dr. Chen? Haha, yes, it's me. ..."
After a few simple chats, the man asked about "American Lipid Lowering". After learning that this drug was indeed very effective, he walked out of the house and saw people busy with work. The living wife said:
"Dongxiu, let's go to National Taiwan University Hospital later."
"Is there something uncomfortable, sir?"
The woman asked quickly.
"It's not uncomfortable. There is a new drug that is better for my disease and has no side effects. You know, although the medicine I used before is very effective, after taking it for a long time, I feel sore all over my body, and sometimes I can’t even walk, so I want to change the medicine."
The man said and rubbed his shoulders again. Although taking the medicine lowered his blood lipids, the physical discomfort made him very uncomfortable.
"In this case, you must go, sir. I will ask someone to call a taxi."
"No need to call for a taxi. Let's take a walk later. It's not far over there. Let's go We’ll be there soon.”
The man smiled:
"Didn't the doctor say that walking thousands of steps a day is good for my body?"
Soon, the couple went out of the yard, walking and chatting. , an occasional man looked at the cars on the street and said with a smile:
"Dongxiu, look, that's a Meihua car. Many businessmen are buying it now."
Meihua is a car produced with the introduction of Wuling technology. Although the production scale is not large, it is more than enough to supply the local market. .
The woman said: "Sir, I have seen this car in college, and many professors have also bought it."
"Everyone's income has increased a lot in the past few years. Being a trading agent has indeed changed the lives of many people. You can see that the streets are more lively than before.”
The streets are indeed very lively, with stalls everywhere, many of which are based on this. Veterans who are making a living are often accompanied by a young woman, mostly from Southeast Asia.
Seeing this lively scene in the man's eyes, he couldn't help but say:
"Dongxiu, do you remember that in the early years, when we were in Peking, we were there together While walking around in the city, Sidu was just..."
When he mentioned his son, his words stopped suddenly and the smile on his face disappeared. He opened his mouth, but finally no words came out. Maybe it was because he was getting older. In recent years, he always dreamed about the son he had not seen for many years.
Looking at her husband's disappointed look, Jiang Dongxiu also suppressed the longing for his son and comforted him:
"Sir, just take good care of your health. There will always be a chance to see Sisi again in the future. Du, he should be fine now..."
"It must be so, it must be so..."
The man nodded repeatedly, looking at the food stalls, his expression was somewhat lonely, and more of a yearning for his relatives...
(End of this chapter)