Chapter 553 Public Relations Oscar Nomination?
After the screening, there was a media reception.
Lu Yanhe and the others can hear everyone’s feedback and discussion about the film at this reception for the first time.
On such an occasion, flattery in front of one's face and complaints behind one's back are inevitable.
However, generally people who really don’t like this movie will not come to this cocktail party.
They will directly publish their own comments about the movie on social media, and then publish formal comment articles in their partner media and magazines.
After Lu Yanhe had a round of discussions with everyone, he found that in this kind of situation, you can't listen to what everyone said, you have to listen to what everyone didn't say.
In this place, everyone will only pick out nice things to say to you.
But not everyone can lie.
So, you have to listen to what everyone is not saying.
For example, Lu Yanhe found that when almost everyone talked about this movie, they actually avoided talking about the subject of the movie.
Everyone is either praising that some parts really scared them and made the hairs on their bodies stand up, or they are praising that it was a very good performance and it is a performance worthy of attention during the awards season.
Some people say that the overall completion of this movie is very high, which is rare for a horror movie.
However, almost no one mentioned the theme of Asian revenge against white protagonists.
Obviously this is the biggest selling point of this movie.
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In fact, Twitter is also very lively.
The incident of discrimination that Lu Yanhe encountered on the red carpet at the premiere of "The Mist" attracted huge attention.
This matter is fermenting so fast, as if there is an invisible hand behind it, pushing this matter to ferment on the Internet at an incredible speed.
The topic of race itself is one of the hottest and most attention-grabbing topics on the Internet at the moment. When celebrities and artists are involved, it is like a few drops of water in a frying pan, causing the pot to explode.
When Lu Yanhe was communicating with everyone at the media reception, his army of domestic fans were also climbing over the wall, gathering with overseas fans to seriously condemn this incident and defend Lu Yanhe.
Lu Yanhe’s number of fans has grown rapidly in recent years.
On the one hand, he has a lot of works and has accumulated a lot of actor fans. On the other hand, his own past life as Lu Yanhe, especially his transformation from a rural child with both parents deceased to Zhenhua University, from a washed-up idol to a super-A-list popular star, has given him He has attracted a large number of fans who regard him as their life idol.
Not to mention, this time, Lu Yanhe was discriminated against in the United States because he was Asian, which any Asian would be angry about.
Those Europeans and Americans who like Lu Yanhe and do not discriminate against Asians are even more annoyed - their mood is probably similar to that of a racist who suddenly appears among your friends, and you subconsciously want to fight with him Clean up the interface so that others don't think you are like this, and they will condemn it even more.
The support for Lu Yanhe has also made "The Mist", a horror film focusing on "Asian ghosts revenge white demons", constantly mentioned. The pre-release data has increased more sharply and more sharply than the data given by the forecasting agency. Tough.
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D19 Company, Publicity Director Irina Green is very satisfied with directing the people in her department to continue to promote public opinion on the Internet and continue to solidify the idea of "Asian ghosts revenge on white people" The promotional tone of "Devil" has allowed the movie "The Mist" to be seen by more people through this incident.
Of course their original intention was not to "build a golden body" for Lu Yanhe, but the publicity strategy they adopted achieved the effect of "building a golden body" for Lu Yanhe.
On this day, Lu Yanhe’s popularity in Europe and the United States skyrocketed.
The next day, when Lu Yanhe, Arne and three others were shooting the cover of the magazine, the magazine's shooting team even offered to take a photo with him.
Both magazines are first-line magazines in the United States.
Publicity resources obtained by D19 Company.
If it were not for "The Mist", Lu Yanhe would not be famous and influential enough to appear on the covers of these two magazines.
In fact, many magazine covers of celebrity artists are like this - many magazine covers that are boasted by fans are actually public relations for them by film companies or brands. In other words, they are bought with money. Yes, it’s just that the term public relations is more advanced and less smelly.
Of course, this in itself is a very normal phenomenon.
The abnormal phenomenon is that many fans, and even the artist team themselves, regard magazine covers as a standard to prove the status of an artist. Especially in China, this is very demonized. In reality, it's really not that objective.
After Lu Yanhe finished shooting for the magazine, he said goodbye to everyone in "The Mist".
"We will see you back in Japan."
"The Mist" will go to Japan and South Korea to hold release promotion activities, and these leading actors will go there.
It's a pity that because "The Mist" will not be released in mainland China, there is no China itinerary.
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When Lu Yanhe arrived at the airport, he never expected that there would be more than a dozen movie fans gathered here, waiting for him with signs and posters. When he appeared, they immediately surrounded him Come up and show your support and love for him.
Lu Yanhe thanked them with some surprise.
Zou Dong and the others had to guard Lu Yanhe's side, keeping an eye on and alert to everyone at all times, lest one or two of them really wanted to harm Lu Yanhe.
Fortunately, it didn't.
These people all followed Lu Yanhe after watching his movies and TV series.
Some people said that she had never thought of coming to the airport to see him off, but when she saw what happened to him at the scene yesterday, she made up her mind to come today.
She said categorically: "I must let you know that there are people in Los Angeles who like you and support you, and you are very welcome to come to Los Angeles."
Lu Yanhe heard a stranger The person who said this to him was quite touched.
"Thank you, thank you."
Lu Yanhe satisfied each of their requests for autographs and photos before entering the airport.
Wang Biao took a short video of this video. After returning home, he will cut a VLOG out of these videos and then post them on social media.
Wang Biao has actually been doing this recently.
Chen Ziyan told him that the news that Lu Yanhe has appeared in front of everyone in the past year is all related to his works and his work. She hopes that Lu Yanhe can still have a real and private side from time to time. Let everyone see it, not to create a character, but to prevent Lu Yanhe from becoming more and more "tall" in everyone's mind.
Of course a star must be "high-class", but being too "high-class" will also make the public feel distant. Especially in the domestic environment, if a star is too "high-class", some people will always be dissatisfied and unhappy.
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After getting on the plane, Lu Yanhe was finally able to have a good rest.
You don’t have to talk to people, and you don’t have to show your “perfect” side as a star or actor.
He put on his slippers, turned on the e-reader, and prepared to read for a while to calm himself down. If he felt sleepy after reading, he would take a nap.
Anyway, this flight will take a long time, enough for him to get a good sleep.
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"The movie "The Mist" will not be released in the mainland, do we continue to promote it?"
When the film and television department was meeting, someone asked this.
Linyu shook her head and said: "We don't have to do it. If you get the resources later and are interested in this movie and want to write about it, you can write your own reviews, but we don't need to do publicity. Planned.”
"The main thing for this movie is to promote it overseas. This has nothing to do with our department. Linghe has its own dedicated people to do this. Of course, if they contact us back, we will be needed. We will continue to provide some help.”
“Okay.” A girl who just joined the company half a year ago—actually the same age as Linyu and both graduated half a year ago—said, “Actually, if It would be great if "The Mist" could be released in China , this movie has received quite high reviews on the Internet, especially the performance of Director Lu, which has been well received. Some people even said that if "The Fog" had been released one month earlier, it might have received many nominations during the awards season. "< br>
Lin Jade eyes rolled and said: "Well, Xiaolu, you go and sort out the horror films that have won Oscars for acting in history and make a review of them."
Xiaolu was stunned at first, and then immediately revealed A surprised expression.
“Okay!”
"At the same time, please note that I will use the sentence you just said as the beginning of this article - some American media have commented that if "The Fog" is released one month earlier, maybe Lu Yanhe can get many nominations during the awards season." Linyu said , "We can't let everyone have unnecessary expectations. It's basically impossible for "The Fog" to be nominated for an Oscar."
It is a well-known fact that commercial horror films are not favored by the Oscars.
Unless you are a box office hit and your social influence reaches the level of "Get Out", OK, the Oscars will not turn a blind eye to you.
The reason why the Oscars are so influential is that there is a key factor. They will never turn a blind eye to those movies that are box office hits and have a huge influence. They will not use the standards of art movies to judge. Measure all entry criteria.
Awards also rely on works to carry the sedan chair.
Xiaolu said: "Okay, I understand."
"Actually, "The Mist" may not be able to get an Oscar nomination...it will be released in January, so it theoretically meets the Oscar registration conditions." At this time , another person said, "It's just that for movies released in January, there is no awards season or public relations in the early stage, so it is difficult to stand out at this time."
"We can't place our hope on an unguaranteed miracle." Linyu shook her head, "Also, has the shot analysis draft of "Friends" been released?"
"The first draft has been released, and Li Bi is being invited. Brother is reading it for us."
"Okay." Linyu said, "This manuscript must be sent out today and tomorrow."
Linyu: "Today the fairy tale drama starring Chen Ziliang starts airing. Please remember to pay attention. I will comment on it in the show tomorrow."
Xiao Lu was a little surprised and asked : "Should we also report on Chen Ziliang's drama? Isn't this giving him free publicity?"
"What we do is a film and television review program. If we report on the newly broadcast drama If we turn a blind eye, the most basic objectivity will be lost. "Lin Yu said, "Yan He won't mind us mentioning Chen Ziliang, and our comments should be based on the facts."
Xiao Lu hesitated. Question: "If one day Director Lu's drama is not liked by everyone, but Chen Ziliang's drama is unlucky and becomes popular, will we still comment truthfully?"
"There is no need for us to discuss this before something like this happens." Linyu glanced at the time, "Okay, I have another meeting, and that's it for today."
Waiting for Lin After Yu left the conference room, Xiaolu curled her lips.
“I really don’t understand why you want to help Chen Ziliang’s drama to gain popularity for no reason?”
“If you want to establish an objective evaluation authority, you must at least Treat everyone equally on the surface, especially those with whom you have a problem." A person who was a few years older than them all smiled and said: "There is a saying that teachers are famous, and it is the same when you are doing a program. What we do is nothing else, but commenting on other people's affairs. There can't be anything that can be directly criticized. Do you know what others have grasped?"
Xiao Lu said oh.
"Okay."
"Did you think this was a bit hypocritical at first? After all, Yan He never concealed his conflict with Chen Ziliang in front of the camera."
"Yes. A little bit." Xiaolu nodded and admitted.
“Sometimes, even if the whole world knows that you are acting, you still have to act out the play.”
There is more doubt on Xiaolu’s face A little less.
"Team leader, why did you join "Jump Up"?" Xu Xiaolu suddenly thought of the question she had always wanted to ask, "Although "Jump Up" has always been said to be a movie version, it has not been made yet, and you are "Movie House" already has its own column.”
“Having your own column in a film magazine is nothing, especially in this era of declining print media.”
“But "Jump Up" is not also a print media. "?" Xu Xiaolu asked doubtfully.
"Then you are mistaken." Jiang Meihui looked at the little girl in front of her who only joined three months ago and still had a clear and silly face, and smiled, ""Jump Up" is a family A media company that started out as a print media company but is developing into a media group. It has a strong presence in print media, self-media, videos, and websites. , program production and film and television investment are all laid out. A pure paper media can only gradually decline in this era, but a paper media backed by a large media group will only spread its influence through the huge network of this media group. Down, getting bigger and bigger.”
Xu Xiaolu suddenly realized.
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“Although the current popularity of Yan He on the Internet comes from his Asian identity, we must not play this card.”
Lu Qingzhen convened their company’s publicity Department, together with Chen Qin and Xu Fanxing who have started working in Linghe, together with Wan Qingqing in the United States and Song Jiang in the United Kingdom, held this meeting on how to further promote Lu Yanhe overseas.
Wan Qingqing nodded and said: "Sister Ziyan and Brother Xiao Lu told me the same thing when they were in Los Angeles. Although Brother Xiao Lu is now highly discussed on the Internet, the keywords are too If he is single, playing this card all the time will make everyone form an inherent impression of him. I think that through the show "Friends", Brother Lu can be used as an actor and a screenwriter to mainly promote Brother Lu's work. Showbiz Growth history, to shape his aura of success in this area, as well as his personal image.”
“But “The Mist” is about to be released. At this time, we will not mainly promote “The Mist”, but “Friends”. ", okay?" Xu Fanxing asked, "Should our focus at this stage be to do our best to ensure that "The Mist" achieves good box office results? "
"Sister Fanxing is right. The box office of "The Mist" is the most basic. However, according to the current popularity of the Internet, the box office of "The Mist" will definitely not be far behind. Forecasting agencies have already adjusted its box office to 80 million or more. It’s 100 million U.S. dollars,” Wan Qingqing said, “So. , based on the current situation, if we still focus on "The Mist" for promotion and marketing, it will inevitably remind everyone of Brother Lu's Asian identity. After all, this is what this movie is about. "
Lu Qingzhen asked: "Do you propose to mainly publicize strict He’s aura of success in the entertainment industry, won’t this cause the public to dislike success studies?”
“Oh, in the United States, in Europe and the United States, success studies have always been a powerful tool to win the favor of the public.” Wan Qingqing said very firmly, "The people here are not It’s just that in their hearts, they are very superstitious about success in the direction of public opinion. If the story of Brother Lu’s struggle is spread on a large scale, he will become the idol of many people.”
Lu Qingzhen. Look at the face on Wan Qingqing's right.
“Song Jiang, is this the same in Europe?”
"Wan Qingqing is right. Compared with the current situation on the Internet about Brother Lu being discriminated against because of his Asian identity and needing everyone's support and solidarity, Brother Lu's inspirational story of struggle must be more conducive to his long-term public image. "Song Jiang said, "Besides, Brother Lu has people here in Europe. A very big advantage is that he has a very good image in the upper class here, especially the media circles and critics, who speak highly of him. But on the other hand, Europeans are actually very arrogant. If Brother Lu I'm worried that the impression of Asian celebrities being supported will be fixed over time. Otherwise, some people will be disgusted and disgusted."
Lu Qingzhen pondered for a moment, "OK, then you will come up with a publicity plan today, using the story you told as the theme, how to do it, and how much it will take. Regarding the budget, I will communicate with Mr. Chen.”
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"You asked me how likely it is that "The Mist" will help Yan He compete for an Oscar nomination?"
Tom Wynn hesitated for a moment in surprise before saying : "Lin, to be honest, the possibility is very low."
Linyu asked: "What if I don't aim to get nominated for an Oscar, but just want more people in Hollywood to recognize Lu Yanhe as an actor and pay attention to his performance through this competition and public relations process?"
"It depends on how much attention "The Mist" can attract among critics." Tom Wynn said, "In this regard, it has to be Be cautious, you know, if your performance is not that good, but vigorous public relations promotion, it will actually be counterproductive. "The Mist" is only Lu Yanhe's first Hollywood movie, so everyone treated him at the premiere. If you work steadily, you will get a lot of people's attention."
Tom Wynn's meaning is actually very obvious.
Linyu pondered for a moment, "But as long as we don't go too far, we can still get Yan He more attention with the praise of the critics, right?"
"Of course."
"Tom, tell me the truth, is the movie "The Mist" really good? Is Yan He's performance in it really worthy of an Oscar nomination, as some media have said?" Lin Jade asked.
"I have no comment on the movie "The Mist". I rushed to Lu Yanhe to attend the premiere." Tom Wynn said bluntly, "But Lu Yanhe's performance is indeed wonderful, and the whole movie He robbed most of the glory."
Hearing Tom Wynn say this, Linyu breathed a sigh of relief.
"Okay, thank you."
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"Help Lu Yanhe run the Oscar nominations?"
D19's publicity director Irina Green looked at Scott Harris in disbelief, a little surprised, and asked: "Scott, are you serious? At this time? The nomination list for the Oscars has basically been finalized. After the long awards season, everyone has already decided who will be nominated. There is a list.
Even this is a public list.
“This will require at least several million additional public relations funds.” Elena Green said.
Scott Harris shook his head, "I don't really want to give him a nomination for public relations, but I want to promote the movie by announcing it. Now Lu Yanhe is the most watched star of the movie "The Mist", The attention and discussion he has aroused among ethnic minority groups is far beyond our imagination. We announced that we will apply for Lu Yanhe’s Oscar performance award. This will further gain their favor for the movie "The Mist" and attract them to enter the cinema. .”
Elena Green understood it instantly.
“Oh, so you are making this idea.”
“Of course, "The Mist" itself is just a horror film. Nominated for an Oscar? Just think about it." Scott Te Harris smiled and shook his head.
“Others, of course we have to announce applications for awards in various departments for other people, but the focus of publicity for this matter must be that Lu Yanhe’s performance in “The Mist” has won critical acclaim, putting The praises of those film critics for Lu Yanhe are included together to emphasize that we at D19 are willing to invest an additional seven figures in public relations funds for an outstanding actor to compete for this year’s Oscars.”
"Okay, I understand what you mean." Elena Green raised her lips, "Scott, I have a hunch now that maybe "The Mist" will create a box office miracle."
Scott Harris said: "You should have had a hunch when the first reviews came out after the premiere."
Jelena Green: "But let's not Forget it, Simon We are still waiting for him to clarify the truth after the movie is released."
Scott Harris: "What truth?"
He looked at Irina Green. , shrugged his shoulders, "Elena, at this time, don't worry about those unimportant people. "The Mist" is about to be released. What we are facing now is a crucial publicity battle."
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Irina Green was stunned, as if she did not expect Scott Harris to say this.
But she quickly came to her senses, nodded, and said, "Okay, I understand, then I'll go to work."
She said to Scott Harry Si nodded, turned and walked out of the office.
Scott Harris looked at her back and dialed the phone number to Director Muken.
At this time, the great horror film director must maintain a good relationship - it is conceivable that after this film is released, other film companies will compete for his next film.
Scott Harris can't let that happen.
In addition to director Mu Ken, there is also the Chinese actor.
Are there any scripts in the company that require Asian characters?
Scott Harris wrote this matter in his memorandum. He had to quickly find another script and hand it over to Lu Yanhe. He couldn't let other film companies get there first.
Hollywood film companies are all a group of wolves with dog noses.
Wherever there is meat, they will bite it.
(End of this chapter)