In the drama "Legend of Sword and Fairy", Northern Lights Video is the main investor, accounting for 45% of the investment share. Yue Hutai also entered the game and got 15% of the investment share. Of course, the other 40% of the investment share , most of it was undertaken by Linghe Film and Television Production, a small part was given to director Luo Yuzhong's company, and some was divided up by Li Zhibai, Yan Liang, Chen Ziyan, "Jump Up", etc.
This drama does not require investment at all. Those who can get on board are all well-connected and come to make money directly.
After all, this drama has been booked by HP before it even started filming, and it was booked at a high price.
Not only that, there are hundreds of domestic advertisers eyeing this drama, all bidding.
The revenue that this show can create is right before our eyes. It is an undisputed chicken that can lay golden eggs.
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As a video website, Northern Lights Video has consistently ranked first among domestic video websites in recent years, both in terms of number of members and number of hits.
Of course, Icefield and Lighthouse are also chasing fiercely, but the current situation is not enough for them to sit back and relax.
In the past few years, these three companies have been competing for hegemony.
Three years ago, it was basically a situation of chasing each other, but now Northern Lights has always maintained its first place. Even if the advantage is not very big, it has always been maintained.
This situation is extremely rare. The reason for being able to achieve this is that Lu Yanhe's several dramas played an indispensable role, not to mention having the final say.
None of the dramas starring Lu Yanhe fell out of the top five in actual viewers of the year.
Even "Silent River", which is relatively the least popular drama, is still a hit in this genre.
Iceland Video relies on the ace variety show "Young Days" to earn a lot of advertising fees every year.
For video websites, there are two key indicators, one is member acquisition and the other is advertising revenue.
Lu Yanhe's performance in these two indicators is outstanding.
And "Legend of Sword and Fairy"——
This is Xianxia, a Xianxia that Lu Yanhe has never been involved in, but it happened that in the past ten years, it is the most popular product on the market. It also includes the top popular themes of the year all year round.
Such a combination is naturally highly favored.
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Except "Legend of Sword and Fairy" is eye-catching.
Now, the most popular variety show on the Internet is "The Birth of an Actor", and Lu Yanhe's recent main work is all on this variety show.
Every time this program is broadcast, it will set off a new wave of topic discussions.
Now the program has entered the combination PK stage from the 1V1PK stage.
Several actors have shown good acting skills in this program that are not usually known to the public, and have attracted much attention and recognition.
Some media have even begun to predict who the annual champion of the show will be.
Before this show, there had never been a variety show that could bring this kind of blessing to an actor.
There has never been a drama that can bring more than a dozen actors to the attention of the industry and the market like this show.
So far, the actors participating in this show have basically received invitations to no less than three dramas.
Even He Sha.
People are realistic.
Who wouldn’t want to participate in a project that brings real benefits?
"The Birth of an Actor" is only halfway through, and people are already paying attention to the next season.
Orders from Chen Ziyan’s Shihuo Agency suddenly came like snowflakes. Several outdated artists that Chen Ziyan wanted to deal with before suddenly relaxed and were willing to sign a contract with Shihuo, but the prerequisite was that they required On the show "The Birth of an Actor".
These once-famous artists all have an almost narcissistic self-confidence. They all believe that with their abilities and acting skills, as long as there is a chance and a stage, they can return to the audience's field of vision. Now, a program like "The Birth of an Actor" has appeared, and the opportunity in their minds has appeared.
At this time, Beacon Video announced that it would launch the "Director Please Advice" program, launching a program in which three top directors will serve as mentors, and actors will be selected to form a team for team performance competition.
When he saw this name, Lu Yanhe was in a trance for a moment, almost thinking that another time traveler was coming.
Sure enough, when a program like "The Birth of an Actor" is produced, imitators will spring up like mushrooms after a rain.
"Director Please Advice" is the first, but it will not be the last.
Moreover, Lu Yanhe also knows very well that even if "Director Please Advice" is a follower, this program will definitely attract a lot of attention.
However, as more such programs are produced, and after all the actors suitable for this type of program in the entertainment industry have been discovered, it will begin to turn into a "weird contest", with people selling fried chicken on the show, or using PPT to show off their acting skills.
Northern Lights Video's "The Birth of an Actor" is currently airing in full swing. Who would want to watch a lighthouse video to gain popularity?
A senior executive said in a strange tone: "Those who follow the trend will always be able to drink soup."
Returning to the other side, He Sha, who retired from "The Birth of an Actor", officially announced that she will join the program "Director Please Advise" , becoming the first officially announced actor.
Her official announcement poster reads: "I hope to participate in a clean competition program."
Same innuendo.
The director of "The Birth of an Actor" Zhou Tong posted on Weibo: The prerequisite for a clean competition show is that the contestants are all clean people, with evil intentions and evil intentions. They are evil spirits.
Lu Yanhe liked this Weibo post.
Marketing accounts have reported that in the future, any film and television projects that He Sha will participate in will be blocked by Northern Lights Video and will not appear on Northern Lights Video.
In such an era of online broadcasting, if Northern Lights Video really puts He Sha on the blacklist, there may not be many film and television projects that dare to use He Sha.
Unless it is a self-made project of other video websites from the beginning, it is clear that the Northern Lights video will not be included.
He Sha panicked and quickly went to beg for mercy and apologize in private.
No one paid attention to her.
Before, He Sha withdrew from the competition and caused trouble. Although Lu Yanhe and Northern Lights were unhappy, they did not really take any countermeasures because of it. It was all Zhou Pingan who messed with her for Cheng Hai.
Now this time, He Sha directly kicked her nose in the face. How could Northern Lights tolerate an actor throwing dirty water on them? The investment promotion for "The Birth of an Actor" has broken the advertising revenue record of variety shows in the past three years. Not to mention, this program has also achieved very good results in attracting new members, contrary to the norm of variety shows - after all, variety shows have great success in attracting new members. The effect of attracting new users is not significant, which is the consensus of video websites.
How could Northern Lights Video allow He Sha to affect the reputation of this show?
A variety show with a good reputation also has a positive brand effect for advertisers. The audience will love Wujiwu. If the reputation is bad, no matter how popular the show is, the brands it advertises will also be affected. This is also why some programs are criticized and trending every day, but few brands are willing to advertise them, for fear of affecting the brand's own reputation.
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“He Sha is just a pig-headed person. She and Cheng Hai are fighting each other. No matter how bad the fight is, it’s still a matter between artists. Now she’s on a lighthouse video show. By satirizing and slandering "The Birth of an Actor", isn't this just a bullet for Beacon Video? If Northern Lights Video lets her go, what will happen if other artists follow suit?"
Chen Ziyan was very disgusted with He Sha's move.
Lu Yanhe once saw a word on the Internet called "Idiot-phobia", and he felt that Chen Ziyan actually had a little bit of this.
Of course, Chen Ziyan hates those fools who think they are smart.
Lu Yanhe actually understands Chen Ziyan’s mood very well.
Like He Sha, who has benefited from "The Birth of an Actor" and got the popularity she wanted. At this time, she should stop when it is good and stop, but she still wants to die and continues to do it. Do it harder.
It's stupidity that smells like it's coming out of your pores.
Lu Yanhe smiled.
"The schedule of "Love Letter" at the Jose Film Festival has basically been decided. Many media still want to know about Zhang Ruozhi. She took the college entrance examination this year. Before the end of the college entrance examination, We still have to help her keep her secret and not let the media disturb her."
"Yes." Lu Yanhe asked, "But will there be any media who will come over?"
Chen Ziyan said: "I will say hello to the domestic media going to Spain. Domestic reports will try to weaken Zhang Ruozhi and highlight it." Chen Bige and you, our movie won’t be released before the college entrance examination anyway, right?”
"Yeah." Lu Yanhe nodded.
"That's about it. In addition, after the Jose Film Festival, I will also arrange a bodyguard for Zhang Ruozhi to go there. I still have to be careful in the past two months to not affect her." Chen Ziyan said, "It's inconvenient to find new people to act."
"But this role requires It's a newcomer." Lu Yanhe said with a smile, "It's a pity. If she hadn't taken the college entrance examination, she could have gone to the Jose Film Festival with us."
"She has not decided yet. She wants to pursue a career in acting, and she is not an art student. With her grades, it is not a problem to pass the exam. That's good." Chen Ziyan said, "When you can read more, study hard, which will be beneficial to your future life. Sometimes I meet some celebrities who were born as child stars and talk to them. They generally agree. They all have no childhood or a normal adolescence, especially if they don’t study well, some people even let them I think their cultural level is so shallow, can they understand the script and characters?”
“But in fact, a person’s cultural literacy does not have to be accumulated by studying in school. Many older generation artists , they didn’t go to school much, and their cultural literacy is very high.”
Chen Ziyan: "Oh my god, if today's young actors had that self-learning ability and self-awareness, I wouldn't have been so shocked by you in the first year I took you. You are so rare. On the one hand, you are really very good." The scarcity, on the other hand, is also reflected by the comparison with your peers."
Lu Yanhe: "..."
He did not expect that Chen Ziyan would end up here.
“To be honest, Yan Liang and Li Zhibai are already self-disciplined and hard-working actors, but their cultural quality is really just that. If you let them play some roles in their true colors, or in "The Gold Rush" 》This type of drama, they can handle it, but if they want something a little more humane and complex, less realistic They are not good enough for more righteous characters." Chen Ziyan said, "Do you know which is the best and most successful character in your movie so far? It is not recognized by us in the film industry. "
Lu Yanhe thought for a while and asked: ""Three Mountains""
"Yes, it's "Three Mountains." Obviously your performance in "Path of Glory" helped you win the Best Actor, but "Three Mountains" in which you only guest-starred for one night and only had fifteen minutes of footage, is considered by the film industry. It is your best performance, and it is also a performance worthy of watching and learning by every actor." Chen Ziyan said, "It's not that you didn't perform well enough in other roles, but the one in "Three Mountains". The role is almost unprecedented in the history of film, and there is no reference. Moreover, the state you gave it makes many senior actors feel that they cannot perform it. This uniqueness and rarity are the most critical. You see, even "The Mist" "The director of "Three Mountains" hired you to play "The Mist" because of your performance."
Lu Yanhe nodded thoughtfully.
“There is actually no shortage of good actors in China. There are a lot of actors who can perform realistic performances, but you have to perform to a certain extreme, to a level that others cannot perform. , this requires not only skill, but also your understanding of the world, human nature, and even more metaphysical and spiritual levels. "The depth of your performance determines the depth of your performance." Chen Ziyan said, "The fortune teller in "Three Mountains" is crazy, crazy, mad, desperate, hysterical, and out of control... The success of this character lies in the fact that you make a character. Many actors will handle the role in an extreme state, interpreting complex and layered characters. status."
Lu Yanhe: "This is such a boast... In fact, this was not designed by me at all. How could I understand so many levels at the time?"
"You just can't understand it. There are so many levels to be summed up rationally, but your emotional understanding, accumulation and sensitivity allow you to actually "Express the subtle differences between these states." Chen Ziyan said, "Many times, when two top actors compete together, who will end up with a higher status in film history? At that time, the competition is not who is better, but who is better? Who is more unique and who can give a performance that others can’t do? ”
Chen Ziyan's words suddenly made Lu Yanhe think of the two actors Tony Leung Ka Fai and Tony Leung Chiu Wai.
A movie king with a thousand faces and affectionate eyes. It is said that some actors have the same way of acting in everything they play. In fact, isn't this the same way of acting in "Eye of Affection"? However, no one would say that he was repeating himself. He continues to internalize his skills and explores deeper on a performance road that only he walks. It is not lively there, and he is even alone. Therefore, watching his performance, you will feel that it is very deep and you can learn from that " Deep", see the richness and thickness.
This is what Chen Ziyan actually wants to say.
"Do you think Zhang Ruozhi is suitable to be an actor?" Lu Yanhe asked Chen Ziyan.
“How can you tell now.” Chen Ziyan shook her head, “When she played “Love Letter”, she basically acted in her true colors. I can only say that her face is very photogenic and she also has a sense of camera. It can be imagined that this film After the movie is released, she will become an actor that major directors want to work with. This kind of harmless image, full of girlish innocence, has been featured in many movies and is in great demand."
Lu Yanhe: "However, Zhang Ruozhi's mother doesn't seem to want her to be an actress."
"These are subject to change. I have never seen anyone whose views remain unchanged throughout their lives. Moreover, her mother just didn't want her to take a detour and affect the college entrance examination in order to become a star, causing a lifetime of regrets. If her mother really didn't want her to be an actress, she would never have let her star in "Love Letter" from the beginning. "." Chen Ziyan said sharply.
Lu Yanhe nodded suddenly.
"However, we still need to communicate carefully about what she will focus on during her next college years." Chen Ziyan said, "She made her debut with "Love Letter". If she does not continue to act in movies in the next few years, she will It’s such a pity.”
There are not many newcomers emerging in the entertainment industry every year, but newcomers like Wang Dashan and Zhang Ruozhi can play the leading role in a high-profile masterpiece right away. There are only a handful of them. The so-called birth with a golden key is nothing more than this. Especially in the entertainment industry, a place where one’s background is also very important.
You make your debut in online dramas, TV series, and movies. Your background determines what kind of person you are. This is a place where the invisible chain of contempt is better than the tangible one. Chen Ziyan has no way to change this chain of contempt. As an insider, she can only acquiesce in such "hidden rules". In such an environment, the talents of Wang Dashan and Zhang Ruozhi are particularly precious -
The film industry is also subject to great fluctuations. There is a limited number of projects each year and a limited number of protagonists. Rather than finding an actor for a project, more often than not, the project can be greenlit only after finding the actor.
Chen Ziyan can foresee that after "Love Letter" is officially released, Zhang Ruozhi will become the "first love face" in many people's hearts, and she can become a heroine that gets the nods of capital and production companies.
That's why she said that after "Love Letter", it would be a pity if Zhang Ruozhi focused solely on schooling and not acting in movies.
The three of them, Lu Yanhe, Li Zhibai and Yan Liang, have been involved in the establishment, promotion and filming of numerous projects in the past few years.
The entire film and television drama industry has been greatly boosted by these outstanding film and television dramas.
Chen Ziyan is conflicted now. She hopes that Zhang Ruozhi can enjoy her college life and study hard, but she is also afraid that Zhang Ruozhi really doesn't want to film a movie in the past few years and will disappear from the entertainment industry.
Lu Yanhe lowered his head and smiled.
"Why are you laughing?"
"I'm just laughing, Sister Ziyan. Although you are now the boss of Picking Up Fire, you still can't change the core of your agent." Lu Yanhe said, "What does Zhang Ruohou think later?" , how to do it, you can discuss it with her after she takes the college entrance examination. Anyway, even if you can't have the best of both worlds, it's not impossible to take care of both. It just depends on what she wants to choose." (End of this chapter)< br>