Xin Zixing: We can take this opportunity to announce to everyone that the book "Jump Up: Our Student Times" can make the most of the popularity of this matter and get better promotion than other publicity methods. Yan He, I understand that you don’t want this book to become a book with strong fan attributes, but you see, the authors of this book include Jiang Yuqian, Li Zhibai, Song Linxin, Yan Liang and several artists. Even if it has fan attributes, Instead of just focusing on you, think about it, okay?
-
Lu Yanhe looked at the message from Xin Zixing, was silent for a moment, and showed it to Chen Siqi.
After reading it, Chen Siqi asked: "What do you think?"
"I think what she said makes sense, but the most important thing is another thing. I'm also wondering whether it is a book with strong fan attributes in the eyes of others. I care more about whether it can survive," Lu Yanhe said, "We all have such high expectations for "Jump Up". If the first issue does not do well, it will definitely be difficult to continue doing it. The popularity this time will not be great. Sister Xing wants to take advantage of it, and so do I.”
"But in this way, you will be exposed in front of everyone, and all the problems that may arise in "Jump Up" will be blamed on you." Chen Siqi said.
"I know, but since this book is edited by us, we should be responsible for all the problems that will arise in "Jump Up"." Lu Yanhe said, "Since Lu Yanhe is me If my name is written on the book "Jump Out", it will have many benefits, so let Lu Yanhe's name be written on it. ”
Chen Siqi looked at him helplessly and said, "You can actually wait until "Jump Up" is finished before announcing to everyone that you are the editor-in-chief of this book."
"It doesn't matter." Lu Yanhe Shaking his head, "I didn't do anything shameful, so why hide it? Besides, aren't you the editor-in-chief with me?"
He said with a smile.
Chen Siqi was stunned and looked at him in surprise, "Would you like to be editor-in-chief together?"
"Yes." Lu Yanhe nodded.
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“Double editors?” Xin Zixing asked in surprise on the phone.
"Yes." Lu Yanhe nodded and said, "Is it okay to put my and Chen Siqi's names on the editor-in-chief's name?"
Xin Zixing was silent for a while and then said: "It is almost rare to see double editors in China. In fact, it is very rare in the world."
The editor-in-chief is the one who makes the final decision People are like directors of a movie. It is rare to see two people serving at the same time. Otherwise, how will disputes be resolved? Who do you listen to when there are differences of opinion?
Lu Yanhe: "This is based on the actual situation. I am also an artist. I will have various other jobs such as acting and acting in the future. I cannot devote all my time and energy to this book. , if we really want this book to continue and become a book series, there must be someone working with me to edit this book. , I hope it’s her.”
“Yan He, don’t get me wrong, I like your classmate very much. Although she is still very young and green, she is very energetic and motivated. She is a type that I admire very much, but just putting her name as the editor-in-chief will easily cause criticism," Xin Zixing said, "She is just a recent graduate. Zhongsheng, of course, I know that she, like you, is the person who made this book possible. She can be the content director or deputy editor. It’s no problem. Putting her in the same position as you will make People question. "
"What are you questioning? Do you question her lack of ability, or do you question me for selling sheep over others?" Lu Yan He Yiyu directly pointed out Xin Zixing's concerns, "Sister Zixing, since the two of us are working on this book together, then let's be realistic and put our two names on the editor-in-chief position. I hope so. . If Yemai.com wants to announce this at this time, let’s announce it together.”
Xin Zixing was a little helpless.
Only a person aged eighteen or nineteen would say something like this, without room for negotiation, with a passion and idealism that adults cannot understand.
However, Xin Zixing had no way to convince Lu Yanhe.
This book is not a book by Yemai.com, but a book by Lu Yanhe and Chen Siqi.
Whatever they want to do, Yemai.com only has the right to make suggestions, not decisions.
In fact, from deep down, Xin Zixing actually admires Lu Yanhe's attitude - after all, those who always want to monopolize more credit and those who are willing to share less credit are always willing to share the credit.
Xin Zixing said: "Okay, I understand, but Yan He, regarding the book "Jump Up", do you and your classmate have a clear division of responsibilities and income distribution plan? I have met many partners who work together in business. We could be together at times, but when we were dividing the cake afterwards, the talks fell apart and fell apart. Have you communicated about these things? "
Lu Yanhe said: "We have communicated, it's very simple, 50-50. ”
Xin Zixing was stunned.
Lu Yanhe said: "Sister Zi , but it is indeed like this. It doesn’t matter if we don’t write this book. We want to spend time and energy on this just because we want to.”
After hearing what Lu Yanhe said, Xin Zixing wanted to laugh, but she held it back.
Sure enough, children are children, and you can’t really communicate with them because they don’t understand what “people’s desires grow slowly” and they haven’t experienced it yet. When disaster strikes, we all fly away." But when you listen to these childish words, you feel a little ridiculous and a little envious at the same time. They are still so innocent and brilliant, and you even have an urge to protect their innocence and splendor.
"Well, come on." Xin Zixing heard herself say this.
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The official account of Yemai.com released a message: I heard that the two editors-in-chief of our upcoming theme Mook "Jump Up" were on the hot search? ! Pout, Xiaomai originally wanted to secretly hold back a big move to surprise everyone, but it was exposed like this? Okay, okay, let me officially announce that Xiaoye has teamed up with Lu Yanhe and Chen Siqi, who have just graduated from high school, to edit a themed Mook "Jump Up" for all Internet youths. It will be published on Yemai.com. Come to Yemai.com Make an appointment! Link attached~
Lu Yanhe and Chen Siqi were officially called @ at the end.
Lu Yanhe and Chen Siqi forwarded this news one after another.
Lu Yanhe made a smile and said: Working on a themed Mook with classmates is an experience I have never had before. I face new fields and new problems every day, but I can do what I want to do, even if I am tired. Also happy.
Chen Siqi: Well, a 27-yuan meal is worth it to solve a key problem.
Then, Yemai.com spent money to buy Lu Yanhe and Chen Siqi into hot searches.
On that day, the number of searches on Yemai.com tripled, and the number of visits increased by 160%. The number of reservations for the "Jump Up" reservation link developed by Yemai.com exceeded 1,300, of which nearly half were made by newly registered users.
Whether this data is high or low depends on how it is evaluated.
For those inside the Leaf Vein Network, this was a number that was within their expectations, but one that made them very satisfied.
Now there is nothing in the book "Jump Up" except for the name of the editor-in-chief. Being able to get a thousand and three reservations immediately shows that Lu Yanhe really has a lot of fans. Because of the name Lu Yanhe, Just interested in this book.
But for some marketing accounts and media who don’t understand the market, they have badmouthed Lu Yanhe. After all, this is an era of traffic where XX celebrities are on the cover and the magazine will sell out tens of thousands or even hundreds of thousands of copies. How much sales it can drive has become a touchstone of a star artist's popularity. However, Lu Yanhe was only able to call for 1,300 reservations, which was too much and not worthy of the momentum he had been in the limelight in the past two months.
A special columnist from "Art News" wrote in a column: No matter how high Lu Yanhe's college entrance examination score is, in the market of idol artists, he cannot translate it into the corresponding fan appeal.
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More media questioned the fact that Lu Yanhe edited the theme Mook itself.
Most people who work in the media have some knowledge of the market.
They questioned that Lu Yanhe, a newly graduated high school student, could be the editor-in-chief, and they questioned that Yemai.com only focused on traffic and celebrities, and did not respect the profession.
There are also former newspaper media workers who complained that Lu Yanhe had not yet stabilized on one road before he started to jump on another road.
Most of the people who are optimistic and supportive of the book "Jump Up" are passers-by.
Lu Yanhe and the others had expected such a situation before, but they did not expect it to be so ferocious.
Some people specifically went to the comment area of Lu Yanhe’s social platform to complain about him, question him, and said in a weird way that being a celebrity artist is good, everything can be done more smoothly than ordinary people, and you can do whatever you want. It's even worse on Yemai.com. Many people poured cold water on Yemai.com's post, questioning how much they paid Lu Yanhe to be their editor-in-chief. They also said they had misjudged the market. , the book will definitely lose money, cannot be sold, etc.
The official account of Yemai.com gave a simple reply in its comment area, saying: "Jump Up" was not about us asking Lu Yanhe to be the editor-in-chief, but about cooperation after we learned that Lu Yanhe and his classmates had this idea. Oh, I did not provide any remuneration, I was only responsible for the production funds of this book.
After Yemai.com responded, many people laughed at Lu Yanhe for stretching his crotch. Yemai.com asked him to cooperate without any intention of providing any remuneration.
“…”
Such a large-scale negative voice caught Yemai.com by surprise.
Lu Yanhe also gradually became a little worried from his indifferent attitude at the beginning.
He was even a little confused and confused, why were so many people resisting this matter?
Chen Ziyan said to him instead: "Yan He, you have to slowly learn to accept this. You are an artist. It is undeniable that you have indeed received a lot of conveniences brought by this status, and you also have There are many resources that ordinary people do not have access to, so even if people do not use fair standards to measure you, You can feel uncomfortable, but you have no position to explain. For you, the only thing you can do is to do it well, and use the final results to tell everyone that you made the right choice to do this. You didn’t Waste these opportunities.”
Chen Ziyan’s words made Lu Yanhe think deeply.
The main reason is that Lu Yanhe did not expect that Chen Ziyan would say this.
Lu Yanhe has never felt that his status as an artist has brought him a lot of conveniences. Even in the past year, he has had more doubts and troubles than conveniences.
The real convenience is that after the college entrance examination results came out, he suddenly had a lot more work. That was also because of his own popularity, not because of his status as an artist.
However, Lu Yanhe also admitted that if he were not Lu Yanhe, he would never have the opportunity to edit such a book.
He had never seriously thought about the contradiction between these two ideas before, but now Chen Ziyan pointed it out to the point.
"So, because I am an artist, no matter what I do, I will be considered to be taking advantage of my artist status, right?" Lu Yanhe was actually a little aggrieved deep down in his heart.
Chen Ziyan sighed.
As soon as she heard this, she knew that Lu Yanhe was just holding on to his youthful anger and had not really thought about it.
“Yan He, it doesn’t matter at all whether you take advantage of a certain status. In this world, every young person wants to prove that their success is 100% dependent on themselves, but this is not realistic at all. Because people have been involved with all kinds of people and things since they were born," Chen Ziyan said, "Rather than taking advantage, I hope you can truly realize that when we have the ability to act properly. From our identity and home When we receive more resources and more convenient conditions for our families and interpersonal relationships, we can accept it calmly. We can accept it calmly that there are noble people, assistants, and luck behind our success. Only by admitting our own specialness can we face it calmly. My own success, otherwise, the more I deny it, the more I fear it, the more I can't let it go, and the less I can take it lightly."
Chen Ziyan's words lingered in Lu Yanhe's mind for a long time and did not disappear.
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On Yemai.com, due to the controversy over "Jump Up" edited by Lu Yanhe, this project was also mentioned at the meeting to discuss whether to continue.
A senior editor in the editorial department said: "I am not very optimistic about this project. To be honest, of course celebrities have fan effects, but we all know that building a book series is a long-term project. If you don't really love books, and It is difficult for people who have feelings for books to stick to it, Lu Yanhe To write "Jump Up", he suddenly created a book series with a high topic. This will certainly achieve temporary success and attention, but how long can it last? You see, this thing has not even started. It didn't get support from many people, which shows that everyone knows that if a celebrity is the editor-in-chief, actually It’s just a gimmick, how can we pay attention to the content?”
“Teacher Chen, and all the teachers here, I need to make one thing clear to you. The book "Jump Up" was not proposed by Yemai.com ourselves. Planning and then asking Lu Yanhe to do it, we at Yemai.com have always wanted to do something Such a book series, but due to various reasons, could not be produced. It happened that at this time, Lu Yanhe proposed that he wanted to do it, so we took the initiative to seek cooperation." Xin Zixing said seriously, "Without Lu Yanhe, we, Yemai.com, would be alone. When will the book series be produced? ”
The person she called Teacher Chen shook his head, "Zixing, I know that the recent documentary "City Travels" has allowed you to have a good cooperation with Lu Yanhe, and you also trust him, but our own book series It has never been done. There are many reasons. Lu Yanhe wanted to make "Jump Up". ", I actually have no objection, not to mention whether it will be successful in the long term, at least in the short term it will definitely attract some of his fans. However, do we really want to use "Jump Up" as our Yemai.com e-reading brand book series? This is something we need to seriously consider, even if one has tens of thousands of fans every month However, if the social reputation of e-books is very low, it will damage and affect the overall reputation and reputation of Yemai.com.”
“Indeed, Yemai.com is the biggest one among other websites. The difference is the construction of our user community atmosphere. The reason why we haven’t opened the entertainment star section for so long is because we don’t want the fandom to affect the online community atmosphere of our Yemai.com. Now that we introduce Lu Yanhe and his "Jump Up" to our Yemai.com, what will it bring? We have to seriously consider the impact,” another said.
Xin Zixing shook his head, "Teachers, Lu Yanhe is indeed an artist, but is he the same as an ordinary artist? Is there another idol artist with such a high social evaluation as him? Now it's just a part of People question Lu Yanhe's ability as editor. Is this a very negative comment? As long as "Jump Up" is done well and wins everyone's reputation, these doubts will be solved."
"Who knows what the reputation of "Jump Up" will be like?"
"Indeed, we don't know what the reputation of "Jump Up" will be like now, but if we don't try, we will never know "Xin Zixing said, "Both Lu Yanhe and Chen Siqi are working on this book with a very serious attitude. Putting aside Lu Yanhe's identity as an artist, isn't he suitable to be the editor-in-chief of "Jump Up"? Journal, this is a page An e-book for youth in the Internet age. Lu Yanhe’s age, experience, and ability are all very consistent with our positioning of the editor-in-chief of such a book. Only such a person as editor-in-chief can truly create a book that can attract many readers. "
"But he is an artist, and we cannot discuss this matter aside from his status as an artist."
Both parties can't agree on this matter. , unwilling to compromise.
In the end, there were two groups of people with completely different attitudes in the conference room. One group was headed by Mr. Chen from the editorial department, who believed that this matter should be considered carefully, and the other group was headed by Xin Zixing. I think we should seize this opportunity.
At this time, Liu Qiao, the chief content editor of Yemai.com, spoke.
“Yemai.com is indeed not a data-only website. We attach great importance to everyone’s impression of us and the positioning of Yemai.com.”
As soon as Liu Qiao opened his mouth, Teacher Chen’s face was full of expressions. He showed a slightly proud look.
“However, do you know how many pre-orders there have been for this book since we announced the news of “Jump Up” today?” Liu Qiao asked.
In the conference room, everyone looked stunned.
"So far, more than 1,800 people have made reservations." Liu Qiao said, "Of course people who don't know the industry will say that the number of reservations is very small, but we all know that we require those who make reservations to have the background real-name authentication of Yemai.com account, which means that data cannot be refreshed, and we have not made any recommendation announcements within Yemai.com. It all relies on traffic on social platforms, and half of the accounts are newly registered.”
“When I say this, I don’t mean to say that the data is good or bad. I want to explain one thing. There are many people who question Lu Yanhe as editor-in-chief, but there are also many people who believe in Lu Yanhe and are interested in the books edited by Lu Yanhe. " Liu Qiao said, "We have always wanted to launch a brand ourselves, but we have never been able to launch it. Why? There are many reasons, but to put it bluntly, after our evaluation, we found that launching it could not achieve our goals. It cannot be responsible for its own profits and losses, and can only rely on the continuous blood supply of the website to maintain itself. Now Lu Yanhe has made this book Since the book can hope to do this, should we put it aside because of some doubts on the Internet? "
He smiled and stood up, "I'll go out and have a cigarette. . "
After he went out, the faces of the group headed by Teacher Chen looked a little ugly.
Xin Zixing did not show any pride because of this.
She silently looked at the information on hand, knowing that the overall situation had been decided at today's meeting, and "Jump Up" would continue to move forward.
That's enough.
She didn’t want to say anything more.
No matter how much I say, it is better to make "Jump Up" a success and put it in front of everyone. (End of this chapter)