Random House, Editor-in-Chief's Office.
The secretary knocked on the door and walked up to Jason Epstein: "Universal sent the invitation to the premiere."
Jason Epstein raised his hand He gave up and did not answer the question immediately, "How is the sales situation of "Saving Private Ryan" now?"
"Excellent!"
The secretary handed over the statistics table and other documents, "Kate said that "Saving Private Ryan" has returned to the third place on the "New York Times" bestseller list this week. She suggested We need to print another batch to avoid the embarrassing situation of shortage when the movie is released.”
Jason Epstein looked at the number, crossed it out without hesitation, and wrote a more exaggerated amount.
The secretary reminded: "Isn't this too much? What if it can't be sold out?"
"It can't be sold out? How can it not be sold out!" Jason Eppo Stan smiled and said, "The market in the United States is saturated, and there is also Europe!"
The secretary pretended to be confused and patted the rainbow fart repeatedly.
Jason Epstein was photographed looking very comfortable. His eyes once again scanned the New York Times bestseller list this week, and he was shocked to find that not only "Saving Private Ryan" in dialect was on the list In the top three, even "Guns, Viruses and Steel" actually made it into the top ten.
"It is said that his lectures at major universities in the United States have been quite successful."
The secretary said: "Many schools have included this book in their summer recommended reading lists."
"I'm afraid. It’s not that simple.”
Jason Epstein still remembers that at a charity auction in New York’s celebrity circle a few days ago, he heard from people in the media, business, and education circles. to praise and recommend "Guns, Viruses and Steel".
Why is the secretary saying: "But after all, we are not the responsible publishing house and we do not have first-hand data."
"No matter what, at least one thing has been proven now, Fang's works are very marketable!"
When Jason Epstein thought that he had a novel comparable to "The Ring", his eyes were filled with excitement. Showing greed.
A pair of eyes stared closely at the invitation to the premiere, "We must not let it fall into the hands of other publishing companies!"
The secretary believed deeply that, like human history, His monographs can sell well, this is no longer an ordinary writer! Must pay a lot of money!
But the reality was far beyond their expectations.
"Guns, Viruses and Steel" not only sold well, but also became more and more popular as people bought it.
Of course, this is also due to the two free salesmen, Warren Buffett and Charlie Munger.
Charlie Munger called it, "It's an amazing book. I think it's the best work of its kind I've ever read!"
And Warren Buffett even more In an exclusive interview with The New Yorker, he emphasized again and again that “the thinking model used by this Eastern wise man spans multiple disciplines and comprehensively uses a variety of It is truly groundbreaking to use a mental model to think about human destiny..."
With the blessing of celebrity aura, coupled with the publicity campaign of the "Saving Private Ryan" movie, from prestigious American schools to The word spread almost instantly among American celebrities, and the buyers were mostly wealthy people, high-level intellectuals, students and history buffs.
As for ordinary Americans, haha, they can’t even figure out where Asia is, so how can they be interested in such academic works.
Although the writing is popular enough, it doesn't matter, "Guns, Viruses and Steel" has successfully broken the circle.
The reason why there is such a stir is precisely because we have taken the upper-class elite route.
Many members of the American federal and state governments, as well as various politicians and scholars, have purchased and read this book.
You don’t have to read it yourself, but you must have it on the office bookshelf. After all, these books are for others to read.
Just like celebrities in the entertainment industry, they are obviously "hopelessly illiterate" and "don't know what is missing from the Internet", but they insist on pretending to get a master's degree.
You can’t lose your elite character!
So, what goes up is good, and what goes down is effective.
Seeing that officials love to read "Guns, Viruses and Steel", employees in government departments also read it, almost forming a trend.
The University of Iowa Press never dreamed that the sales speed of an academic book would reach the level of a popular literature bestseller. The 20,000 copies previously printed had been sold out, and they had to come again and again. An additional 10,000 copies were printed at a time, layer by layer.
In fact, it was increased to 30,000 copies in one go.
With the help of universities such as the University of Iowa, the name "Guns, Viruses and Steel" has been widely circulated in prestigious universities across the United States.
The New York Times also made a timely comment: "Guns, Germs, and Steel is an interdisciplinary research work by Dialect, a scholar from China, that explores the inequality in the development of human society. Through the analysis of various factors such as geographical environment, agriculture, pathogens, technology and political organization, a theoretical framework is proposed to explain the differences in the development of different civilizations..."
The core point of view is that geographical environment played a decisive role in human history rather than the inherent superiority of the race.
From a professional academic perspective, it provides a powerful theoretical weapon for the anti-racism and racial discrimination movements!
There is no doubt that dialects are not only wise scholars, but also brave fighters! Is the vanguard of anti-racism! ”
Suddenly, "Guns, Viruses and Steel" entered the vision of blacks, Latinos and other groups, and sales opened up.
If it weren't for the wrong timing, I didn't catch up. At the height of the affirmative action movement, if you can’t protect everything, you can still get a “Nobel Peace Prize” "Award Nomination".
However, as an academic work, it has been extremely successful. In particular, academic works have a long lifespan. There is no need to compare them with commercial works. Students and scholars will pay for them every year. .
It is equivalent to getting a pension insurance in advance.
Fang Yan was so happy that he took advantage of the movie premiere to be a guest at old Mike's house.
Old Mike handed him a glass of whiskey on the rocks, "Now at a party in New York, if you don't talk about "Guns, Viruses and Steel", it seems out of date. Fang, this time you are here The United States stole the show."
Fang Yan said with emotion: "I didn't expect this scene."
Old Mike asked curiously, "How did you convince Buffett and me? Where’s Munger’s?”
"Maybe I gave them quite satisfactory investment advice."
"Coca-Cola?"
"Yes, maybe you and I can buy a few more shares of Coca-Cola."< br>
“Thank you for your advice!”
Old Mike smiled with a hint of shrewdness, and then asked how he planned to invest the royalties he earned this time.
Fang Yan took a sip of wine and said, "You can't put your eggs in one basket. I'm going to buy some more Berkshire and Nike stocks."
"Your investments always make me confused. "
Old Mike frowned, "In Pepsi-Cola, When you are in the ascendant, you invest in Coca-Cola. Now the world is obviously dominated by Adidas, Puma, Reebok, and Converse, but you actually want to invest in Nike, which is likely to go bankrupt?”
Fang Yan didn’t take it seriously. It’s the best time to buy Nike.
Today’s market value is 900 million, and the stock price per share is only 6 US dollars. If you invest 1,000 US dollars at this time, based on dividend reinvestment, the future value will be at least 950,000 US dollars.
But it's impossible for me to say that I cheated. I have to give a seemingly reasonable reason, just like Coca-Cola.
Because, Nike has entered the Chinese market and signed agreements with 7 domestic shoe factories.
What's more, if Han Yuemin wants to expand his clothing business to footwear in the future, he will inevitably have to cooperate with Nike.
“Is it just for this reason?”
Old Mike frowned slightly, doubtful.
"I also appreciate Nike's marketing model. Like Pepsi, it signs contracts with NBA players to cooperate."
Fang Yan said: "This kind of promotion can quickly expand the fan circle of Nike shoes. I don't know if you have heard of it." As the saying goes, 'Having 100 very enthusiastic fans is better than having 10,000 people who think you're cool. People are much better than others, and the fan effect will make brand marketing more effective.”
“But Nike signs are all NBA players. Maybe you don’t understand how bad the NBA is.”
Old Mike reminded me that throughout the 1970s and even into the early 1980s, the image of the NBA was very negative.
Violence, drugs, and gambling permeate the entire league. Not to mention overseas markets, it is also disliked in the United States.
"No, the NBA is different now!"
Luo Dian, who was observing, suddenly interjected, "The newly appointed Stern is very capable and is making drastic reforms."
Old Mike then remembered that Luo Dian used to work in a Chicago law firm, so he naturally became a fan of the Chicago Bulls.
“This year’s Bulls team picked a very good player named Michael Jordan!”
Luo Dian and Fang Yan looked at each other, “This guy signed the Nike brand. ”
"The reason why I invested in Nike was because she gave me a lot of confidence. We all think Michael Jordan will be a superstar in the NBA!"
Fang Yan added in his heart, after all, this old gangster's "stewed eggs" It's the GOAT.
As for who the executive deputy GOAT is, I really don’t know.
"If the bet is right, Fang, I think you can write a book about stock market investment, which will definitely be a big seller!"
Old Mike pondered for a moment, still undecided about investing in Nike. .
"Which of his books is not a big seller."
Lodian shook his wine glass, "Now it's not just Random House, but Penguin, HarperCollins, Hachette, Holzbrink, etc. Publishing companies all want to cooperate with him," Xiang said. Fang Yan cast a meaningful look, "How are you thinking now?"
Fang Yan smiled and said: "No hurry, let's take a look at Random House's sincerity first." (End of Chapter)