Chapter 105 Too Crazy
In the West Coast Studio, Hawke put on a tailor-made suit, and Edward also put on his handmade suit.
Hoke put on the gold Rolex watch, and Edward buckled on the Jaeger-LeCoultre watch strap.
The two went out, and Hawke walked towards Mondeo.
Edward said: "Boss, drive my Cadillac."
Thinking that this was paid by his good friend Robert Downey Jr., Hawke was not polite and got into the passenger seat of the Cadillac.
Edward launched his chariot and headed straight for Malibu.
On the way, Hawke took out his laptop, turned on the wireless network card, and searched for news about Alison on the Internet.
Pictures and news were reprinted by some bloggers and websites, and the popularity and traffic were not very high.
Different from Hawke’s eldest cousin in his previous life, when the Hollywood nude photo scandal broke out, his eldest cousin was already an Oscar-winning actress and on the front lines of Hollywood.
As for Alison, strictly speaking, the coffee table is gone.
The news on the online media is very intuitive. The public and public opinion's impression of her still remains as that female child star who disappeared.
If such a scandal is not handled well, Alison can only rely on the San Fernando Valley if she wants to become famous.
Hoke thought about the things he saw on the yacht again. Even if he could settle things this time, similar situations would definitely happen in the future.
It’s not that the waistband of Alison’s pants is too loose, it’s that there is no waistband at all.
Such people are not uncommon among celebrities, and the most typical one is Grace Kelly.
There are rumors in the Hollywood industry that Grace Kelly joined a crew and claimed to be able to sleep with all the men on the crew.
Not only the director and producer, but also the stage manager.
The problem is that Grace Kelly is very popular and can do whatever she wants without any purpose.
Alison has long been confused, dreaming of becoming famous, and eating without purpose.
Isn't this the beginning of hell?
Hoke turned off his laptop and thought about countermeasures.
The crisis in hell is also an opportunity for him to speak loudly.
The Cadillac entered Malibu and turned into the coastal villa area. Edward quickly found the villa surrounded by high walls and parked the car in front of the door.
Hoke called Joanna and observed the surrounding situation, but found no reporters or paparazzi.
The electric gate opened and Edward drove in.
On the green lawn in the front yard, Alison and the backup dancers were still practicing dance, obviously unaware of what was happening.
The car stopped in front of the steps, and Hawke saw Joanna and three other people.
As soon as he got out of the car, Joanna introduced both parties.
The man’s name is Scooter Braun, Alison’s agent.
The woman is Fergie Unko, Alison's record promotion manager.
There is also a middle-aged man in his fifties, Roger West, the owner of Western Sound Records.
Hoke shook hands with them one by one, went up the steps and entered the villa.
Joanna emphasized: "Hoke is a crisis management expert. Without him, there would be no Steve Nutt today."
Roger was moved and confirmed: " Steve, the star of the Dodgers?”
Hawke said: "Due to the confidentiality contract, I can't tell you what happened, but I can guarantee that every word Joe said is true."
Scout interjected: "Bai and I Erls comes from the same agency, and I heard him talk about you, which is amazing.”
Roger has invested a lot of resources in Alison and doesn’t want to take it easy. Gave up and asked: "Do you have any way to save this scandal?"
"I read the news on the Internet when I came here, and it was impossible to save it." Hawke told the truth: "We alone can't." Confront Internet public opinion.”
He said directly: “Internet public opinion can only guide or divert, not confront.”
Fergie asked: "Why can't you refute?"
Hoke glanced at her and replied casually: "There may be millions of people who have seen this news, and everyone has their own opinion. , It’s just us people, do we really want to discuss right and wrong with them?”
If we really want to engage in confrontation, there will be millions of trolls on the Internet, using microscopes to find faults with you.
Even if God comes in person, he cannot withstand such criticism.
Joanna was the most anxious and said: "Should we issue a statement saying that these are all false?"
"Calm down." Hawke signaled Edward with his eyes.
Edward quickly got her a bottle of water.
Joanna then discovered that the other person was Xiaoshuai Hei, whom she met at the premiere of "The Scorpion King". She took the water and took a sip, not forgetting to smile at Edward.
Looking at her expression, Hawke had a headache, but business continued as usual: "Once such a huge scandal is exposed, do not rush to deny it, let alone say it is a rumor, it will only have the opposite effect. , What we need now is to calm down and find a solution to the problem, instead of facing the media and the public without being prepared."
As soon as these words came out, not only did Hawkes hear about it. Kurt and even Rogge thought it made sense and had inexplicably more confidence in Hawke.
Hawke learned a trick from Miss Me and said: "Everyone, let's be silent for three minutes. Let's all calm down and calm down."
Others were easy to talk about, but Joanna found it difficult to calm down.
Hoke had a trick. He quietly stretched out his finger to Edward and pointed at Joanna.
Edward leaned over and whispered: "Don't worry, Joe, there is no problem that my boss can't solve."
Joanna nodded lightly, but what was in her mind was It's a loan. If Alison is completely screwed up due to this matter, not only will the loan not be settled, but even Western Sound Company may sue for breach of contract.
She had just used Alison's record contract to get another loan.
Seeing that I had the hope of being Jamie Spears, but ended up dying before dawn, it was too hard to accept.
Three minutes were up, Hawke patted his palms lightly and asked Joanna: "Do you know the source of the photo? Who is the man?"
Joanna said: "Maybe two days ago Two boys, but depending on the background, they may be from earlier, Ai Lissen is playing so crazy. I’m not sure if there are more people and things like this.”
“What?” Rogge was almost mad: “I’m flattering.” Lissen is a pop star, not a bitch from the Sacred Valley!”
Joanna lowered her head: "I'm sorry, I didn't discipline her well."
Roger was about to lose his temper, but was interrupted by Hawke: "We need to solve problems now, not create new ones."< br>
Scout advised Roger: "Find a solution first."
Rogg sat on the single sofa, took out his mobile phone, and secretly sent a text message to his assistant: Make an appointment for me as soon as possible A physical examination.
No way, he also slept with Alison.
No, to be precise, he was also slept with by Alison.
Roger is worried about such promiscuity.
Hoke already has an idea, but he needs to figure out some things first, because the method is too crazy.
He first asked Rogge: "The style of Alison's new album is electronic and sexy. Just like when I came in, I saw the dances they rehearsed. There were many large-scale dances. Content? "
Roger said: "Yes, we have done an evaluation, and Alison's appearance and figure are also one of her advantages."
Hawke continued to ask: "If a singer has a huge popularity and becomes a representative figure in a certain aspect, can the popularity of the character be converted into the popularity of the song?"
If it is placed more than ten years later, He simply doesn't ask the question, the answer is obvious.
Roger thought about this question for a while before answering: "It depends on how popular the topic is. In the 1970s and 1980s, it might not be possible, but in the past ten years, especially in the past five or six years, , there are some singers who are popular but have good album sales.”
“The fan economy and fandom culture in the pop music industry are more serious than those in the film industry,” Hawke explained a little bit about the fandom. cultural meaning.
Everyone here is an industry insider and they will understand it as soon as they hear it. Scooter said: "Indeed, in terms of fan loyalty and opposition, the pop music industry is far greater than the film industry."
"Okay, I understand." Hawke said: "Let's unify our thoughts and goals first. Alison becomes famous. The more popular the better, it is best to become a hot topic figure, thereby boosting album sales. "
Fei Ji responded: "This is the purpose of publicity."
Others agreed.
Hoke turned his attention to Joanna: "Qiao, I need to confirm one thing. This crisis is resolved. Can you restrain Alison and prevent similar situations from happening again?"
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Joanna wanted to say yes, but she opened her mouth and said bravely: "It's difficult. I have quarreled with her more than once about nonsense. Alison said that she only cares about two things in this world. I am interested in things - singing and singing..."
Roger, the boss, almost slammed the table on the spot.
Hoke said: "Normal public relations cannot solve this incident. Our rash action will even make Alison completely abandoned by public opinion and the public. In addition, according to Joe, Alison's side It's like a time bomb, and the second one will be thrown at any time."
His eyes swept across everyone's faces: "So, the method I want to use is to let them go. The scandal deepened, exploded like a nuclear bomb, and the scandal became a topic. "
Scooter thought of a person: "Like Madonna? Publicly dating Rodman, teasing Jordan, and deliberately revealing it in her autobiography. A series of fishy news attracted the attention of the media and the public, bringing greater heat and becoming the center of discussion across the United States.”
Hawke slowly shook his head: "Alison is not Madonna. Without Madonna's capital, the methods I use are more radical than Madonna's. Even if similar incidents occur in the future, it will not become a scandal, but can be interpreted as a sign of women." The vane of freedom, detonating social topics."
Without sunk costs, Rogge would have abandoned Alison long ago, but the sunk costs have already been incurred. He asked: " What do you want to do?"
Hoke said calmly: "Let's talk about the commission first. This matter of 800,000 US dollars may cause some legal questions and requires a legal consultant. I have one here. If you are a suitable candidate, you can discuss his remuneration. In addition, you will be responsible for all expenses incurred during the period."
This offer silenced everyone present.
Even Joanna was hesitant, she looked at Rogge.
Rogge didn't say anything.
Joanna has invested too much in her daughter. Only if her daughter succeeds can she repay the loan she borrowed and become the Jamie Spears she has always envied.
Nowadays, what else can be done?
She raised her head and looked at Rogge: "I am personally responsible for the US$400,000!"
Rogge did not expect that she would be so determined. After weighing the pros and cons, he said: "The record company can Bear the remainder.”
Hawke said: "I called the legal consultant and waited for him to come over and we signed the contract."
Rogg thought for a while and said: "The plan needs to be satisfactory to us."
Huo Ke got up, went to a deserted place, and dialed Brian Ferguson's phone.
After the call was connected, a surprised voice came: "You actually called me, don't you want to invite me to a drink?"
"Aren't you a lawyer? I'm here There's a business." Hawke heard him say last time: "Scandals and bad things in Hollywood, are you interested?"
There was a loud sound of shooting something over there, and there were exclamations, and then Brian said: "Scandals and bad things are my favorite. Where are they? I'll go there now."
"Mali Bu, beach villa area." Hawke said the address.
In less than twenty minutes, Brian rushed over.
This guy was wearing a suit and leather tie. After Hawke made an introduction, he showed Roger and Joanna his lawyer's card and law firm work permit, and quickly negotiated the fee with them.
Then, Hawke, Joanna and Rogge signed agreements respectively.
The cost is shared by both of them.
Hoke came to the center of the living room and said: "What I say next must be strictly confidential. Brian, you prepare a confidentiality agreement, and everyone here needs to sign it."
Published Ryan already knows what's going on and wants to see Hawke How to solve this kind of bad thing, he responded: "I will prepare now."
After everyone signed the confidentiality agreement, Hawke said: "This public relations, I call it the San Fernando Valley Plan."< br>
As soon as this name came out, everyone else was quite surprised.
Regardless of their surprise, Hawke said directly: "We don't know who the male protagonist in Alison's photos is, and we don't need to know. We created a male protagonist for this incident, and used the photos as an extension of the background to shoot. A video recording. "
"Wait a minute." Rogge contacted him and had a bad idea: "You mean to shoot the Saint. Valley kind of video?"
Hoke nodded slightly: "To be precise, it is a self-portrait video. The video was shot by Alison and the male protagonist we found, and then accidentally leaked and was used by a Sacred Valley company. Buy it, and after they get the copyright, they will definitely push for distribution."
Brian has never seen this kind of public relations, and he thinks this guy is crazy.
Hoke's words continued: "We are promoting the release of this video in a way that promotes a movie. In the past, no star, even a has-been star, has experienced similar incidents on a large scale. , we will be the first to pioneer. In the future, when the media and the public mention candid videos, the first thing they will think of is Alison.”
Joanna opened her mouth several times in a row before she opened her mouth: "But this is a scandal, a scandal."
Hoke said: "Just like what Madonna has done, scandal can also attract fans, and This is not a video we released, it was someone who ignored it What was revealed unintentionally was that it was not us, not Alison, but everyone watching the video."
He spread his hands: "Alison just did what couples often do. Was she at fault for what happened? Those who saw the video, They all owe Alison money for an album!”
Roger gradually came to understand: “This is a way to create breaking news and promote Alison... But there is a problem, Alison. Less famous.”
“A long video. "It has a far greater impact than a few photos." Hawke has seen successful cases more than once or twice: "The appearance of such videos will evoke people's memories of Alison. Those who don't know Alison. Also search for who Alison is ”
He looked at Fergie: "So, one of your jobs is to display Alison's past as a child star on the Internet through blogs or other forms, so that netizens can easily search for it."
Philippines Ji noted it down.
Hoke paused slightly, waited for everyone to think about it, and then said: "There is another key to this matter, the male protagonist! This male protagonist cannot be an ordinary person, a general public that no one knows, and cannot Stimulating the audience's further curiosity cannot make the video a real explosion."
Brian understood and interjected: "Find a male star?"
Scout said: " Normally, male stars would not do this..."
After all, this is not more than ten years later, and it is not uncommon to deliberately expose yourself on social media to attract attention and create topics.
"It just so happens that I know a male star who might do this. He can be considered a second-tier star, but in this kind of video, his appeal and topicality are completely higher than those of a first-tier star." Hawke said: "Ai Lissen is not as famous as him, but she has an outstanding figure and appearance, which makes her naturally attractive. This person’s figure and appearance are not bad, and she is also famous. As soon as a video of such a handsome man and beautiful woman comes out..."
He did made an exaggerated gesture: "will send nuclear bombs" The explosion was the same, and the shock wave swept across the United States."
Joanna asked: "In this way, Alison will..."
Hoke said: "Alison will face it strong and fight to the end. , walking at the forefront of women’s freedom, becoming an iconic standard-bearer and a synonym for certain types of events that the public talks about. Even if similar incidents happen to her in the future, women will still enjoy freedom as a banner.”
Rogge, a pure businessman, thought more. If such an effect could be achieved, it wouldn't matter whether Alison was selling albums or something else. Even if his privacy was exposed, he could make a lot of money.
He took the initiative to persuade: "Joe, I think this is a good idea. In addition to paying Hawke's remuneration, the record company will take another $500,000 as operating expenses."
Joanna Seeing the bright future of money, he said, "I need to discuss it with Alison."
Hoke didn't speak anymore, the choice was in their hands.
It didn’t even take ten minutes. Joanna came in with Alison and nodded to everyone.
Alison was more direct: "I have no problem, this matter is very interesting, I will cooperate with you."
She saw Hawke who had failed to seduce on the yacht, and asked directly: "You Can you be the leading actor? "
"There is another leading actor." Hawke asked Joanna to take Alison out and start arranging the work here. What I just said was the operational idea. When it comes to implementation, there is still a lot of work to be done.
The most important preparation in the early stage is to take a selfie video.
This requires a male protagonist.
Hawke already has someone in mind.
Nearly an hour later, he called Edward and prepared to go out.
Brian followed up and said: "Man, you are really extraordinary. I have never seen someone clear someone's name like this, and I have never seen someone mess up like this in a serious manner. It's amazing!"
Hoke deliberately joked: "Do you want to be the leading actor? The heroine must agree."
Brian shook his head hurriedly: "I'm not interested in this."
Hawke came here and called Josh Hartnett: "Where are you? Regarding public relations, I thought of a good idea."
(End of this chapter)
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