The lively exchanges at the scene often give people the illusion that the relationship between people here is really close. Although it is still a Vanity Fair, it is also a Vanity Fair connected by movies. Everything they talk about is It’s people and things in the film industry.
Lu Yanhe and his party were guided to the area where the "Love Letter" crew was located.
There were so many people saying hello along the way that Lu Yanhe finally had to temporarily separate from the group. Finally, he reached his seat. Two teachers, Wan Xin and Li Songfan, were already seated, probably because they were opposite to each other. The foreign environment is so unfamiliar that I feel a little reserved.
Lu Yanhe turned his head and saw Schmidt Lawley from Green Valley Film Company walking towards him.
He said to Wan Xin and Li Songfan: "Teacher Wan, Teacher Li, I want to introduce you to someone, the boss of Green Valley Film Company in the United States."
Wan Xin and Li Songfan heard this and stood up, but they were a little confused because they didn't know who Lu Yanhe was talking about.
Lu Yanhe turned to Schmidt Lawley and waved.
The latter indeed came to see Lu Yanhe.
"Hey, Lu!" Schmidt Lawley walked up to Lu Yanhe with a bright smile, "The distribution rights of "Love Letter" in North America haven't been sold to others yet, right? You can't let others get there first. "
Lu Yanhe said with a smile: "It's still in my hand."
He changed his position and introduced Wan Xin and Li Songfan to Schmidt Lawley: "Schmidt, these two are also actors in "Love Letters", and they both have a very large audience base in China. ”
Schmidt Lawley’s bright smile was never stingy for anyone.
He immediately shook hands with Wan Xin and Li Songfan.
“Hi, I can’t wait to see your movie.”
Wan Xin and Li Songfan’s English skills are average. The older generation of actors are not like Lu Yanhe and others. After receiving a good basic education, it is actually easy to improve your English proficiency.
Moreover, they usually have no need to communicate abroad and do not need to speak fluent English.
Of course, because Chen Siqi and Wan Qingqing were nearby, no matter what Schmidt Lawley said, someone would translate it to them immediately.
Chen Siqi also briefly introduced Schmidt Lawley to them: "His Green Valley Company is the publisher of "Path of Glory" in North America. Yan He won a string of awards during the North American awards season. He was nominated because he was here to help Lu Yanhe with public relations.”
After hearing this, Li Songfan and Wan Xin knew the extent of the relationship between Schmidt Lawley and Lu Yanhe.
Lu Yanhe said to Schmidt Lawley: "You sent me several scripts before, but I'm sorry, my later schedule has actually been scheduled for other shootings. When there is a suitable time in the future, we will Cooperate again.”
The box-office hit of "The Mist" made Lu Yanhe a favorite in the eyes of American film companies, and the same goes for Schmidt Lawley, who has worked with Lu Yanhe. Not to mention, it was he who bridged the gap between Lu Yanhe and the director of the movie "The Mist".
"When "Love Letter" premieres, will you come?" Lu Yanhe asked.
“Of course.”
After greeting Schmidt Lawley, Lu Yanhe saw Muken Sorge and Hua Ruzhen again.
He didn't expect to see them here and was surprised.
"This is Muken Sorge, the director of "The Mist", and this is his wife, Hua Ruzhen, who is Chinese." Lu Yanhe introduced Li Songfan and Wan Xin, "So, Muken's Chinese is very good. "
When Li Songfan and Wan Xin heard this, they quietly breathed a sigh of relief and greeted them in Chinese.
Muken Sorge did not know either of them, but knew that they were actors in "Love Letter".
And Hua Ruzhen obviously knew them both.
"Xiao Lu, you are so proud that you can invite these two teachers for your directorial debut." Hua Ruzhen shook hands with them both, "Hello, teachers, I am Hua Ruzhen In addition to being his wife, she is also a film and television investor. She will also focus more on the investment of our Chinese film and television dramas. Can I add the two teachers as friends? I will definitely need a lot of information later. I need help from two teachers.”
When Li Songfan and Wan Xin heard this, they both took out their mobile phones.
When they added friends, Lu Yanhe also asked in surprise: "Sister, are you sure about your future investment work?"
"We are inseparable." Hua Ruzhen said, "I will come back to China more often. We can make more appointments."
Lu Yanhe nodded, surprised.
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Li Songfan and Wan Xin are not said to be highly respected seniors in China, but they can at least be said to be drama actors with high national popularity.
However, for these domestic drama actors, because Chinese-language films themselves have a relatively small international reputation, they are not like the drama actors in many countries. They are not very famous internationally, but at least they are not famous internationally. They often appear at various international film festivals.
Just like the experience of being shortlisted for the four major international film festivals, Wan Xin has been acting for so many years, and this is the first time that a movie she has participated in has been shortlisted.
Is it because their acting skills are not good enough to be seen on the international stage?
Of course not.
Works, to put it bluntly, are still works.
Actors need to be seen in movies.
Actors really shine in the cinema.
So, when Linghe contacted them this time and asked them to participate in the Jose Film Festival with the crew, they agreed after a little hesitation. Even if they are veteran actors who have been acting for many years, they still yearn for this kind of stage.
In fact, when they first knew that "Love Letter" was shortlisted for the main competition of the Jose Film Festival, they were worried whether the crew would invite them to participate in the film festival together——
It's not anything else. They also know that if one more person participates, Linghe will have to pay for one more person's trip, and the price is not low.
They even thought that if Linghe could not bring more actors there due to this consideration, they would be willing to bear the related expenses themselves.
Of course, no matter how much Lu Yanhe saves money, he will not save it at this time.
If you don’t have money, tell me otherwise.
Obviously the company does not lack this kind of money, and it is an honor for the actors to be shortlisted for "Love Letter". Lu Yanhe basically gave all the actors who participated in "Love Letter" an honor. Invitations were sent out, but only Chen Bige, Li Songfan and Wan Xin had roles. For more actors, Linghe will bear the expenses for the nine days from before the opening ceremony to after the premiere. For other actors, Linghe will only bear their food, clothing, housing and transportation for four days before and after the premiere. If you want If you want to come early or go back later, you need to bear the extra expenses yourself.
Otherwise, everyone would stay like this for two weeks, and Linghe would have to spend millions more. Although Lu Yanhe was unwilling to search in this area, he did not want to be a generous upstart.
Li Songfan and Wan Xin were a little hesitant at first. They felt that after staying here for nine days, their English skills were not very good. They couldn't understand English movies and they didn't know what to do.
However, within two days of hesitation, a notice was sent from Linghe, which included interviews and estimated times from major media, as well as several filmmaker activities held in Jose. Movie premieres...the schedule is full. These are all jobs that Linghe has arranged in advance. They can choose the jobs they are willing to accept based on their own time and arrangements.
Even their agent was surprised.
Although it is said to be promoting the film "Love Letter", in fact, these tasks are also providing them with a formal and real opportunity to enter the film festival.
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After the opening ceremony, Lu Yanhe wanted to have lunch with his friends from the "Jump Up" film team. He also invited Li Songfan and Wan Xin to join him.
“You’ve worked hard for the next two weeks.”
This time the team from “Jump Up” was still led by Lin Yu, with a colleague from her department. , the video shows Li Bi and one of his colleagues forming a team of four.
“I feel like you have a hard time running film festivals every year. Basically, you have to run at least six or seven international film festivals in a year.” Wan Xin listened to them talking about their usual work Rhythm, said with concern.
Linyu: "Actually, it's okay. Although we go to six or seven international film festivals every year, generally smaller film festivals won't have four of us like this time, and it won't be just a few of us every time. "It's relatively easy for everyone to run separately."
"But do you have enough money to travel to so many places every year?" Songfan was a little curious, "I have some friends in the film and television media. In recent years, due to insufficient funds, the opportunities for business trips have become less and less."
"Our business trip funds are earned by ourselves. Of course, There is also advertising revenue,” Linyu said with a smile, “We have Tiaoqia Film and TV subscription accounts on various platforms, some of which are ordinary ones. Comprehensive reports are free to read, but the in-depth interviews we do at various film festivals, including exclusive reviews, are available for membership or paid reading, which can still support our business trips around the world in the past two years.”
There are too many various branch brands under "Jump Up". In addition to film and television, there are also ones that specialize in food. There are also those who specialize in reading. Although the headquarters will coordinate, most of our daily work expenses must be earned by ourselves——
Chen Siqi has always had a concept: If a department needs to rely on the headquarters for support for a long time, , Unless it is a non-profit department in nature, it must either abolish the department or replace it.
You already have a name like Jump Up, which gives you a high platform. If you still can't support yourself, there must be something wrong somewhere.
Li Songfan and Wan Xin looked at each other.
They were obviously a little surprised by this model.
In their time, the media basically relied on subscription fees and advertising fees, which was not much different from the current monetization methods of various media. Why are the media they are familiar with facing huge economic crises?
However, during this lunch time, they had other feelings.
During lunch, they were basically planning the itinerary for the next three days.
Li Songfan and Wan Xin have never seen such a real internal media discussion. Although it was not formal, it was only held during the meal.
“Director Song Muqing’s schedule has not been set yet. I will call his representative again in the afternoon to communicate. If his schedule is really too full, we will We can't keep waiting for his time. The first three days are the time when there are the most filmmakers. They left one after another. We have to make sure to meet these people first," Linyu said to her colleagues, "You should try your best to get everyone's time in Jose in the afternoon. It's best to have them. The itinerary is as much as you can get.”
“Okay.”
"Li Bi, the highlight here is the three dialogues with filmmakers that we contacted in advance." Linyu said to Li Bi, "We will not broadcast these three dialogues live, so the pressure will be less, but we basically have to The video can be cut out that night and broadcast online as soon as possible. Timeliness is the first priority.”
Li Bi nodded: "Don't worry. Although we only have two people here this time, three groups of people have been arranged in China. Someone can receive the materials we send back for editing at any time. Sister Zi Xing also supports us. Three people were hired to help edit the film."
"Do you need so many people to edit the film?" Lu Yanhe was surprised.
He doesn’t know the specific details.
Li Bi said: "This time we will edit a large number of short videos of twenty seconds to one minute and put them on major short video platforms. The volume is very large."
Linyu explained: "The content related to the film festival has been too highbrow in the past. Except for real movie fans, the general public is actually not interested. Unless we Chinese people win the award, everyone may click in to watch out of curiosity. Li Bi and I both believe that since we are here, we must find ways to increase the volume. Therefore, we need to have a strong team to select suitable short video platforms for dissemination from our several hours of videos. Of course, there is also a very important point. Our reporting activity this time is exclusively sponsored by Lanson Convenience Store. The sponsorship fee is very generous, and we still hope to give it. It’s a satisfactory sponsorship effect. Every short video will have the brand name and logo of Lansen Convenience Store. If it goes up, its advertising volume will also increase.”
Lu Yanhe suddenly understood and nodded. .
“But, you are just two photographers, can you take the photo?” Lu Yanhe asked again.
“If we bring more photographers by ourselves, we don’t have so much money. It would cost a small hundred thousand to feed, clothe, house and transport one person. So, we hired a few photographers locally. The teacher will complete all the shooting with us. The four of us are four "Squad." Li Bi smiled, "Every time I come out, it's like fighting. I have learned my skills."
Lin Yu also smiled, pointing to the two subordinates who came out with them this time. : "They are all people who can stand alone."
Lu Yanhe gave a thumbs up.
He whispered to Chen Siqi: "I suddenly feel that you are actually better at leading a team than I am."
"You don't need to lead a team." Chen Siqi smiled, "Zi Yan Sister has already taken care of it for you.”
Lu Yanhe. : "The Jump Team is doing really well now."
This is not that Lu Yanhe has a filter for the Jump Team - of course, he is not saying that he has no filter for the Jump Team, but He said this, saying that the Jump team has done a really good job and it has nothing to do with filters.
Wan Xin and Li Songfan listened to the young children at the table talking about their work, which was quite eye-opening.
They may still understand the situation of media people in the past traditional print media era, but the media has changed too fast in recent years.
Both the carrier and the form of expression are showing ever-changing trends.
However, with their current position in the entertainment industry, there is no need to personally understand what specific changes have occurred in the surrounding environment. No matter what it is, there are agents and teams to help them handle it. Therefore, many artists of the older generation don’t even use mobile phones very much, let alone understand what the current media environment is like.
Of course, it is precisely because of this that many older generation artists can only rely on and trust their own teams. In the end, they either make mistakes in docking, or they understand the meaning out of context, making many incredible mistakes. For example, they were told that the most popular meme recently was XXX, but they did not explain clearly how this meme was played. These artists wanted to show their "down-to-earth" side, so they played this meme according to their own understanding, but they failed. Hand, a word originally used to express young people's desire to lie down, was used as a moralizing lesson for young people to live up to expectations and not work hard, causing public outrage.
Not like the discussion they heard now with the jumping team.
In fact, it is quite different from their understanding of the media industry.
In the past, when major media conducted exclusive interviews, they had to do high-quality interviews and prepare all aspects. At the same time, the most important thing was how to write an in-depth interview manuscript. That article will take at least several days to polish. It's not like what these young people said. They interview on the same day and make a finished product from the material that can be released publicly the next day.
What shocked them even more was that in previous reports, the media chose which ones to publish based on the content raised by the interviewees. Now, before their interviews have even started, it’s already clear what kind of content they want to push.
“It’s really different now.” Wan Xin sighed.
Li Songfan couldn't help but ask: "Is it difficult for the audience to fully understand it if it is all made into a short video of about one minute?"
"Yes." Li Bi simply nodded and admitted. "But even if a complete interview video is made, in today's media era, no audience wants to fully understand a person. Now the audience first goes through fragments Solution: After you are interested in a person, look for more content about that person. Text, pictures, short videos, long videos... There are so many forms of media now, and there are so many forms for viewers to choose from. , we will do it in any format and let everyone choose, but time is limited. We have to seize the time for the audience to be interested in these contents, so we cannot wait until the film festival is over. It will only be a year before a high-quality interview is released, or a long interview video is released. By that time, the audience's attention has already shifted to other things."
"Pass it first. Pictures, short articles and short videos can open up the coverage of publicity, attract more people who may be interested in these, and let them know that there is such a thing as Jose movies. The festival has started, and these filmmakers have come to the film festival. What works have these filmmakers made in the past, and what are their latest ideas and information?" Linyu said, "We have such a data foundation, and we can go there later. Writing long articles and making long videos will not lead to the bad ending of working hard for a week or two and only a few people will watch it.”
Wan Xin suddenly realized.
Wan Xin asked again: "So, will the interviews you are going to give us later be disseminated in this form?"
"Yes." Linyu nodded.
Li Songfan: "No wonder Yan He, every one of your works is so popular, you have a terrible publicity team."
Lu Yanhe nodded and smiled, "Yes, me too Let’s put it this way.”
Chen Siqi: “Actually, this method is not very suitable for film and television dramas. It applies, and the cost is not of the same order. For the promotion of film and television dramas, if you want to generate enough volume on the short video platform to boost the broadcast performance of the film and television dramas, the cost of promotion is very different from our exclusive interview content. If 50,000 or 100,000 people watch it, it’s already a big hit. Moreover, our content is huge. In fact, we generally have a fixed audience and high stickiness. After we have established a brand in the past few years, those who want to know about international movies and exclusive content basically know that they have to come to us to watch it. Therefore, our subscribers are sticky. The sex is much higher than those of subscription members of those video platforms.”
“In fact, it’s simple. To put it simply, our short videos and fragmented information are aimed at the public, while long articles and long videos are aimed at fans who are really interested in these contents and will take the initiative to watch them,” Chen Siqi said. Fragmented content relies on free promotion, while high-quality and in-depth content relies on subscription fans.”
Wan Xin and Li Songfan were both surprised.
Using commercial thinking to create media content is completely beyond their understanding.
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In China, Northern Lights Video and Icefield Video are the long-term cooperation platforms of Tiaoqi Media. Tiaoqi has a column in these two channels.
This column has been updating content since before the official opening of the Jose Film Festival.
Including a review of previous years of the Los Angeles Film Festival, the honors Chinese films have won at the Los Angeles Film Festival, and the films and filmmakers worth paying attention to this year's Los Angeles Film Festival.
These videos are about ten minutes long and are a series of reports.
In order to coincide with the upcoming launch of Jump Up Theater, the narrators of this series of report videos are all actors from several plays produced by Jump Up Theatre.
These programs were also promoted by Peng Zhixing in the popular program "The Birth of an Actor".
At this moment, many people in the industry were suddenly shocked to discover that the publicity matrix of Jump Media had unknowingly formed a huge force——
In the past, everyone thought that Lu Yanhe and Tiaoqi had an unusual media relationship, and the media seemed to be particularly partial to them. Now everyone has discovered that they themselves are the media themselves.
From a small paper media that was not favored by everyone, it has been gradually built into a media matrix covering text, pictures, videos, traditional media, social media, video platforms, etc. Everyone has Didn't expect that.
At this time, let’s take a look at the “Star” electronic magazine that Yemai.com asked Yu Jiang to produce at that time. Now it has almost lost any buzz. Comparing the two, the development situation is completely different.
At this time, almost all well-known film critics in the country have been invited by this series of programs and videos to have conversations about film history, film works and filmmakers around the Jose Film Festival. With reviews at home and reports abroad, the Netherlands Film Festival has gained unprecedented exposure and attention in China.
Of course, Lu Shan, who cheated Lu Yanhe, was not invited by anyone.
In China, due to the marginalization of the film review system itself, the group of film critics has never been noticeable enough and is often seen by the public. It is also a certain film critic who has made some shocking and deviant remarks. Over time, film critics have even become less visible in the hearts of the public. It has become a derogatory term. In fact, there are still many film critics who love movies and have been doing real film review work. However, they rarely have the opportunity to come in front of the public.
This time, every issue of "The Birth of an Actor" invites film critics to serve as members of the observation group to comment on the actors' performances, and the film section of Jump Media also attracts film critics from all walks of life to appear. Write a review and spread the word via their media.
Jump up The media has rich content to publish, and the public has rich content to watch. Film critics have made money, gained fame, and gained attention by relying on the career they love.
A good environment should be one where everyone benefits and everyone circulates.
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When the representatives of the Jose Film Festival in China reported back to Jose the situation in China, the artistic director Wu Yang became even more enthusiastic towards Lu Yanhe.
Any filmmaker who goes international will always represent himself while also relying on his own country.
Lu Yanhe, you can only get the welcome and enthusiasm from the organizer if you are well-known enough.
But if you mean that a huge country and market will follow you and pay attention to the Jose Film Festival, OK, you will become the sponsor of this film festival. Not only the person who gives the money is the donor.
As the artistic director of the Jose Film Festival, Wu Yang is also responsible for the local government, sponsors and partners. The film festival is a huge market, and awards and honors are just an embellishment in this trading system.
A huge market like China has suddenly paid unprecedented attention to the Jose Film Festival. For Wu Yang, this is a huge achievement.
Wu Yang even knows very well that when other film festivals see the influence of the Dutch Film Festival in China, they will definitely increase their efforts and let Lu Yanhe deepen their cooperation with other film festivals.
On the third day after the opening ceremony, Wu Yang personally and the Jose Film Festival official released an update.
It is a photo of himself having dinner with the couple Lu Yanhe and Chen Siqi.
Wu Yang said: I am very happy to have dinner tonight with Lu Yanhe, the most watched young actor in the world, and Chen Siqi, the head of China's most influential media Jump Up. Whether it is art or business, This young couple has made many great achievements with their unparalleled talent and wisdom. They have brought Chinese film art to our Jose Film Festival. I hope they enjoy their next trip to Jose. P.S. They will be holding an International Critics Film Festival in June and I have been invited to attend, looking forward to my trip to China in June!
After reading Wu Yang's updates, Chen Siqi smiled at Lu Yanhe and said, "You are so good at it. This person is also very good at it."
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Recommend the old book "I Became a Becoming Overnight" Scandalous Heroine" (End of Chapter)