"Xutai, three brands of Tyson laundry detergent, Haishan Bibimbap Sauce, and Yuanqi Drink have come back to us and want to enter the advertising time of "Friends"."
Xu Senjin nodded and said: "Of course they are welcome to come back. , however, since the temporary withdrawal of advertising occurred in the early stage, this time The person in charge of the advertising department standing in front of him hesitated and confirmed: "Is it an increase of 20% on the previous sponsorship fee?"
"Is there any problem?" Xu Senjin raised his eyebrows slightly and asked.
"Director, we have negotiated the sponsorship fee based on the maximum price before."
"I know, but they temporarily withdrew the sponsorship before the broadcast." Xu Senjin said, "Now if you want to come back, of course you can't implement it according to the previous standards, otherwise other sponsors will follow the same example, and we will continue to do so in the future. How to attract investment?"
"Yes, but 20%...Okay, I understand, I'll go ahead and say it."
"The first broadcast is the highest. Feng's ratings have already exceeded 2. So far, the search volume for this drama on the entire Internet ranks first in the entertainment category. Sponsoring this drama means how many people will see it. We don't need to emphasize this to them. "Xu Senjin said, "The third rebroadcast at 7:30 this morning had a ratings of 0.64%."
Xu Senjin indicated that the discussion was over.
The head of the advertising department leaves.
The secretary knocked on the door and came in and said: "Xutai, Director Shen Tailin of Jingtai would like to make an appointment with you this weekend to have a meal together."
Xu Senjin said: "He must have come to see me again. I want to We want "Friends" to be broadcast in Beijing and Taiwan for the second time."
The secretary kept smiling and waited for Xu Senjin's instructions.
"Tomorrow night." Xu Senjin said, "At eight o'clock tomorrow night, just say that I only have that time free."
"Okay." The secretary nodded, "There is one more thing , you asked me to remind you that the crew of "Friends" will come to Taiwan to record "Saturday Night" this afternoon. The rehearsal time is three o'clock in the afternoon, and the crew will arrive at two thirty in the afternoon."
"Okay, everyone's dressing room is independent, right?"
"Yes, I made it clear to them that they are all independent."
"Okay, give it to them You have to confirm the gifts you have prepared yourself to prevent them from making mistakes."
"Okay."
Xu Senjin's cell phone rang.
It was the director of another TV station calling.
The secretary wisely withdrew and closed the office door.
Xu Senjin answered the phone.
“Wang Tai, you called me so early on Saturday, why didn’t you sleep a little longer?”
……
Saturday morning was supposed to be a relaxing day off, a time to sleep in.
However, for people on the front-line TV stations, it is destined to be impossible to sleep lazily.
Wang Bang from "Friends" opened the show and shot into the heart of every TV person who said "TV stations are in decline".
The average ratings exceed 1.9%, and the highest peak exceeds 2%. In such an era, this number is out of reach for all local stations except CCTV.
But "Friends" did it.
Even though everyone expected it, with the return of Bai Jingnian and Lu Yanhe, as well as the viral marketing promotion of the show, including a 24-hour exclusive broadcast window period, the show's launch performance was definitely not bad, but everyone's expectations That is to say, break 1.
Breaking 1 is already an amazing miracle.
As a result, "Friends" came straight to the rescue.
Too exaggerated.
How could this happen?
Why is it that the third season has become so bad, and the ratings in the later period have collapsed in Beijing and Taiwan, but "Friends" can simply ignore the failure in the early stage?
Has Lu Yanhe’s appeal reached this level?
On Saturday morning, every first-tier TV station, especially those in the TV drama business segment, were working overtime to analyze the reasons behind this.
Cast?
Of course, after the first three seasons, the six actors of "Six" have greatly improved their popularity and appeal compared with the first season. This is undoubtedly.
But if you want to say that it can lead to the basic viewing base?
Sorry, no actor can do this in this day and age.
Is it publicity and marketing?
Of course, the publicity and marketing of this drama can be said to be the best in recent years.
Online, offline... pervasive publicity means extremely expensive spending behind the scenes.
However, if such publicity can generate a 1.96% opening, any drama or TV station would be willing to do so, because it can generate several times the advertising revenue.
What else?
Is this drama good to watch?
No, it can be seen from the opening ratings of this drama. One minute after the drama started airing, the real-time ratings reached more than 1.8%.
Why?
Why? -
"TV Review" published an article at 9:42 a.m., commenting on the opening performance of "Friends" and pointed it out directly:
——I think this Saturday morning, for those who still have ambitions It’s been a busy morning for all the front-line TV stations competing.
——Why did "Friends" achieve such exaggerated ratings when it first aired? This question will be lingering in the minds of every TV person for some time to come.
——I must say, just taking the circle of friends around me as an example, there are almost no people around me who have not watched "Friends". It is an exaggeration, but it is true. This show has attracted everyone around me to be interested in this show with various topics and discussions over the past few years. Just looking at how many people criticized Season 3, you can tell how many people watched it.
——Why did "Friends" get such an epic start? I can't give a particularly professional and objective explanation, but let me make a bold guess. This is the unique charm of sitcoms.
——The biggest difference between sitcoms and other types of dramas is that once you get into the story and become familiar with the characters, you don’t actually need to know what each episode is about. You can Start watching it from any episode, because it is not a drama with a strong story or plot.
——In the past three years, this group of people from "Friends" has almost become a symbol of the Internet age. I don't mean that as a grand symbol, I mean, they became a cultural symbol. We will use Li Lili to describe those urban girls who are beautiful, have a little temper but have no ideas, and will use the views, attitudes and choices of many characters in this drama to explain how many young people in our era think.
——This drama took three years to create such a cultural context, and the news that Lu Yanhe brought everyone back to the drama is a rallying cry, calling out all those who have been affected by this cultural context. Those who have been moved return.
-
"The magazine "TV Critics" always praises your first line." Li Zhibai said with some envy, "I have noticed for a long time that this magazine has never been stingy in praising every one of your dramas. I made an appointment with someone to write the manuscript early. I took the time to stand up for you.”
Lu Yanhe, who woke up at ten o’clock, came to Li Zhibai and Yan Liang in his pajamas, sat on the carpet, drank oat milk, and listened to what Li Zhibai gave him. Read the media's evaluation of "Friends".
Lu Yanhe immediately said: ""TV Review" does not always adopt an attitude of encouragement and praise for my dramas. Don't forget, it is also positive in "Washe" and "White Jade Ballad" starring you. Evaluation."
Li Zhibai: "I'll go, do you remember this?"< br>
“I am a loyal reader of TV Review. I don’t have that much time to watch every drama. I can only understand the drama we are broadcasting through their reports and comments.” Lu Yanhe said with a smile, "I have to know the changes in the market."
Li Zhibai: "You are exaggerating. I doubt how much information you take in to your brain every day."
Yan Liang came out of the kitchen with his own water glass.
He reminded: "Yan He, we will leave in an hour."
"Okay." Lu Yanhe nodded, "I haven't asked you yet. You can talk to Zhou Ping'an in the morning. How's it going?"
"He tried to convince me that even if he signed Mengli, it would not affect my work." Yan Liang also sat down cross-legged and opened his water glass. .
Li Zhibai glanced into his water glass and clicked his tongue, "What are you drinking? Why does it smell like Chinese medicine?"
"I just put some medicinal materials in it that are good for the body. Yan Liang was speechless, "You are so weak, you should drink some."
"Were you convinced in the end?" Lu Yanhe brought the topic back with a smile.
"Of course not. I was very insistent. I must have an execution agent who can handle my work at any time." Yan Liang said, "He was a little unhappy in the end, but he still agreed."
< br>"Of course he has to agree. In your current situation, as long as you don't leave Star Entertainment, you can kick him out and find another agent at any time." Li Zhibai curled his lips, "If you leave, I won't care if another Mengli comes. Use.”
Lu Yanhe asked: "But are you willing to let him arrange an execution broker for you?"
"If you don't let him arrange it, he will not easily agree. Although I can change the broker, he and I I know very well that if I change my agent at this time, I will be delayed for at least half a year by the adjustment between me and the new agent." Yan Liang shrugged, "Especially in "Friends". After becoming famous again, My invitations from all aspects have doubled, which is not a good time for a new agent to take over." Lu Yanhe nodded, "Indeed"
Yan Liang said: "Besides, the executive agent. If I ask him to arrange it, I will ask for a new assistant and a full-time driver, so he will not be so afraid."
"Cool, Yan Liang, you are playing tricks with him."
"If you want to peacefully master your own power, you can only do it bit by bit." Yan Liang shrugged again, "I learned a lot from Yan He."
Lu Yanhe quickly waved his hand, " Then I don’t dare. If I had such ability, why would I have been suppressed by Zhou Pingan for so long?”
“You have made great progress in the past two years. Sister Ziyan has taught you a lot, and I have followed suit. I learned a lot," Yan Liang said, looking again. To Li Zhibai, "Especially when Li Zhibai broke up with Zhou Ping'an, I thought about it for a long time, because I will face this day sooner or later. How can I protect myself in this war as much as possible?" , I have been thinking about it for a long time without being too affected.”
Li Zhibai relies on his family background that no one dares to mess with easily, and his high popularity since his debut, so he can leave. No need to be cautious wherever you go.
Of course, there is another crucial point. Li Zhibai is not the image of a good student like Lu Yanhe. He has been a drag guy since his debut. Therefore, if you want to create some scandal about being a playboy, having a bad temper, and being unprofessional at work to intimidate him, you are basically intimidating him. No, because not many people think about him in a good way.
To put it simply, Li Zhibai has been an idol with only a 70% image since his debut. Even if you throw dirty water on him, it won't make him dirty much.
This is what Lu Yanhe envies Li Zhibai the most.
If one day he is photographed drinking or smoking (although he does not smoke, he is just making an analogy), many people will be shocked and say:
——You Actually drinking? !
——You actually smoke? !
Lu Yanhe drank his oat milk in one breath and burped.
"I'm going to take a shower and get ready to leave later."
"Well." Li Zhibai asked, "So you won't have lunch?"
"Didn't Yan Liang make a big pot of chicken soup?" Lu Yanhe said, "I'll just have a bowl of that. I just ate a bowl of noodles and I can't eat it anymore."
Li Zhi looked at it in bewilderment. Good looking.
"You even made chicken soup? How weak are you? You have done so many things."
Yan Liang: "Do you want to be in good shape when you are forty or fifty? , you have to pay attention to health from the age of twenty."
"You can pull it off." Li Zhibai expressed his attitude unceremoniously.
-
“We all know that this drama will definitely create new history, so if you want to add advertising, OK, you can, but please don’t take the quotation just now. Just kidding.”
Zheng Huairen was sitting in his office, holding his mobile phone. The autumn light flowed around him like honey, making the smile on his face look particularly sweet and gentle, like a tempting trap.
As an exclusive online broadcast platform for "Friends", although the first episode will not be available until 8pm tonight, its performance on Yuehu TV last night is enough to prove that the market still has a strong interest in this series. Not completely disappointed, as long as the audience is given expectations, they are still willing to support the show.
Of course, the network’s title sponsorship and other sponsor positions are also very popular.
In fact, all the positions that should be sold have been sold.
But "Friends" is about to become the hottest hit of the year. Brands that have not been on the show before, of course, want to buy more tickets to get on the show.
And the replacement ticket - of course it will be more expensive.
After all, those who bought tickets before were gambling, and those who are paying for tickets now have already seen the speed of this train.
Zheng Huairen dealt with several advertisers who tried to play the emotional card. He set his mobile phone to silent, plugged in the charger, and put it aside.
Now I need to calm down.
Zheng Huairen picked up the data report just sent——
This report is the number of reservations for "Friends" and the number of real-time searches on the site.
Although the first episode has not yet been released online, the real-time search number of this drama has reached the top position on the site.
Even the number of clicks on the trailer is growing like crazy.
Obviously, this is the data formed by people who want to watch "Friends", but currently can't see the main film, so they can only click on it to watch the trailer.
Actually, for him, how to maximize the commercial value of "Friends" is not to attract new members, nor to sponsor advertisements during the broadcast. If Lu Yanhe and others agree, they will engage in advertising placement to "Friends" "is so popular that one drama can easily generate over 100 million in advertising.
To know what the theme of "Friends" is, it is the daily life of a group of modern urban men and women.
There are so many places this can be implanted!
Advertising placement revenue is in the hundreds of millions, and this number is definitely not an exaggeration at all.
It’s just that Lu Yanhe and the others have always been very resistant to this, and are determined not to embed products into the content of the feature film, because they firmly do not agree to insert a certain advertising slogan into their lines as requested by advertisers. .
In the current market environment, only Lu Yanhe and Bai Jingnian can refuse this.
The head of the advertising department knocked on the door and came in with excitement.
"Mr. Zheng!" He couldn't hide his excitement at all, "Songquan Home Furnishing wants to invite six of them, Lu Yanhe, to shoot a short advertising film and play it. They said that as long as they can do this, They are willing to give 100 million.”
Zheng Huairen’s eyelids didn’t even tremble.
"Reject them."
"Reject?" The person in charge of the advertising department was stunned and couldn't believe it. Zheng Huairen didn't even hesitate.
"Six A-list stars, you still shoot a commercial for them as the characters of "Friends" and broadcast it, so you get 100 million?" Zheng Huairen asked, "How to calculate this account? Do you know the title of our network's general title sponsor? Is the name fee only 70 million? Didn’t you sign this contract? Did the six of us actors make a small film for the sponsor? They made a good plan and used the advertising money directly. To deduct the endorsement fee, right?”
“…” The person standing opposite Zheng Huairen said, “I’m sorry, I was too excited and didn’t make it clear. What they meant was that six actors were filming this. The cost of the short film will be discussed separately, 100 million, which will only be used as the cost for our online broadcast of the film." Zheng Huairen only raised his head at this time, his eyes shining a little.
“Immediately contact the agents of the six actors.” He said, “Get their quotations as soon as possible and start negotiations with Songquan Home Furnishing. 100 million is fine, but the patch broadcast time is only valid for three years. , we will remove this advertisement after three years.”
“Isn’t this time a bit short?”
"Did you know that the first season of "Six People" earned more than 35 million yuan in advertising fees for Beijing and Taiwan last year?" Zheng Huairen said, "They can calculate this economic account more clearly than us. One hundred million is much more , but this is the only one that is as popular as "Friends"."
The alarm clock on your phone rang.
Zheng Huairen immediately waved his hand, indicating that he had something to do and asked him to go and do it first.
The head of the advertising department left his office.
Zheng Huairen took a deep breath and dialed the number for Lu Yanhe.
"Yan He, I didn't disturb you, did I? Haha, the entire entertainment industry must be congratulating you."
Zheng Huairen smiled very heartily.
“I haven’t looked carefully at what the media is saying about it, but judging from the situation on the business side – their noses have always been the sharpest. The first episode has just been aired, today. In the morning, there were already more than a dozen brands vying to join us. This is the first time since the establishment of Northern Lights. I have never encountered such a grand occasion before. I must say that even "Seventeen Floor" and "Wulin Gaiden" have not encountered such exaggerated scenes. This only shows that this drama, in their eyes, will be. Reaching an unprecedented height.”
Lu Yanhe pressed his temple.
He found that from some unknown time, the people around him began to speak more and more exaggeratedly.
It's unprecedented, unbelievable, and epic at every turn...
"Sponsoring "Friends" is of course the most rewarding thing." Lu Yanhe said, "Other dramas will be over after they are aired, but this series has a long tail. effect, we all know how exaggerated it is . I heard that the playback volume of the first three seasons of "Six People" has started to increase sharply, and it has entered the top five of Icefield Videos. "
Before "Six People". The online broadcast rights for the three seasons are in the hands of Icefield Video.
It was someone from Icefield Video who told Chen Ziyan, who then told Lu Yanhe.
Zheng Huairen said: "I can only say that "Friends" is very likely to break the history of advertising revenue in the online video era."
Well, another piece of history is about to be broken.
Lu Yanhe said: "Then I can only say, wait and see."
Zheng Huairen: "Don't forget our lunch at noon tomorrow."
"I can't forget it." Lu Yanhe He smiled helplessly, "You have already mentioned I woke up three times.”
“Because I know how busy you are, and I also know how many people want to have lunch with you. I have to make sure that you remember to have lunch with me. Someone will get in the way," Zheng Huairen said with a smile. (End of chapter)