"Hang the banner higher!"
"Hang it higher! That's right, right here!"
In the winery cafeteria, Li Jingwei, with his hands on his hips, was directing everyone, speaking in dialect. Arrange a welcome ceremony.
The secretary hurriedly walked and said in an urgent tone: "Director, Teacher Fang and the others will be here soon. Let's get to the door quickly."
"Come soon, right?"
Li Jingwei immediately ordered the kitchen, "Stew that chicken quickly. When Teacher Fang comes to eat, there must be pot gas."
The secretary was stunned, "Pot, pot gas?"
< br>Li Jingwei said angrily: "The anger of the pot, Teacher Fang wrote in "On the Tip of the Tongue" "It's written in "China", you don't even understand this!"
"Oh, oh, I understand, director, I will notify the kitchen right now, and make sure there is gas in the pot!"
As soon as the secretary ran towards the kitchen, Li Jingwei walked towards the door of the winery.
I saw red flags waving, and a sea of people. Along both sides of the gate, there were factory employees, all holding pens and papers, waiting to speak in dialect.
"Teacher Fang will be arriving soon. Let's rehearse one last time!"
Li Jingwei raised his right hand, "As long as I raise my hand like this..."
"Welcome Teacher Fang to our factory!"
"Welcome, welcome, warm welcome!"
For a moment, everyone spoke in unison, and the sound was loud, accompanied by gongs and drums and firecrackers.
"Good job!"
Li Jingwei raised his hand again, and the deafening voice immediately stopped, "Everyone, please stay alert, don't lose points!"
So Suddenly, under the expectation of everyone, Fang Yan appeared in front of them in a car with Han Yuemin and others.
As soon as he got off the car, Li Jingwei hurriedly raised his hand, and then greeted him with warm cheers.
Han Yuemin was startled by the enthusiasm of the employees. He looked around, his eyes gradually filled with envy.
It is better to be a state-owned unit!
Even the wineries in the county need people and factories, but unlike me, a self-employed clothing business owner, I don't dare to expand at all.
Following Li Jingwei, we came to the production workshop and visited the beer production line and the "Jianlibao" assembly line.
"Teacher Fang, our factory held a meeting to study the 'Jianlibao' you mentioned, and unanimously agreed to use this name as the name of our newly developed drink!" Li Jingwei said with gratitude in his tone.
Seeing the glass bottles on the assembly line, Fang Yan suddenly asked: "So Director Li, have you ever thought about changing the packaging of Jianlibao?"
The leaders of the winery looked at each other, and Li Jingwei was also curious, what to change? What kind of packaging?
Fang Yan said: "Of course it's a can like Coca-Cola and Pepsi."
Li Jingwei became more and more interested, "Teacher Fang, why do you think this Jianlibao needs to be changed into a can?"
Dialect said bluntly that all large and small beverage factories across the country use glass bottles, which are packaged in the same way. If Jianlibao can be the first to use cans, it will stand out among the beverages and be positioned better than other beverages. One level higher.
The key point is that both Coca-Cola and Pepsi-Cola are packaged in cans. Jianlibao is said to be in line with international standards and is full of style!
“Hiss!”
Li Jingwei took a breath of air and couldn’t help but feel excited.
But then I thought about it and said with regret: "But Teacher Fang, let alone our factory, I'm afraid there are no can production lines in the country."
"That's right, the factory director said That’s absolutely true!”
"Even if we have this production line, how much does one cost? If we have this money, how many more Jianlibao can we produce?"
"Yes, packaging is not important, as long as it tastes good enough, I think Jianlibao will not Worry about selling, as the saying goes, inner beauty is the real beauty!”
“…”
Faced with everyone’s doubts, Li Jingwei doesn’t think so, if it is true! If it can be packaged in cans, I will definitely arrange it.
When Fang Yan saw this, he didn’t explain much, smiled and walked into the office.
The four treasures of the study - pen, ink, paper and inkstone - were already placed on the table, and a paperweight was also placed neatly on the white paper.
Fangyan Tibi has a close friendship with calligraphers such as Shen Congwen and Qi Gong, and he is able to write calligraphy under his influence.
Although he was not as popular as Qi Gong, he was blocked at the door and asked for help. In the end, he was forced to hang a "war exemption letter" at the door, which said, "The giant panda is sick and we refuse to visit. "As a result, people stole all the notes, but in the end it was well received by the elderly.
Better handwriting than his age!
That's enough!
The words "Jianlibao" came into the eyes of everyone present.
One of them was surprised, "I thought Teacher Fang could write traditional Chinese characters. Do you like to write simplified Chinese characters?"
Fang Yan said seriously: "It's not whether you like writing or not. Good-looking or not The problem is that the standardization of Chinese characters is stipulated by national law, and I have to implement it as stipulated by law."
As if he had found a treasure, he immediately asked someone to put the characters away and design another one to match the characters another day. Trademark comes out.
Fang Yan smiled and said, "It seems that Director Li attaches great importance to this 'Jianlibao'."
"Isn't it!"
Li Jingwei said: "To tell you the truth, the future of our factory depends on this beverage. If it weren't for the fact that there is no can production line in China, I would like to follow what you said before. Just like that, the packaging of 'Jianlibao' can be compared with other beverages in the country!"
Fang Yan reminded me that there is indeed no can production line in China, but there are OEM factories for Coca-Cola and Pepsi-Cola.
Li Jingwei made it clear: "What do you mean, ask them to OEM Jianlibao?"
As a long-term shareholder of Coca-Cola stocks, Fang Yan knew that the Coca-Cola OEM would not refuse this offer. pile of transactions.
The leaders in the factory were worried that the cost would be too high, so they all persuaded them: "It's just packaging, so don't put in so much effort."
Dialect said meaningfully: "This year our athletes are going to Los Angeles to participate in the Olympics."
Li Jingwei seemed to understand, but vaguely connected Jianlibao with the Olympic Games.
Han Yuemin sneered at these short-sighted people, "There are so many major beverage manufacturers across the country vying to sponsor beverages for sports delegations. If Jianlibao is replaced with international packaging such as cans, why? Are you worried that you can’t get this sponsorship?”
In an instant, there was an uproar and the whole hall was shocked.
Li Jingwei's eyes suddenly lit up, "Teacher Fang, who is this?"
Fang Yan introduced generously, "You should have seen this year's Spring Festival Gala, right?"
Han Yuemin raised his head and raised his head. Chin, "The Spring Festival Gala is sponsored by us! The clothes worn by the male and female hosts of the Spring Festival Gala are also designed and produced by us!"
As soon as these words came out, a pair of eyes immediately stared at him, as if he was a real person without showing his face. ah!
Of course Li Jingwei also watched the 1984 Spring Festival Gala. He took a high look at it because he was Teacher Fang’s brother-in-law, and now he is even more awe-struck.
Under the hint of the dialect's eyes, Han Yuemin continued: "If it were replaced by a can, I think Jianlibao would definitely be far ahead of other drinks in terms of packaging, image, taste, color, and quality. If it becomes The first choice of the sports delegation..."
Looking at Li Jingwei, "Director Li, what will Jianlibao look like in the future?"
Li Jingwei swallowed, the picture is so beautiful. , simply unimaginable.
Han Yuemin smiled and said that he could help on the Coca-Cola can production line.
To show courtesy for nothing, to be either a traitor or a thief, Li Jingwei couldn't help but become vigilant, not believing that he would do such a big favor for no reason. "Actually, this time, he insisted on coming with us, saying that he wanted to discuss a business with Director Li."
Fang Yan finished his work as a middleman and glanced at Han Yuemin, "You guys talk first, I'll go out for a walk."
Watching the departing figure, Li Jingwei hurriedly gave way. The secretary followed him as a guide, vaguely feeling in his heart——
Teacher Fang’s trip brought him a big opportunity!
…………
Wandering all the way, Fang Yan, led by his secretary, went to the library borrowing room with Fan Hansheng, Lin Xianzhi and others.
At the door, there is a sloping bookshelf, with newspapers, periodicals and magazines on every floor.
“Teacher Fang!”
As soon as the librarian saw Fang Yan, he came closer excitedly.
When other people present heard this, they swarmed over and surrounded Fang Yan and the others.
"These two issues of "Science Fiction World" and your "Malice" have been borrowed the most."
"Apart from these, what types of novels are usually borrowed the most?"< br>
"Men like to read martial arts novels, and women will borrow romance novels..."
Listening to the librarian's answer, Fang Yan feels that the demand for popular literature is growing.
At this moment, a voice suddenly emerged from the crowd, "Teacher Fang, can you take a look at my manuscript?"
"Who is he?"
Fang Yan followed the voice and saw that the man squeezed his way to the front of the crowd, holding a thick stack of manuscripts in his hand.
The secretary introduced this person as Lin Jian, a publicity officer in the winery. He likes writing and reading after work. He often publishes some of his poems, essays, and novels in the factory newspaper. He can be regarded as a famous "talent" in the factory.
Fang Yan asked: "Have you ever thought about submitting to journals outside the factory?"
"I have submitted, more than ten times."
Lin Jian said with embarrassment that none of his articles had been successfully published. The manuscripts submitted to magazines such as "Flower City" and "Foshan Literature and Art" either disappeared or received a rejection letter saying "there are many similar manuscripts, hope to continue working hard." letter.
"This...this..."
Lin Xianzhi smiled awkwardly but politely.
Rejection letters that get this kind of reply generally mean that the work sent is not good at all and will not be able to catch the eye of the editorial department.
The secretary frowned, worried that Lin Jian's reckless behavior would affect Fang Yan's impression of the winery.
"I just want Teacher Fang to comment. If I really am not this good, I will never write novels again."
Lin Jian said, scratching his neck.
“Don’t say that.”
Fang Yan reached out and picked it up, and the title was "Late Night, There Was a Man on the Beach."
It sounds like pure literature about loneliness, but it actually tells the story of farmers who come to work in a clothing factory in Pengcheng.
His eyes were quickly attracted by a sentence, "I was placed on the assembly line. This is an endless assembly line..."
Looking at his frown, Lin Jian felt uneasy and held his breath. breathe.
Taking a close look at the dialect, "The writing is a little rough."
"Look!"
The secretary's tone was a bit reproachful, and the workers around him had different expressions. , helplessness, disappointment, sympathy...
Of course, it was also mixed with discordant laughter, full of schadenfreude.
Lin Jian lowered his head in shame, but heard in his ears:
"Don't laugh, everyone. Although he is young and rough, he has deep feelings and writes about the wandering life of a worker. "Reliance, homesickness"
The dialect is serious. "In my opinion, this is a brand new literary theme!"
"A brand new literary theme?!"
Including Lin Xianzhi and Fan Hansheng, they were shocked and looked at each other.
"Yes, it can be called 'workplace literature' for the time being."
Fang Yan looked around, "Maybe there is a more understandable name, 'workplace literature'!"
“…………”
Everyone looked at each other in silence, no one dared to ask, no one dared to say, the atmosphere became solemn and dull in the silence.
In the end, Fan Hansheng, who is the editor-in-chief of "Flower City", stood up and said, "Teacher Fang, can migrant literature be considered a kind of literature?"
"Why not?" Fang Yan said: "Literature is the study of humanities, isn't it? Are workers not human beings? ”
Fan Hansheng He nodded, "Of course it is."
"Since they are human beings, why can't we create works based on migrant workers?"
Fang Yan said: "In fact, fundamentally, migrant literature It is a variant of labor literature in itself.”
As soon as they heard about labor literature, Fan Hansheng, Lin Xianzhi, and the editors of Foshan Literature and Art immediately understood it.
For example, "How Steel Was Tempered" tells the story of Paul Korchagin who finally became a steel worker after experiencing a series of labor. This masterpiece itself is a piece of labor literature.
“Labor literature is a literary genre with labor and workers as its themes. Of course, migrant workers are also workers!”
Dialect said: “And this type of migrant workers will be more popular in eastern Guangdong and Vietnam in the future. With more people coming, this phenomenon of part-time work will become more and more common.”
“Teacher Fang is right!”
"Some of our fellow villagers have gone to work in Pengcheng!"
The surrounding workers responded one after another, and Lin Xianzhi, Fan Hansheng and others acquiesced.
After all, since the beginning of the "three to one supplement" policy, more and more Xiangjiang garment industries have accelerated their migration to the mainland and invested in building factories.
From this time on, labor literature, or "worker literature" had the soil to grow.
"Have you read this article "Late Night, There is a Man on the Beach"?"
Fang Yan looked left and right and saw many people nodding, and further asked about their thoughts after reading.
Listening to the comments of "real" and "touching" one by one, Lin Jian felt as if he was listening to fairy music, and he felt as if he was in a trance.
“It is precisely because the novel is written about workers that it can resonate with you, who are also workers.”
Fang Yan said: “Although it is slightly flawed, it is full of the texture and texture of life. The pain of survival, simple and sincere, very It's valuable. I think there is no problem in publishing it in magazines such as "Flower City" and "Foshan Literature and Art"."
As he spoke, he handed the manuscript to Fan Hansheng, Lin Xianzhi and others, and said with a smile: "What are you doing? See?”
(PS: Migrant literature does exist in reality) (End of this chapter)