Chapter 1244 Magic weapon for ratings
No one has ever asked why the band’s name is August 31st?
It’s not that I don’t want to ask, but I don’t have the opportunity. After all, the band has not officially promoted or interviewed it until now, so reporters can’t even ask.
But tonight, Higgins had a vague understanding -
It was the last day of summer, all the splendor, all the wantonness, all the publicity were all burned up in the afterglow of summer. Finally, the summer of youth will shine brightly when it is about to end, and there will be no regrets even if it ends.
Everything is like the music of the band.
The turbulent emotions suddenly hit the bridge of my nose, and the sadness and emotion could no longer be controlled.
Higgins knew he should remain professional, but he still couldn't stop crying.
My heart was surging.
"Oh oh oh, Dan Higgins! Dan Higgins!"
Sure enough, Anson was the first to start booing when he saw Higgins' embarrassment.
Higgins looked helpless and quickly defended, "Joy, these are tears of joy."
"I can finally get rid of you tonight. Do you know how stressed I am? Hurry up. Come on, hurry up and get to your seats and capture some live shots for the director.”
He drove the band members away in disgust and irritation, hoping they would leave the backstage as soon as possible.
Connor looked at Higgins who was hiding himself in a panic, and grabbed Higgins ignorantly, "Dan, tell me, is it possible... uh, to adjust?"
Higgins, "What?"
Connor glanced at the serious-faced teammates next to him, but the smile in his eyes had long been uncontrollable, revealing their mentality of watching a good show at this time, and he also Realizing that his thoughts were exposed, he exhaled helplessly, "I just gave my acceptance speech. Actually, I think I can pinch all my parts." "
"You know, everyone is complaining that the award ceremony is too long and the acceptance speech should be shortened and shortened. We should strongly support this policy and keep Anson's acceptance speech. One paragraph, delete all my posts, there is no need to broadcast them live, what do you think?”
Haha, hahaha.
Anson and the others were laughing so hard that they didn’t spare any face for Connor.
Higgins looked at Connor, who had a righteous look on his face, and then at the band members who were rolling forward and backward with laughter. He finally understood and couldn't help but raise the corners of his mouth.
"No, Connor, that was not a live accident. We will broadcast it."
After a pause, Higgins could hear the director's laughter coming from his earphones. , added another sentence to convey the director’s meaning.
"All of them. The last sentence was said by our director."
Connor looked at Higgins dumbfounded, feeling lost and hopeless.
Laughing, joking and chasing each other, the band members finally took their steps on August 31, leaving the backstage and heading to the audience seats in front of the Staples Center.
Higgins had been working for a whole night, and now it was finally over. He thought he could relax and find a place to sit down and drink water; but he was stunned for a moment, and when he came back to his senses, He was already standing in front of the surveillance screen backstage, looking for the band members in the camera.
The guests in the Staples Center frontcourt soon discovered that -
The band members actually appeared on August 31st!
As the award ceremony came to an end, the mysterious August 31 band finally appeared. The members headed by Anson finally appeared, and the vacant seats throughout the evening were now filled.
It’s a novelty!
But what is even more surprising is that one or two of the guests in the audience seemed to have seen a new world, nodding and waving hello, and all the focus of the audience swarmed away.
Tonight's awards ceremony is not over yet, but now we can be 100% sure that on August 31st the band will gain a bunch of friends in the industry. It was only then that the guests at the Staples Center had the opportunity to take a good look at the band members on August 31st. They had been mysterious and chaotic before, and the focus of attention was always changing, and they even had no time to breathe——
Now, finally.
When they saw Anson's outfit, many people's eyes lit up, and now they can finally understand what the craze on the red carpet is about.
Not just the Staples Center?
The audience watching the live broadcast in front of the TV finally waited for the climax.
“Ah, Anson!”
Although it was delayed by five minutes, they finally saw Anson and the band members in the live broadcast camera, and each one could no longer control themselves.
From the anxiety, irritability, anger, and depression at the beginning, through the ups and downs of narrative and interpretation throughout the night, seeing Anson in the audience at this moment, everything turned into a kind of joy and enthusiasm——
A mighty, comprehensive explosion.
Even CBS itself did not expect that the ratings would continue to soar.
It’s incredible!
After the awards ceremony, according to Nielsen statistics, the 46th Grammy Awards ushered in a ratings frenzy. Originally, the highest ratings moment occurred at the beginning of the second half. During the band’s performance on August 31, the entire United States The number of viewers exceeded 30 million, setting a new high.
This is the first time in 16 years since 1988 that the number of Grammy viewers has exceeded the 30 million threshold again!
Surprise!
Absolute surprise!
The American Academy of Recording Arts and Sciences started promoting and building momentum three months ago, expecting the awards ceremony to sweep away the decline and usher in a ratings frenzy -
even at the expense of provoking the Oscars.
But I never expected that it would achieve such amazing results in the end.
The band’s innovative and wonderful performance on August 31st deserves a lot of credit!
It’s hard to imagine what it’s like to be in the Academy of Motion Picture Arts and Sciences; and the cruel reality continues to rub salt into the wounds of those old stubborns:
They can continue to look down on Anson as a vase, but Anson’s The influence has been overwhelming.
When the band finally appeared in the Staples Center auditorium on August 31, the number of viewers who remained stable in the second half was still rising steadily, exceeding 31 million, and was still is rising.
On the one hand, the Anson effect is in full swing. Audiences who missed the red carpet are eager to witness Anson's style. What happened to that red carpet evening dress?
On the other hand, the awards ceremony is coming to an end, and the results of the four comprehensive awards are about to be announced. Passers-by and the audience also turn on their TVs to cast their gaze.
Step by step, the ratings of the Grammy Awards continue to rise miraculously. It is a miracle at a time when TV program ratings are facing many challenges.
After 16 years, the Grammy has achieved such great results again, and everything is because of Anson.
From the general public to industry insiders, the bustling discussion cannot stop. Anson, Anson, Anson, this move by the American Academy of Recording Arts and Sciences is a masterstroke.
After this battle, Anson's status in Hollywood may have been completely different
But I don't know what the Academy of Motion Picture Arts and Sciences is like.
Amid the attention of more than 32 million viewers, the grand finale of the awards ceremony came on stage, and major awards were announced one after another, pushing the carnival atmosphere of this long night to the extreme.
Then, it exploded in full force.
(End of this chapter)