Chapter 10 Does the movie have a professional audience?

After running around all afternoon and half the night, and contacting dozens of crews, I finally found an opportunity.

Hoke reviewed the situation in "D.C. Heights", his eyes fell on Brand, and combined with the memories of his previous life, he gradually planned a plan.

Brand, who has a local background and good connections, is crucial.

Hoke patted Brand on the shoulder: "I have a plan, let's make a fortune together?"

Brand is still a college student: "I help you, and you treat me to dinner, that's enough."

Just helping is not enough, Hawke needs his all-out efforts, saying: "If the plan doesn't succeed, none of us will Money, if it’s successful, I’ll give you 20% of the income.”

Brand doesn’t think it’s profitable to make a Mexican-American movie, and is still hesitant.

Hoke used his trump card: "Next time you date that girl, bring Tiffany jewelry or a Chanel bag. The effect will be different. Maybe she will take the initiative to pursue you."
 Brand immediately became energetic: "I'll do it!" He geared up and mobilized all his subjective initiative: "Tell me what you need me to do."

Hawke turned to look at the Great Salt Lake Cinema: "Tomorrow morning you go to the organizing committee and make copies of the application materials for "D.C. Highlands". By the way, you can ask for the film transaction data of the last three sessions and the ethnic statistics of foreign audiences, if any." 
Brand couldn’t hide his words: “For my goddess, I will block the door tomorrow morning!”

At the entrance of the Great Salt Lake Cinema, Eric and Catherine came out, and the former opened the door for the latter. , the two got in the car and went to a nearby hotel.

Hoke looked at the time: "Let's go have dinner."

Brand was indeed hungry.

In front is the Alpine Pizza Shop. It was a bit late and there were not many people in the huge shop, so it seemed a bit deserted.

Brand led the way, pushed open the glass door and went in. Two people eating at a table near the door took the initiative to say hello to him.

One of them even called Brand over with a hook: "I heard some shocking gossip in the film industry."

Hearing this, Hawke suddenly felt a pain in his balls.

Sure enough, this person said: "Rynonna Reed has kleptomania and specializes in stealing the underwear of male celebrities."

Another person added: "Johnny Depp broke up with her because she stole Tom Cruise's underwear."

Hoke and Brand looked at each other, not knowing what to say, so hurry up Sit away from them.

Brand has lingering fears: "The speed at which the scandal spreads is too scary."

"What's even more frightening is that it will evolve into various versions during the spread." Doesn't it matter if he thinks of Brand? On the lips, Hawke decided to put a lock on him: "Our plan must not Reveal it to anyone, otherwise we won’t make money, you won’t have money to date a girl, and your girl will jump for joy on someone else!”

He destroyed the lock key: “Think about it, she’s dating another girl!” A man plays poker and you just watch!”

People who talk a lot have active thoughts. Pictures drifted through Brand's mind and he was so scared that he quickly shut up.

Hoke ordered the meal. The boss Bill and Brand were very familiar with each other, and he chatted with them for a few words when the meal was delivered.

Brand asked: "The film festival has started, how is the business recently?"

Bill shook his head: "As usual, those who come to eat are all old customers from the community."

"I'm a foreigner." Hawke looked familiar: "The pizza, fried chicken, and French fries you have here taste great."

Bill smiled happily: "Young man, you still know how to taste delicious food."

After the old man left, Hawke chatted with Brand about community theaters and parties, as well as Brand's family situation while eating.

Brand’s mouth is full of words.

…………

The next morning, Hawke got up on time to exercise in order to adjust his body to its best condition as soon as possible.

After a simple breakfast, Brand rushed to the organizing committee to find someone to copy the materials.

As soon as he went out, he met Lewis.

The latter asked: "Did you and Hawke discover something yesterday?"

"Yes..." When the words came to his mouth, the lock took effect, and Brand seemed to see the goddess. He wailed while several people were tossing, and abruptly changed his words: "Not yet... not..."

Because the words were too stiff, he coughed one after another, waved to Lewis, and rushed to the organizing committee .

In the house, Hawke borrowed Brand's laptop and searched through the Internet for Castle Rock Pictures and Robert Reiner, the composition of North American movie consumers, Hollywood's public data, etc.

After some time, Brand brought back a large pile of photocopied materials.

Hoke first looked at the general background of Eric and the two, then put the information into categories, and wrote down all the relevant data.

Understanding your goals and making targeted preparations can increase your success rate.

After Hawke finished doing this, he took out the business card he got last night and dialed Eric’s number: “Director Ethan, we met last night and exchanged business cards. I can help you solve the problem of audience advance. Can we talk about the exit issue in person?" He hesitated for a moment and then agreed.

Seeing that the phone call was over, Brand asked: "What should I do again?"

Hoke packed his briefcase: "Say hello to the lawyer you used in advance. , he may be used today.”

…………

In the hotel business suite, Eric has been anxious since he came back last night, and he is not even in the mood to kneel and lick Catherine.

Catherine, who has incurred sunk costs, attaches great importance to her director boyfriend and said with relief: "Robert from Castle Rock Pictures will come in person. He has independent rights to purchase films. Our film will definitely enter theaters."

Eri Ke said: "Did you see the DV I shot last night? Many audiences left the show early. I can't imagine if this happens again on the day of the screening."
 Catherine remembered the request of Castle Rock Pictures: "Robert requested a public screening."

Eric understood why: "I heard from colleagues that Robert attaches great importance to the reputation of first-line audiences." 
Katherine was also worried: "The movie was well made, are there any brain problems in the audience? Why did they leave early?"

"The man just said he could solve this problem." Eric looked at the time: "It's time for me to go down."

He took the elevator downstairs and waited in the coffee shop on the second floor. of Hawke.

Eric still remembered Hawke, and the two did exchange business cards.

Hawke went directly to the topic: "I got the news from the organizing committee that Robert Reiner, the vice president of Castle Rock Pictures, will arrive in Park City early the day after tomorrow. The screening of "D.C. Heights" will be held in the morning the day after tomorrow. In his schedule."

Eric had no need to deny: "Yes."

"With all due respect, based on the situation last night, he will reject your film." Hawke found some information: "He attaches great importance to the reputation of the audience in the first-tier market."

His words are truly adulterated: “In films where a large number of viewers leave early, he will also leave early. "

Eric looked blank, but he had illusions: "The next one may not happen."

Hoke was very confident: "It will happen 100%."

"I don't think so!" Eric was playing tricks on him, trying to get something out of him.

Hawke heard it, but didn't care: "You can't solve this problem at this time in a place like Park City."

Eric asked: "Are you here to help me solve the problem?"

Hoke said: "I am a media practitioner and good at solving problems."

Eric added to him: "I am also good at charging."

Hawke was noncommittal.

Eric refused to give up: "If you don't tell me the specific problem, I can't pay."

Hoke took out the first piece of information and handed it to Eric: "In the past three years, the number of Mexicans in North America has been Accounting for less than 3% of all movie consumers, the largest consumers of North American movies are white people, followed by black people.”

Eric looked at the data carefully and thought of those who left early last night. The audience asked: "Black People and white people don’t like my movies?”

Hoke said directly: “They are not interested in movies that revolve around the Mexican community and Mexicans.”

He took out the second one. Information: "This is the audience composition of the film festival in the past three years. There are very few Mexicans in Park City, and Mexicans from outside account for less than 2%. The audience at the next show is still mainly white..."

Eric thought he had grasped the key point: "I try to attract Mexicans as an audience."

"The film will die even worse." Hawke pointed to the first information.

Eric lowered his head, looked at the pitiful proportion of Mexicans in the consumer statistics, and murmured to himself: "The movie company will not pay for a small group of people."

Hawk again Add weight: "Mexican director Rodriguez has not dared to use Mexican-American actors as protagonists in his Mexican-style films in Hollywood. But in your film, Eric, you are a new director, there are no stars in the cast, and the film is low-cost. , the production is a bit rough..."

Eric found that the problem seemed to have no solution.

Hawke said unhurriedly: "I can help you create the best audience environment, ensure that no one leaves the show, and watch the movie with the greatest enthusiasm, so that Robert can feel the audience's love for the movie."
 Eric's heart moved, this matter...

"I know what you are thinking, you can find it yourself, right?" Hawke dared to say it, so he naturally didn't worry about it: "You take it Money hired movie fever Friends, how much money do you need to spend to counteract the discrimination engraved in the bones of white people?

He The voice changed: "I can bring you a group of highly professional audiences. They watch a lot of films, have rich acting experience, know what kind of emotions to release in what plot, and deliver what kind of emotions when they are needed most. The warmest applause. "

"You mean...professional audience? Eric doubted life. Has the degree of movie commercialization become so high? Even the audience has become professional? He asked: "Isn't this your first time?" Why haven't I heard of it? ”

Hawke raised his head and smiled: "Because we succeed every time. The crew or directors who successfully sell the movie will of course not mention our names and acknowledge our help to them. They will only say that their movie is good enough and call it a movie." The victory of art."

He lowered his voice: "This is the 18th Sundance Film Festival. If we mess up, the voices of scolding us will have already spread throughout the film industry."

Eric was led into a rhythm, and after careful reflection, he found that there was indeed no such criticism in the film industry.

(End of this chapter)