Chapter 306 To strike first, Duomi decided to open Jinli’s personal line!
The actors were all driven back to rest by Director Zhong.
After they closed the door, they all excitedly called their relatives and friends to share their joy.
Jinli returned to the room and replied to several messages from friends.
Xi Mengze not only announced the good news to her on the phone, but also announced the good news to her in the pink girl group chat. She had a group chat with March Day and also sent the message to March Day.
Both group chats are discussing her show.
Qinglian: [Jinli is really promising now, she has the highest box office among us! 】
Jinli: [Refuse to wear a top hat! What you shoot are all TV series, how can they be compared with movies? 】
NANA: [Rich woman, treat us (wink)]
Tongtong: [Rich woman, treat us (roses)]
Mengmeng: [Rich woman, treat me to a treat (dog head)]
...
Jinli generously handed out several big red envelopes, not grabbing them herself but letting her teammates grab them.
The group chat messages on March 3rd are relatively slow.
After the pink girl had grabbed several rounds of red envelopes, the news from over there came slowly.
Chen Lin: [Here I go, it has a box office of 53.2 million in a single day. It is currently ranked first in the summer season in August. Even if the data in July is included, it can reach the top and become the second place. This result is unparalleled! ! 】
Yan Xingdong: [I still remember that Brother Guang worked so hard for us to meet Director Zhong, just because he wanted us to appear in Director Zhong’s movie.
If we can play a supporting role in "Dream Builders", we can now be said to be the winners of the single-day box office championship (crying)]
Luo Yi: [Director Zhong If you don’t look down on us ordinary people, why should we play scientists?
It’s not that I am on Director Zhong’s side, but we are all covered in worldliness, which is completely incompatible with the arrogant and cold feeling of scientists that Director Zhong wants]
Gu Cheng: [Congratulations on the box office success. I just saw the news that you went to a remote city to promote. How does it feel? Is there any pressure? 】
Jinli: [It’s okay, okay, I got used to it yesterday. There weren’t many movie fans in remote cities, so it was actually a bit more relaxed than yesterday.]
She doesn’t favor one thing over another, and she’s also there Several big red envelopes were sent in the group chat of March Day.
Everyone’s rainbow fart comes out again.
Jinli did not reject this lively feeling. She entered the mortal world not to detach herself from things, but to integrate into the secular world as soon as possible.
It's normal to share joy with friends.
On the other hand, the release of the box office data for "Dream Builders" on that day also made some movie theaters anxious.
The speed of news spreading on the Internet is so fast!
The night before yesterday, Chung Wentai posted on his blog that Dream Builders would be withdrawn from Shenglong Cinema. The news spread like wildfire, ranking first among the hot searches.
It was already ten minutes before it reached the ears of Shenglong Cinema.
Shenglong actually did public relations very quickly. He tried his best to contact Zhong Wentai within half an hour, hoping to minimize public opinion as much as possible.
But they tried to put pressure on him, but they couldn't contact Director Zhong.
What can they do?
They are also desperate!
And let alone the night before yesterday, even today, the second day after "Dream Builder" was launched, they still couldn't contact Director Zhong.
Director Zhong would not answer any unfamiliar phone numbers. They could only call Director Zhong's studio, and the studio said that everything was based on the director's opinion.
Even if Shenglong Cinema now wants to release "Dream Builder" and is willing to give the most sincere schedule, Zhong Wentai's team will not ignore them.
The staff of Shenglong Cinema have had a very complicated journey these past two days.
When the news came out, they were very uneasy.
When they were sure that it would not help, they secretly cursed that the film would not achieve good results.
Among them, Duan Yucai, the person in charge of Shenglong Cinema, scolded him the most.
He did not dare to curse at the meeting. The incident this time was because of what he said at the meeting, which was circulated.
He closed the door and cursed secretly!
“What I said is right, this is a literary film. The market has always been tepid towards literary films. I really want to make them popular, unless they have to become a phenomenon-level explosion!
But judging from the team of "Dream Builders", there is no conditions for it to be a hit. It is not a popular anti-war movie, nor is it a commercial film. It is an unpopular research and a biography.
Who is a movie fan who likes to read dry biographies? Are there any good directors in China?
Don’t be labeled as ‘tampering with history’ by angry fans. When I see it, “Dream Builders” will be removed from the shelves! ”
In short, he is not optimistic about it, firmly not optimistic about it, and the road is going to the dark side!
But now, after he learned about the single-day box office of "Dream Builder" , secretly locked himself in the conference room.
The conference room is very soundproof, and the staff can't hear the sound inside, only some sharp collisions can be heard.
A staff member asked in a low voice: "Is Mr. Duan going to be okay?"
"What can happen? He can't hit his head against the wall and harm himself!"
"Oops. , what should we do about the current situation?
Mr. Duan won the same-day ticket for a drama he didn’t like. Fang Guanjun slapped Shenglong Cinema in the face. It is said that Director Zhong can’t be contacted now. It seems that there is really no room for turning around. "
Another staff member said sarcastically. : "What can I do? I have to continue to do the evil I have done even on my knees!"
In the conference room, Duan Yucai smashed several chairs, kicked them away, and cheered up to hypnotize himself again.
“"Dream Builder" is an unpopular literary film, and it is also a biography of a character, and there is no way to survive!
The box office is high today, but it is just because of the good early publicity. It took advantage of the withdrawal the night before to catch the spotlight, but this strength will not last long.”
Duan Yucai murmured to himself: "My judgment is not wrong. The box office of "Dream Builder" will continue to decline. So what about international directors? If you make a blockbuster film, you can't give too many schedules. I’m doing this for the sake of the theater!”
In fact, Duan Yucai felt a little regretful in his heart.
It would be nice if he wasn't so arrogant in the conference room... But, he did this before, and he has never seen any director so angry!
Everyone was so polite on the surface because of the reputation of Shenglong Cinema, pretending not to know their own evaluation.
Duan Yucai has always been praised like this, and he is used to being praised. This time he was hit in the head, and he discovered that directors can also antagonize movie theaters!
"The scenery is good now, but I can't say for sure in the future. Wait another week, and the box office will prove my judgment!" Duan Yucai hypnotized himself in this way.
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The afternoon pop-up promotion was once again a complete success!
Jinli and the others discovered one thing. When they ran a flash mob in the morning, many videos were sparse.
But when they arrived for the afternoon screening, the theaters they chose were all packed.
This made Jinli wonder: "Even if it's a holiday, don't everyone like to watch movies in the morning? They like to watch movies in the afternoon and evening."
At the end of a flash mob, Jinli asked Director Zhong.
Director Zhong couldn't help but smile meaningfully and said nothing. Instead, the young actor on the side understood what was going on and said:
"Sister Jinli, when we were promoting this morning, some netizens broke the news that now all over the country All of our fans know our announcement today. It was rumored that it was arranged in Guangming Town, Changcheng. Netizens who were nearby rushed over and sold out all the tickets for "Dream Builders" in all the movie theaters in Guangming Town! "
" Wow, it's so hard for them," Jinli said.
The young actor didn't think about how to continue, and his mind was a little empty.
When they mentioned this matter, they were all showing off, but Jinli was the only one who thought they had worked hard.
This is actually the difference between traffic stars and powerful stars.
Traffic stars are proud of the fanaticism of their fans, while powerful stars are proud of their own achievements.
Powerful stars and their fans have a mutually beneficial relationship, rather than fans unilaterally supporting the stars.
When all loving emotions ebb, only the works that remain are the most authentic and can best be passed down forever.
After the box office results of "Dream Builders" came out that day, many advertisers couldn't sit still.
Advertisements for Jinli are pouring in!
But after calling Chenxi Entertainment and learning about Jinli’s conditions, they backed down again.
This is a joint venture, setting up a special line to serve Jinli, and sharing the product profit share with the company!
“This is too high a requirement. She is not a top traffic star like March Day. Fans may not necessarily buy a certain product specifically for her!”
"It's not that we don't want to agree, but the request is too high. We don't see the potential in Jinli to dominate the purchasing power of fans!"
"Sorry, we have to discuss it first. Look.”
The majority of buyers today have always been women, so the sales volume of male celebrities has always been better than that of female celebrities.
In terms of endorsement fees, only the top traffic female stars receive equal pay for the same work as the top traffic male stars.
But aside from the level of "top traffic", female celebrities are not as high as male celebrities in terms of advertising endorsements.
The reason why the gap doesn't seem to be big is because female celebrities have a wider variety of endorsements than male celebrities, so they can bloom across the board.
But when it comes to top contracts, male celebrities still have the advantage. Brand owners are happy to spend tens of millions to have male celebrities endorse them, just to squeeze the value of these "brothers".
Sui Lingfang was not upset even if they rejected her.
When she made such a condition, she was prepared to be rejected.
And she didn’t just increase the price randomly. Since the end of last year, Chenxi Entertainment has been implementing this plan.
In addition to the brands that are being cooperated with and the cooperation with first-tier brands, any cooperation with second-tier and third-tier brands must open a dedicated line. This is the high-end strategy formulated by Chenxi Entertainment for Jinli.
Since you can’t take the people-friendly route of endorsing everyone, you should work hard to improve the quality of your endorsements, or to increase your endorsement income.
Sui Lingfang actually finds it strange that Jinli is so good now, and the two movies are about to dominate the summer charts. Why can't these advertising endorsers give up their courage?
Could it be that Jinli feels too friendly to others, so if he takes more of the brand’s interests, the brand will not be able to bear it?
No one would be surprised if the conditions she proposed were applied to Yue Yuetian, but not to Jinli.
What's wrong with this!
Yes, Jinli’s traffic on the Internet is not as crazy as March Day, but she has a greater public reputation, which is her advantage!
“Dingle bell!”
The phone rang again, and Sui Lingfang picked it up.
The caller this time is Jinli’s cooperative brand Duomi Cosmetics!
Mr. Nan, the person in charge of Duomi Cosmetics, said without hesitation: "Domi is willing to open a special line for Jinli. I hope we can further communicate with her!"
Sui Lingfang asked back: "Have you really thought about it? ”
Mr. Nan said forcefully: "Think about it, let's go!"
Doumi has already launched a joint cooperation with Jinli, but opening a dedicated line is a deeper cooperation than joint cooperation. There are more places to connect.
Of course, the profits given up will also be greater.
Sui Lingfang's eyebrows stretched and she said with a smile: "Mr. Nan, believe me, you will never regret working with Duomi Makeup and Jinli!"
She changed her words, "But she has been doing it recently I am busy running the promotional activities for Dream Builders, and after the event, I have to participate in Fang Fei's magazine shoot. I'm afraid the communication with Duomi will be delayed a little. "
This is what Mr. Nan is most worried about.
I finally made up my mind, but in the end I couldn’t get in touch with Jinli. If I kept putting it off, the matter would go awry!
Mr. Nan said: "I can discuss with Jinli on WeChat first, and then we can confirm the joint items after the discussion is almost complete."
Sui Lingfang thought for a while and said, "You don't need to take action personally. Jinli is really busy with her schedule. Let's do this. I'll communicate with her and then pass it on to Duomi's staff."
Mr. Nan: " Okay!”
Although deep down in his heart, he didn’t believe what Sui Lingfang said.
A busy schedule?
Have time to study but no time to discuss work?
It's just that he didn't say this out loud. After all, people work hard to learn!
It is precisely because of this that more and more netizens like her.
After Mr. Nan hung up the phone, he took a long breath and immediately asked his secretary to talk to Sui Lingfang.
He specifically emphasized: "Remember to find someone smart, that agent is not easy to fool at all."
Domi still wants to take the initiative in the joint venture, they not only want When launching joint models, we should also make our own new styles.
In Duomi's mind, the new models and co-branded items can be the same, except that Jinli's co-branded items will have more peripherals and the like, and the price will be slightly more expensive.
This kind of thinking is also a normal thinking in the industry. Many big names in the industry cooperate with celebrities in this way.
As for the launch of customized models that are unique to Jinli, it requires deeper cooperation.
The secretary received Mr. Nan’s words and immediately recorded them, and then asked: “Mr. Nan, it’s really decided, but aren’t there still disagreements at the headquarters?”
Mr. Nan Shen He said: "I have been paying attention to Jinli's popularity and reputation on the Internet since "No Survival" made a comeback at the box office, but "No Survival" has not yet done well at the box office, so I just waited and watched.
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But "Dream Builder" is different. This time I don't believe in Jinli, but in Zhong Wentai!
A famous director who dares to publicly confront film platforms will not fight an unprepared battle. We must seize this wave of traffic.
It is quite easy to sign a special line with Jinli now. I have a hunch that as the box office of this drama becomes higher and higher, more and more people want to find Jinli to endorse, and the conditions for the special line will also change. Got higher and higher. "
Speaking of this, Mr. Nan was a little puzzled: "I have been reading about "Dream Builders" on the Internet all day long. I didn't get the spot for the drama road show, nor did I get the movie tickets. Can you help me get it? Have you arrived? ”
Although I am very optimistic about this drama, I am still a little uneasy because I have not watched it with my own eyes.
The secretary pushed his eyes and said calmly: "The pre-sale box office in three days has been sold out. If you didn't get it, hundreds of thousands of people in Nancheng didn't get it."
"How about I give it to you? Recommend a few surrounding tours, where movie tickets should be Should I be able to grab it?”
Mr. Nan was silent for a while, then gritted his teeth and said, “Okay, report it to the company and I’ll apply for a short-term business trip!”
Good night