Lu Yanhe didn't win the award, but it can't be said that he didn't win the award.
"Party of Six" won the Best TV Series Award that night. As a starring actor and screenwriter, no one can erase his glory.
As a result, although Lu Yanhe did not win any of the awards that he personally nominated, he became the most watched person at this awards ceremony with this award for Best TV Series.
His speech was once again evaluated as a "textbook level" speech.
Many media produced text versions of his speech and spread them on the Internet.
Especially the sentence "Works are art, but art is made by all types of work. Without the efforts of everyone in front of and behind the scenes, art is not art, just rough crafts." It was forwarded by many people behind the scenes in the film and television industry, saying Feelings.
“We all know that celebrity artists are the most profitable jobs in the film and television industry, and the lighting engineers, sound engineers, makeup artists, etc. behind the scenes do not appear directly in front of the stage. Therefore, unless they are Having achieved the top position in the industry, it is generally difficult for others to see it. We always hear many celebrities and artists say thank you to all the staff in front of and behind the scenes. We are tired of hearing this sentence. Unexpectedly, Lu Yan He said something like this. "Entertainment critic Guan Suchen wrote, "Lu Yanhe said this very well. Not only is acting an art, but other jobs are not art. It is also rare for him to be able to see the importance of every type of work. With actors like this, we can believe that the film and television industry will get better and better."
Then, someone found out what Li Zhenzhen said at the media press conference that day.
"All the artists in "Young Days" took part of their income and shared it with the staff behind the scenes. Really, we always see all kinds of tax evasion and nothing left in the card. One or two million people are very anxious. It seems that the artists in the entertainment industry are a bunch of idiots whose brain structures are different from ordinary people. Fortunately, they are still There are artists like Lu Yanhe who are clear-minded and empathetic, otherwise I really don’t know what kind of idols we usually pay attention to.”
“Isn’t Lu Yanhe always a breath of fresh air? "This movie, 99.99% of actors in the entire entertainment industry, especially actors of his age, would not accept it. Those with good acting skills may find it difficult to act well, while those with good acting skills may find it annoying that it is an ensemble drama, that the male lead does not have enough roles, or that the pay for this drama is too low. It will be a secret joy for the film and television industry to have an actor like Lu Yanhe. He will lead this year. How many newcomers have come out in "Six People" made Yan Liang, Wen Minglan, Zhan Yun, and Yin Xincheng popular in one go, and "Three Mountains" has also introduced Chen Jiang, Sui Fangran, and Wang There are three pure newcomers in Lu, not to mention "Late Spring". Except for Lu Yanhe, all of them are newcomers. Do you know why Lu Yanhe's status is so high at such a young age? Because he can really carry it all by himself? I won’t say that he is the only actor in this drama, but in recent years, which other actor besides him has performed like this?”
The group of people were so excited that people mistakenly thought that Lu Yanhe had been smeared or attacked. But if you look carefully, you will find that there is no such thing. No one attacked Lu Yanhe? Why are these people so excited? -
"Why? Of course it's because it's rare to meet such a strange and popular star, and I can't help but be excited."
In an internal meeting of Yemai.com, it was mentioned that there was an appearance on the Internet Xin Zixing analyzed such a phenomenon according to his own understanding.
“This is not the same as our mood. So what kind of celebrity artists have we worked with in the past? They are all well protected by the team, with a glass heart and eyes above their heads. When we cooperate with them, we have to set up a special budget for the popularity marketing of artists, haha," Xin Zixing said, "We have been working with Lu Yanhe for so long, and he and his team. Did you make an inexplicable and unbelievable request? "
"Zixing, we all know that you have a good relationship with Lu Yanhe, but there is no need to praise him so much." Zuo Yu, who was sitting opposite her, laughed. He jokingly said, "Of course, Yan He is indeed a very good artist, but if you praise him so much, will your Mr. Huang be jealous?"
The others laughed too.
Xin Zixing did not expect that Zuo Yu would suddenly mention Huang Kairen.
But this is not the first time.
Since her relationship with Huang Kairen was made public, Xin Zixing has often encountered this situation of being ridiculed to her face.
Of course she was annoyed, but even though she was annoyed, she could only endure it.
The whole environment is like this. If she cares about it, it will appear that she is too careless.
"Mr. Zuo, you care so much about me, your wife won't be jealous, right?" Ah.”
Zuo Yu was slightly startled.
Others were also stunned, not expecting Xin Zixing to fight back like this.
Xin Zixing said: "I do have a good relationship with Lu Yanhe, but in business, why should I say that he is very strange, and many people are excited because of the appearance of an artist like him? For the same reason, we We have created a magazine brand and a documentary brand. As one of the most authoritative websites for domestic film and television and work ratings, we have actually gathered far more literary and artistic young people than other platforms. This is also the biggest advantage of our platform - both investors and investors. , whether it’s a brand customer, What people like about us, to use the simplest two words, is style. Other platforms are popular, but our platform is elite. This is what distinguishes us from other platforms. Mr. Zuo just said that we need to increase traffic and increase investment. I agree with this. However, I think the premise of this is not to damage the positioning and image of our website - or in other words, what do you think of the positioning of our website? And the image can be destroyed? ”
Zuo Yu said: "The positioning and brand image of Yemai.com have always been far ahead in the market, but why does a website with such a good reputation and brand image have such a small market share? Have you ever thought about this problem?"
Others looked at each other.
“Actually, I don’t need to say it, everyone also knows the answer. This is not an era where the smell of wine is not afraid of the deep alleys. Not only is it not, this has also become an era where time is very fragmented. Think about it, we are on average How much time do we spend on the Internet every day? We receive countless messages every day. I want to check out some celebrities who have cheated on me. I want to watch some TV shows that have come out. I want to watch them. It’s strange that seeds from a thousand years ago have been re-grown in this era. I want to see. There are too many such situations, right? Every network platform is trying all kinds of tricks to make it more popular. People click in and spend more time on their platform,” Zuo Yu said, “But what does our website’s traffic come from? Or what does it mainly come from? We have done data analysis for more than half of it. The traffic on the website comes from registered users. What does that mean? We have many loyal users, but we have very few new users. This shows that our new users are not doing well.”
Zuo Yu looked towards the side. Xin Zixing: "Zixing has produced two very good works, one "City Travel" and one "Jump Up". Our backend data also shows that these two works have the largest number of loyal users, and they are used every month. There are millions of users who are active on Yemai.com because of these two works. But on the other hand, we also have to see the fact that they do a very poor job of attracting new users. Some people say that they have already done so. It has reached a bottleneck, and the data cannot be uploaded. The threshold for these two works is very high, and it is impossible to have tens of millions of users like the popular works."
Xin Zixin frowned slightly. .
This argument has indeed been around for a long time, and it is also a main reason why many of Xin Zixing's ideas are restricted and he is unable to obtain more resources.
The senior management is no longer optimistic about their further expansion of user scale. Many people think that as long as they can maintain the current volume and not decline, it is already good.
Does Zuo Yu want to emphasize this argument again?
Xin Zixing is not very familiar with this newly recruited executive who has been hired for less than half a year. He doesn’t know what his routine is. He only knows that his major is publicity, marketing, and promotion.
Zuo Yu changed the topic and said: "In my eyes, they are far from reaching a bottleneck. They still have a sufficient market to explore. In fact, it is our positioning of high threshold for these two works that makes them We have voluntarily given up a lot of markets and a lot of users.”
"What does this mean?"
Zuo Yu said: "Let me give you an example. "Jump Up" is not only a magazine, it is also a very successful self-media. In fact, All content that appears on self-media can appear on Yemai.com. If At the beginning, we were able to take a longer-term view and bring self-media under the banner of Yemai.com. Think about it, if the major self-media brands under our banner now have tens of millions of fans, they could bring us to Yemai.com. How many users are coming?”
The conference room became silent.
Even Xin Zixing didn’t speak.
“I have been in the company for less than half a year and have been carefully studying the core business, operation model, advantages and shortcomings of our website. I can say this, Zi Xing is a very good content maker. It’s a pity that our company has not been able to distribute her content to 100% or even 1,000% of the people.”
After Zuo Yu finished speaking, the conference room exploded.
Even Xin Zixing looked at him in shock, wondering why he said that.
However, putting aside everything else, Xin Zixing felt that what Zuo Yu said actually made sense.
"Sticking to the old rules will always lead to retreat without progress. At this time, everyone should look back and think about it. Just now I made an inappropriate joke about Huang Kairen in front of Zi Xing. Everyone should still have Impression, right?"
During the discussion, Xin Zixing frowned and looked at Zuo Yu in confusion, wondering why he mentioned this matter again.
Did he find it interesting?
Everyone looked at him, waiting for his next words.
“When I made such an inappropriate joke, although it was inappropriate, everyone’s attention went to me, and then to Xin Zixing. It was because everyone didn’t know the relationship between Xin Zixing and Lu Yanhe Is it good when everyone here is in the company? You must have known about this for a long time than me. Don’t you know that Xin Zixing and Huang Kairen are lovers? However, when I put these two things together, I thought. I especially remember the way Zi Xing looked at me. Of course, she was very nice and didn’t directly fight back or I am already very grateful for scolding me, but in fact, the way she looked at me not only thought that I was mentally ill, but also had a very important point. She was questioning me with her eyes, how could I use these two things without any evidence? Things are connected. You people here actually have the same reaction. At that moment, the attention of each of you was captured by me, so no matter what I said, you would listen very carefully, even if what I said later had nothing to do with this matter. . ”
Xin Zixin vaguely seemed to have caught something.
“This is the most important thing about publicity. It does not mean that every publicity must find something that has never appeared before, nor does it mean that we must constantly introduce new things. If the things are good enough, then at this stage we The core task is definitely not to further improve quality, but to make it more "Many people know how good it is," Zuo Yu said, "We need to find ways to let more people know about and enter brand works like "City Travel" or "Jump Up" instead of emphasizing how good they are again and again. These days, it’s not good enough to make people want to try it.”
He looked at Xin Zixing: "Although the short film project is very novel and can cultivate many of our own talents, our Yemai.com is not a video platform after all, right? You said that it is very possible to cooperate with other platforms to do this project. This thing is done beautifully, the reputation is very good, and I also strongly believe that you must do a good job in creating content. But no matter how well you do it, it may be that other video platforms have grabbed the most traffic and benefits. In what areas should we put our efforts to achieve twice the result with half the effort? This is what I have been thinking about, so, Zi Xing, you I don’t agree with the proposed short film plan. It’s not that I disagree with your plan, but it’s a waste of resources for us to dig new places when we already have several gold mines that have not been fully explored. Solving the problem of insufficiently accurate and powerful excavation tools, even if a hundred are found A gold mine can only dig out a small amount of gold, and it will never be able to dig out the biggest, best, and most places."
-
Xin Zixin didn't want to admit one thing. After what Zuo Yu said, he began to waver in the short film plan.
Is now really a good time to launch a short film project?
When "City Travels" and "Jump Up" reached this point, they were both limited by high-level conceptual issues from the possibility of further becoming bigger and stronger. The short film project is likely to suffer the same fate.
She thought deeply for a long time, and when she came to her senses, she realized that it was already half past eight in the evening.
She took her bag, turned off the lights and walked out of the office. Some colleagues were still working overtime, but most of them had already left.
She said hello to her colleagues who were still working overtime and walked to the elevator.
As a result, as soon as the elevator door opened, Zuo Yu was suddenly in the elevator.
"Mr. Zuo, what a coincidence." Xin Zixing greeted him.
Zuo Yu smiled at her and asked, "Have you just gotten off work?"
"Yes." Xin Zixin couldn't say that she had been thinking about what he said, so she forgot the time and smiled vaguely. "I have never formally explained to you that you wanted to increase production funds for "City Travels" before, and this time you proposed a short film plan, I voted against it. Please believe me, I am not targeting you, but Based on my professional judgment.”
Zuo Yu smiled, very candid, but whether it is worthy of belief is still unknown. There are too many masked people in the workplace, Xin Zi. Xingxin was tensed, and she also wore a free and easy mask on her face. She nodded and said, "What you said today is really thought-provoking."
"My past work was more or less like propaganda. Regarding marketing, when I came to Yemai.com, I was actually a little surprised. I rarely see a company of this scale, but many management and employees still retain idealism and so-called literary and artistic feelings. "
Xin Zixing said: "If you are not such a person, you would not have joined our company in the first place. It is more or less like attracting like. What about you, Mr. Zuo, why did you come to our Yemai.com?"
"Because To me, this is like a place that is slightly famous but not yet successful. As a world-famous scenic spot, I can maximize my value here,” Zuo Yu said, “It’s not lacking in good content, but it’s lacking in good promoters. It just so happens that I’m good at promoters.”
Xin Zixing. I found that Zuo Yu had a convincing sense of professionalism when he spoke.
At this time, the elevator arrived at the parking lot.
Zuo Yu blocked the door with his right hand, signaling Xin Zixin to go out first.
Xin Zixin nodded, expressed his thanks, and walked out.
“Zixing.” Zuo Yu suddenly called her again.
Xin Zixing looked back at Zuo Yu in surprise.
"I apologize to you for the joke I made today about you, Huang Kairen and Lu Yanhe." Zuo Yu said.
Xin Zixing hesitated for a moment and asked: "Did you make that joke just to use it as an example later?"
"Of course not, that's just what I said." Zuo Yu said, "It's because I found that no matter what I say during this period, you have subconsciously resisted what I said, probably because I opposed your previous proposal. , or even none Look at me. I think I may have to attack you before you can look at me in a confrontational manner, listen carefully to what I say, and understand how I think.”
“Huh?” He looked at Zuo Yu with bewilderment on his face.
"I'm glad that you finally got to know me today." Zuo Yu said with a smile, "We will have dinner together next time. I believe there will be a lot to talk about between us. You are good at making things. I'm good at selling things, one upstream and one downstream."
Xin Zixing nodded and said with a smile: "Okay."
-
When Xin Zixing told Huang Kairen about this matter, Huang Kairen's first reaction was: "Why do I feel that you have been bypassed?"
"Why have you been bypassed?" Xin Zixing asked.
Huang Kairen: "He actually wants to highlight the importance of his work. What about your work? What he means is that your work has been done well enough, and there is no need to do more. Do a better job, you are no longer the core of your leaf vein network Now the core business section will be the publicity and promotion that he is responsible for. Are you going to really accept all this and give up your position to others?” It was as if someone had hit him hard and woke him up again.
She suddenly realized.
"This man talks one thing after another. He first makes fun of you, then apologizes to you, and gives himself a high-sounding reason. He says it all, good or bad. Everything happens for a reason, and everything has a reason." Huang Kairen sneered. He said, "You are really a propaganda person, you can fool me."
Xin Zixing: "Yeah, it's his business how he wants to do publicity. I'm the content guy, I don't care how he does it. I feel that my mission is to make the content better and better, so that there will be more and more good content.”
She looked at Huang Kairen in disbelief and asked: “How come I can’t even do this?” No reaction? I actually think what he said makes sense. What’s wrong with me?”
-
“Spokesperson?”
Lu Yanhe looked at Chen Ziyan in bewilderment, "After working together for so long, why are you suddenly asking me to be your spokesperson now? Is this necessary? I have cooperated with Yemai.com so much, and basically all my fans know about Yemai.com, and they asked me to be their spokesperson. What’s the significance of it?”
“I hope you can often appear on Yevei.com and cooperate with the website. "Some planning, some topics," Chen Ziyan said, "Their new executive named Zuo Yu came to me personally to discuss it, and he also wanted to meet you to discuss it. The cooperation plan he came up with is as follows. There are many good ideas that are explosive at first glance and may spark a big social discussion."
Lu Yanhe shook his head subconsciously.
"Sister Ziyan, I have had enough hot searches, so we might as well avoid this kind of high-profile cooperation." Lu Yanhe said.
He felt that he really needed to lower his body temperature, otherwise everyone would be annoyed if he always appeared in front of everyone.
Chen Ziyan said: "I think so too, but after all, it is Yemai.com. I think it is better to communicate with you."
Chen Ziyan means that Lu Yanhe's cooperation with Yemai.com is too deep and is not ordinary. She didn't want to reject the partner so arrogantly.
-
Zuo Yu showed an incredible expression.
"Mr. Chen, given the relationship between Yan He and our Yemai.com, who else could this spokesperson be? Why not? Is it a matter of the endorsement fee? If it is an issue in this regard, we can Let’s discuss again.”
"Mr. Zuo, no, that's not the problem. We have been cooperating with Yemai.com for a long time. How could it be because of this reason? I also told the truth. Yan He is too popular, especially this year, one topic after another, I never took a break, I We plan to keep a low profile for the next year and a half and withdraw him from the audience's sight. This is completely contrary to your cooperation plan and inappropriate."
Zuo Yu didn't do anything. I thought it would be such a reason.
From Zuo Yu's perspective, he couldn't even understand this matter.
For celebrities, shouldn’t the more hot searches the better? Shouldn’t the more topics the better?
Is there still too much?
Zuo Yu didn't come back to his senses for a long time.
This reason is really shocking.
Chen Ziyan added: "Actually, if Yemai.com is looking for a spokesperson, I have some ideas. Mr. Zuo, can we find time to chat in person? I think the best endorsement is to make people feel harmonious. The endorsements between the brands are very consistent. I recommend a few people to you, all of whom are popular.”
Zuo Yu has not yet recovered.
He said: "Okay, okay."
After subconsciously agreeing, Zuo Yu hung up the phone, still frowning, unable to figure it out.
-
Soon, the news that Lu Yanhe rejected the spokesperson of Yemai.com spread in the industry.
The reasons and reasons for the rejection also spread.
Different people have different moods when they hear the news.
Some people are envious, some are jealous, some complain that Lu Yanhe is really hypocritical, and some people are tempted to go to the middleman to win the endorsement of Yemai.com.
There was an undercurrent surging for a while.
Xin Zixing received a lot of calls. She found that this matter was becoming more and more popular on the Internet. First, there was talk about Lu Yanhe refusing to be the spokesperson of Yemai.com because he did not want high-intensity exposure. As a result, because of this This matter is on the hot search again. Secondly, marketing accounts keep popping up. XXX is actively contacting Yemai.com and wants to be a spokesperson. Thirdly, there is a hot discussion about why so many artists are vying to endorse Yemai.com? Under this topic, we rely on some brand works such as "City Travel" and "Jump Up" and the website's literary image to shape the style of the website. Four of them are directly related to her. Shouldn't the most suitable spokesperson be Huang Kairen, who has a deep connection with Yemai.com? ?
The traffic of Yevei.com has skyrocketed.
Huang Kairen’s manager sent a message to Xin Zixing, saying: The new vice president of your company has a lot of money, he has not paid any endorsement fees, and he has slipped away seven or eight artists to divert him. .
When Xin Zixing saw these words, his cheeks turned red, burning red, and he felt embarrassed.
At the same time, Chen Ziyan was sitting in her office, looking at the list of spokespersons contacted by the Internet. There were several familiar names in it, all of whom were her clients...
Chen Ziyan It's really been a long time since I've been treated like this.
She almost laughed in anger.
She thought to herself that she was really used to having things go smoothly, and suddenly she was taken advantage of, and she still dared to call herself a gold medal agent.
Chen Ziyan, are you going back as you live longer?
She looked at the name Zuo Yu and took a deep breath.
At this time, a message from Xin Zixing came: Sister Ziyan, I heard about what Zuo Yu did. It was so unethical and Kai Ren and I were also used. But no matter what, I hope Don't let his behavior affect our cooperation.
Chen Ziyan typed and sent it:
Of course it won't affect him, but Zi Xing, if something like this happened, can you still tolerate him?
It took Xin Zixing a while before she replied: There are some things that I am just a part-time worker and am powerless.
Chen Ziyan: We haven’t seen each other for a long time. Do you have time tonight? Juju. (End of this chapter)