Chapter 113 Image Public Relations and Construction Plan
Beverly Hills, Century City.
The Mondeo turned out of Santa Monica Boulevard and came to the vicinity of the Beverly Business Club.
Hoke picked up his briefcase, got out of the car and came to the door of the club, showed his membership card and walked into the club.
Not far away, Daniel Richard got off a Honda Accord, waited for a while, and walked towards the Beverly Business Club.
As soon as he reached the door, he was stopped.
"Sir, please show your membership card."
Daniel Richard cursed inwardly, turned around and walked back.
In the Cadillac parked nearby, Edward held a portable camera and filmed Daniel Richard's every move.
Daniel Richard got in the car and waited here to watch over Hawke.
Edward turned the camera to guard Daniel.
In the club, Hawke met Caroline.
Miss Mea was wearing a newly bought Chanel windbreaker, carrying an LV bag with a prominent logo, and shining diamond-encrusted high heels.
She is less like a public relations manager and more like a fashion model.
Hoke pointed at her new bangs: "The wool hangs down so much that the sheep's face can't be seen clearly."
Affected by Hawke's last words, Caroline put on only light makeup on her little ewe face, and she said: "As long as your face is smaller, you will look beautiful no matter how you look."
Hoke walked forward. Go: "Where's Steve?"
Without waiting for Caroline to answer, the front The door of the business room opened, and Steve Nut quickly came out to greet him, and took the initiative to shake hands: "Long time no see."
Hoke smiled: "Old friends, no need to be so polite."< br>
Steve took Hawke into the private room and asked someone to bring coffee.
Caroline closed the compartment door.
Neither agent Biles nor Steve's wife Daisy came.
“During this period, I have been paying attention to Josh Hartnett’s activities.” Steve was really impressed: “You actually used this unique way to revive his collapsed career. Get back on track."
Caroline is like a promoter: "I told you, you can always trust Hawke for unconventional PR and strategic planning."
"Kind of. I want to ask you for help." Steve was a little embarrassed, as if he didn't know how to speak.
Hawke suddenly remembered what he had said to comfort him. Could it be that his black teammate Wilson's wife was pregnant? However, the probability of black plus white producing black is much higher than white.
The problem is not serious.
Steve hesitated a little, but said: "Since you helped me sort out those bad things last time, I quickly became one of the opinion leaders of the Los Angeles branch of the NAACP."
Hoke is very good at talking: "You are on the right path."
"In recent times, after experiencing the upsurge of equal rights in the previous stage, Los Angeles has gradually become quiet. " Steve realized the benefits of the affirmative movement and couldn't stop, nor did he want to stop.
He said: "I have always felt that this is an indispensable movement for America to become a beacon of liberal, democratic and civilized civilization. It should not stop here, but should be carried out more vigorously."
Hoke understood. This person is dissatisfied with the status quo and wants to continue the affirmative action movement.
Steve asked: "You are very knowledgeable in this area, can you give me some more guidance."
Hoke did not speak, but started thinking, at this stage To put it bluntly, buying for zero dollars is not suitable for Steve. He needs to kneel down on one knee and the like, and he still lacks a dead old black guy.
Get a gangster to be killed by the LAPD? Obviously not suitable.
Hawke has a good relationship with the LAPD. This is not cost-effective and can easily lead to trouble.
Seeing Hawke's silence, Steve immediately followed up: "You don't have to worry about the cost, I have enough budget."
"Are you anxious?" Hawke asked.
Steve said: "Before October."
Hoke nodded slightly: "Give me some time, I will make a complete plan."
He created such a statue-like figure, which he has used in other projects, and will most likely be used again in the future, so he cannot let the statue collapse for the time being.
Judging from the current situation, we can still harvest wool for a long time.
Hoke thought about it and said: "Although I don't have a specific plan yet, there is one thing I need to tell you in advance, Steve. It is best for the new round of affirmative action to be gentle and non-sharp and non-violent. "I listen to you." Steve has tasted the sweetness of equal rights and regards this as a long-term career. He might not be able to listen to what Hawke said, but he could ponder each sentence of Hawke's words.
He said: "I leave everything to you."
Hawke stood up, shook hands with him, said goodbye and left.
Caroline said something to Steve and followed.
Listening to the familiar sound of high heels hitting the ground, Hawke said: "Your share is indispensable."
"I just came here to ask you, do you need me to do anything?" Ka Lorraine was very aware: "What if I don't participate and you only give me 5%?"
Hoke said: "Wait, I will call you if I need it."
The two arrived at the front hall of the club, with Caroline still following them.
Hoke ignored her, took out his mobile phone, dialed Edward's number, and asked: "Is the person still outside?"
Edward said: "Still guarding outside, on the south side of the door. The Honda Accord under the light pole.”
Hoke hung up the phone, found a seat, pointed to the Accord outside, and said to Caroline: "Did you see that car? There is a bastard in there who has been following me today. Go find some eggs and throw them on his windshield."
Miss Me was stunned and pointed. Pointing to her Chanel trench coat, she shook her LV bag and said, "You want a fashion elite like me to do such an inelegant thing?"
Hawke couldn't help but shook his head: "There is really nothing to hope for in Little Ewe."
"I'd better help make suggestions, contact the media, and write copy." Caroline was worried about being abandoned by Hawke and not making money with her. : "I'm better at these."
Hoke responded and prepared to go out.
Caroline asked: "How to deal with that bastard?"
Hoke said: "The person in the car is a paparazzi. He doesn't know he has been exposed yet, so he is not in a hurry to get rid of him. If a paparazzi follows a person like me who has no news value, there is probably someone behind him. I will find a suitable opportunity to punish him. You are responsible for spreading the word so that the paparazzi in Los Angeles can learn a lesson."
Caroline quickly said: "I'm good at spreading the word."
Hoke went out and got in the car, walked the dog twice, and came to West Los Angeles to practice shooting at the Arter Mountain Shooting Range.
Erica is already waiting here.
Edward also came in later to take the concealed carry license course exam.
…………
Hollywood area, Ackerman charity shelter.
Eighty-year-old Urban drove an old Dodge pickup truck and after several hours of trekking, he finally arrived in Los Angeles from Chula Vista, a small city adjacent to Tijuana.
He drove past the entrance of the aid station, turned left at the intersection in front, and turned into the parking lot behind the aid station.
The sun shone on the front windshield at noon. Urban's eyes were a little dazzled. He slowed down the car and parked slowly in the empty parking space.
He turned off the engine and took out the key. Just like last time, he put the key behind the visor and clamped it. He opened the door and got out of the car, and walked away.
On the other side of the parking lot, a Mexican boy ran to the shade and said to Campos: "Another car is coming."
Campos, who was eating, put down his food, went to the hiding place of the dilapidated building, and took out his binoculars Observing the parking lot, he first saw the old Dodge pickup truck, and then saw the old man slowly walking out of the parking lot.
The old man is very old and his legs and feet don’t seem to be very agile.
Campos took out the Nokia from his pocket. Da Chou had just charged it last night and it could still be used for a long time.
He took out the car keys from his trouser pocket and told the Mexican boy: "Go back and stay safe. If I don't come back when it gets dark, go to the road ahead and look for those three black uncles."< br>
The Mexican boy is a teenager, has become sensible, and can speak simple English: "I understand."
While no one was paying attention, Campos quickly walked into the parking lot and got on a ticket sent by the big ugly. car.
He put the seat down so that people outside would not notice anyone in the car, but he could observe the situation of the Dodge.
Not long after waiting, a bald Mexican man entered the parking lot and walked towards the old Dodge like a normal person driving.
But the bald man looked around as he walked to make sure there was nothing unusual. He opened the door of the Dodge, found the key, turned on the ignition and pulled the gear, and drove out of the parking space.
Campos didn't move.
The bald man drove out of the parking lot and turned onto the main road. He suddenly stopped the car and turned to look at the way he came.
After waiting for a few minutes, there was no car coming from the parking lot.
There were no followers in the surrounding cars. He felt relieved, restarted the car and walked north.
After a while, Campos drove out slowly, turned onto the main road and looked towards the side of the road.
A Mexican homeless man pointed in the direction the Dodge was leaving.
Campos gave chase and soon spotted the old Dodge in the traffic.
When he was in Mexico, he did this kind of work. He could always use the traffic flow to block the car to avoid being discovered by the car in front.
The Dodge circled around North Hollywood, then turned back and headed south. Finally, it passed through West Los Angeles and entered the seaside town of Venice. When it came to a parking lot, it changed into a Mercedes-Benz G and drove into a Open-plan single-family villa area.
When Campos saw the Mercedes-Benz G reduce its speed, he stopped the car from a distance and watched the Mercedes-Benz G drive into a villa with red tiles and yellow walls.
The car went in and didn't come out again. Campos waited for a while, drove by the door normally, turned around to see the house number, and drove away from the community.
A few minutes later, he parked his car in a parking lot on Abbott Kinney Avenue and took out his cell phone to call Hawke.
No one is picking up at the moment.
Campos immediately changed his number and called Edward, and this time the call got through.
He quickly explained the situation here.
…………
At the Atel Mountain Shooting Range, Edward ran out of the indoor venue and came to the outdoor venue No. 3, where he found Hawke and Erica who were practicing shotgun practice.
The security officer refused to let Edward enter the shooting range, so he could only wave his hands repeatedly.
Hoke noticed it, immediately put away his gun, gestured to Erica who was wearing earplugs, and walked out of the field first.
Erica pointed her gun in the air and followed.
Hoke asked: "Is something wrong?"
Edward said: "Butterfly."
This is not the place to talk. Hawke waved to Erica and returned Indoors, I found an empty rest room.
“Campos called a few minutes ago and found out that the mule gang was transporting goods.” Edward repeated the story and said, “He followed him to Venice and was waiting on Albert Kinney Avenue.”
Hawke said: "It should be a stronghold, or a stronghold hidden in a wealthy area."
Erica analyzed: "I know the villa area in Venice. The development company has promoted it, and the villa prices are very high. It’s expensive, and the rent is not cheap. It’s impossible for ordinary members of the gang to live there. He must be the leader of the Mule Gang in Los Angeles.”
Hoke said: “Now we have caught their tail. "Ba."
"Let your people wait first." Erica's first consideration is not to bring people to justice, but how to maximize the interests of her own side, including Hawk: "If It’s really like what I said. We need to find a perfect way to do this.”
She started to argue again: “If I report it, I can’t take away the credit, but how can you get it? Benefit?”
Hawke's fingers gently clasped the armrests of the sofa chair, considered for a moment, and said: "What you said is right. We must first ensure our interests in this matter, and then consider other things."
He had a preliminary idea. Thoughts: "As far as I know, the reputation of the LAPD has been damaged in the past two years, and the amount of donations received each year has not increased significantly, right?"
"Yes, in the past two years, from the Parker Center to various branches, There were so many scandals." Most scandals. have been widely reported, Erica said directly: "The Park Center is willing to push me out, although it is due to my family factors, but the key is to change the image of the LAPD."
Hoke continued to ask: "How is the effect? Are you personally comfortable with it?"
Erica could guess that he had a plan and answered seriously: "The effect is very good. I...how should I say it, actually it feels good. The important thing is that it can be upgraded." Job.”
He has merit and background, and he is still a star police officer highly praised by the LAPD. As long as there are no big problems, his future is predictable.
Hoke determined that the feasibility was very high and said: "I have an idea to turn this arrest operation into a public relations and building plan for the LAPD's image, mobilize the elite of SWAT, and use it to destroy the enemy. Catch them all in one fell swoop. We used cameras to film this process and published it to the public through cooperative media, so that the public, taxpayers and donors could see the strength and determination of the LAPD.” But Erica could speak.
Hoke added: "Crime has penetrated into wealthy areas, and the LAPD has shown its determination and ability to crack down. After the incident ferments, holding a fund-raising or other party will definitely have a good effect."
Erica looked at Hawke: "You think more comprehensively than me, but don't talk to me about this matter, my immediate boss can't make the decision."
Hawke suggested: "Let's go see the scene first, and then you contact your boss."
"Let's go." Erica packed her things and went out.
The two of them have similar thoughts. If they can't get enough benefits, they would rather pretend that they don't know and look for opportunities in the future.
Hoke said to Edward again: "You drive the Cadillac to the side door, and we get in from there."
Erica heard something: "What's going on?"
"There is a tail behind me. I don't know who hired a paparazzi." Hawke said as he walked: "There are many victims of the things I have done recently."
Erica thought about it for a moment: " It won't be an overly high-end opponent." She always strikes decisively: "If you do. If the LAPD takes action, I will have someone hit him with a car, detain him for assaulting the police and obstructing official duties, and find out who is behind him."
Hoke is indeed the number one armed violent organization in Los Angeles these days. The LAPD is much wilder than it was a dozen years ago.
Think about it, two groups of LAPD can have a shootout on the street.
He still asked: "Don't get you into trouble."
Erica smiled and said, "It's a little thing."
Hoke is not a rigid person, so he won't say more.
The two of them walked out of the side door, got into Edward's Cadillac, and headed straight to Venice in the southwest.
After meeting Campos at Abbott Kinney Avenue, he let the latter get into the Cadillac. Under his guidance, Edward drove into the community and took a spin.
The villa has two doors, one at the front and one at the back. The back door has a small driveway that leads directly to the coastal road.
Like many middle- and high-income suburban villas, the house has no walls. The courtyard is mostly covered with lawn, and a beautiful wooden fence with floral arrangements is built around the perimeter.
Erica started making phone calls in the car, making several calls in a row, and then asked Edward to go to the police detective station.
Soon, the car stopped in front of the police detective station.
Hoke, Campos and Edward entered a lounge, waiting for news from Erica.
Edward couldn't hold his breath and stood up to take a look from time to time.
Hawke asked Campos: "Can you use a camera?"
"If you can use it, you are quite proficient." Campos said: "I had received training in this area when I was training, and the instructor at that time Let's find the goods and take pictures immediately to prevent anyone from..."
At this point, he couldn't go on. These are of no use in Mexico.
Hawk knows it well.
After waiting for more than an hour, the door to the lounge was pushed open from the outside. Erica came in and said to Hawke: "Let's go upstairs."
Hawke followed her out of the lounge and asked: "What do you say?"
Erica said: "I made a report, they discussed it, and thought the plan was highly executable, but after I want to know more about the details.”
The two came to a conference room on the second floor, and Erica knocked on the door and entered.
There were only three people inside, one of whom was Susie, who Hawke had dealt with twice, the media and public relations director of the LAPD.
The other two, one is Director Johnson of the Detective Bureau, and the other is Deputy Chief Superintendent Evans from Park Center.
This matter is related to the image of the entire LAPD, and everyone seems extremely serious.
Hoke calmly stated a more detailed plan.
Evans raised one point: "You mean we cooperate with your studio, and then you communicate with the TV station?"
This gave him the feeling that it was very much like outsourcing. .
Hoke had already prepared: "If the TV station is allowed to enter directly, it may evolve into uncontrollable factors. First of all, it is confidentiality. TV stations are a mixed bag. Once the action is too big, it is easy to alert the gangsters. Secondly, if the action fails, It goes well, the TV station still insists on broadcasting, and it will be very passive; another point is that during the yacht incident, I cooperated with the LAPD and we had a tacit understanding.”
Everyone here knows the virtues of those media reporters.
If the success of the LAPD operation is headline news, then the failure of the LAPD is breaking news.
If you stop it then, it will be troublesome.
We can't just shoot those reporters and cameramen to death.
Evans was slightly confused and looked at Susie, who gave a brief explanation.
Hawke was asked more specific questions and then asked to leave temporarily.
Susie elaborated on two informal collaborations between Hawke and the LAPD.
Robert Downey Jr. and the yacht incident, Hawke’s handling was well received by the LAPD.
Erica briefly talked about the recent operation cases of West Coast Studios regarding Steve Nutt and Selfie Gate.
The results of these two public relations efforts have even attracted the attention of several senior executives of the LAPD.
Most people can't think of it, let alone doing it.
Not only did the black become white, but the black was even made red and purple.
In the end, the LAPD decided to adopt this public relations and image building plan.
Susie and Hawke are in charge of the media aspect, while the Detective Bureau and SWAT are in charge of operations.
Later, Susie found Hawke and chatted alone.
This is the first formal collaboration between the two parties. The video shooting and processing will be supervised by the LAPD's Media and Public Relations Office, which is actually Susie, and will be handed over to the West Coast Studio to deal with the media.
But the outsourcing cost for this incident was only US$100,000.
Hoke doesn't mind, it's good for long-term strategy.
Erica came over, and Susie left on her own initiative to leave room for the two of them to talk.
Hoke said: "How can I thank you? You must have done a lot of work in it."
"The biggest benefit is from the LAPD. To be precise, it will fall on the people on my line." Erica closed the door and said: "You discovered the clues and provided the news informants. You can't Let you return empty-handed."
She looked at her watch and said, "I will take action soon. Isn't there a tail behind you?" opportunity, get rid of him."
Hoke has never been a stickler for rules: "Okay, it's best to find out who is behind him."
Erica said: "Use. A little trick will do. Don’t forget, Los Angeles is the territory of the LAPD.”
(End of this chapter)