"Jump Up Theater actually mainly produces dramas with these three themes: youth growth, crime suspense, and life and workplace."
After "The Intern" was broadcast, on Monday night, Chen Siqi took The director of "The Intern" live broadcasted with everyone, chatting for half an hour about the stories behind the scenes of "The Intern", and then talked about their positioning of Jump Theater.
“Because the dramas of Jump Up Theater are all adapted from novels published in Jump Up magazine, and the themes mainly focus on these types.” Chen Siqi said, “We adopted “The Adventures of a Girl” The three dramas "Whirlpool" and "The Intern" have basically shown everyone how to jump The positioning and style of the theater. Of course, in addition to these three main directions, we will also do some experimental works that may be rarely filmed."
During their live broadcast, we will , many people commented on the comments and expressed their hope to continue to see the story of "The Intern".
Jiao You, the director of "The Intern", saw this and said with a smile: "At present, the story of "The Intern" has been filmed. Its original work is a short story. Thank you everyone for liking it so much. As for everyone I have been asking about the sequel. After the live broadcast is over, I will ask the original author if he has any plans to write a sequel.”
The average episode rating of "The Intern" was 1.32%, breaking the Sunday night ratings record in the past three years.
The next day, this drama also became popular on the Internet, and the discussion was very high.
The workplace relationship between bosses and subordinates, as well as their conflicts, conflicts and various stories, have resonated with many migrant workers and shared their workplace stories online.
There is a complaint post with tens of thousands of comments in the comment area, all of which are workers complaining about themselves and their bosses.
Yan Liang moved to a small group of three people, @鲁彦河: Yanhe, I think "Intern" can continue.
Lu Yanhe asked: Do you want to do it yourself?
Yan Liang: Well, I had a great time acting, and everyone’s feedback was also very good. I had a chat with Jiao You, and he also really wanted to continue doing "The Intern". Especially these jokes on the Internet, Jiao You and I both feel that many of the things in them can be made into content in the script.
Lu Yanhe: If you want to do it, I’ll tell them.
Yan Liang: OK.
Lu Yanhe was not surprised that Yan Liang wanted to continue working on "The Intern".
"The Intern" should be the most relaxing and happiest drama Yan Liang has ever filmed. It is also the most discussed drama after it was aired. Moreover, workplace life naturally has room for continuous adaptation.
Just as Lu Yanhe and Chen Siqi said when they first started doing Jump Up Theater, although the plays broadcast in Jump Up Theater are very short, if the response is good, they will continue to be adapted. The space may also lead to sequels or even spin-off dramas.
In the film and television drama industry, sequels themselves are a very important part. However, domestic film and television dramas often have forty or fifty episodes because they were previously broadcast on TV stations. Except for a very few popular dramas that will have sequels, generally no sequels have been developed.
On the contrary, after entering the era of online broadcasting, sequels have slowly emerged.
First, compared with the era of traditional TV stations, which relied on more episodes to increase ratings, the era of online broadcasting requires different works to attract new audiences. Secondly, for popular dramas, every time a sequel is aired, it can drive up the playback data of the previous one, which is killing two birds with one stone. The third is to better control costs——
TV stations rely on market ratings to attract investment, but video platforms are project-based. If the show does not air well, it will be directly reflected in the fact that advertisers will withdraw their funding. There may be a few pre-roll ads at the beginning, but they will all disappear after a few episodes.
So, with the rise of sequels in the era of online dramas, projects by Lu Yanhe and others are becoming more and more serialized and sequelized.
Chen Siqi said: "There are actually two directions for the development of the sequel to "The Intern". One is to develop it independently and directly turn it into a long drama, or to continue to develop it according to the Jump Theater model and then Develop a short play about two hours long."
Lu Yanhe said: "If it is adapted into a long play, It is not suitable to be broadcast in Jump Up Theater. If the short play is developed, if the second part is still well received, then the third and fourth parts... will actually encroach on the broadcast opportunities of other plays in Jump Up Theater, right? "
Jump Up Theater only plays one play a week. If "The Intern" is broadcast one more time, there will be one less chance for other plays to be broadcast.
If "The Intern" is like this, what about other sequels and adaptations later?
Is it possible that over time, Jump Theater will just abandon the original and change its name to the sequel channel?
"In the development of the sequel, it is better not to continue to show it in Jump Up Theater." Lu Yanhe suggested.
Chen Siqi nodded.
“I think so too.”
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“The Intern is going to be developed as a sequel and made into a full-length drama. Jump Up Theater will have a good start.” Lu Qingzhen smiled and said to Chen Ziyan, “Of course, you are quick enough, and Yu Ling was signed by you. , now immediately rely on this The drama became popular."
Chen Ziyan: "I feel like I'm old."
"What the hell?" Lu Qingzhen looked at Chen Ziyan in confusion, wondering why she suddenly said this. Feelings.
“The waves behind the Yangtze River push the waves ahead, and they even built the Jump Up Theater.” Chen Ziyan shook her head and said with emotion, “I’m telling you in private, you are not allowed to tell anyone.”
"When has the conversation between the two of us ever been revealed?" Lu Qingzhen rolled her eyes at Chen Ziyan.
“I really didn’t think Jump Up Theater could be successful at the beginning.” Chen Ziyan said, “It’s just that if they want to do it and try it, then give it a try. Who would have thought that it would really improve the ratings? It has become a new way of adapting long-form dramas. Do you know how much production funding Yuehu TV has given to the sequel of "The Intern"? It is used to produce a 16-episode drama."
Hearing this, Lu Qingzhen said: "For a sequel to an already successful drama, 60 million is not much."
"I know, I just feel that I am getting old. I have never thought of such a gameplay before." Dare to think." Chen Ziyan shook her head, "The first part of "The Intern" only has three episodes, and the total production cost is only more than 3 million. Qingzhen, I suddenly feel that the whole film and television industry will change. "
Lu Qingzhen smiled.
"But don't you think this is actually not a new thing?" she said. "In a sense, this is like those pilot episodes abroad. The feedback from the pilot episode was good, so the official project was given the green light. It's just because of the jump. Let’s get up to the special characteristics of the theater and let the drama of the theater jump up It’s just for all audiences from the beginning.”
“Yes, so I’m thinking that if there are more cases where Jump Theater decides to produce long dramas because of the good broadcasting results like "The Intern". , many platforms will, before officially producing a long drama, First, ask the production company to make a short drama and put it on the market to see the feedback. "Chen Ziyan said, "Less than 30% of the current dramas actually make money for the platform, and the rest are all losses. It’s really because Lu Yanhe and Chen Siqi can create such a sense of innovation On the other hand, I am worried that they are really too big to attract attention. This is touching the cheese of too many people.”
There are so many domestic production companies, in addition to those large companies, there are many small and medium-sized companies. , maybe only one project will be launched in a year.
Everyone in the company depends on this project to support themselves.
They are the backbone of the entertainment industry.
If their production environment faces such huge changes, many unqualified producers will definitely be eliminated. This is certainly a good thing for the industry and for the audience. But what about Lu Yanhe?
Chen Ziyan is inevitably worried.
Lu Qingzhen patted her hand comfortingly and said, "If you want to get things done, don't be afraid of offending people. To be honest, have we offended too few people?"
Chen Ziyan : “In the past, only individuals or a small group of people were offended, but this time the challenge may be to the entire industry. Even if one thing is correct, if it touches the interests of most people, it will be difficult to continue doing it.”< br>
Lu Qingzhen suddenly realized.
"Although there is only an initial clue, I hope I am just unfounded." Chen Ziyan said.
Lu Qingzhen: "I think what you said makes sense, and I can't say that it is unfounded worry. However, if we look at this matter from two sides, the pilot episode is a good thing for both the platform and the production company. It can Reduce project risks. If Jump Up Theater can really launch three to four feature-length dramas a year, and let everyone see the replicability of this model, even if some production companies who are accustomed to the past production model are unwilling, the drama series The purchaser will definitely let them transfer "Change the model."
"Maybe some companies will unite to resist the platform's request," Chen Ziyan said, "After all, if the pilot episode is promoted on a large scale, the production company will work hard. They have to work hard to recruit a team and shoot two or three episodes. If the broadcast is not good and the platform does not want it, then for them, all the hard work in the early stage will be in vain. After all, TV dramas are basically borne by the production company. The above is still mainly about long stories, so jump up These short plays in theaters are not very mainstream. Short plays themselves are difficult to make money. Even if the three dramas currently broadcast by Jump Theater have good ratings, they have not actually achieved any profit. The initial investment and publicity The cost is too high, first The monthly advertising revenue is very small.”
Lu Qingzhen said: “However, the membership viewing data of these dramas in Northern Lights are quite impressive. "The Adventures of a Girl" and "Whirlpool" have two respectively. More than one million and more than three million member views I have watched the entire show, and "The Intern" has just been online, and the number of member viewers has exceeded four million."
Chen Ziyan: "Forget it if you don't tell me, just look at this broadcast data. , if we don’t use Jump Up Theater for their preliminary preparation and promotion, it will be basically difficult to make money. We can only hope that this theater will really become popular and drive the broadcast data of each drama to obtain relatively good results. The long tail effect.”
Indeed, among the three dramas currently on the line, only "The Intern" has truly reached the standard of a hit drama.
Although "Whirlpool" starring Huaiqian has attracted a lot of discussion and attention on the Internet, judging from the broadcast data, it is actually still a niche drama and has not broken the circle.
The income of a drama mainly comes from the number of members’ effective viewing, duration, new users, and advertising income.
The actual number of viewers is only two to three million, and the number of episodes is only two to three. No matter how high the advertising fee per episode is, it will only be that high - not to mention that because of previous skepticism about this theater model, advertising The merchants were unwilling to pay a high price. This is evident from the fact that Northern Lights Video’s advertising revenue in this theater is not even as good as Yuehu Terrace’s advertising revenue.
"According to what you said, Jump Up Theater is not particularly successful now, so why are you worried that it will be boycotted by the industry?" Lu Qingzhen was a little confused.
"I just said that it is not profitable for the time being, but everyone can see the potential of this theater. Moreover, the point is not the profitability of the theater itself, but you see, although this small theater is not profitable for the time being, "The Intern" But they directly received an investment of 60 million to develop a long-form drama," Chen Ziyan said, "This is equivalent to the funds Yuehutai originally used to produce other projects, and was used to make "The Intern". Yuehutai spent one year on it. content How much is the production budget? For projects like "The Intern", Yuehu TV should not cooperate with other production teams. Not to mention Yue Hu TV's purchase of external dramas, their internal production team wants to take it. How much money will they give internally to fund the project? Will they also be asked to do the same thing as Jump Up Theater to first verify the market potential of this project? "
Lu Qingzhen suddenly understood at this moment.
“Several production centers within Northern Lights Video were dissatisfied with Yan He because Northern Lights Video diverted a large amount of production funds to produce Yan He’s "Wulin Gaiden" and "Wulin Gaiden" "Squid Game".
"Yes." Chen Ziyan nodded.
For Jump Up Theater, based on the average production cost of five million per play, at most, less than fifty films can be produced in a year, which means the total investment will not exceed 250 million. 250 million is very high, but for an S+ level drama, it may only be enough to make one film.
This cake can be said to be big, but if it is divided into so many projects, it is not eye-catching.
But one-fiftieth can be exchanged for an investment of 60 million, so how many one-fifties are there?
Lu Qingzhen only thought about part of it before, not the whole picture. It was not until this time that she truly understood what Chen Ziyan was worried about.
-
However, Chen Ziyan forgot one thing, and that was how many people were staring at Lu Yanhe's movements.
When Lu Yanhe makes a new move, everyone’s first reaction is not how much threat Lu Yanhe’s new move will pose to them, but to imitate it.
If you can't succeed easily, imitate people who often succeed.
After the program "Director Please Advice" has recruited many actors in the industry, Icefield Video suddenly announced two actions:
Icefield Video will produce a program similar to that of actors Competitive programs unite four major film and television companies to audition actors and compete based on projects. Using variety shows as a stage, actors can get real-life film and television projects, and the audience can also see real casting. Backstage.
At the same time, Icefield Video will launch the "Original Short Play Theater", teaming up with four senior directors in the industry to jointly direct and launch 12 high-quality short play projects.
......
A discerning person will naturally know that these two projects of Icefield Video follow Lu Yanhe's "The Birth of an Actor" and Jump Up Theater.
Although they have made different innovations, they are essentially the same thing.
When many marketing accounts discussed it, Icefield Video did not deny that they were inspired by these two actions.
"Yan He's "The Birth of an Actor" and Jump Theater have had a very positive impact on our industry, achieving a win-win situation for both the project itself and the industry. As a leading video platform, why don't we, Icefield Video, learn from it?"< br>
Iceland Video generously admitted that everyone’s attitude towards these two projects has become a bit better.
On the contrary, Beacon Video was swollen and refused to admit that it was a parody of "The Birth of an Actor", which is still criticized by many people.
Shortly afterwards, Northern Lights Video announced another thing internally.
Northern Lights Video will adjust the cooperation model of its production centers and production studios, and will further optimize the investment and sharing model of the project.
In short, Northern Lights Video will change the original "one-price purchase" to a "basic purchase price + share based on playback performance" model.
This action directly triggered resistance from a large number of production companies in the industry. However, Northern Lights Video's attitude is very tough. For non-key projects, they are obviously unwilling to take risks for those production companies, like the traditional procurement model, a one-shot deal.
Lu Yanhe even received several calls asking about the specific details of his cooperation with Northern Lights Video.
But in fact, the change of Northern Lights will not have a big impact on the Luyan River and Linghe projects.
Because his cooperation with Northern Lights itself is not the traditional dual model of producer and purchaser. From the beginning, Northern Lights itself has been the investor and producer of Lu Yanhe's projects. Lu Yanhe actually only participated in the production of the series through screenwriters and scripts, and retained the copyright of the IP itself. Strictly speaking, neither Lu Yanhe nor Linghe Company belongs to the producer, the producer is Northern Lights itself.
On the contrary, Linghe is now cooperating with Northern Lights Video on "Co-House", which is a typical production-purchasing two-way cooperation model.
-
Hu Siwei frowned. He was basically in this state these past few days.
Bai Jingnian knocked on the door and entered his office.
"What's wrong with you? Your secretary said that you have been looking sad these days."
Hu Siwei: "Why else? Of course it's for the matter of "Householding". Now that Northern Lights is doing this, we don't know whether "Householding" will cooperate with Northern Lights."
"Arctic What's the minimum price for a light show?" Bai Jingnian asked.
Hu Si Siwei: "Three hundred thousand an episode."
Bai Jingnian showed a slightly surprised expression. At this moment, he knew why Hu Si Siwei was so worried.
The production cost of "Houseshare" was very controlled at that time. The cost of one episode was about one million, just to reduce risks.
Now that Northern Lights has made such a reform, "Houseshare" still needs to face great risks.
Bai Jingnian asked: "What are the sharing terms offered to you by Northern Lights?"
"The sharing terms are okay, and the offer is very generous. They have a very complex calculation system. ." Hu Siwei said, "It's just that if we want to make money back, the effective number of viewers of "Householding Couple" on Northern Lights Video must reach at least 1.5 million."
Bai Jingnian thought for a while and said: "This requirement doesn't seem to be very high, right?"
"It's not high, but since our show doesn't have any stars, it's still risky." Hu Siwei said, "I'm hesitant. Cooperate with Northern Lights and broadcast "Householding Together" according to their new model, or contact Lighthouse Video and Icefield Video to see if we can sell "Householding Together" to them."
Bai Jingnian: "You still want to be on the safe side?"
"This is my first project in Linghe, and it is a project that I am in charge of. If I really lose money, then I am really a little bit cautious. Not getting started.”
Hu Siwei not only wants to express his gratitude to Linghe for his kindness, but also wants to prove to the industry that he can still make good projects after leaving Beijing and Taiwan. A better project than the original.
The pressure is here.
Bai Jingnian understands Hu Siwei’s thoughts.
However, Bai Jingnian couldn't help Hu Siwei in this matter.
Bai Jingnian asked: "Have you talked about this matter with Chen Ziyan and Lu Yanhe?"
Hu Siwei shook his head.
“Not yet, it’s also because they have a long-term cooperative relationship with Northern Lights. If I really don’t want to sell “Houseshare” to Northern Lights in the end, I will have to communicate with them again at that time.”
Bai Jingnian: "I think you might as well listen to their opinions now."
"Now?"
"Yes." Bai Jingnian nodded, "As for the risks, don't make the decision alone, and then bear it alone. When filming this movie, Northern Lights The gameplay is not the same. Now that the gameplay has been changed, the project's prospects have become more risky. They need to know this if - if the results of "Householding Couple" are really bad in the end, it will be understandable. ”
Hu Siwei was silent.
Seeing him like this, Bai Jingnian knew what he was thinking.
As for his cautious and prudent old friend, Bai Jingnian is very clear about Hu Siwei's character and thoughts.
Be cautious and responsible. However, on the other hand, it is also reflected in his personality and self-esteem.
This is both the advantage and the disadvantage of Hu Siwei.
Because "Houseshare" is a project he started by himself, he hopes to hand over a satisfactory answer sheet. Before handing over the answer sheet, he does not want to have to go to Chen Ziyan and Lu Yanhe for any questions. Solution - Hu Siwei would think that the answer sheet submitted in this way would not be full marks.
Bai Jingnian: "Don't think too hard, Si Si, as an old friend, let me tell you seriously, if your thoughts are always so heavy, you won't even be able to do a small project like "House and Men" Handle it with ease, how can you follow up? The pace of the two of them. Don’t be a lone ranger. The style you developed in Beijing and Taiwan where you handle everything yourself and only show the results to your leaders may not be suitable for Linghe, and Chen Ziyan and Lu Yanhe may not like it either.”
Bai Jingnian's words were like a wake-up call.
Hu Siwei woke up.
When did he develop this habit?
When did it start? When you encounter problems and troubles, it is useless to go to the leader. No one can help you solve it. You can only weigh the pros and cons, make a choice, and then come up with a result and hand it over to the leader. desk? (End of this chapter)