Chapter 414 Expert Gu is right!
Wei Lingshang always speaks his mind directly. He is naturally a bit impatient. The words were basically mentioned by name - the experts who provided the report had falsified data.
At the same time, Expert Wei also accused the think tank of not verifying the authenticity of the information. After all, the more high-end organizations, under the cumbersome procedures, may slip into the grassroots team. Wei Lingshang once participated in a "cabinet-level" event organized by a large organization, and even picked up the wrong person at the airport.
"Chairman Wen must have verified the data several times before holding the first seminar." The speaker was Dean Ding. As the president of the Chinese American Society, the former dean of the Foreign Service Training Institute, and a former member of the National Advisory Committee (National Strategic Countermeasures Advisory Committee).
How do you evaluate the importance of Dean Ding? He led the education department to overcome the topic of "Major Power Diplomacy with Chinese Characteristics".
That’s awesome. That’s why it is said that the diplomacy experts from the six core think tanks are the most valuable group of people, even more so than the National Advisory Council.
Dean Ding was more tactful, "Professor Wei, don't worry, Chairman Wen will explain."
Chairman Wen, who has seen big storms, was stared at by many experts and professors , he was a little nervous for a moment, but he liked to see the experts' shocked expressions, just as he was in disbelief when he got the report.
“The real situation we verified is better than the report,” Chairman Wen said, “This is the information we collected.”
“hengcai clothing is one of the products exported overseas by Guangdong Province Domestic clothing brands mainly focus on cost-effectiveness. In the past week, a model of night running sportswear has been sold out. " Chairman Wen took out other information, and the back of this sportswear has a Tai Chi pattern.
It is very common for brands that are exported overseas and are cost-effective. They don’t want to spend money on pattern making and design, so they borrow Chinese elements at will.
With good luck, catching the east wind, more than a thousand items in stock were sold out instantly.
Yao Xiaoju will definitely not be able to get the export data, but it will be easier for Chairman Wen to get it. He continued, "Although we did not directly obtain a survey on the reasons for the surge in sales of this sportswear, the time points are completely right. "Call of Cthulhu" was released in the Daily Express on the 28th, and hengcai was on Amazon The sales volume on the platform fluctuated greatly on the 29th. And Hengcai has not changed its promotion strategy,” Chairman Wen said, “Combining some factors, it can be basically determined.”
What factors?
For example, the information in Dean Fang Ding’s hand showed that he looked down again at the comments made by British netizens on Twitter.
["I personally support this setting. Gu Lu's Cthulhu series is the most consistent with my approval. The old gods once ruled the Blue Star, and they were just alien creatures that could not understand the structure of matter. Demigods would be bitten to death by dogs, Cthulhu will be hit by a ship. Isn’t it normal that there were people in human history who could look directly at the old gods? Besides, China is the only ancient civilization that exists, and it is normal for a philosopher king to appear."
"Black and white. The pictures are fused and different, Suddenly I can understand why this is the number one picture in China. I want to buy a picture to hang at home. It should be more useful than garlic and silver jewelry. The devil will think about it when he sees it! "
" Searching for information, I found a Tai Chi picture. It often appears together with Bagua pictures. Does anyone know what Bagua pictures represent? "
...]
Excluding the part about plot, the rest fully demonstrates what cultural output is.
Dean Ding opened his mouth. He had a lot to say, but finally turned into a smile and commented, "He is worthy of being the creator of the Diplomatic Trilogy. Expert Gu's role in the field of cultural propaganda is really strong."
"Expert Gu's practice means one failure and one success," said Chairman Wen. "Expert Gu wants to promote the red color of Shan Hai Jing in "Color of Stars" (chi), a color redder than red, has very little discussion and is considered a failure case.”
“Let’s discuss the success cases first,” Chairman Wen continued, “Expert Wei, please tell me. The results of this report are so valuable.”
I know it’s an exaggeration. How exaggerated it is, professionals will be needed to explain it.
“When the Olympic Games were held 11 years ago, the image of Fuwa was widely promoted in China.” Wei Lingsheng said, “The effect overseas was not as good as this. Of course, Europe had a stereotype of China at that time. Let me talk about it. Recently, the Peking Opera project was toured in Daxing last year, and the external publicity units and official media launched an all-out effort. More than 1,700 Peking Opera facial makeup pendants were sold on the Amazon platform.”
“A lot of them should be bought by Chinese in the UK,” an expert asked.
“About 50%.” Wei Lingshang said, “I also participated in the planning of [Peking Opera in Britain, Gorgeous Europe], and several Peking Opera masters received courtesy, but at least in terms of related items and the hot discussion on the Internet, It is completely inferior to this report.”
Okay, it is easier to understand with comparison. Expert Wei knows this very well and lets everyone know it simply and clearly.
At the same time, experts such as Dean Ding also know why Wei Lingshang's old face reacted so strongly. The Peking Opera tour in the UK should have spent a large amount of money and resources, but the results have been minimal.
But Gu Lu was very relaxed and could finish it with just one article.
No! It’s not easy either, Dean Ding thought. This ease does not mean that writing an article is easy, but that it consumes too few resources.
In other words, Peking Opera promotion - maybe, asking Gu Lu to write a novel containing this element, it might be even more effective.
Immediately afterwards, the experts began to analyze the practical case and cut out some fragments, because it felt that the research was to complicate simple things, then template the complex things, and finally mass-produce them.
The first step of theoretical research has dissuaded many people.
“The current international communication pattern is still [strong in the west and weak in the east], so the international communication of Chinese culture is challenging. I won’t go into details about the international discourse environment, which would deviate from the topic of this discussion. Gu The practice of experts is to build a Chinese narrative system.”
"This practice is very good. It is a victory of civil society. Expert Gu gave Tai Chi Yin Yang Fish a more novel identity. It is fictional, but it is in line with the British readership. From this, it can be concluded that tapping folk opinion leaders, government and people Joint communication should be the main promotion method. ”
"From digging deep into the content of Chinese culture, to changing the constraints of 'other shaping'. The three masters invited by Peking Opera overseas are just to dig deeper and show a deeper view of Peking Opera culture, but the expression effect is not good. In the final analysis, cultural overseas is Showing China’s image will derive influence International public opinion and the right to speak internationally. ”
“Expert Gu’s practical case gives us the best warning: the core of cultural expansion in the new era is to tell Chinese stories well. We don’t see Expert Gu here. Serialized short story "Call of Cthulhu" , but it is conceivable that what attracts the spontaneous attention of British readers must be good stories. The foundation of our Chinese culture is continuity, inclusiveness, innovation and peace.”
There is a summary. Reflection, and even conditioned reflexes.
“Policy support and guarantees are needed to maintain the overseas communication strategy of government-private collaboration to spread Chinese culture. We are determined to create a new aspect of Chinese elements going overseas, and contribute to the dissemination of China’s excellent traditional culture and the construction of a community with a shared future for mankind...”
The seminar was not a waste of time, as the experts quickly discussed a feasible solution.
It can be expected that the plan will become an important reference for the "Guidelines for Cultural Expansion Overseas".
To be honest, it is difficult, very difficult to achieve this effect just by writing novels. Even if they win the Mao Dun Literature Prize, even if they are writers who win the Booker Prize or the Nobel Prize for Literature, they will not be able to influence national policies.
Because the country is a huge machine, the function of artists (including writers) is at best to promote and supervise, telling others how many machines there are, or saying that a certain part of the machine is faulty.
Gu Lu has taken completely different paths since he wrote "Young China" and "The Immortal Fugitive".
"If we want to export culture overseas, we must not just go high-end, but also have to be down-to-earth." Wei Lingshang concluded, "At Peking Opera performances in concert halls, the audience is basically the elite class, and the elite class plays a role in the early stage of cultural dissemination. The effect is not great. The habit of reading newspapers is very common in the UK. Serials in newspapers can reach most people in a country, which is more comprehensive."
See? Experts and professors became more and more comfortable calling themselves "Gu experts". There was no doubt that they had unknowingly acknowledged the importance of this young writer.
It doesn’t matter if you have poor theoretical knowledge and index reserves (compared to them), because there are not many experts with rich academic abilities and reserves, but they are not uncommon. There is currently only one example of someone who can pass on experience as a pioneer!
After the first seminar, the experts went back to their homes and chatted with familiar old friends in twos and threes.
During the chat, someone mentioned Gu Lu.
"The Chinese Department of Peking University? Peking University is a waste of talents. You can't learn much from Professor Lu. You should come to our Foreign Affairs College." The speaker was Dean Ding, and only he dared to say this. After all, Professor Lu is an authoritative professor of Chinese language...
Is it a waste?
No! King Gulu is very fulfilling, and at the moment he even wishes he had two more arms.
So many freshmen came to ask for autographs that Gu Lu’s wrists were a little sore.
It's hard to say no when faced with adoring new students. Of course King Guru also enjoys it, otherwise he can hide if he wants to.
“Fuck, shit, it’s a real person. It looks similar to what I saw in the newspaper when I was a child. Teacher Gu, I particularly like your works.” “Teacher Gu, I grew up reading your books.” "Do you have a girlfriend? Teacher Gu." "What are you asking for? Does Teacher Gu have a boyfriend?"... …
How to put it - to borrow the words of classmate Zhou Lin who was watching the fun, "The junior high school student who watched "The Little Prince" grew up and was admitted to college."
"Yes. "Chief, should we go and help? I feel like Senior Gu is a little overwhelmed," Xiao Yu, a new member of the club, asked.
"It's not a big problem. It was the same last year. It will be fine in two days." Zhou Lin changed the subject, "Xiaoyu, are you also a fan of Gulu? You are so concerned and concerned."
Xiaoyu paused and responded honestly, "I do like "Flowers for Algernon", and this year's "The Devotion of Suspect X" is also good."
"Then let me get an autograph for you. ." Zhou Lin said.
"Is it true? President!" Xiao Yu's eyes lit up, "I've long heard that the president and Mr. Gu Lu are childhood sweethearts. It seems to be true."
" "Childhood sweethearts are all nonsense." Zhou Lin waved her hand, "We were just classmates in junior high school and classmates in high school. To be honest, we live close to each other in Wudu, and sometimes we go home together after school." "Isn't this childhood sweetheart?" Xiaoyu seemed to understand something and changed the topic. President, do you have time this afternoon? I have a question..."
Before Xiao Yu could finish her words, she was rejected by Zhou Lin, "Not this afternoon, I have something to do. Tomorrow. What you want to ask about should be about the internal examination of the club."
"Yeah!"
"We will make an appointment if we have time at 10:30 tomorrow morning."
During the school term, everyone has their own busy schedules. Zhou Lin is studying at Peking University this year, especially in her majors. change. Of course her afternoon wasn't academically related.
The strange girl has to go to a spicy hot pot restaurant every time she starts school.
It’s not that it tastes good. A girl with strange power who came to Beijing from the foggy city cannot think that the spicy hotpot recipes from the Sijiucheng chain are so delicious.
There is another reason.
【Love Spicy Malangtang】In the store.
Gu Lu was at the table in the corner and ordered a set meal for 3-4 people using the public purchase set menu.
At four o'clock in the afternoon, there were very few people in the store. But the chefs backstage were not idle either, because there were constant takeout orders, and knights in red and blue were coming and going.
"I don't know if Brother Li can convince the boss of Dangdang.com." Gu Lu was worried about others. He also sincerely thought about the former nobleman.
After a while, Gu Lu received a WeChat message. Fortunately, I had my cell phone with me, otherwise I would have turned on silent mode and wouldn't have been able to see him in time.
[Chairman Wen: Thank you, Expert Gu, for your outstanding contribution to our consultation. In addition, several experts would like to have their contact information for more in-depth discussions in private. ]
Of course Gu Lu agreed. If he comes into contact with more big guys, he can become the wolf king even if he is among the big guys.
At the same time, I was also happy. I felt that entering this think tank and enjoying such good treatment at least had some effect.
Chairman Wen introduced the experts who wanted to add their contact information. Gu Lu lowered his head and fiddled with it. After a while, Zhou Lin walked in and sat opposite.
"Come so early?" Zhou Lin asked.
“I’m hungry,” Gu Lu finished replying to the message, looked up and said, “You really come every year, it’s just a joke, but you really don’t admit defeat.”
“If you don’t come, I Don’t you win?” Zhou Lin said, “You said I won’t admit defeat, don’t you do the same?”
“That makes sense, I won’t come next year.”
Zhou Lin rolled her eyes and said, "You said the same thing last year."
The two of them were waiting to eat. In fact, eating was not the key. The key was that they had been there for three consecutive years because of an agreement (bet).
"Gulu feels that you have been very busy recently," Zhou Lin said, "I heard from the professor that you have been incorporated by the country?"
"How can you call it incorporated? Do you know that the greater the ability, the greater the ability. The greater the responsibility," Gu Lu said.
"I only know that the greater the ability, the greater the ability." Zhou Lin responded.
"Bullshit literature."
"It's not nonsense, it's the truth." Zhou Lin said.
While the two were talking, a pot of Malatang was served. Look at the soup - it is a little red in color. For people in Wudu, any pot bottom that is not so brightly red that the chrysanthemums shrink, All are unqualified.
The two chatted while eating. Gu Lu put his cell phone aside and couldn't see the messages and calls from Yao Xiaoju.
Something big happened.
Something big has happened!
"The Shawshank Redemption" was published in the Los Angeles Times of America.
(End of this chapter)