If "Love Letter" did not receive strong support from film critics, and in their eyes was suspected of "deliberately trying to please the audience," "Fake Death", in their eyes, became a director who can obviously produce good works. Reduced to a clown who pleases the audience with his antics——
It can only be said that these film critics are not stingy with their words when they praise you, and they are also mean and sharp when they scold you.
"Fake Death Is Not Possible" has a score of 2.7, which is located in the upper-middle area.
However, Li Zhibai's performance has been praised by many people, and some media even exaggeratedly described it as "Maybe the audience will vote for Li Zhibai as the best actor this time. After all, he played in "Suspended Death" "Nothing" is too sexually attractive."
Both Chinese-language films in the main competition section have completed their premieres, and both achieved good results.
The key is that both films have been highly discussed in the media and have brought a lot of attention to the film -
For the film producers, the advantage is that many overseas film companies have come to negotiate for distribution rights.
On the same day, Jump Up Theater’s opening film "The Adventures of a Girl" scored a ratings of 0.62% on Yuehaitai. Compared with the previous promotion, the drums sounded like they were ringing to the sky. As for Zhan Zhan and Lu Yanhe's previous ratings miracle, this number seems not enough and seems to be "off the street". However, for a new team with a new director and new actors, this rating can completely achieve a good result. 's score.
Lu Yanhe was so busy that he almost took off, and he still wanted to send a congratulatory message to the creators.
He also forwarded a "celebration poster" from Jump Up Theater——
New team, great results!
Amidst those voices who are ignorant and deliberately pessimistic, his gesture is actually telling everyone clearly that this result is good enough! -
It’s just that Lu Yanhe really doesn’t have much time to take care of things at the Jump Up Theater.
He is busy negotiating the overseas distribution of "Love Letter".
D19 seems to want to once again replicate the success of "Path of Glory" in North America, and has seriously communicated with Lu Yanhe several times about the possible rewards of "Love Letter" during the awards season.
They seem very adamant that "Love Letters" can win the best foreign language film award.
Lu Yanhe himself didn’t quite believe it. Because "Love Letter" is not the way to go during the North American awards season. "Path of Glory" is a definite favorite during the North American awards season, both in terms of subject matter and style.
Schmidt Lawley of Green Valley Pictures in the United States, who helped Lu Yanhe run "Path of Glory", apparently holds the same view as Lu Yanhe.
After the premiere of "Fake Death", Schmidt Lawley came to communicate with Lu Yanhe. His judgment on "Love Letter" was that there was no need for this film to go through the awards season. The awards season will actually affect the performance of this film in North America -
After all, once the awards season is over and there is no harvest, it will create a feeling in the industry and the market that "this movie is not good" impression.
Schmidt Lawley told Lu Yanhe: "It should take the route of word-of-mouth among the media and audiences."
After Lu Yanhe returned, he carefully thought about the current quotations and distribution ideas of various film studios, and discussed it with Chen Ziyan , Xu Tianming and others held two meetings to discuss the situation of "Love Letter", and finally decided to give the North American distribution rights to Green Valley Pictures of the United States for US$6 million.
Subsequently, the relatively large markets of Japan, South Korea, the United Kingdom, and France were successively acquired by publishers from various countries at seven-digit prices.
Especially in Japan, several distribution companies bid very aggressively. They all seemed to be optimistic that this film would have a very good box office performance in the Japanese market. In the end, it was sold to Japan's Toyama Pictures for US$4.5 million. The price won the distribution rights in Japan.
After such a carve-up, streaming media companies such as Maxine and HP have little interest in "Love Letter". The distribution rights obtained by various countries include streaming media distribution rights. It means that if Maxine and HP want to make this movie available to users in a certain country, they have to buy the broadcast rights from them.
In fact, if Lu Yanhe and the others were willing to directly give the overseas exclusive distribution rights to any streaming media, the price they would pay might be higher than the sum of these separate sales. But Lu Yanhe and others believe that Linghe's current need to establish diversified channels is far higher than the value of copyright income from a movie.
Xu Tianming, Wan Qingqing and Song Jiang now need to use a movie like "Love Letter" to establish connections with distributors in various countries, and use this to "pay tuition" for future movie distribution Accumulate more resources.
The next week basically consisted of different negotiations with different people around the overseas distribution of "Love Letter".
Finally, adding up all the numbers, "Love Letter" sold a total of distribution rights to 32 countries and regions during the Jose Film Festival, for a total of US$29.4 million.
The overseas distribution alone made "Love Letter" a huge profit.
The American "Variety" magazine reported that "Love Letter" was "extremely popular" in the Spanish film festival market, but it also pointed out that Linghe actually rejected higher offers from several streaming media and still insisted on playing in traditional theaters. It was released online. "It is reported that one streaming media platform even quoted a sky-high price of US$55 million."
Lu Yanhe was speechless when he saw the news.
No need to ask, this so-called "reported" must be the news released by Maxine herself. It was impossible to buy it anyway, so he directly quoted an exaggerated number, which seemed to be a sign of great sincerity.
It is not uncommon for streaming media to charge a high price of US$5,500 for a movie, but it is usually a new work by a world-class director, or a work starring several A-list celebrities and receiving widespread attention. , will get this number.
It is impossible for "Love Letter" to get this number.
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"Fake Death" was acquired by the American film company Paramater for US$15 million in overseas distribution rights except mainland China.
Also a high price.
Furthermore, based on the information Lu Yanhe has learned, the terms of the distribution agreement signed between "Fake Death" and Parameter will not necessarily bring lower income to "Fake Death" than "Love Letter".
What Lu Yanhe didn’t expect was that Longyan Pictures actually won the distribution rights for three films in mainland China, including Lubian Murray’s “Paradise.”
Lu Yanhe said to Chen Ziyan: "Unfortunately, we don't have any domestic distribution experience and no channels."
Chen Ziyan: "Domestic distribution is a deep-water area. If you don't have a certain background and channels, don't do it easily, otherwise Then, if you have obtained the distribution rights for many films, passing the review is one hurdle, and whether the theaters will arrange the films for you is another hurdle. Only after passing these two hurdles can you enter the normal market competition - a nine-death competition.
Lu Yanhe nodded.
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Lu Yanhe stayed in Jose for two weeks.
The rest of the crew went back.
The day before the award ceremony, Lu Yanhe suddenly received a notice inviting him to attend the award ceremony - with a prize.
Lu Yanhe breathed a sigh of relief.
Although it had been expected that Chen Bige would have no hope of winning the Best Actress Award this time, after it was confirmed that they had not recalled Chen Bige, Lu Yanhe was still a little disappointed - people always hope that it will happen. Miraculous.
However, "Fake Death" did not receive a "recall" notice, so it was basically hopeless to win the award.
Of course, Longyan Pictures is already very satisfied with this trip to Jose.
With the overseas distribution fee of 15 million US dollars, the production cost has been collected, and the rest will be pure profit.
Because there was too much work to be handled on "Jump Up", Chen Siqi did not stay in Jose with Lu Yanhe all the time. He went back several days ago.
On the day of the award ceremony, Lu Yanhe attended the closing ceremony alone.
He was also invited to present the award for Best Actress.
Lu Yanhe was a little curious as to what award "Love Letter" could win.
There are no acting awards, and there are not many awards from the technical department of Jose, only the best photography award.
As a result, not long after the awards began, it was announced that "Love Letter" won the Best Photography Award.
Lu Yanhe: "..."
The director of photography for this film is Liu Bige, and the photographers are Wu Zhou and Bao Wenliang.
But none of the three were there.
Lu Yanhe had no choice but to come on stage.
“It’s very surprising. If we had known that our photography would win awards, we would have asked Bige Liu to stay. He is the director of photography for our film - well, he is also the director of "Fake Death" and "Late Spring" director Lu Yanhe accepted the trophy, "Similarly, as the director of "Love Letter", I would also like to thank the two photographers of "Love Letter". Teachers, Wu Zhou and Bao Wenliang, I am very happy to receive this award on behalf of you on stage. Without your support, I, a new director, would definitely not be able to make "Love Letter". I miss the days of working with you. Thank you for your recognition of "Love Letter", thank you."
Lu Yanhe accepted the award and stepped down.
He immediately took the photo and sent it to the group chat of the "Love Letter" crew, @Liu Bige, Wu Zhou and Bao Wenliang.
A group of people immediately burst out to congratulate them.
Lu Yanhe smiled and said in the group: Send red envelopes! Come back and treat us to dinner!
Liu Bige: Day! I should have stayed!
Lu Yanhe: Hahahahaha. Wu Zhou:? ? ? ? Did we win a prize? !
Someone said: Yes, Teacher Wu Zhou, from now on you will be the winner of the Best Cinematography Award in the main competition unit of the Jose Film Festival!
Wu Zhou: Damn it! !
......
Lu Yanhe was chatting lively with everyone when suddenly, someone next to him gently patted his arm.
Lu Yanhe turned to look at him with some confusion.
Next to him was a strange woman.
She gestured to the stage and said with a smile: ""Love Letter", Best Screenplay Award."
Lu Yanhe suddenly reacted and showed surprise, even a little bit. Shocked reaction.
After he came on stage, everyone paused for a while because they were too surprised.
“I’m sorry, please forgive me. I thought that since we won the Best Cinematography Award for “Love Letter”, we would have no chance to win the second award, so I was a little confused just now and didn’t react.”
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Lu Yanhe looked at the audience, and after telling the truth, he showed a somewhat embarrassed and shy smile, but such a smile just made him return to the state of playing the role of Aijiki in "Love Letter" at this moment. That youthful, a little green state.
The people in the audience applauded him.
“The last time I came to the Netherlands Film Festival, "Rouge" won the Audience Choice Award and the Best Actress Award. I didn't expect that this time, "Love Letter" won two more awards. I am very grateful to the Netherlands. Xi, this seems to have become my blessed place," Lu Yanhe said with a smile.
“In the past few days, I have received blessings and concerns from friends all over the world. To be honest, it was my first time to become a director. I really didn’t know how to start, but it was okay. , who has been an actor and screenwriter for several years, and got to know many What a mentor and friend, who started helping me without saying a word when I was blind. The movie "Love Letter" was a movie that I knew very well when I was writing the script, what kind of picture it was going to show, from the text to the movie. The transformation process of images, making movies Everyone knows what they have to go through."
Lu Yanhe held the trophy in his hand and said, ""Love Letter" is not a movie about the complexity and depth of human nature. I hope everyone will gain something from this movie. , not thinking, but remembering a certain past or person in life. We keep moving forward, but sometimes we should not forget to look back. Only by knowing what we want to see when we look back can we know our future. Going somewhere. Thanks again.”
He bowed deeply.
The applause rang out for the third time.
Lu Yanhe looked at the trophy in his hand in disbelief and shook his head, as if he was sighing. He really didn't expect to win the second award.
Later, the Best Director Award was awarded to Lubian Murray for "Paradise".
Best Actor and Best Actress both belong to European films.
The last two awards, the Audience Choice Award and the Best Picture Award, were won by "Paradise" and "The Long Rainy Season" by Vietnamese director Song Moc Thanh.
When Lu Yanhe heard the final result, he quietly thought about whether he could win another grand prize.
Two awards are already very good, it’s time to be content.
Lu Yanhe took a group photo with the winners, followed by an official interview with reporters.
The media is very satisfied with the award for "Love Letter".
"Paradise" and "Love Letter" are the two favorite movies in the media circle. However, "The Long Rainy Season", which won the highest award this year, had a mediocre response in the media circle.
I don’t know why the audience voted for “The Long Rainy Season” as the top prize this year.
The media are very interested in the next film directed by Lu Yanhe, and several media outlets are asking questions. Although Lu Yanhe said that he has no plans to continue to be a director for the time being, no one seems to believe it. It feels like there is a kind of "you made a work like "Love Letter" for the first time as a director, how could you not have plans to direct the next one?"
Before leaving Jose, Wu Yang came to the hotel to say goodbye to Lu Yanhe.
Wu Yang said: "Come to Jose more often in the future."
Lu Yanhe smiled and nodded, and added: "However, I may not be that prolific. I don't have film works every year."
Wu Yang: "As long as you are willing to come, we can definitely find a suitable way. "
Lu Yanhe nodded and said: "Actually, China has many good Chinese-language films every year, but they may not have channels to send the films to the Jose Film Festival, director. , I hope you can pay more attention to new Chinese directors every year, just like Liu Bige. There are many directors like him in China."
Wu Yang said: "Lu, if you. If you find such a director, or if you have a film you want to recommend to me, you are welcome to contact me at any time. You have my contact information.”
Lu Yanhe: “Okay”
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Return to China.
Lu Yanhe, who returned to China with two awards, met his fans at the airport, then went home to rest without stopping, and was about to attend the last episode of "The Birth of an Actor" Recording.
He has been absent from one recording session.
"Now, Wang Dashan, Zhen Hongyu, Zhang Pingqing, Xu Liang, and Qu Yan have entered today's final recording." On the way over, Chen Ziyan, who returned home early, told him about the program The latest development, "Chenghai was eliminated in the eighth round, but will return as a supporting guest today."
Lu Yanhe nodded.
Except for Wang Dashan, who surprised Lu Yanhe a little bit, these five names are also the ones with the best acting skills in this show. Except for Zhen Hongyu, they all made the public famous through this show. Familiar actors.
Chen Ziyan: "Our program has brought a lot of attention to everyone. Among the people who entered the finals, in addition to Wang Dashan and Zhen Hongyu, who are not short of leading roles, Zhang Pingqing, Xu Liang and Qu Yan Now we have received scripts that invite them to play the leading role."
"That's good," Lu Yanhe said with a smile, "In this way, if our show does a second season, it should attract more people. More good actors come to participate ?”
“Yes.” Chen Ziyan nodded, “We have almost recruited the actors for the second season, but it is true that the show "Director Please Advice" still snatched away some of the actors we were originally interested in. Yes, but they also said that they are willing to come back to our program after participating in "Director Please Advice". "Director Please Advice" is scheduled to be broadcast in the summer, and the second season of "The Birth of an Actor" will not be broadcast until next spring. ”
Lu Yanhe: "If that's the case, forget it. Watching two shows of the same type in such a short period of time will make the audience tired. Moreover, they have appeared on "Director Please Advice". If they perform well, they will definitely receive it." The play is scheduled."
Chen Ziyan nodded.
“Yuehutai is also asking if the trailer of “Love Letter” should be broadcast together with the last episode of “The Birth of an Actor”?”
“They took the initiative to propose "Yes?"
"Yes." Chen Ziyan nodded.
"Of course that's good." Lu Yanhe said, ""Love Letter" is going to be released on the Chinese Valentine's Day this year. The first trailer will be released in August, and it's almost ready in May."
"Yeah. "Chen Ziyan nodded, "Now the entire market's response to "Love Letter" is quite enthusiastic. Although you have always said that the movie tickets The volume will not be very large, but there are indeed some love movies in the domestic film market that have sold for about one billion yuan."
Lu Yanhe knew that not all love movies could not sell at the box office. He knew very well. For example, "The Later Us", such as "Beijing Meets Seattle", such as "A Story More Sad than Sad". But this is all about chance. It doesn’t mean that a love movie you make will definitely achieve such a box office volume. This is different from certain blockbuster themes that have been proven to have a huge market. Romance movies are too random.
Therefore, he has always emphasized that the box office volume of "Love Letter" is not large, just to break everyone's unrealistic illusions from the beginning, so as not to be disappointed in the end. Looking back, if a miracle really happens, OK, then everyone is happy, everyone is happy. Unless a miracle happens, just normal box office performance, then the goal has been achieved.
Lu Yanhe said: "The movie "Love Letter" has already made a profit through overseas sales, so there will be no pressure for its domestic release. But if we set such a high goal for "Love Letter" now, Too much promotion and marketing may make people not want to watch it. After all, this movie is not the kind of movie that everyone can go to the theater to watch.”
The two of them chatted and arrived at the recording location.
Although it is a Yuehu TV program, the program was recorded in Yuming.
They got out of the car and walked to the studio. Not long after they walked in, there were suddenly several roaring gun salutes.
People from the program group "The Birth of an Actor", including director Luo Yuzhong and others, as well as actors like Wang Dashan who will be participating in today's recording, are all here. They applauded one after another, with applause and cheers coming and going.
A banner was pulled out and it read——
Warmly welcome Lu Yanhe, the winner of the Best Screenplay Award at the Jose Film Festival, for his glorious return!
“Congratulations!” Zhou Tong, the director of the program team, presented a bouquet to Lu Yanhe on behalf of the entire program team.
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