There is no such thing as a banquet that lasts forever.
Everyone knows the truth, but few people can truly be normal when facing separation.
Xin Zixin and "Jump Up" posted a late-night post to the official announcement of "Star! 》The leaf vein network was hit hard.
They didn’t mention the bad side of Yemai.com, but they announced it at such a time point, almost at the right time. You said you would start a new magazine, and I would leave. Putting the two things together, Who wouldn’t think more about it?
A hot search term quietly appeared:
What happened to "Jump Up" and Yemai.com?
This entry is even more popular than "jump up and announce that we will no longer cooperate with Yemai.com".
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Liu Qiao said angrily on the phone: "Even if you don't cooperate with us, you should give us a warning, right? Why don't you even say hello to us? , just announce it online What about this? This makes us very passive."
Chen Siqi said calmly: "Mr. Liu, when you announced to Yu Jiang that you were going to launch the new magazine "Star!", didn't you say hello to us? ”
Liu Qiao: "These are two different things! Our founding of "Star!" has nothing to do with "Jump Up"."
"But Yu Jiang and I fight every now and then, and you also say it doesn't matter?" Chen Siqi's tone suddenly changed, "Since you don't care about my face, why should I care about yours? Before you call to question me, ask yourself what you did to me!"
said After that, Chen Siqi hung up the phone.
Liu Qiao looked at the hung up call in shock, unable to recover for a moment.
Chen Siqi actually filed a complaint first? !
The reason why they established Star! ”, isn’t it because you refused to renew your contract with “Jump Up”? !
Wait a minute, "Jump Up" has never mentioned this.
It is all their judgment and expectation.
If Liu Qiao calls and talks about this again, Chen Siqi will definitely not admit it.
Or... Liu Qiao's eyes changed.
The information about "Jump Up"'s refusal to sign a one-year cooperation agreement was conveyed by Xin Zixing.
Is this information true or false?
Did Xin Zixing deliberately muddy the waters?
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When the news spread that "Jump Up" was leaving Yemai.com, major portals also made plans.
Let them create an electronic magazine from scratch, which is very time-consuming and the return rate is not high.
But if it is to cooperate directly with an already mature magazine, and it is a magazine with hundreds of thousands of readers, of course they are willing to cooperate.
Lu Yanhe and Chen Siqi suddenly had more phone calls.
What surprised Lu Yanhe the most was the 24-hour convenience store brand Lansen.
Lan Sen was found through Lu Qingzhen’s relationship.
Lu Qingzhen said: "Although Lansen is a chain convenience store, they focus on the brand image of urban petty bourgeoisie. They have dedicated brand websites and APPs to create the concept of online communities. They have tens of millions of members on their websites, APPs and mini programs are active. They want to talk to us about "Jump Up". The electronic copyright cooperation does not need to be exclusive, it is similar to a channel. If we are willing to put the electronic version of "Jump Up" on their social platform, they are willing to share it at 28%, and they will only get 20%."< br>
Lu Yanhe and Chen Siqi listened to Lu Qingzhen’s introduction to the situation, and each thought silently.
"Non-exclusive channel?" Chen Siqi was the first to speak, "Actually, it would be good not to do exclusive sales. Treat "Jump Up" as a product and sell it in various supermarkets. One more store The more people in the supermarket, the more likely it will be sold.”
Lu Yanhe said: “What about the disadvantage?”
“The disadvantage is that we don’t know such a magazine. If you put it into multiple channels for sales, go to "What impact and consequences will it bring?" Chen Siqi said, "Because we also know that it does not mean that if you give it a bigger market, it will get greater feedback. Previously, "Jump Up" was able to expand in the veins. The reason for doing it online is because the audiences of the two overlap a lot, but if you put it on a social platform of a convenience store brand, it is not necessarily the case. Maybe once the magazine is put up, it will be full of negative reviews, which will affect "Jump Up". image.”
Lu Yanhe asked: "Sister Qingzhen, what do you think?"
"I won't talk about other platforms for now. I think Lansen's social platform can be a try." Lu Qingzhen said, "Because Lansen Sen convenience store has always been focusing on the concept of urban petty bourgeoisie. Most of the registered users are in this range, and they are the users that "Jump" can reach. In fact, if "Jump" wants to further expand its influence in the country and further increase its sales, it will be like Lanson. A product with a wide range of users such as a convenience store Cooperation with brands is a way to try.”
Chen Siqi: “This is indeed an opportunity worth trying.”
Lu Qingzhen said: “It’s just like finding a bookstore for physical books. Try your best to spread your books to More bookstores and more prominent bookshelf.”
“Of course, I think there is another very important reason why they want to cooperate with “Jump Up”,” Lu Qingzhen said again. I want you to be my spokesperson.”
Lu Yanhe was stunned.
Chen Siqi was also stunned.
Someone wants to find Lu Yanhe as a spokesperson. This is normal.
Lu Yanhe now receives more than ten business cooperation deals every month.
However, both of them noticed that Lu Qingzhen did not say "you", but "you".
Lu Qingzhen said: "So this is why they are willing to cooperate with "Jump Up" at a price of 28% that is completely inconsistent with the market conditions. The biggest difference between Lansen convenience stores and other supermarket-type stores is that it has always been In trying to shape an attitude towards life and use this To shape your own brand image with your attitude towards life. On the one hand, "Jump Up" is consistent with the urban petty bourgeoisie, and on the other hand, the sense of youth and elitism in the two of you is."
The so-called sense of youth and elitism is age. Although he is young, he has become a leader among young people.
Lu Yanhe and Chen Siqi are indeed representatives of this type.
Lu Qingzhen said: "On the one hand, you two have never done an endorsement together. If you two endorse together, the topic will definitely be very high and it will bring a lot of heat and discussion to Lanson. On the other hand, , to create this kind of brand through the spokespersons of young elites like you. Image makes young people feel that becoming a member of Lansen is an attitude towards life and something similar to a sense of identity. They proposed these two things together. "
According to Chen Ziyan. From the beginning, Lu Yanhe would not normally accept an endorsement like Lansen Convenience Store.
Even though it is one of the largest convenience store brands in the country.
So far, Lu Yanhe has not accepted the endorsement of a FMCG brand. This is not only Chen Ziyan’s request, but Lu Yanhe himself also agrees with this. Lu Yanhe doesn't want to waste his fame and favorability by accepting some relatively low-level endorsements - after all, there is no shortage of money now, so there is no need to try every means to make money. It's another thing when there is no money.
However, Lansen is different. As Lu Qingzhen said, its brand image distinguishes it from other chain convenience store brands. In everyone's mind, it is not an ordinary convenience store.
Moreover, it is actually very similar to the stationery brand "Baixing" that Lu Yanhe took over before. They are both brands with high national popularity.
Lu Yanhe's only concern is whether accepting this endorsement with Chen Siqi will have any negative consequences later.
Chen Ziyan asked the team to study and evaluate this matter carefully, and finally came to the conclusion that it would actually be good for Lu Yanhe's public image if he and Chen Siqi accepted this endorsement together.
“Lu Yanhe’s current career achievements are too impressive. Almost every time he appears, it is related to his acting. Good acting skills, nominations, or winning awards. If he can give people more A little bit of impression and memory will be of great benefit to enriching his public image and keeping the public curious and paying attention to him."
Chen Ziyan understood what it meant as soon as she heard it.
Speaking of which, Lu Yanhe is too good——
It may be a bit Versailles to say this, but the fact is that a person who is too good and too perfect can actually easily create a sense of distance in people to some extent. The so-called high-quality idols often have high popularity and at the same time, they also give themselves to themselves. Set up a confinement and confine yourself within it.
“Also, Lu Yanhe and Chen Siqi have already made their relationship public, but because they spend less time together and more apart, there are always some rumors, and it seems that there is something wrong with their relationship. , even if they are not close, having such cooperation and endorsement can also stabilize them. The intimate relationship between Lu Yanhe and Chen Siqi in the public eye, especially the speeches and actions he and Chen Siqi made in several public occasions, made him feel alive and allowed people to accept his side as an ordinary person. This is something crucial."
Chen Ziyan nodded.
“Okay, then I understand.”
Chen Ziyan made a quick decision and accepted the endorsement.
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As a result, Lu Yanhe received the highest endorsement fee since his debut.
Ten million a year.
This number was so high that it shocked him.
Of course, this belongs to him and Chen Siqi, and they have to be divided. At that time, Lanson asked whether the two people's endorsement fees should be negotiated separately or together.
Lu Yanhe knew that Chen Siqi's endorsement fee would definitely not be high if they were negotiated separately, so he asked to negotiate together.
Chen Ziyan negotiated such a considerable figure.
When Lu Yanhe was shocked by the endorsement fee, Chen Ziyan said: "Don't even think about how influential you are now. You have almost reached a super first-line position. You are only one short of the best man." The protagonist.”
The so-called super first-line position is where Chen Pinhe, Shang Yongzhou, and Chen Bige are currently.
Lu Yanhe: "No."
He always felt that he was far worse than them.
“I’m not telling you lies.” Chen Ziyan said, “This is the market’s judgment of you. You are inferior to them in terms of qualifications, works, and awards, but you have more national favorability than them. In terms of artist image, there may not be anyone in the entire entertainment industry who can match you, and in terms of masterpieces in the past two years, even they can’t compare with you.” There are only a handful of celebrity artists who earn tens of millions for endorsements.
The main reason is that Lu Yanhe has four consecutive hits this year. The most popular movies and TV series all come from Lu Yanhe.
It is no exaggeration to say that if Lu Yanhe dares to say that his results are second this year, no one dares to say that he is first.
Including those who won Best Actor and Best Actress.
With four hit movies in hand, his status is as if he was welded to death at the feet of Lu Yanhe.
This is the biggest reason why Lu Yanhe’s endorsement fees have soared.
Lu Yanhe met with the head of the media and public relations department of Lansen Convenience Store.
This time it is a cooperation promoted by others.
The other party is a forty-year-old woman. Judging from her appearance, she is a woman with a bun face and a very friendly smile.
"Sister Hong." Lu Yanhe shouted immediately.
Liang Hong stretched out her hand with a smile on her face, shook hands with Lu Yanhe, and said, "I finally meet you in person, I am your fan."
Lu Yanhe held Liang's hands in flattery. Hong's hand bowed slightly, "Thank you for your love, and thank you for connecting us so that we can cooperate."
< br>Liang Hong said: "I used to be a magazine editor, and then I came to Lansen by accident. When I found out that you and Siqi were going to make a magazine together, I was shocked. I didn't expect that you would really rule it out. Despite all the difficulties, I bought every issue. I often think back to my time as a magazine editor and feel nostalgic.”
Lu Yanhe asked with some surprise: "Which magazine have you ever worked as an editor? Siqi and I came up with this idea after the college entrance examination because we like reading magazines."
Liang Hong smiled and waved her hand. , "You must have never seen it. "Natural Biology", a name that sounds very much like a scientific magazine, is actually a comprehensive magazine."
Lu Yanhe nodded, astonished.
“Actually, Sister Hong, after knowing that you want the electronic version of "Jump Up" to be released on Lanson's social platform, I am very happy, because this is something we have never thought of before. "This is an attempt." Lu Yanhe said, "We all know that this will usher in a lot of unfamiliar potential readers, and we don't know what everyone is seeing. What are your thoughts on such an electronic magazine? "
Liang Hong said: "It's okay, Yan He, good things will definitely find their friends. Many of our Lansen members are interested in literature and art. , For people who are willing to pay for good content, we only need to create an opportunity to connect them. ”
This is very comfortable to say.
Lu Yanhe said thank you.
He said: "Actually, Sister Hong, there is one more thing we want to ask your opinion on."
"Huh?" Liang Hong was a little confused, "What is it? Is it still Do you have any requests? Just ask.”
"It's not a request, no." Lu Yanhe hurriedly shook his head in denial and explained, "It's about the physical book of "Jump Up" magazine. I was wondering if I could give it a try and put the physical book on the shelves in Lanson's convenience store? "(End of Chapter)