D19 was not stingy at all in terms of promotional expenses for "The Mist".
In such a big Internet era, a movie that triggers a lot of discussion on the Internet may not necessarily be a blockbuster, but a movie that is not popular on the Internet generally has a hard time being a blockbuster.
"The Mist" had a head start during the filming and attracted everyone's attention. Coupled with the director Mulken Sorge, who has already achieved success in horror films, D19 has great confidence in "The Mist" foot.
The small-scale preview screening held internally received very good feedback.
The only drawback is that some people have reported that this horror film is not scary enough.
This also allowed D19 to change its publicity strategy when it officially started large-scale publicity. It did not focus on horror elements, but focused on the cards of "revenge, thrills, and excitement", and at the same time attached great importance to the Asian market.
Because D19 discovered that Lu Yanhe’s appeal in the Asian market far exceeded their expectations when they first signed him.
Especially recently, the popularity of "Friends" on Maxine has gradually increased Lu Yanhe's popularity in the United States, attracting the attention of many ordinary viewers - before this, Lu Yanhe was mainly popular among film media and film critics People are familiar.
However, the main promotional point of this movie is still the theme itself, not the actors.
After all, for the huge movie market, the several leading actors in this movie, whether they are local American actors or Lu Yanhe, are not enough to carry the box office.
As Lu Yanhe knows, they specifically put the film in several relatively large Asian communities, and also invited several celebrities with relatively large influence in the Asian community to promote the film.
The publicity method of any film company is essentially to obtain more box office.
By doing this, they obviously think that the Asian community will become the main force of this movie.
When Chen Ziyan learned the news, her first reaction was: "The salary will be less."
Lu Yanhe's salary for filming "The Fog" was US$1 million, with no bonus or dividends.
Of course, for the first movie shot in Hollywood, this salary figure is enough to make the previous Asian actors who came to Hollywood feel jealous.
There are very few foreign actors who earn seven-figure salaries as soon as they come to Hollywood.
Lu Yanhe: "The next English film will definitely be higher."
"The next English film will not have a higher goal." Chen Ziyan said bluntly, "If "The Mist" Able to achieve over 60 million in North America and global If the box office exceeds 100 million U.S. dollars, the salary for your next movie will be at least 2 million yuan. No need to negotiate for movies with less than 2 million yuan."
Lu Yanhe: "That's what I hope. .”
They went to the brand's fitting room and tried on the clothes they had prepared for him, and the tailor made slight adjustments based on the effect on his upper body.
At this time, Lu Yanhe can go back to the hotel and accept the interview.
After the clothes are changed, they will be sent directly to the hotel.
-
"Variety" magazine arranged for reporters to interview Lu Yanhe.
It can be said that, probably because of Tom Wynn's relationship, "Variety", an American entertainment magazine with great global influence, was one of the first American media to start reporting and paying attention to Lu Yanhe.
To a certain extent, part of Lu Yanhe's so-called international influence is based on "Variety Show".
So, you don’t have to accept interviews from other media, but you must accept interviews from "Variety Show". Of course, there is another crucial point.
Many media in the United States have political stances and camps.
This is actually not a good thing for Lu Yanhe.
Especially because many of their media can openly express their political attitudes and positions.
Lu Yanhe is a star artist who is very clear and unwilling to be involved in any political factors, which makes it more difficult for him to increase his popularity and career in Europe and the United States.
After all, these days, if you don’t express your opinion, others will have doubts about you and won’t accept you as one of their own.
Don’t think that the entertainment industry is really just a pure entertainment industry.
"Variety Show" is one of the rare ones...how should I put it? There are all kinds of camps, and all attitudes and tendencies can be seen. In a media with a political tendency of "letting a hundred flowers bloom", behind the scenes, to put it bluntly, their posture is "We are engaged in entertainment, and entertainment is king." ". It doesn’t matter what faction you are a celebrity in, whether you support Depp or Trump, if you are famous and popular, then you will be reported by us - and for this reason, when it comes to more principled politically sensitive issues and ideological issues, they Absolutely not mentioned.
They seriously run themselves as a variety show magazine, and they position themselves as a global variety show magazine.
(Note: The above is fictitious by the author, and is only used as a setting for a parallel world. If you don’t know what the real "Variety Show" is like, just treat it as just a magazine of the same name.)
< br>In this regard, their position is consistent with Lu Yanhe's needs.
Lu Yanhe’s attitude towards foreign media is: You can entertain me and consume me if you want, but don’t do anything that I can’t accept, let alone cause trouble for me.
Fortunately, he has "Jump Up" and Lin Yu by his side. Their huge team is quite familiar with major media around the world. Chen Ziyan will ask the "Jump Up" team for help when it comes to foreign media work here. Go through it again.
This also allows Lu Yanhe to still have a clean resume after participating in so many overseas jobs. He has not been cheated or deceived.
-
"Does filming "The Mist" mean that you have decided to come to Hollywood to film in the future?"
The interviewer of "Variety Show" is a very muscular person. A black woman named Haider Mathews.
It is said that she was once a professional athlete and participated in the Olympic Games. After retiring, she became a reporter based on her university major.
Lu Yanhe shook his head: "My future filming will definitely focus on Chinese film and television dramas. After "The Mist", I am also working on other Hollywood movies. If there are good scripts, I will continue to shoot, but I will not directly plan. , I will come to Hollywood to develop.”
“Why? Hollywood is the most developed film industry. This place brings together the best talents from all over the world." Haider Mathews paused and said, "Please don't mind me saying this. At least this is the phenomenon I have observed. I know that in Asia. After many actors achieve certain achievements, they will want to come to Hollywood to gain further opportunities. As an actor, you should also hope to be watched by the world. Everyone knows me, right?”
“Of course.” Lu Yanhe nodded, “But this doesn’t have to be made in Hollywood, at least for me now.”
“ Also, not only have you won many awards at international film festivals, but you have also received awards globally on two streaming media outlets, Maxine and HP. "It has gained a lot of viewers." Haider Matthews nodded, "This is also something that surprises me. Although in recent years, there have been several non-English film and television dramas on streaming media that have become popular around the world and even exploded. , but it seems that you appear much more frequently than others. What do you think is the reason for your achievement?”
Lu Yanhe was a little surprised and asked, "Are you asking me, why do I think my achievements are due to that?"
"Yes." Haider Mathews laughed, very surprised. With a bright smile, "After all, it is very uncommon for you to achieve such achievements on a global scale at your age, even in Hollywood. By the way, this is what you think can be recognized by global audiences even if you don't come to Hollywood." The source of confidence?"
Lu Yanhe laughed.
"Okay, let me think about it. These two questions are a bit difficult to answer. I feel like if I'm not careful, I will start to brag about myself." Lu Yanhe smiled and joked, " I just want everyone to see my confidence, but I don’t want to appear too arrogant.”(End of Chapter)