Deng Siyuan is the head of the propaganda department of Beijing and Taiwan.
Previously, he was under a lot of pressure because of problems with the promotion of the drama "Six". This time, he and the people in his department worked hard for "Seventeen Floors" Er was rushing, just trying to make a comeback, but as a result, there was a problem with the ratings.
He said immediately: "This is not a problem of our department. We have raised the peak ratings of the first episode by 1%, which shows that our publicity work is absolutely in place. It keeps going down because the show itself is not attractive and cannot retain the audience.”
It is not uncommon for the show to play ball with each other.
Just by what Deng Siyuan said, there was no doubt that all the blame for the poor performance of "Seventeen Floors" was placed on the production department.
However, who could have imagined that in just one day, "Seventeenth Floor" would kill everyone on Northern Lights Video, using record-breaking webcast data to prove to everyone that its content has no problem and that it can attract audiences.
Jiang Lan said this at this time - even if it was just a rumor or a rumor, it was already expressing a certain attitude.
Deng Siyuan was very angry.
He immediately went to report to the Taiwan leaders.
There will also be a high-level meeting on the stage.
"It's understandable that "Seventeenth Floor" was broadcast well in Northern Lights, but I didn't give any discount in the promotion of "Seventeenth Floor". Leaders, you can see that I really tried my best to promote "Seventeenth Floor". I recommend this drama. It is our drama king. I am not lazy at all."
"No one said you were lazy. , and no one said that you were passive and slow in your work." Jiang Lan sneered softly, "It's just that your propaganda method of casting a wide net has made a wedding dress for others. Just look at the data of the Northern Lights. "Seventeen" "Layer" is broadcast so well in Northern Lights, it's all thanks to you."
"Huh?" Deng Siyuan was stunned.
What the hell?
Jiang Lan said: "The ratings of the first episode the day before yesterday continued to fall. Minister Deng said that the quality of our drama series itself was not attractive enough. The ratings of the second episode yesterday, well, were not very high, but they were still It fulfilled its mission to refute Minister Deng’s words and stabilized at 0.7. The overall average ratings were still a little higher than the first episode and did not continue to fall.”
Deng Siyuan had a sarcastic smile on his face.
"Jiang Tai, I only did analysis based on data before."
"I know, otherwise how could I say that you made wedding dresses for others." Jiang Lan smiled slightly, In his smile, his eyes were a little cold, "I got a piece of news late last night. The night before yesterday, after the first episode was broadcast, the people from Northern Lights called Chen Siqi as soon as possible, and they called Lu The girl who co-hosted the magazine with Yan He decided to purchase a reservation event they had tailor-made for "Seventeenth Floor" to promote the show. The whole day yesterday, the hot search list was full of guests and information about their event. Moreover, it also effectively converted views. The number of viewers exceeded 10 million within one hour of the first broadcast. Even if we don’t make online videos, we should understand the value of this data, right? +’s big drama, the average number of views per episode is only 50 to 60 million.”
“Why is it that when our ratings are declining, we are all pessimistic, but Northern Lights is increasing publicity funds and doing this? "What about an event?" Jiang Lan looked directly at Deng Siyuan, "Because they can see a large number of potential viewers from the inverse situation of declining ratings and explosive reputation during the same period. They haven't watched the show yet, so they want to grab the audience, but we, because of the 1% peak, believe that we have already grabbed all the viewers we should grab, and it is of course a problem that we cannot retain the audience in their 40s and 50s. You can’t keep them, but the audience in their twenties and thirties, did you really win them over from the beginning?”
Deng Siyuan’s forehead was forced to sweat a little due to Jiang Lan’s questioning.
Jiang Lan: "Did you know? A professor from the School of Communication of Zhenhua University posted an article on his social media today, pointing out that our Beijing-Taiwan propaganda on "Seventeen Floors" consumes a lot of manpower, financial and material resources and has the lowest cost performance. A kind of propaganda."
Deng Siyuan: "It's very popular now. Many professors deliberately say alarmist things just to make themselves famous.”
“He is a professor at Zhenhua University,” Jiang Lan reminded, “Don’t compare him with those so-called rubbish experts. ”
Deng Siyuan took a deep breath.
Jiang Lan: "And I heard another news. As early as a month ago, Chen Siqi actually contacted your department and wanted to cooperate on a customized publicity plan for "Seventeen Floors", but you refused. , because they once caused you a big loss on the show "Six People", and they saved the ratings of "Six People", but your face was stepped on the ground."
Everyone's eyes fell on Deng Siyuan's face.
At this moment, Deng Siyuan felt the light on his back for the first time in a long time.
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On Sunday night, the second episode of "Seventeenth Floor" was released on the Northern Lights. The popularity is still high. What's even more exaggerated is that in just one day, the pre-roll advertisement was on the first When there were already eight in the set, four more were added in one go.
Just from the changes in this data, it can be seen that the market highly recognizes the market performance of "Seventeenth Floor".
After fans of the drama discovered this incident, they rushed to tell each other, wishing they could tell the whole world.
You guys who have been badmouthing "Seventeenth Floor" for the past two days, please watch it clearly!
Fo Ji Tai Lai's general trend of public opinion made almost everyone in "Seventeenth Floor" breathe a sigh of relief.
Including Chen Bige.
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Chen Bige's status is very high, but it's true that she hasn't released a hit work for a long time.
In the past few years, she has been focusing on movies. The box office of the movies cannot be said to be huge, but in a market that easily earns billions or billions, most of the movies she starred in have box office of only a few hundred million. , the money was made, but it didn’t help an actor of her level much, and it didn’t help her win any major awards. In recent years, it can only be said that she has maintained her status.
After all, the status is already too high and cannot be improved any higher.
This time she returns to the small screen and chooses a TV series like "Seventeen Floors", which is a big challenge for her.
When she made this decision, many people advised her not to choose such a risky subject and to play it safe first.
With her status, as long as there is no major Waterloo, this status can be maintained until her retirement.
But Chen Bige still hopes to achieve new breakthroughs after all.
As an actor, I have a breakthrough in acting. As a career, I have a breakthrough in career height.
“Many young viewers have only heard of my name but don’t recognize me.” Chen Bige said, “I’m not old enough to retire directly, right? I’m only in my thirties, and many people my age are Actors, they are all still big stars, so why am I starting to retire?"
Everyone in her team said: "Which one of them doesn't want to have a status like yours?"
"But I want to be seen by the audience and liked by everyone. I don't want to retire." Chen Bige insisted on choosing "Seventeen Floors".
This time, Chen Bige's performance in "Seventeen Floors" was no surprise.
The orphan Li Meng she plays has been struggling at the bottom since she was a child. She is wary of others and has a cleverness raised in the market. In such a cruel environment, she shows extraordinary abilities and The responsiveness itself makes it easy for the audience to sympathize and appreciate at the same time.
Chen Bige's superb acting skills make this character appear cold and stubborn, but also has a fragility that makes people unable to help but feel pity for him.
In comparison, other characters are not as discussed as Chen Bige because the plot has not yet been fully developed.
However, the silly genius played by Lu Yanhe still caused a lot of discussion, mainly among girls who love this movie.
This character type is not uncommon and has a very large audience. Lu Yanhe played such a character and spent a lot of effort filling in the details.
He accepted a short video interview with Li Bi - Li Bi specially set up a column for his short video called "Eight Questions, Eight Answers".
One of the questions is: What is the biggest difficulty in starring in "Seventeen Floors"?
Lu Yanhe said: "From the perspective of the actor's performance, everyone's acting skills in this drama are very good. How to let me have my own brilliance is one of the difficulties, and from the perspective of character creation, the biggest The difficulty is how to make such a genius who is just not good at expressing emotions look like a fool.”
Li Bi was interviewing Lu Yanhe in the car.
The camera was pointed at him.
Lu Yanhe said: "This is a technical difficulty, but what I lack most is technology, so I was actually anxious for a long time at that time. Later I thought of a solution, which was to watch a lot of movies and If you can't create it yourself, imitate it first. After I no longer have the psychological burden of creating a silly genius that belongs to me, Lu Yanhe, I relaxed and had an idea. Videos are usually two to three minutes long.
One question and one short video.
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After Li Bi finished interviewing Lu Yanhe, he went to make an appointment with Chen Bige.
He has only been making short videos for less than a year. Although he has made rapid progress based on the network resources of Lu Yanhe and Chen Siqi, it has not really taken off yet.
So, the route Li Bi designed for himself was to "hitch a ride".
In the very beginning, don’t think about any innovative topics, just focus on whichever one has the most traffic.
Which film and television dramas are going to be released, go and contact them, and take the initiative to discuss cooperation.
Whenever singers release new songs or have concerts, they are the first to apply for cooperation.
Many people reject it, but there are always those who accept it.
As the traffic gradually increased, his short video program finally had a brand willing to implant it.
This time "Seventeenth Floor" is broadcast, Li Bi also knows that this is an opportunity that cannot be missed.
Therefore, he was the first to ask for Lu Yanhe's time. It took about forty minutes to record the journey.
The key to this column is how to ask the eight questions.
If you ask good questions, you will get good answers.
If you ask a bad question, you may end up with the same thing.
So, Li Bi usually prepares a hundred questions every time, and then seeks help from the editors of the "Jump Up" self-media to select the eight most representative questions.
It’s a lot of work, even physical.
Li Bi persisted.
And Li Bi is not a stickler for rules.
For every artist who comes to his short video column, he will apply for a fund to help the artist market a topic based on a point in his short video.
Many times I really have no money, so I can only go to Chen Siqi.
"This is what I borrowed from you, and I will pay it back later." Li Bi said.
When Chen Siqi heard what Li Bi said, he knew that Li Bi really regarded this column as his career.
As long as a capable person is really willing to put in the effort, investors only need to do a good job in investing.
Sure enough, after doing this, a month ago, Li Bi finally achieved profitability in a single video. Traffic advertising revenue and implanted sponsorship revenue covered his operating costs and marketing expenses.
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The popularity of "Seventeen Floor" has caused the actors and actresses to start working non-stop.
The market is like this, chase whoever is popular.
But everyone once again discovered to their dismay that Lu Yanhe was still the same as before. No matter how he talked about it, he would not take on too many jobs to keep himself busy.
Basically, there is only one public schedule a week, including recording the program.
Then this leaves everyone with a situation where there are too many monks and too little meat.
Who would be happy?
Fortunately, "Seventeen Floor" has many leading actors, which allows everyone to more or less grab the slot of one or two actors.
Fortunately, "Seventeen Floor" is a weekly drama, which stretches the front line and maintains its popularity for a longer period of time. The various partners do not have to fight hard to compete for a certain person's schedule, or even We can negotiate the schedule amicably. I'll go to your place today and mine tomorrow.
Only Lu Yanhe is not going anywhere. This man deserves to be punished!
Li Bi's Eight Questions and Answers column was updated to the eighth day. His eighth question happened to be "Why do you always deliberately reduce your exposure? You are obviously a person who works very hard and cares about this job very much." Career people.”
As soon as Li Bi asked this question, Lu Yanhe was shocked.
No one had ever combined these two things into one question to ask him.
Many people think he is lazy, think he is aloof, or think he became famous suddenly and had good luck, so they don't care about the popularity.
Only Li Bi could see clearly that he was deliberately reducing his exposure.
Lu Yanhe couldn't help but lower his head and smile.
"Can I tell the truth?" Lu Yanhe pursed his lips and pondered for a second before saying, "Because I think I am too popular."
"It's not that I'm in Versailles, maybe it's just because of everyone's preference. Coupled with some random luck, I seem to be trending on some things from time to time and be criticized by everyone. Everyone has seen that, if I want to be a good actor, I must maintain a certain sense of mystery. It’s not that I want to live in the mountains and forests so that no one can see me, but I don’t want everyone to see me every now and then. If you see me, I will be bored if I always appear in front of the audience." Lu Yanhe said.
“Actually, most of the time when I am not meeting with you, I am doing my own thing. I am reading, writing and reading scripts, and meeting with producers, directors and other actors. Lu Yanhe said, "This is what I am doing."
As soon as this answer came out, it suddenly caused a huge wave of discussion on the Internet.
——I think I am too red.
Listen, is this still human talk? !
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"Which artist usually wants to be more famous? What about you? You are fine, but you openly think that you are too popular." Chen Ziyan couldn't help laughing and scolding, "What are you doing? Putting a knife in someone else’s body.”< br>
Lu Yanhe: "This is really not my intention, Sister Ziyan."
Chen Ziyan: "Anyway, regardless of whether it was your intention or not, now you will definitely become the target of everyone's villainy. ”
Lu Yanhe couldn't laugh or cry.
"Then do I have to stand up and apologize?"
"What are you going to apologize for? Apologize that you shouldn't say that you are usually too popular?" Chen Ziyan sighed, "You'd better forget it and just wait for the storm to pass."
Actually, it's mainly because of Lu Yanhe's words. Although they are crazy, they are also true. No one can say anything about him.
There are also many netizens who think what Lu Yanhe said is very interesting and true. (End of chapter)