Chapter 1251 Market Voice
The Grammy effect, just like the Oscar effect, is well known throughout the industry.
After the annual awards ceremony, the winning works will receive a new wave of attention, and may even see a 300% or 500% revenue increase.
Everything comes from the credibility and influence of the Grammys and Oscars.
It is precisely because of this that record companies and film companies are eager to win awards, not just for the sake of awards, but also directly linked to profits.
However, the influence of awards shows also has limits.
At the Oscars, the most obvious award bonus is often for best picture; while at the Grammys, the effect often directly affects album sales.
In short, after the awards ceremony, the album sales of major award-winning works can often experience a wave of explosion, especially the focus works.
Like Norah Jones's "Go Away", there are not a few works that rely on word-of-mouth spread to achieve long-lasting momentum in half a year or even one or two years. The music market still has potential.
But overall, just for album sales.
Singles are another story.
The Billboard singles chart reflects the current changes in radio and television, market feedback and the popularity of the general public. Everything is ongoing, and the impact that the Grammys can bring is relatively limited.
Therefore, after the awards ceremony, the singles chart often does not undergo earth-shaking changes.
However, there are always exceptions and records are always waiting to be broken.
In the third week of February 2004, Billboard singles chart.
Winner, "Long Live Life," August Thirty-One Band.
Runner-up, “Yeah, Usher.
Third place, "The-Way-You-Move," Outkast.
Fourth, "Wake Me Up," August Thirty-One Band.
Fifth, "Me, Myself&I", Beyoncé.
There was an exclamation!
Usher's new single "Yeah" has swept all major clubs and bars, and has been soaring every week since its release. People all thought that this single should be able to reach the top of the charts, but it was attacked by "Long Live Life"!
An upset.
At the same time, the band's two singles on August 31 both climbed into the top five. They had already received incredible and amazing traffic. After the Grammy Awards ceremony, they once again set off an incredible craze!
Another upset!
As a result, a horrifying scene appeared on the bulletin board——
The band August Thirty-One once again swept the singles chart and album chart topping both charts!
incredible!
Unbelievable!
And, this is just the beginning.
Although people had expected the band's popularity on August 31st, as evidenced by the frenzy of praise from the news media; this scene was far beyond imagination, and even professionals were amazed.
Everything indicates that Anson has stepped onto a new level of fame.
Even Johnny Depp and Leonardo DiCaprio have difficulty competing. Regardless of whether Anson is a vase or not, the ratings and influence he can bring are undoubtedly the value in front of him——
The Grammys have been a huge success. Are you really not excited about the Oscars?
Academy: Painful, ferocious, humble.
It is conceivable that the top management of the college must be struggling in pain right now.
More importantly, the bustling public opinion frenzy shows no sign of stopping. "Long Live Life" topped the Billboard singles chart, but fans were not satisfied, and even the guests attending the award ceremony were not satisfied——
What about the first song?
The first song of the band's opening performance in the second half on August 31st was a brand-new composition that did not appear on the album "Midsummer Midnight"; however, this song set the tone of the entire performance and aroused emotions. The excitement laid the foundation for the subsequent shock.
As a result, there is no follow-up?
I can't bear it!
Suddenly, everyone was talking about it.
In the past, it was not uncommon for singers to perform new songs at award ceremonies. They used the Grammys as a stage to release and promote new songs, creating waves.
However, after the performance stage is over, it is often possible to implement follow-up publicity strategies to maximize the publicity effect of the Grammy Awards.
But what about the August 31 band?
No, nothing.
The most ridiculous and funny part is that even if the band didn't take action on August 31st, Warner Records was also confused.
Is it possible that on August 31st the band is planning to throw out a bait like "Wake Me Up" did back then, triggering a general buzz, only to have it be officially released a full year later?
Although people know that the August 31st band has no concern for market trends, is it really ethical to whet the appetite of the general public like this?
No, it's unethical, it's simply a disservice.
Wave after wave of protests spread with excitement.
There are hundreds of millions of funny bits in the picture——
Half the North American continent is urging the band to release a new song on August 31st.
"Hey, our wallets are ready, please post a new song!"
This currently unnamed song is called "Light" by avid music fans, and has caused heated discussions in major forums, major media, and on the streets.
Audiences such as Archie and Gloria who witnessed the birth of the legendary stage were no exception, and they all issued appeals:
Anson, please, beg on your knees.
Amid the commotion, after communicating with the band, Warner Records finally issued an official position and revealed the behind-the-scenes story of the awards ceremony.
Warner Records: We were also caught off guard!
According to the original plan, the band was going to perform another popular single "Ho Hey" at the Grammys on August 31. For this, the band and the Grammy team rehearsed at the Staples Center. A month later; as a result, the band performed a brand new song on the live stage, and they were also extremely panicked.
Later, the CBS television team confirmed this statement. Everything was decided temporarily, which is why the entire first half of the band disappeared on August 31st——
They're rehearsing.
Originally, the live broadcast team tried their best to resist Anson's whim, but Anson still convinced them. Just like the band met by chance on the street on August 31 and gave birth to "Wake Me Up", they are now returning to where it all started. Starting point, another classic was born.
Warner Records stated that after communicating with the band, they learned that the song was inspired by Anson's red carpet experience and that a fan named Archie inspired the song.
Archie: Stay!
So much so that Archie’s friends all started shouting, “Archie, Archie, Archie!”
Because of this, the August 31 band has no chance to complete the recording of this song for the time being. Considering Anson's busy schedule ahead, the release of the single may face some challenges.
Currently, Warner Records is communicating with Anson, hoping that Anson can enter the recording studio first to complete the recording of this song before joining the crew.
Shocked, shocked, stunned.
Everyone was stunned.
Even the smartest and most powerful people could not have expected that there is such a story behind the legendary stage of the Grammy Awards. Everything makes the legendary stage of that night even more legendary.
(End of chapter)